01

PRE-WORKSHOP CONSULTATION

Initial discovery call to understand your brand,
goals, and specific challenges. Customized agenda and objectives tailored to
your business needs.

02

WORKSHOP AGENDA

Morning Session:

 Introduction and Objectives: Setting the stage for the day.
Brand Audit: In-depth analysis of your current brand positioning, strengths, and
weaknesses.
Brand Values and Mission: Clarifying core values, mission, and
purpose. 

Target Audience Analysis: Identifying and segmenting your primary and
secondary audiences. 

Afternoon Session: Brand Strategy Development: Crafting a
compelling brand story and strategy.
Visual and Verbal Branding: Defining the brand’s visual identity (logo, color palette, typography) and verbal identity(tone, voice, messaging).

Implementation Planning: Strategies for internal and external brand communication.

 
Q&A and Interactive Exercises: Engaging activities to reinforce learning and application.

03

AFTERNOON SESSION

Initial discovery call to understand your brand, goals, and specific challenges.
Customized agenda and objectives tailored to your business needs.

• Comprehensive workshop report summarizing key findings, strategies, and
  action plans.
• Brand guidelines document outlining visual and verbal identity standards.
• Recommendations for next steps and further brand development.

Additional Benefits:

• Expert Facilitation: Led by a senior branding consultant with extensive
  experience in transforming brands.
• Interactive Learning: Hands-on exercises and collaborative discussions to
  ensure practical application of concepts.
• Actionable Insights: Concrete strategies and tools that can be immediately
  implemented to strengthen your brand.
  
  

Ideal For:

• Businesses looking to refine their brand identity and strategy.
• Marketing teams needing a cohesive approach to brand messaging. Companies
  preparing for a rebrand or brand refresh.
• This intensive workshop is an investment in your brand’s future, providing
  you with the clarity and direction needed to build a strong, resonant brand
  that stands out in the market.