Brief Old - JOHN LUKE

Brief

Name

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Email(Required)

Brand Name(Required)

Brand Nickname(s)

What are the most common misspellings/mispronunciation of your brand?

Brand Links: Website / Facebook / Instagram / Twitter / Linkedin

Brand's Personality (pick two)

Sincerity (Personable)

Competent (Skillful)

Exciting (Thrilling/Stirring)

Sophisticated (Chic/Elegant)

Rugged (Durable/Toughness)

Brand's Mission (Now - Action)

Brand's Vision (Future)

Brand's Promise (Brand's Slogan)

How do you currently find your new customers?

How does your brand first interact with prospects?

How do customers bring new customers?

What are your brand goals? (6 months, 1 year or 5 years)

What is your positioning statement or value proposition?

What is your core messaging strategy?

Skip if you don't have one yet.

What/Who is your brand for?

Tell us about your customers & audience.

What/Who isn't it for?

Tell us about the type of leads you don't want.

What are your top competitors?

What keeps you up at night relating to your messaging?

What are some noteworthy brand press coverage to date?

i.e. Look & Brand Guidelines / Pitch Decks / Ads / Screenshot (upload files below)

Drop files here or

Max. file size: 50 MB, Max. files: 10.