• Stakeholder Interviews: Conducting in-depth interviews with key stakeholders to gather insights.

• Market Research: Analyzing industry trends, market conditions, and competitors.

• Brand Audit: Reviewing the client’s current brand materials and performance.

• Customer Insights: Conducting surveys or focus groups to understand customer perceptions and needs.

• Initial Screening: Evaluate and narrow down the long list based on naming criteria.
• Short List Creation: Create a short list of promising names and get client feedback.
• Linguistic and Cultural Check
• Linguistic Analysis: Ensure names are easy to pronounce and have positive connotations.
• Cultural Sensitivity: Check for cultural implications in relevant markets.
• Legal and Domain Availability
•  Trademark Search: Conduct preliminary trademark searches.
  Then work with Legal to conduct deeper risk analysis.
• Domain Check: Ensure domain name availability.

• Brand Positioning: Defining the unique value proposition and positioning statement.

• Brand Messaging: Crafting key messages, brand story, and voice/tone guidelines.

• Brand Architecture: Structuring the brand and its sub-brands or product lines.

• Strategic Framework: Creating a comprehensive brand strategy document.

• Protect Critical Brand Equities

• Extensive creative brief development
• Review moodboards and style guides
• Wide range of initial concepts
• Concept presentation and feedback
• Logo design with multiple iterations

• Logo design with multiple iterations
• Complete visual identity system (typography, color palette, iconography)
• Comprehensive brand guidelines
• Month 6: Collateral Design and Finalization
• Design of all marketing materials (brochures, posters, digital assets)
• Website design and key page layouts
• Packaging design (if applicable)
• Final approval and comprehensive file preparation
• Ongoing: Implementation and Support
• Training for the client’s team on brand usage
• Support for the implementation of the new brand identity
• Monitoring and evaluation of brand performance

We document comprehensive brand guidelines that outline the proper use of your brand’s visual and verbal elements. These guidelines are essential for maintaining brand integrity.

• Tone & Voice
• Logo – Do’s & Don’t
• Color Schemes & Accessibility

• Sitemap
• Wireframe
• Design
• Prototype
• Content & Proofing
• Mobile Optimization
• SEO & Tracking 
• User Testing

Build a centralized platform where you store all information, resources and assets related to your brand – to keep things unified and streamlined as a brand system.