JOHN LUKE logo
JOHN LUKE logo

Grow

Plan

Plan for the future

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Accelerate

As an agency of record, we help clients attract, grow, and accelerate. Every 90 days we plan, build, test and deliver, so that growth isn’t a gamble, it’s assured.

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Customized to fit your needs every 90 days.

Get Ahead of the Competition

Exclusively for High-Growth B2B Companies.

Start Your Free 7-Day Trial Today!

GTM

As an agency of record, we help clients attract, grow, and accelerate. Every 90 days we plan, build, test and deliver, so that growth isn’t a gamble, it’s assured.

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Get to Your First 1,000 Happy Customers & Scale
Learn. Create. Test.

Partner with our firm, JohnLuke to implement a comprehensive and effective GTM strategy tailored to your unique needs. Our expert team is ready to help you achieve your business goals and reach your first 1,000 happy customers with ease.

Get Ahead of the Competition

Exclusively for High-Growth B2B Companies.

Start Your Free 7-Day Trial Today!

VCMO

As an agency of record, we help clients attract, grow, and accelerate. Every 90 days we plan, build, test and deliver, so that growth isn’t a gamble, it’s assured.

frame 1000005937

Get to Your First 1,000 Happy Customers & Scale
Learn. Create. Test.

Partner with our firm, JohnLuke to implement a comprehensive and effective GTM strategy tailored to your unique needs. Our expert team is ready to help you achieve your business goals and reach your first 1,000 happy customers with ease.

Research & Strategy

Stakeholder Interviews: Conducting in-depth interviews with key stakeholders to gather insights.


Market Research: Analyzing industry trends, market conditions, and competitors.


Brand Audit: Reviewing the client’s current brand materials and performance.


Customer Insights: Conducting surveys or focus groups to understand customer perceptions and needs.

Marketing OPS

Initial Screening: Evaluate and narrow down the long list based on naming criteria.

Short List Creation: Create a short list of promising names and get client feedback.

Linguistic and Cultural Check

Linguistic Analysis: Ensure names are easy to pronounce and have positive connotations.

Cultural Sensitivity: Check for cultural implications in relevant markets.

Legal and Domain Availability

 Trademark Search: Conduct preliminary trademark searches.
Then work with Legal to conduct deeper risk analysis.

Domain Check: Ensure domain name availability.

Growth Marketing

Extensive creative brief development

Review moodboards and style guides

Wide range of initial concepts

Concept presentation and feedback

Logo design with multiple iterations

Web & User Journey

We document comprehensive brand guidelines that outline the proper use of your brand’s visual and verbal elements. These guidelines are essential for maintaining brand integrity.

Tone & Voice

Logo – Do’s & Don’t

Color Schemes & Accessibility

Social & Content

Build a centralized platform where you store all information, resources and assets related to your brand – to keep things unified and streamlined as a brand system.

Reporting & Systems

Build a centralized platform where you store all information, resources and assets related to your brand – to keep things unified and streamlined as a brand system.

Fractional CMO Services

Fractional CMO Services

Why work with a fractional CMO?

Stakeholder Interviews: Conducting in-depth interviews with key stakeholders to gather insights.


Market Research: Analyzing industry trends, market conditions, and competitors.


Brand Audit: Reviewing the client’s current brand materials and performance.


Customer Insights: Conducting surveys or focus groups to understand customer perceptions and needs.

What does a fractional CMO do for our organization?

Initial Screening: Evaluate and narrow down the long list based on naming criteria.

Short List Creation: Create a short list of promising names and get client feedback.

Linguistic and Cultural Check

Linguistic Analysis: Ensure names are easy to pronounce and have positive connotations.

Cultural Sensitivity: Check for cultural implications in relevant markets.

Legal and Domain Availability

 Trademark Search: Conduct preliminary trademark searches.
Then work with Legal to conduct deeper risk analysis.

Domain Check: Ensure domain name availability.

What do we need to provide in preparation for a fractional CMO coming onboard?

Extensive creative brief development

Review moodboards and style guides

Wide range of initial concepts

Concept presentation and feedback

Logo design with multiple iterations

What all can a fractional CMO handle for our company?

We document comprehensive brand guidelines that outline the proper use of your brand’s visual and verbal elements. These guidelines are essential for maintaining brand integrity.

Tone & Voice

Logo – Do’s & Don’t

Color Schemes & Accessibility

Can a fractional CMO execute plans as well as develop strategy?

Build a centralized platform where you store all information, resources and assets related to your brand – to keep things unified and streamlined as a brand system.

How does a fractional CMO integrate with existing personnel?

Build a centralized platform where you store all information, resources and assets related to your brand – to keep things unified and streamlined as a brand system.

How quickly can a fractional CMO demonstrate results?

Build a centralized platform where you store all information, resources and assets related to your brand – to keep things unified and streamlined as a brand system.

How long should we work with a fractional CMO?

Build a centralized platform where you store all information, resources and assets related to your brand – to keep things unified and streamlined as a brand system.

Get Ahead of the Competition

Exclusively for High-Growth B2B Companies.

Start Your Free 7-Day Trial Today!

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