GTM
Launching your brand into new markets with precision and impact, our GTM services ensure a seamless transition from planning to execution, driving sustained growth and market penetration. This method minimizes and lowers your barrier to entry.
Plan. Build. Test. Learn.
Partner with our firm, John Luke to implement a comprehensive and effective GTM strategy tailored to your unique needs. Our expert team reach your first small group of happy customers or get profitable monthly reoccuring revenue.
Position your brand for success with our brand audit
Uncover where you stand in the marketplace and discover growth opportunities
Schedule your Brand Audit
ACCELERATE
Every 90 days we plan, build, test and deliver.
Customized to fit your needs every 90 days.
Position your brand for success with our brand audit
Uncover where you stand in the marketplace and discover growth opportunities
Schedule your Brand Audit
VCMO
Our VCMO services deliver strategic insights, actionable plans, and hands-on execution to elevate your brand’s market presence and drive long-term growth.
Providing expert marketing leadership without the overhead.
RESEARCH & STRATEGY
Our Fractional CMO services begin with comprehensive research and strategic planning to ensure your business is equipped for success. We conduct thorough market research to understand your industry, competitors, and target audience. By identifying the ideal product/market fit, we help position your offerings to meet market demands effectively. Our go-to-market (GTM) and growth strategies are tailored to accelerate your business expansion, while our branding strategy and positioning efforts establish a strong, memorable brand identity. Finally, we develop an overarching marketing strategy that aligns with your business goals, ensuring every move is calculated and impactful.
MARKETING OPS
Effective marketing operations are crucial for sustained growth, and our Fractional CMO services provide robust support in this area. We assist with budgeting and financial management, ensuring your marketing efforts are cost-effective and deliver a strong return on investment. Our team excels in building and training marketing teams, equipping them with the skills and knowledge needed to execute successful campaigns. By fostering a collaborative and well-trained team, we enhance your company’s marketing capabilities and drive long-term success.
GROWTH MARKETING
Our growth-focused services are designed to drive your business forward through efficient marketing execution and automation. We handle the operational execution of marketing plans, ensuring every tactic is implemented seamlessly. Marketing automation tools are leveraged to streamline processes and enhance efficiency, allowing your team to focus on strategic initiatives. We also emphasize customer lifecycle marketing, creating tailored strategies to nurture leads and retain customers, ultimately increasing customer lifetime value and fostering sustainable growth.
WEB & USER JOURNEY
A compelling web presence and optimized user journey are essential for converting visitors into loyal customers. Our Fractional CMO services include website builds and rebuilds, creating visually appealing and functional websites that reflect your brand. Through rigorous testing and conversion rate optimization (CRO), we enhance the performance of your site, ensuring it drives desired actions. We also focus on customer journey optimization and funnel-building, designing seamless paths that guide users from awareness to conversion, maximizing engagement and sales.
SOCIAL & CONTENT
In the digital age, a strong social and content strategy is vital for brand visibility and engagement. Our services encompass the development of comprehensive social and content strategies that resonate with your target audience. We manage your community, fostering engagement and building a loyal customer base. By creating and distributing high-quality content, we enhance your brand’s online presence, drive traffic, and stimulate meaningful interactions with your audience.
REPORTING & SYSTEMS
Data-driven decision-making is at the core of our approach, and our Fractional CMO services include robust reporting and systems management. We integrate and manage platforms and systems such as your website, content management, eCommerce cart, CRM, and ERP. Our detailed analytics and reporting provide actionable insights, allowing you to track performance, measure success, and make informed decisions. By leveraging the right tools and data, we help you optimize your marketing efforts and achieve your business objectives.
Frequently asked questions
Fractional CMO Services
Why work with a fractional CMO?
Our Fractional CMO services begin with comprehensive research and strategic planning to ensure your business is equipped for success. We conduct thorough maWorking with a fractional CMO provides access to high-level marketing expertise and leadership without the cost of a full-time executive. They offer strategic insights, develop and implement effective marketing plans, and drive growth, all while being flexible and scalable to meet your business needs.rket research to understand your industry, competitors, and target audience. By identifying the ideal product/market fit, we help position your offerings to meet market demands effectively. Our go-to-market (GTM) and growth strategies are tailored to accelerate your business expansion, while our branding strategy and positioning efforts establish a strong, memorable brand identity. Finally, we develop an overarching marketing strategy that aligns with your business goals, ensuring every move is calculated and impactful.
What do we need to provide in preparation for a fractional CMO coming onboard?
What do we need to provide in preparation for a fractional CMO coming onboard? To prepare for a fractional CMO, provide access to existing marketing plans, performance data, market research, brand guidelines, and key performance indicators (KPIs). Clear communication of your business goals, challenges, and expectations will help the fractional CMO understand your needs and start delivering value quickly.
Can a fractional CMO execute plans as well as develop strategy?
Yes, a fractional CMO is skilled in both developing strategic plans and executing them. They work closely with your team to implement marketing strategies, oversee campaigns, manage marketing operations, and ensure all initiatives are aligned with your business objectives and delivering the desired results.
How quickly can a fractional CMO demonstrate results?
A fractional CMO integrates seamlessly with your existing team by collaborating closely with your staff, understanding their strengths and roles, and providing guidance and support. They work as an extension of your team, fostering a collaborative environment and ensuring that everyone is aligned with the overall marketing strategy.
What does a fractional CMO do for our organization?
Working with a fractional CMO provides access to high-level marketing expertise and leadership without the cost of a full-time executive. They offer strategic insights, develop and implement effective marketing plans, and drive growth, all while being flexible and scalable to meet your business needs.
What all can a fractional CMO handle for our company?
A fractional CMO can handle a wide range of marketing functions, including strategic planning, market research, product/market fit analysis, go-to-market (GTM) strategies, branding and positioning, marketing operations, team building, and customer lifecycle marketing. They also manage budgeting, financials, and reporting to ensure your marketing efforts are efficient and effective.
How does a fractional CMO integrate with existing personnel?
A fractional CMO integrates seamlessly with your existing team by collaborating closely with your staff, understanding their strengths and roles, and providing guidance and support. They work as an extension of your team, fostering a collaborative environment and ensuring that everyone is aligned with the overall marketing strategy.
How long should we work with a fractional CMO?
The duration of engagement with a fractional CMO depends on your business needs and goals. Some companies may require a fractional CMO for a short-term project or specific initiative, while others may benefit from ongoing support to drive long-term growth. Typically, engagements range from a few months to several years, providing the flexibility to scale services as needed.
