First of all, I’d like to wish you a very happy new year.
This has been quite a historical year since emerging out of pandemic.
This past year 35% of our income is attributed to pharma, our largest sector; and now as a studio we’ve decided to shift directions.
We’re quitting pharma, and I’m relieved.
Last year, we first designed a visual identity for Pfizer’s Meninogoccal Vaccine. Later, we worked with Pfizer and developed a visual identity system for their vaccines packaging.
We also worked with Johnson & Johnson to launch a brand to demonstrate the cost of waiting to get vaccinated featuring Kerry Washington.
The work was impactful but not in the way we typically strive to create an impact.
This year, we’re pulling out of emotionally divisive work. We want to focus on our core strength and create work that provides feelings of gratitude, hope, optimism, innovation, and desire to do more and reach greater heights.
This past year, we’ve built an incredible team. We’ve started a new annual work-a-cation where the whole team travels and spends a week together. This past year we went to Panama. Selina hosted us and asked us to host a talk we called “Wine & Design”.
In this talk we shares stories, branding tips and a few common subliminal logo designs. We’ve included the video below for your viewing pleasure.
I hope you enjoy it as well.
-JL
in NYC
in NYC