Havas teamed up with us to present a conceptual campaign for 1800 Tequila. This campaign integrates the color palette we’ve developed for your various product SKUs directly into the typography. This approach allows each line to have a distinct look while maintaining a cohesive feel through the brand’s signature black background, photography, and typeface.

The photography is candid and captures moments as they happen. By using a single light source—flash photography—we achieve a more authentic, less polished aesthetic. Our style embraces imperfection, reflecting the process of discovery and exploration, as if we’re documenting the journey.

We aim to position 1800 as the brand that inspires everyone to explore their own version of a tasteful life.