“Packageman” underwent a strategic rebranding, infusing gold and blue hues for a premium feel. The icon wordmark, featuring a package enveloped by white hands, exudes care. Soft, rounded edges further add a human touch, enhancing approachability.
At the heart of the rebranding lies the promise, “Tomorrow is too late.” This pledge captures Packageman’s commitment to swift delivery, aligning with the pace of modern life. The brand’s transformation harmonizes elegance, care, and urgency, forging a lasting connection with customers.
John Luke Studio rebranded them and launched them a new website.