To position Seagulls as a distinctive player in the advertising landscape, we conducted an in-depth competitive analysis to understand industry trends and identify opportunities for differentiation. One key insight was the oversaturation of similar color schemes in the market, leading us to develop a bold and unconventional palette that would make Seagulls instantly recognizable. Beyond visuals, we carefully crafted the brand’s communication style to ensure clarity, approachability, and broad audience appeal. By defining a tone of voice that balances professionalism with accessibility, we helped Seagulls build a brand that not only stands out visually but also forges meaningful connections.