We began by analyzing The Neuron’s existing brand identity to identify areas for improvement. Our goal was to modernize its look with a fresh, digital-first aesthetic that better reflected its innovative approach to DOOH advertising. This visual transformation was accompanied by a redefined tone of voice and brand feel, ensuring clearer and more engaging communication. By refining the brand’s messaging and design system, we created a cohesive identity that resonates with both agencies and small-to-medium businesses, reinforcing The Neuron’s role as a leader in digital advertising accessibility.