When I was a child, I wanted to be a vet or a Dog Protector (yup, I made up that job), but the funny thing is that I always said this while drawing all the time. Honestly, I never thought about being a designer, until one day in high-school, when I was 17 some friends needed a flyer for a band performing on school, when they asked me this I decided to take the opportunity to learn how to use Photoshop, I just learned the basic stuff, like how to manipulate images and text but I never thought that this was the beginning of my true passion. Six years later I would be designing and making creative advertising ideas for the whole portfolio of Coca-Cola Mexico and Latin America.I have always been a visual learner, maybe that was the thing that sparked my interest for branding and my love to create visual assets with a lot of personality, almost as if the brand could be heard by people.
When I was 17 I started working in advertising, but I noticed I enjoyed my work the most when I worked on branding. When I started in John Luke Studios it reminded myself why I loved this so much, to be able to create and be creative, give colors and shapes to an idea it’s something really exciting.
Creativity is always going to find a way to come to life, my expressions of creativity are writing, cooking and traveling, but the favorite is always gonna be designing, just because having a blank canvas represents endless possibilities and remember, there is always CTLR-Z when you screw up.