/* v1 per-template inline styles, extracted via scripts/extract-v1-styles.sh.
   Sources: representative HTML page from each template family.
   Class prefixes:
     .np-*  → journal notes
     .bt-*  → industry / saas / hub pages
     .g-*   → goals
     .hero* → homepage hero
     and others scoped per-page.
*/

/* === _deploy === */
  .site-logo { position: relative; cursor: pointer; }
  .site-logo-lottie { position: absolute; inset: -8px; display: none; pointer-events: none; }
  .site-logo.playing .site-logo-svg { opacity: 0; }
  .site-logo.playing .site-logo-lottie { display: block; }

  /* Typing cursor — wrapped with typedWord in .typed-line so they sit tight,
     unaffected by the parent .hero-headline's flex gap */
  .typed-line { display: inline-flex; align-items: baseline; }
  .typed-cursor {
    display: inline-block;
    width: 4px;
    height: 0.85em;
    background: var(--accent);
    margin-left: 2px;
    vertical-align: -8px;
    animation: blink 0.85s steps(2, end) infinite;
    border-radius: 1px;
  }
  @keyframes blink { 0%, 50% { opacity: 1; } 50.01%, 100% { opacity: 0; } }

  /* Demo reel video container */
  .reel {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 20px var(--page-pad-x);
  }
  .reel-frame {
    width: 100%;
    height: 490px;
    border-radius: 18px;
    overflow: hidden;
    position: relative;
    background: #000;
    box-shadow: 0 20px 60px rgba(0,0,0,0.15);
  }
  .reel-frame video {
    width: 100%;
    height: 100%;
    object-fit: cover;
    display: block;
  }

  /* Home page Selected Work carousel — base layout (wrap full-bleed,
     slider scroll-padding to grid edge, last card snap-end) lives in
     site.css under .work-slider-wrap / .work-slider. Per-page overrides:
     - card sizing → ~1.65 cards visible (cinematic)
     - snap-align start on every card so each card snaps to the left
       grid edge as you scroll. Last card's snap-align: end (set in
       site.css) wins via more-specific selector and pulls it back to
       the right grid edge after you scroll past it. */
  .work-slider .work-card {
    /* Cap width at 416px so height (4:5 ratio) stays at or under 520px.
       At desktop ~3 cards visible; on smaller viewports the clamp lower
       bound + viewport math keeps the card-to-viewport ratio sensible. */
    flex: 0 0 clamp(280px, calc((100vw - 2 * (max(var(--page-pad-x), (100vw - var(--max-wide)) / 2 + var(--page-pad-x))) - 48px) / 3), 416px);
    scroll-snap-align: start;
    scroll-snap-stop: always;
  }
  /* Hide the scrollbar on the home page Selected Work carousel. The
     cards are obviously draggable (cursor:grab, bleed off-screen) so
     the scrollbar adds visual noise without earning its keep here.
     site.css keeps a thin scrollbar globally for case-study related
     strips where the discovery cue still helps. */
  .work-slider { scrollbar-width: none; -ms-overflow-style: none; }
  .work-slider::-webkit-scrollbar { display: none; width: 0; height: 0; }
  .work-card {
    position: relative;
    /* Collins-style 4:5 portrait — slightly taller than wide so cards
       read as case-study covers, not avatars. Flip to 5/4 for landscape. */
    aspect-ratio: 4 / 5;
    border-radius: 18px;
    overflow: hidden;
    cursor: pointer;
    text-decoration: none;
    color: inherit;
    background: #1A1A1A;
    transition: transform 0.35s cubic-bezier(0.2, 0.8, 0.2, 1);
    padding: 0;
  }
  .work-card:hover { transform: translateY(-6px);}
  .work-card-img {
    position: absolute;
    inset: 0;
    width: 100%;
    height: 100%;
    object-fit: cover;
    transition: transform 0.6s cubic-bezier(0.2, 0.8, 0.2, 1);
  }
  .work-card:hover .work-card-img { transform: scale(1.04);}
  /* Darkening overlay that eases in on hover */
  .work-card::after {
    content: '';
    position: absolute;
    inset: 0;
    background: linear-gradient(180deg, rgba(0,0,0,0.15) 0%, rgba(0,0,0,0.5) 100%);
    opacity: 0;
    transition: opacity 0.4s ease;
    z-index: 1;
    pointer-events: none;
  }
  .work-card:hover::after { opacity: 1; }

  .work-card-content {
    position: absolute;
    inset: 0;
    padding: 28px;
    display: flex;
    flex-direction: column;
    justify-content: space-between;
    z-index: 2;
    pointer-events: none;
  }
  .work-tags {
    display: inline-flex;
    flex-wrap: wrap;
    align-items: center;
    gap: 8px;
    align-self: flex-start;
  }
  /* Tags drop in from above with a rotation, staggered per index via --delay */
  .work-tag {
    padding: 2px 11px;
    background: rgba(0,0,0,0.8);
    color: #F7F7F0;
    font-family: var(--font-body);
    font-size: 11px;
    font-weight: 500;
    line-height: 1.9;
    text-transform: uppercase;
    letter-spacing: 0.06em;
    border-radius: 999px;
    display: inline-block;
    opacity: 0;
    transform: translateY(-50px) rotate(-45deg);
    transition: opacity 0.5s, transform 0.5s;
  }
  .work-card:hover .work-tag {
    opacity: 1;
    transform: translateY(0) rotate(0);
    transition-delay: var(--delay, 0ms);
  }
  /* Title rises from below with a slight rotation */
  .work-card-label {
    color: #fff;
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 32px;
    line-height: 1.1;
    font-weight: 400;
    letter-spacing: -0.01em;
    text-shadow: 0 2px 12px rgba(0,0,0,0.4);
    display: inline-block;
    opacity: 0;
    transform: translateY(50px) rotate(15deg);
    transform-origin: left bottom;
    transition: opacity 0.5s, transform 0.5s;
  }
  .work-card:hover .work-card-label {
    opacity: 1;
    transform: translateY(0) rotate(0);
  }

  /* Slider nav dots + hint */
  .work-slider-hint {
    position: absolute;
    right: 24px;
    bottom: 4px;
    font-family: var(--font-body);
    font-size: 12px;
    color: var(--muted);
    display: inline-flex;
    align-items: center;
    gap: 6px;
    cursor: pointer;
    user-select: none;
    pointer-events: none;
  }
  .work-slider-hint::before {
    content: '→';
    font-size: 14px;
    color: var(--accent);
  }

  @media (max-width: 1100px) {
    .work-slider .work-card { flex: 0 0 calc((100% - 24px) / 1.33); }
  }
  @media (max-width: 700px) {
    .work-slider .work-card { flex: 0 0 85%; }
    .work-card-label { font-size: 24px;}
  }

  /* Stop the work-slider's wider content from leaking page-wide horizontal
     scroll (the slider has its own internal overflow-x: auto). Only body —
     putting overflow-x on html breaks vertical scroll in some browsers. */

  /* ================= DRAMATIC ENTRANCE =================
     Headline cursor stays accent-orange (its default in .typed-cursor)
     per JL 2026-05-18 — the "orange space bar" is the signature of the
     home hero. Hidden once typing completes. */
  .v2-stage .typed-cursor.is-done { animation: none; opacity: 0; transition: opacity 0.4s ease 0.2s; }

  /* Nav (logo + links + toggle) shows from page load — full menu is
     orientation, no reason to delay it. The reel slides in mid-typing
     (~50% of the headline). Everything else fades in after typing lands. */
  body.v2-stage .sc-fab,
  body.v2-stage .positioning,
  body.v2-stage .selected-work,
  body.v2-stage .logo-bar,
  body.v2-stage .site-footer {
    opacity: 0;
    pointer-events: none;
  }
  /* Reel slides up from below — slow, no fade-only, just translateY +
     opacity together. Fires when body gets .video-revealed (typing 50%). */
  body.v2-stage .reel {
    opacity: 0;
    pointer-events: none;
    transform: translateY(70px);
    will-change: transform, opacity;
  }
  body.v2-stage.video-revealed .reel {
    opacity: 1; pointer-events: auto;
    transform: translateY(0);
    transition:
      opacity 0.9s ease 0ms,
      transform 1.0s cubic-bezier(0.2, 0.8, 0.2, 1) 0ms;
  }
  body.v2-stage.rest-visible .sc-fab          { opacity: 1; pointer-events: auto; transition: opacity 0.5s ease 80ms;   }
  body.v2-stage.rest-visible .positioning     { opacity: 1; pointer-events: auto; transition: opacity 0.5s ease 220ms;  }
  body.v2-stage.rest-visible .selected-work   { opacity: 1; pointer-events: auto; transition: opacity 0.5s ease 380ms;  }
  body.v2-stage.rest-visible .logo-bar        { opacity: 1; pointer-events: auto; transition: opacity 0.5s ease 540ms;  }
  body.v2-stage.rest-visible .site-footer     { opacity: 1; pointer-events: auto; transition: opacity 0.5s ease 700ms;  }

  @media (prefers-reduced-motion: reduce) {
    body.v2-stage .sc-fab,
    body.v2-stage .reel,
    body.v2-stage .positioning,
    body.v2-stage .selected-work,
    body.v2-stage .logo-bar,
    body.v2-stage .site-footer { opacity: 1; pointer-events: auto; transition: none; transform: none; }
  }

  /* ================= GRID NORMALIZATION =================
     Every top-level section, INCLUDING the nav, uses the site-wide
     --page-pad-x gutter so logo, headline, reel and Selected Work all
     sit on one left edge AND one right edge — same line as every other
     page on the site. */
  .hero, .reel, .positioning, .selected-work, .logo-bar, .site-nav {
    max-width: var(--max-wide);
    margin-left: auto;
    margin-right: auto;
    padding-left: var(--page-pad-x);
    padding-right: var(--page-pad-x);
  }
  /* .selected-work-inner already gets var(--page-pad-x) from site.css
     for the carousel-bleed math; zero it on the home page so the outer
     .selected-work gutter isn't doubled. */
  .selected-work-inner { padding-left: 0 !important; padding-right: 0 !important; }

  /* Reel sits at grid size, plays inline. No scroll-cinema. */

  /* Work cards: no entrance animation. They sit at their natural flex
     positions and the user just scrolls the carousel naturally. The
     scroll-momentum + image-drag prevention live in site.js / site.css. */

  /* No section-divider line above positioning — the video frames the
     transition by itself. */
  .positioning-inner { border-top: none !important; }

  /* Tighten the gap between the demo reel and the "Brand positioning" H2.
     Original had .positioning forced to 508px tall with centered content +
     90px inner top padding — that stacked into a huge dead zone. Drop both.
     Inside the block: pull the lede closer to the headline (16px) and the
     CTAs slightly up too, with a little extra breathing room above. */
  body.v2-stage .positioning { height: auto; }
  body.v2-stage .positioning-inner { padding-top: 64px; padding-bottom: 64px; gap: 16px; }
  body.v2-stage .positioning-ctas { margin-top: 14px; }
  /* Mobile site.css adds .positioning padding-top 40px + .positioning-inner
     padding-top 60px on top of the reel's 20px bottom — ~120px gap below the
     video. Cut it roughly in half. Also strip Selected Work's inner mobile
     horizontal padding (it doubles the section's 24px gutter, so cards sat
     ~20px inset from every other section). */
  @media (max-width: 900px) {
    body.v2-stage .positioning { padding-top: 0; padding-bottom: 24px; }
    body.v2-stage .positioning-inner { padding-top: 32px; padding-bottom: 32px; }
    /* Keep the section's 24px gutter (matches .positioning, .reel, .hero
       in the grid normalization rule). Just zero the .selected-work-inner
       horizontal padding so cards aren't double-inset. */
    body.v2-stage .selected-work-inner { padding-left: 0; padding-right: 0; padding-bottom: 60px; }
  }

  /* Tighten the gap between the headline and the video. Default .hero has
     padding 91px top/bottom + .reel has 20px top → 111px gap. With 10px
     bottom + 20px reel-top = 30px gap. Push the headline ~80px lower than
     site default so it doesn't sit so high on the screen. Mobile is 30px
     less top so the menu sits higher, and 5px tighter to the video. */
  body.v2-stage .hero { padding-top: 171px; padding-bottom: 10px; }
  @media (max-width: 900px) {
    body.v2-stage .hero { padding-top: 190px; padding-bottom: 5px; }
  }

/* === make-the-customer-the-hero === */

  .np-back-row { max-width: 760px; margin: 0 auto; padding: 110px 32px 24px; }
  .np-back { font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif; font-size: 13px; color: var(--muted); text-decoration: none; display: inline-flex; align-items: center; gap: 8px; transition: color 0.2s ease; }
  .np-back:hover { color: var(--accent); }

  .np-article { max-width: 760px; margin: 0 auto; padding: 12px 32px 80px; }
  .np-meta { display: flex; align-items: center; gap: 14px; font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif; font-size: 11px; color: var(--muted); letter-spacing: 0.16em; text-transform: uppercase; margin-bottom: 32px; }
  .np-cat { color: var(--accent); font-weight: 500; text-decoration: none; border-bottom: 1px solid transparent; transition: border-color 0.2s ease; }
  .np-cat:hover { border-color: var(--accent); }
  .np-date::before { content: '•'; margin-right: 12px; opacity: 0.5; }

  .np-title { font-family: "matrix-ii", serif; font-size: 64px; font-weight: 400; line-height: 1.05; letter-spacing: -1.5px; color: var(--ink); margin: 0 0 32px; }
  .np-excerpt { font-family: "matrix-ii", serif; font-size: 28px; line-height: 1.3; letter-spacing: -0.5px; color: var(--accent); margin: 0 0 56px; border-left: 3px solid var(--accent); padding-left: 24px; }
  .np-body { font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif; font-size: 18px; line-height: 1.7; color: var(--ink); }
  .np-body p { margin: 0 0 22px; }
  .np-body h2, .np-body h3 { font-family: "matrix-ii", serif; font-weight: 400; line-height: 1.2; letter-spacing: -0.5px; color: var(--ink); margin: 40px 0 16px; }
  .np-body h2 { font-size: 36px; }
  .np-body h3 { font-size: 28px; }
  .np-body ul, .np-body ol { margin: 0 0 22px; padding-left: 24px; }
  .np-body li { margin-bottom: 8px; }
  .np-body blockquote { border-left: 3px solid var(--accent); padding-left: 24px; margin: 32px 0; font-family: "matrix-ii", serif; font-size: 24px; line-height: 1.3; color: var(--ink); }
  .np-body blockquote p { margin: 0; }
  .np-body a { color: var(--accent); }
  .np-body img { max-width: 100%; height: auto; border-radius: 8px; margin: 24px 0; }
  .np-body strong { font-weight: 600; }
  .np-body figure { margin: 32px 0; }
  .np-body figcaption { font-size: 13px; color: var(--muted); margin-top: 8px; }

  .np-pager { max-width: 760px; margin: 0 auto; padding: 40px 32px 80px; display: grid; grid-template-columns: 1fr 1fr; gap: 16px; border-top: 1px solid var(--border); }
  .np-pager-link { text-decoration: none; color: var(--ink); padding: 20px 22px; border: 1px solid var(--border); border-radius: 14px; background: #fff; transition: border-color 0.2s ease, transform 0.2s ease; display: flex; flex-direction: column; gap: 6px; }
  .np-pager-link:hover { border-color: var(--ink); transform: translateY(-2px); }
  .np-pager-next { text-align: right; }
  .np-pager-label { font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif; font-size: 11px; color: var(--muted); letter-spacing: 0.16em; text-transform: uppercase; }
  .np-pager-title { font-family: "matrix-ii", serif; font-size: 18px; line-height: 1.2; color: var(--ink); }
  .np-pager-empty { visibility: hidden; }

  @media (max-width: 720px) {
    .np-title { font-size: 44px; letter-spacing: -1px; }
    .np-excerpt { font-size: 22px; }
    .np-pager { grid-template-columns: 1fr; }
    .np-pager-next { text-align: left; }
  }

/* === industries === */

  /* HERO */
  .ix-hero {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 140px var(--page-pad-x) 60px;
  }
  .ix-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 28px; }
  .ix-h1 {
    font-family: "matrix-ii", serif;
    font-size: 96px;
    font-weight: 400;
    line-height: 0.98;
    letter-spacing: -2px;
    color: var(--ink);
    margin: 0 0 36px;
    max-width: 1200px;
  }
  .ix-h1 .accent { color: var(--accent); }
  .ix-lead {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 21px;
    line-height: 1.55;
    color: var(--ink);
    max-width: 900px;
  }
  .ix-lead p { margin: 0 0 20px; }
  .ix-cta-row { display: flex; gap: 12px; flex-wrap: wrap; margin-top: 12px; }

  /* Sub-hero strip */
  .ix-subhero {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 36px var(--page-pad-x) 80px;
    display: grid;
    grid-template-columns: 1fr auto;
    gap: 40px;
    align-items: center;
    border-bottom: 1px solid var(--border);
  }
  .ix-subhero-text {
    font-family: "matrix-ii", serif;
    font-size: 36px;
    line-height: 1.15;
    letter-spacing: -0.5px;
    color: var(--accent);
    margin: 0;
    max-width: 980px;
  }

  /* SECTION SHELL */
  .ix-section {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 100px var(--page-pad-x);
    border-bottom: 1px solid var(--border);
  }
  .ix-section-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 16px; }
  .ix-section h2 {
    font-family: "matrix-ii", serif;
    font-size: 64px;
    font-weight: 400;
    line-height: 1.0;
    letter-spacing: -1.5px;
    color: var(--ink);
    margin: 0 0 36px;
    max-width: 1100px;
  }
  .ix-section h2 .accent { color: var(--accent); }
  .ix-section .body p {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 18px;
    line-height: 1.6;
    color: var(--ink);
    margin: 0 0 20px;
    max-width: 880px;
  }

  /* INDUSTRIES, 3x3 grid */
  .ix-list {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 20px;
  }
  .ix-card {
    --card-tint: var(--accent);
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 20px;
    padding: 32px 28px 28px;
    text-decoration: none;
    color: inherit;
    display: flex;
    flex-direction: column;
    gap: 18px;
    position: relative;
    overflow: hidden;
    transition: transform 0.3s ease, box-shadow 0.3s ease, border-color 0.3s ease;
  }
  .ix-card::before {
    content: '';
    position: absolute;
    top: 0; right: 0;
    width: 220px; height: 220px;
    background: radial-gradient(closest-side, color-mix(in srgb, var(--card-tint) 14%, transparent) 0%, transparent 70%);
    pointer-events: none;
    opacity: 0.7;
    transition: opacity 0.3s ease;
  }
  .ix-card:hover {
    transform: translateY(-6px);
    box-shadow: 0 22px 50px rgba(0,0,0,0.08);
    border-color: var(--card-tint);
  }
  .ix-card:hover::before { opacity: 1; }

  .ix-card-icon {
    width: 52px;
    height: 52px;
    border-radius: 14px;
    background: color-mix(in srgb, var(--card-tint) 14%, transparent);
    color: var(--card-tint);
    display: flex;
    align-items: center;
    justify-content: center;
    flex-shrink: 0;
  }
  .ix-card-icon svg { width: 28px; height: 28px; }

  .ix-card-head {
    display: flex;
    align-items: baseline;
    gap: 10px;
  }
  .ix-card-num {
    font-family: "matrix-ii", serif;
    font-size: 14px;
    color: var(--card-tint);
    letter-spacing: 0.04em;
  }
  .ix-card-title {
    font-family: "matrix-ii", serif;
    font-size: 26px;
    font-weight: 400;
    line-height: 1.1;
    letter-spacing: -0.5px;
    color: var(--ink);
    margin: 0;
  }
  .ix-card-desc {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 14px;
    line-height: 1.55;
    color: var(--ink);
    margin: 0;
  }
  .ix-card-fit {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 13px;
    line-height: 1.55;
    color: var(--ink);
    margin: 0;
    padding: 14px 14px;
    background: color-mix(in srgb, var(--card-tint) 6%, transparent);
    border-radius: 10px;
    border-left: 2px solid var(--card-tint);
  }
  .ix-card-fit strong {
    color: var(--card-tint);
    font-weight: 500;
    text-transform: uppercase;
    font-size: 11px;
    letter-spacing: 0.12em;
    display: block;
    margin-bottom: 4px;
  }
  .ix-card-link {
    margin-top: auto;
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 12px;
    font-weight: 500;
    color: var(--ink);
    text-transform: uppercase;
    letter-spacing: 0.1em;
    display: inline-flex;
    align-items: center;
    gap: 8px;
    transition: color 0.2s ease, gap 0.2s ease;
  }
  .ix-card:hover .ix-card-link { color: var(--card-tint); gap: 12px; }

  /* Per-industry tint */
  .ix-card.ix-wealth         { --card-tint: #7E5C3F; }
  .ix-card.ix-pe             { --card-tint: #1F2937; }
  .ix-card.ix-consulting     { --card-tint: #2A8C82; }
  .ix-card.ix-b2b-tech       { --card-tint: #3D6FFF; }
  .ix-card.ix-adtech         { --card-tint: #B11231; }
  .ix-card.ix-cpg            { --card-tint: #E86363; }
  .ix-card.ix-real-estate    { --card-tint: #547061; }
  .ix-card.ix-biotech        { --card-tint: #2A8CB7; }
  .ix-card.ix-b2b-services   { --card-tint: #A866EE; }

  /* SPECIALIZATION LIST */
  .ix-spec-list {
    list-style: none;
    margin: 0;
    padding: 0;
    max-width: 1000px;
  }
  .ix-spec-list li {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 18px;
    line-height: 1.55;
    color: var(--ink);
    padding: 22px 0 22px 32px;
    border-top: 1px solid var(--border);
    position: relative;
  }
  .ix-spec-list li:last-child { border-bottom: 1px solid var(--border); }
  .ix-spec-list li::before {
    content: '';
    position: absolute;
    left: 0;
    top: 32px;
    width: 16px;
    height: 1px;
    background: var(--accent);
  }
  .ix-spec-list strong { color: var(--accent); font-weight: 500; }

  /* DON'T SERVE, punchy callout */
  .ix-dont {
    background: var(--ink);
    color: #fff;
    padding: 80px 65px;
    border-radius: 24px;
    margin: 0 auto;
    max-width: 1240px;
  }
  .ix-dont h2 {
    font-family: "matrix-ii", serif;
    font-size: 56px;
    font-weight: 400;
    line-height: 1.0;
    letter-spacing: -1px;
    color: #fff;
    margin: 0 0 24px;
  }
  .ix-dont .body p {
    color: rgba(255,255,255,0.78);
    max-width: 800px;
    margin: 0 0 24px;
  }
  .ix-dont .ix-spec-list li {
    color: rgba(255,255,255,0.92);
    border-color: rgba(255,255,255,0.12);
  }
  .ix-dont .ix-spec-list li:last-child { border-color: rgba(255,255,255,0.12); }
  .ix-dont-section {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 80px var(--page-pad-x);
    border-bottom: 1px solid var(--border);
  }

  /* FAQ */
  .ix-faq-list { display: flex; flex-direction: column; max-width: 1100px; }
  .ix-faq-item { border-top: 1px solid var(--border); padding: 28px 0; }
  .ix-faq-item:last-child { border-bottom: 1px solid var(--border); }
  .ix-faq-q {
    font-family: "matrix-ii", serif;
    font-size: 24px;
    font-weight: 400;
    line-height: 1.3;
    color: var(--ink);
    cursor: pointer;
    display: flex;
    justify-content: space-between;
    align-items: flex-start;
    gap: 24px;
    transition: color 0.2s ease;
  }
  .ix-faq-q:hover { color: var(--accent); }
  .ix-faq-q::after {
    content: '';
    width: 14px; height: 14px;
    flex-shrink: 0;
    margin-top: 8px;
    background: linear-gradient(currentColor, currentColor) center/14px 1.5px no-repeat,
                linear-gradient(currentColor, currentColor) center/1.5px 14px no-repeat;
    transition: transform 0.4s cubic-bezier(0.2, 0.8, 0.2, 1);
    color: var(--muted);
  }
  .ix-faq-item.open .ix-faq-q::after { transform: rotate(45deg); }
  .ix-faq-a-wrap {
    display: grid;
    grid-template-rows: 0fr;
    overflow: hidden;
    transition: grid-template-rows 0.45s cubic-bezier(0.2, 0.8, 0.2, 1);
  }
  .ix-faq-a-inner { min-height: 0; }
  .ix-faq-a {
    font-family: var(--font-body);
    font-size: 17px;
    line-height: 1.6;
    color: var(--muted);
    margin: 0;
    max-width: 920px;
    opacity: 0;
    transform: translateY(-6px);
    padding-top: 16px;
    transition: opacity 0.35s ease 0.05s, transform 0.45s cubic-bezier(0.2, 0.8, 0.2, 1);
  }
  .ix-faq-item.open .ix-faq-a-wrap { grid-template-rows: 1fr; }
  .ix-faq-item.open .ix-faq-a { opacity: 1; transform: translateY(0); }

  /* RELATED */
  .ix-related-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(220px, 1fr)); gap: 12px; max-width: 1100px; }
  .ix-related-link {
    display: flex;
    justify-content: space-between;
    align-items: center;
    padding: 18px 22px;
    border: 1px solid var(--border);
    border-radius: 999px;
    font-family: var(--font-body);
    font-size: 14px;
    color: var(--ink);
    text-decoration: none;
    transition: background 0.2s ease, color 0.2s ease, border-color 0.2s ease;
  }
  .ix-related-link span { color: var(--accent); }
  .ix-related-link:hover { background: var(--ink); color: #fff; border-color: var(--ink); }
  .ix-related-link:hover span { color: #fff; }

  /* BOTTOM CTA STRIP */
  .ix-cta-strip {
    background: var(--ink);
    color: #fff;
    padding: 110px 65px;
    text-align: center;
  }
  .ix-cta-strip h2 {
    font-family: "matrix-ii", serif;
    font-size: 64px;
    font-weight: 400;
    letter-spacing: -1.5px;
    line-height: 1.0;
    max-width: 1000px;
    margin: 0 auto 32px;
    color: #fff;
  }
  .ix-cta-strip h2 .accent { color: var(--accent); }
  .ix-cta-strip-buttons { display: flex; gap: 12px; justify-content: center; flex-wrap: wrap; }
  .ix-cta-strip a { font-family: var(--font-body); font-size: 14px; padding: 14px 26px; border-radius: 999px; text-decoration: none; transition: all 0.2s ease; }
  .ix-cta-strip .btn-primary { background: #fff; color: var(--ink); }
  .ix-cta-strip .btn-primary:hover { background: var(--accent); color: #fff; }
  .ix-cta-strip .btn-ghost { border: 1px solid rgba(255,255,255,0.3); color: #fff; }
  .ix-cta-strip .btn-ghost:hover { background: rgba(255,255,255,0.06); border-color: #fff; }

  @media (max-width: 1100px) {
    .ix-hero, .ix-subhero, .ix-section, .ix-cta-strip, .ix-dont-section { padding-left: 32px; padding-right: 32px; }
    .ix-h1 { font-size: 60px; letter-spacing: -1px; }
    .ix-subhero { grid-template-columns: 1fr; padding-bottom: 60px; }
    .ix-subhero-text { font-size: 24px; }
    .ix-section h2 { font-size: 40px; letter-spacing: -0.5px; }
    .ix-list { grid-template-columns: 1fr 1fr; }
    .ix-dont { padding: 56px 32px; }
    .ix-dont h2 { font-size: 36px; }
    .ix-cta-strip h2 { font-size: 36px; }
  }
  @media (max-width: 720px) {
    .ix-list { grid-template-columns: 1fr; }
  }
  @media (max-width: 600px) {
    .ix-hero { padding-top: 100px; }
    .ix-h1 { font-size: 44px; }
    .ix-lead { font-size: 17px; }
    .ix-card { padding: 28px 24px; }
    .ix-card-title { font-size: 24px; }
  }

/* === wealth-management === */


  .bt-hero { max-width: var(--max-wide); margin: 0 auto; padding: 140px var(--page-pad-x) 80px; }
  .bt-hero-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 28px; }
  .bt-hero-title { font-family: "matrix-ii", serif; font-size: 96px; font-weight: 400; line-height: 1.0; letter-spacing: -2px; color: var(--ink); max-width: 1200px; margin: 0 0 32px; }
  .bt-hero-sub { font-family: "matrix-ii", serif; font-size: 44px; font-weight: 400; line-height: 1.1; color: var(--accent); letter-spacing: -0.02em; max-width: 900px; margin: 0; }

  .bt-intro { max-width: var(--max-wide); margin: 0 auto; padding: 60px var(--page-pad-x) 80px; display: grid; grid-template-columns: 1.1fr 1fr; gap: 80px; border-top: 1px solid var(--border); }
  .bt-intro-h2 { font-family: "matrix-ii", serif; font-size: 44px; font-weight: 400; line-height: 1.15; letter-spacing: -1px; color: var(--ink); margin: 0; }
  .bt-intro-body { font-family: var(--font-body); font-size: 18px; line-height: 1.6; color: var(--ink); }
  .bt-intro-body p { margin: 0 0 24px; }
  .bt-intro-ctas { display: flex; gap: 12px; flex-wrap: wrap; }

  .bt-rigor { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); border-top: 1px solid var(--border); }
  .bt-rigor-headline { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; line-height: 1.05; letter-spacing: -1px; color: var(--ink); margin: 0 0 40px; max-width: 1100px; }
  .bt-rigor-headline .accent { color: var(--accent); }
  .bt-rigor-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
  .bt-rigor-card { aspect-ratio: 4 / 5; border-radius: 14px; overflow: hidden; background: #1A1A1A; text-decoration: none; color: inherit; position: relative; display: block; }
  .bt-rigor-card img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: transform 0.6s cubic-bezier(0.2,0.8,0.2,1); }
  .bt-rigor-card:hover img { transform: scale(1.05); }
  .bt-rigor-card-info { position: absolute; inset: auto 0 0 0; padding: 18px 16px; background: linear-gradient(180deg, rgba(0,0,0,0) 0%, rgba(0,0,0,0.65) 100%); color: #fff; }
  .bt-rigor-card-tags { font-family: var(--font-body); font-size: 10px; text-transform: uppercase; letter-spacing: 0.06em; opacity: 0.8; margin-bottom: 4px; }
  .bt-rigor-card-title { font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif; font-size: 18px; line-height: 1.1; }

  .bt-caps { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); display: grid; grid-template-columns: 1.2fr 1fr; gap: 60px; border-top: 1px solid var(--border); }
  .bt-caps-headline { font-family: "matrix-ii", serif; font-size: 44px; font-weight: 400; line-height: 1.15; letter-spacing: -0.5px; color: var(--ink); margin: 0; }
  .bt-caps-list { list-style: none; margin: 0; padding: 0; }
  .bt-caps-list li { font-family: var(--font-body); font-size: 22px; color: var(--ink); line-height: 1.4; padding: 18px 0; border-bottom: 1px solid var(--border); }
  .bt-caps-list li:last-child { border-bottom: none; }

  .bt-whatwedo { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); border-top: 1px solid var(--border); }
  .bt-whatwedo-eyebrow { font-size: 12px; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 28px; font-weight: 500; }
  .bt-whatwedo-headline { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; line-height: 1.05; letter-spacing: -1px; color: var(--ink); margin: 0 0 56px; max-width: 800px; }
  .bt-whatwedo-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 32px; }
  .bt-wd-card { background: #fff; border: 1px solid var(--border); border-radius: 16px; padding: 36px 32px; }
  .bt-wd-card-title { font-family: "matrix-ii", serif; font-size: 28px; font-weight: 400; line-height: 1.15; color: var(--ink); margin: 0 0 16px; }
  .bt-wd-card-desc { font-family: var(--font-body); font-size: 16px; line-height: 1.55; color: var(--muted); margin: 0; }

  .bt-core { max-width: var(--max-wide); margin: 0 auto; padding: 100px var(--page-pad-x); border-top: 1px solid var(--border); }
  .bt-core-head { display: flex; justify-content: space-between; align-items: flex-end; flex-wrap: wrap; gap: 24px; margin-bottom: 56px; }
  .bt-core-headline { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; line-height: 1.05; letter-spacing: -1px; color: var(--ink); margin: 0; max-width: 800px; }
  .bt-core-list { display: grid; grid-template-columns: 1fr; gap: 0; }
  .bt-core-row { display: grid; grid-template-columns: 1fr 2fr; gap: 60px; padding: 36px 0; border-top: 1px solid var(--border); }
  .bt-core-row:last-child { border-bottom: 1px solid var(--border); }
  .bt-core-row-num { font-family: var(--font-body); font-size: 12px; color: var(--muted); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 8px; }
  .bt-core-row-title { font-family: "matrix-ii", serif; font-size: 32px; font-weight: 400; line-height: 1.1; color: var(--ink); margin: 0; }
  .bt-core-row-desc { font-family: var(--font-body); font-size: 17px; line-height: 1.6; color: var(--muted); margin: 0; }

  .bt-featured { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); border-top: 1px solid var(--border); }
  .bt-featured-head { display: flex; justify-content: space-between; align-items: flex-end; margin-bottom: 40px; flex-wrap: wrap; gap: 16px; }
  .bt-featured-headline { font-family: "matrix-ii", serif; font-size: 48px; font-weight: 400; letter-spacing: -1px; color: var(--ink); margin: 0; max-width: 800px; }
  .bt-featured-sub { font-family: var(--font-body); font-size: 16px; color: var(--muted); line-height: 1.5; max-width: 540px; margin: 16px 0 0; }
  .bt-featured-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
  .bt-featured-card { aspect-ratio: 1 / 1; border-radius: 14px; overflow: hidden; background: #1A1A1A; position: relative; text-decoration: none; color: inherit; display: block; }
  .bt-featured-card img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: transform 0.6s cubic-bezier(0.2,0.8,0.2,1); }
  .bt-featured-card:hover img { transform: scale(1.04); }
  .bt-featured-card-info { position: absolute; inset: auto 0 0 0; padding: 22px; color: #fff; background: linear-gradient(180deg, rgba(0,0,0,0) 0%, rgba(0,0,0,0.6) 100%); }
  .bt-featured-card-tags { font-family: var(--font-body); font-size: 10px; text-transform: uppercase; letter-spacing: 0.06em; opacity: 0.8; margin-bottom: 4px; }
  .bt-featured-card-title { font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif; font-size: 24px; line-height: 1.1; }

  .bt-midcta { max-width: var(--max-wide); margin: 0 auto; padding: 100px var(--page-pad-x); text-align: center; border-top: 1px solid var(--border); }
  .bt-midcta-headline { font-family: "matrix-ii", serif; font-size: 64px; font-weight: 400; line-height: 1.05; letter-spacing: -1px; color: var(--ink); margin: 0 auto 32px; max-width: 1000px; }
  .bt-midcta-headline .accent { color: var(--accent); }
  .bt-midcta-buttons { display: flex; gap: 12px; justify-content: center; flex-wrap: wrap; }

  .bt-faq { max-width: var(--max-wide); margin: 0 auto; padding: 100px var(--page-pad-x); border-top: 1px solid var(--border); }
  .bt-faq-eyebrow { font-size: 12px; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; font-weight: 500; margin-bottom: 24px; }
  .bt-faq-headline { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; letter-spacing: -1px; color: var(--ink); margin: 0 0 48px; }
  .bt-faq-list { display: flex; flex-direction: column; gap: 0; }
  .bt-faq-item { border-top: 1px solid var(--border); padding: 28px 0; }
  .bt-faq-item:last-child { border-bottom: 1px solid var(--border); }
  .bt-faq-q { font-family: "matrix-ii", serif; font-size: 24px; font-weight: 400; line-height: 1.3; color: var(--ink); margin: 0; cursor: pointer; display: flex; justify-content: space-between; align-items: flex-start; gap: 24px; transition: color 0.2s ease; }
  .bt-faq-q:hover { color: var(--accent); }
  .bt-faq-q::after { content: ''; width: 14px; height: 14px; flex-shrink: 0; margin-top: 8px; background: linear-gradient(currentColor, currentColor) center/14px 1.5px no-repeat, linear-gradient(currentColor, currentColor) center/1.5px 14px no-repeat; transition: transform 0.4s cubic-bezier(0.2, 0.8, 0.2, 1); color: var(--muted); }
  .bt-faq-item.open .bt-faq-q::after { transform: rotate(45deg); }
  .bt-faq-a-wrap { display: grid; grid-template-rows: 0fr; overflow: hidden; transition: grid-template-rows 0.45s cubic-bezier(0.2, 0.8, 0.2, 1); }
  .bt-faq-a-inner { min-height: 0; }
  .bt-faq-a { font-family: var(--font-body); font-size: 17px; line-height: 1.6; color: var(--muted); margin: 0; max-width: 920px; opacity: 0; transform: translateY(-6px); padding-top: 16px; transition: opacity 0.35s ease 0.05s, transform 0.45s cubic-bezier(0.2, 0.8, 0.2, 1); }
  .bt-faq-item.open .bt-faq-a-wrap { grid-template-rows: 1fr; }
  .bt-faq-item.open .bt-faq-a { opacity: 1; transform: translateY(0); }

  @media (max-width: 1100px) {
    .bt-hero, .bt-intro, .bt-rigor, .bt-caps, .bt-whatwedo, .bt-core, .bt-featured, .bt-midcta, .bt-faq { padding-left: 32px; padding-right: 32px; }
    .bt-hero-title { font-size: 60px; letter-spacing: -1px; }
    .bt-hero-sub { font-size: 28px; }
    .bt-intro { grid-template-columns: 1fr; gap: 32px; }
    .bt-intro-h2 { font-size: 32px; }
    .bt-rigor-grid { grid-template-columns: 1fr; }
    .bt-rigor-headline, .bt-whatwedo-headline, .bt-core-headline, .bt-featured-headline, .bt-faq-headline { font-size: 36px; }
    .bt-caps { grid-template-columns: 1fr; gap: 32px; }
    .bt-caps-headline { font-size: 30px; }
    .bt-whatwedo-grid { grid-template-columns: 1fr; }
    .bt-core-row { grid-template-columns: 1fr; gap: 16px; }
    .bt-core-row-title { font-size: 24px; }
    .bt-featured-grid { grid-template-columns: 1fr; }
    .bt-midcta-headline { font-size: 36px; }
  }

/* === saas === */


  .bt-hero { max-width: var(--max-wide); margin: 0 auto; padding: 140px var(--page-pad-x) 80px; }
  .bt-hero-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 28px; }
  .bt-hero-title { font-family: "matrix-ii", serif; font-size: 96px; font-weight: 400; line-height: 1.0; letter-spacing: -2px; color: var(--ink); max-width: 1200px; margin: 0 0 32px; }
  .bt-hero-sub { font-family: "matrix-ii", serif; font-size: 44px; font-weight: 400; line-height: 1.1; color: var(--accent); letter-spacing: -0.02em; max-width: 900px; margin: 0; }

  .bt-intro { max-width: var(--max-wide); margin: 0 auto; padding: 60px var(--page-pad-x) 80px; display: grid; grid-template-columns: 1.1fr 1fr; gap: 80px; border-top: 1px solid var(--border); }
  .bt-intro-h2 { font-family: "matrix-ii", serif; font-size: 44px; font-weight: 400; line-height: 1.15; letter-spacing: -1px; color: var(--ink); margin: 0; }
  .bt-intro-body { font-family: var(--font-body); font-size: 18px; line-height: 1.6; color: var(--ink); }
  .bt-intro-body p { margin: 0 0 24px; }
  .bt-intro-ctas { display: flex; gap: 12px; flex-wrap: wrap; }

  .bt-rigor { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); border-top: 1px solid var(--border); }
  .bt-rigor-headline { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; line-height: 1.05; letter-spacing: -1px; color: var(--ink); margin: 0 0 40px; max-width: 1100px; }
  .bt-rigor-headline .accent { color: var(--accent); }
  .bt-rigor-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
  .bt-rigor-card { aspect-ratio: 4 / 5; border-radius: 14px; overflow: hidden; background: #1A1A1A; text-decoration: none; color: inherit; position: relative; display: block; }
  .bt-rigor-card img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: transform 0.6s cubic-bezier(0.2,0.8,0.2,1); }
  .bt-rigor-card:hover img { transform: scale(1.05); }
  .bt-rigor-card-info { position: absolute; inset: auto 0 0 0; padding: 18px 16px; background: linear-gradient(180deg, rgba(0,0,0,0) 0%, rgba(0,0,0,0.65) 100%); color: #fff; }
  .bt-rigor-card-tags { font-family: var(--font-body); font-size: 10px; text-transform: uppercase; letter-spacing: 0.06em; opacity: 0.8; margin-bottom: 4px; }
  .bt-rigor-card-title { font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif; font-size: 18px; line-height: 1.1; }

  .bt-caps { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); display: grid; grid-template-columns: 1.2fr 1fr; gap: 60px; border-top: 1px solid var(--border); }
  .bt-caps-headline { font-family: "matrix-ii", serif; font-size: 44px; font-weight: 400; line-height: 1.15; letter-spacing: -0.5px; color: var(--ink); margin: 0; }
  .bt-caps-list { list-style: none; margin: 0; padding: 0; }
  .bt-caps-list li { font-family: var(--font-body); font-size: 22px; color: var(--ink); line-height: 1.4; padding: 18px 0; border-bottom: 1px solid var(--border); }
  .bt-caps-list li:last-child { border-bottom: none; }

  .bt-whatwedo { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); border-top: 1px solid var(--border); }
  .bt-whatwedo-eyebrow { font-size: 12px; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 28px; font-weight: 500; }
  .bt-whatwedo-headline { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; line-height: 1.05; letter-spacing: -1px; color: var(--ink); margin: 0 0 56px; max-width: 800px; }
  .bt-whatwedo-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 32px; }
  .bt-wd-card { background: #fff; border: 1px solid var(--border); border-radius: 16px; padding: 36px 32px; }
  .bt-wd-card-title { font-family: "matrix-ii", serif; font-size: 28px; font-weight: 400; line-height: 1.15; color: var(--ink); margin: 0 0 16px; }
  .bt-wd-card-desc { font-family: var(--font-body); font-size: 16px; line-height: 1.55; color: var(--muted); margin: 0; }

  .bt-core { max-width: var(--max-wide); margin: 0 auto; padding: 100px var(--page-pad-x); border-top: 1px solid var(--border); }
  .bt-core-head { display: flex; justify-content: space-between; align-items: flex-end; flex-wrap: wrap; gap: 24px; margin-bottom: 56px; }
  .bt-core-headline { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; line-height: 1.05; letter-spacing: -1px; color: var(--ink); margin: 0; max-width: 800px; }
  .bt-core-list { display: grid; grid-template-columns: 1fr; gap: 0; }
  .bt-core-row { display: grid; grid-template-columns: 1fr 2fr; gap: 60px; padding: 36px 0; border-top: 1px solid var(--border); }
  .bt-core-row:last-child { border-bottom: 1px solid var(--border); }
  .bt-core-row-num { font-family: var(--font-body); font-size: 12px; color: var(--muted); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 8px; }
  .bt-core-row-title { font-family: "matrix-ii", serif; font-size: 32px; font-weight: 400; line-height: 1.1; color: var(--ink); margin: 0; }
  .bt-core-row-desc { font-family: var(--font-body); font-size: 17px; line-height: 1.6; color: var(--muted); margin: 0; }

  .bt-featured { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); border-top: 1px solid var(--border); }
  .bt-featured-head { display: flex; justify-content: space-between; align-items: flex-end; margin-bottom: 40px; flex-wrap: wrap; gap: 16px; }
  .bt-featured-headline { font-family: "matrix-ii", serif; font-size: 48px; font-weight: 400; letter-spacing: -1px; color: var(--ink); margin: 0; max-width: 800px; }
  .bt-featured-sub { font-family: var(--font-body); font-size: 16px; color: var(--muted); line-height: 1.5; max-width: 540px; margin: 16px 0 0; }
  .bt-featured-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
  .bt-featured-card { aspect-ratio: 1 / 1; border-radius: 14px; overflow: hidden; background: #1A1A1A; position: relative; text-decoration: none; color: inherit; display: block; }
  .bt-featured-card img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: transform 0.6s cubic-bezier(0.2,0.8,0.2,1); }
  .bt-featured-card:hover img { transform: scale(1.04); }
  .bt-featured-card-info { position: absolute; inset: auto 0 0 0; padding: 22px; color: #fff; background: linear-gradient(180deg, rgba(0,0,0,0) 0%, rgba(0,0,0,0.6) 100%); }
  .bt-featured-card-tags { font-family: var(--font-body); font-size: 10px; text-transform: uppercase; letter-spacing: 0.06em; opacity: 0.8; margin-bottom: 4px; }
  .bt-featured-card-title { font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif; font-size: 24px; line-height: 1.1; }

  .bt-midcta { max-width: var(--max-wide); margin: 0 auto; padding: 100px var(--page-pad-x); text-align: center; border-top: 1px solid var(--border); }
  .bt-midcta-headline { font-family: "matrix-ii", serif; font-size: 64px; font-weight: 400; line-height: 1.05; letter-spacing: -1px; color: var(--ink); margin: 0 auto 32px; max-width: 1000px; }
  .bt-midcta-headline .accent { color: var(--accent); }
  .bt-midcta-buttons { display: flex; gap: 12px; justify-content: center; flex-wrap: wrap; }

  .bt-faq { max-width: var(--max-wide); margin: 0 auto; padding: 100px var(--page-pad-x); border-top: 1px solid var(--border); }
  .bt-faq-eyebrow { font-size: 12px; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; font-weight: 500; margin-bottom: 24px; }
  .bt-faq-headline { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; letter-spacing: -1px; color: var(--ink); margin: 0 0 48px; }
  .bt-faq-list { display: flex; flex-direction: column; gap: 0; }
  .bt-faq-item { border-top: 1px solid var(--border); padding: 28px 0; }
  .bt-faq-item:last-child { border-bottom: 1px solid var(--border); }
  .bt-faq-q { font-family: "matrix-ii", serif; font-size: 24px; font-weight: 400; line-height: 1.3; color: var(--ink); margin: 0; cursor: pointer; display: flex; justify-content: space-between; align-items: flex-start; gap: 24px; transition: color 0.2s ease; }
  .bt-faq-q:hover { color: var(--accent); }
  .bt-faq-q::after { content: ''; width: 14px; height: 14px; flex-shrink: 0; margin-top: 8px; background: linear-gradient(currentColor, currentColor) center/14px 1.5px no-repeat, linear-gradient(currentColor, currentColor) center/1.5px 14px no-repeat; transition: transform 0.4s cubic-bezier(0.2, 0.8, 0.2, 1); color: var(--muted); }
  .bt-faq-item.open .bt-faq-q::after { transform: rotate(45deg); }
  .bt-faq-a-wrap { display: grid; grid-template-rows: 0fr; overflow: hidden; transition: grid-template-rows 0.45s cubic-bezier(0.2, 0.8, 0.2, 1); }
  .bt-faq-a-inner { min-height: 0; }
  .bt-faq-a { font-family: var(--font-body); font-size: 17px; line-height: 1.6; color: var(--muted); margin: 0; max-width: 920px; opacity: 0; transform: translateY(-6px); padding-top: 16px; transition: opacity 0.35s ease 0.05s, transform 0.45s cubic-bezier(0.2, 0.8, 0.2, 1); }
  .bt-faq-item.open .bt-faq-a-wrap { grid-template-rows: 1fr; }
  .bt-faq-item.open .bt-faq-a { opacity: 1; transform: translateY(0); }

  @media (max-width: 1100px) {
    .bt-hero, .bt-intro, .bt-rigor, .bt-caps, .bt-whatwedo, .bt-core, .bt-featured, .bt-midcta, .bt-faq { padding-left: 32px; padding-right: 32px; }
    .bt-hero-title { font-size: 60px; letter-spacing: -1px; }
    .bt-hero-sub { font-size: 28px; }
    .bt-intro { grid-template-columns: 1fr; gap: 32px; }
    .bt-intro-h2 { font-size: 32px; }
    .bt-rigor-grid { grid-template-columns: 1fr; }
    .bt-rigor-headline, .bt-whatwedo-headline, .bt-core-headline, .bt-featured-headline, .bt-faq-headline { font-size: 36px; }
    .bt-caps { grid-template-columns: 1fr; gap: 32px; }
    .bt-caps-headline { font-size: 30px; }
    .bt-whatwedo-grid { grid-template-columns: 1fr; }
    .bt-core-row { grid-template-columns: 1fr; gap: 16px; }
    .bt-core-row-title { font-size: 24px; }
    .bt-featured-grid { grid-template-columns: 1fr; }
    .bt-midcta-headline { font-size: 36px; }
  }

/* === consulting === */


  .bt-hero { max-width: var(--max-wide); margin: 0 auto; padding: 140px var(--page-pad-x) 80px; }
  .bt-hero-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 28px; }
  .bt-hero-title { font-family: "matrix-ii", serif; font-size: 96px; font-weight: 400; line-height: 1.0; letter-spacing: -2px; color: var(--ink); max-width: 1200px; margin: 0 0 32px; }
  .bt-hero-sub { font-family: "matrix-ii", serif; font-size: 44px; font-weight: 400; line-height: 1.1; color: var(--accent); letter-spacing: -0.02em; max-width: 900px; margin: 0; }

  .bt-intro { max-width: var(--max-wide); margin: 0 auto; padding: 60px var(--page-pad-x) 80px; display: grid; grid-template-columns: 1.1fr 1fr; gap: 80px; border-top: 1px solid var(--border); }
  .bt-intro-h2 { font-family: "matrix-ii", serif; font-size: 44px; font-weight: 400; line-height: 1.15; letter-spacing: -1px; color: var(--ink); margin: 0; }
  .bt-intro-body { font-family: var(--font-body); font-size: 18px; line-height: 1.6; color: var(--ink); }
  .bt-intro-body p { margin: 0 0 24px; }
  .bt-intro-ctas { display: flex; gap: 12px; flex-wrap: wrap; }

  .bt-rigor { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); border-top: 1px solid var(--border); }
  .bt-rigor-headline { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; line-height: 1.05; letter-spacing: -1px; color: var(--ink); margin: 0 0 40px; max-width: 1100px; }
  .bt-rigor-headline .accent { color: var(--accent); }
  .bt-rigor-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
  .bt-rigor-card { aspect-ratio: 4 / 5; border-radius: 14px; overflow: hidden; background: #1A1A1A; text-decoration: none; color: inherit; position: relative; display: block; }
  .bt-rigor-card img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: transform 0.6s cubic-bezier(0.2,0.8,0.2,1); }
  .bt-rigor-card:hover img { transform: scale(1.05); }
  .bt-rigor-card-info { position: absolute; inset: auto 0 0 0; padding: 18px 16px; background: linear-gradient(180deg, rgba(0,0,0,0) 0%, rgba(0,0,0,0.65) 100%); color: #fff; }
  .bt-rigor-card-tags { font-family: var(--font-body); font-size: 10px; text-transform: uppercase; letter-spacing: 0.06em; opacity: 0.8; margin-bottom: 4px; }
  .bt-rigor-card-title { font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif; font-size: 18px; line-height: 1.1; }

  .bt-caps { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); display: grid; grid-template-columns: 1.2fr 1fr; gap: 60px; border-top: 1px solid var(--border); }
  .bt-caps-headline { font-family: "matrix-ii", serif; font-size: 44px; font-weight: 400; line-height: 1.15; letter-spacing: -0.5px; color: var(--ink); margin: 0; }
  .bt-caps-list { list-style: none; margin: 0; padding: 0; }
  .bt-caps-list li { font-family: var(--font-body); font-size: 22px; color: var(--ink); line-height: 1.4; padding: 18px 0; border-bottom: 1px solid var(--border); }
  .bt-caps-list li:last-child { border-bottom: none; }

  .bt-whatwedo { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); border-top: 1px solid var(--border); }
  .bt-whatwedo-eyebrow { font-size: 12px; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 28px; font-weight: 500; }
  .bt-whatwedo-headline { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; line-height: 1.05; letter-spacing: -1px; color: var(--ink); margin: 0 0 56px; max-width: 800px; }
  .bt-whatwedo-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 32px; }
  .bt-wd-card { background: #fff; border: 1px solid var(--border); border-radius: 16px; padding: 36px 32px; }
  .bt-wd-card-title { font-family: "matrix-ii", serif; font-size: 28px; font-weight: 400; line-height: 1.15; color: var(--ink); margin: 0 0 16px; }
  .bt-wd-card-desc { font-family: var(--font-body); font-size: 16px; line-height: 1.55; color: var(--muted); margin: 0; }

  .bt-core { max-width: var(--max-wide); margin: 0 auto; padding: 100px var(--page-pad-x); border-top: 1px solid var(--border); }
  .bt-core-head { display: flex; justify-content: space-between; align-items: flex-end; flex-wrap: wrap; gap: 24px; margin-bottom: 56px; }
  .bt-core-headline { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; line-height: 1.05; letter-spacing: -1px; color: var(--ink); margin: 0; max-width: 800px; }
  .bt-core-list { display: grid; grid-template-columns: 1fr; gap: 0; }
  .bt-core-row { display: grid; grid-template-columns: 1fr 2fr; gap: 60px; padding: 36px 0; border-top: 1px solid var(--border); }
  .bt-core-row:last-child { border-bottom: 1px solid var(--border); }
  .bt-core-row-num { font-family: var(--font-body); font-size: 12px; color: var(--muted); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 8px; }
  .bt-core-row-title { font-family: "matrix-ii", serif; font-size: 32px; font-weight: 400; line-height: 1.1; color: var(--ink); margin: 0; }
  .bt-core-row-desc { font-family: var(--font-body); font-size: 17px; line-height: 1.6; color: var(--muted); margin: 0; }

  .bt-featured { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); border-top: 1px solid var(--border); }
  .bt-featured-head { display: flex; justify-content: space-between; align-items: flex-end; margin-bottom: 40px; flex-wrap: wrap; gap: 16px; }
  .bt-featured-headline { font-family: "matrix-ii", serif; font-size: 48px; font-weight: 400; letter-spacing: -1px; color: var(--ink); margin: 0; max-width: 800px; }
  .bt-featured-sub { font-family: var(--font-body); font-size: 16px; color: var(--muted); line-height: 1.5; max-width: 540px; margin: 16px 0 0; }
  .bt-featured-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
  .bt-featured-card { aspect-ratio: 1 / 1; border-radius: 14px; overflow: hidden; background: #1A1A1A; position: relative; text-decoration: none; color: inherit; display: block; }
  .bt-featured-card img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: transform 0.6s cubic-bezier(0.2,0.8,0.2,1); }
  .bt-featured-card:hover img { transform: scale(1.04); }
  .bt-featured-card-info { position: absolute; inset: auto 0 0 0; padding: 22px; color: #fff; background: linear-gradient(180deg, rgba(0,0,0,0) 0%, rgba(0,0,0,0.6) 100%); }
  .bt-featured-card-tags { font-family: var(--font-body); font-size: 10px; text-transform: uppercase; letter-spacing: 0.06em; opacity: 0.8; margin-bottom: 4px; }
  .bt-featured-card-title { font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif; font-size: 24px; line-height: 1.1; }

  .bt-midcta { max-width: var(--max-wide); margin: 0 auto; padding: 100px var(--page-pad-x); text-align: center; border-top: 1px solid var(--border); }
  .bt-midcta-headline { font-family: "matrix-ii", serif; font-size: 64px; font-weight: 400; line-height: 1.05; letter-spacing: -1px; color: var(--ink); margin: 0 auto 32px; max-width: 1000px; }
  .bt-midcta-headline .accent { color: var(--accent); }
  .bt-midcta-buttons { display: flex; gap: 12px; justify-content: center; flex-wrap: wrap; }

  .bt-faq { max-width: var(--max-wide); margin: 0 auto; padding: 100px var(--page-pad-x); border-top: 1px solid var(--border); }
  .bt-faq-eyebrow { font-size: 12px; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; font-weight: 500; margin-bottom: 24px; }
  .bt-faq-headline { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; letter-spacing: -1px; color: var(--ink); margin: 0 0 48px; }
  .bt-faq-list { display: flex; flex-direction: column; gap: 0; }
  .bt-faq-item { border-top: 1px solid var(--border); padding: 28px 0; }
  .bt-faq-item:last-child { border-bottom: 1px solid var(--border); }
  .bt-faq-q { font-family: "matrix-ii", serif; font-size: 24px; font-weight: 400; line-height: 1.3; color: var(--ink); margin: 0; cursor: pointer; display: flex; justify-content: space-between; align-items: flex-start; gap: 24px; transition: color 0.2s ease; }
  .bt-faq-q:hover { color: var(--accent); }
  .bt-faq-q::after { content: ''; width: 14px; height: 14px; flex-shrink: 0; margin-top: 8px; background: linear-gradient(currentColor, currentColor) center/14px 1.5px no-repeat, linear-gradient(currentColor, currentColor) center/1.5px 14px no-repeat; transition: transform 0.4s cubic-bezier(0.2, 0.8, 0.2, 1); color: var(--muted); }
  .bt-faq-item.open .bt-faq-q::after { transform: rotate(45deg); }
  .bt-faq-a-wrap { display: grid; grid-template-rows: 0fr; overflow: hidden; transition: grid-template-rows 0.45s cubic-bezier(0.2, 0.8, 0.2, 1); }
  .bt-faq-a-inner { min-height: 0; }
  .bt-faq-a { font-family: var(--font-body); font-size: 17px; line-height: 1.6; color: var(--muted); margin: 0; max-width: 920px; opacity: 0; transform: translateY(-6px); padding-top: 16px; transition: opacity 0.35s ease 0.05s, transform 0.45s cubic-bezier(0.2, 0.8, 0.2, 1); }
  .bt-faq-item.open .bt-faq-a-wrap { grid-template-rows: 1fr; }
  .bt-faq-item.open .bt-faq-a { opacity: 1; transform: translateY(0); }

  @media (max-width: 1100px) {
    .bt-hero, .bt-intro, .bt-rigor, .bt-caps, .bt-whatwedo, .bt-core, .bt-featured, .bt-midcta, .bt-faq { padding-left: 32px; padding-right: 32px; }
    .bt-hero-title { font-size: 60px; letter-spacing: -1px; }
    .bt-hero-sub { font-size: 28px; }
    .bt-intro { grid-template-columns: 1fr; gap: 32px; }
    .bt-intro-h2 { font-size: 32px; }
    .bt-rigor-grid { grid-template-columns: 1fr; }
    .bt-rigor-headline, .bt-whatwedo-headline, .bt-core-headline, .bt-featured-headline, .bt-faq-headline { font-size: 36px; }
    .bt-caps { grid-template-columns: 1fr; gap: 32px; }
    .bt-caps-headline { font-size: 30px; }
    .bt-whatwedo-grid { grid-template-columns: 1fr; }
    .bt-core-row { grid-template-columns: 1fr; gap: 16px; }
    .bt-core-row-title { font-size: 24px; }
    .bt-featured-grid { grid-template-columns: 1fr; }
    .bt-midcta-headline { font-size: 36px; }
  }

/* === moments === */

  /* HERO */
  .mv-hero {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 140px var(--page-pad-x) 60px;
    position: relative;
  }
  .mv-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 28px; }
  .mv-h1 {
    font-family: "matrix-ii", serif;
    font-size: 96px;
    font-weight: 400;
    line-height: 0.98;
    letter-spacing: -2px;
    color: var(--ink);
    margin: 0 0 32px;
    max-width: 1200px;
  }
  .mv-h1 .accent { color: var(--accent); }
  .mv-lead {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 21px;
    line-height: 1.55;
    color: var(--ink);
    max-width: 880px;
  }
  .mv-lead p { margin: 0 0 20px; }
  .mv-cta-row { display: flex; gap: 12px; flex-wrap: wrap; margin-top: 12px; }

  /* SUB-HERO */
  .mv-subhero {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 36px var(--page-pad-x) 80px;
    border-bottom: 1px solid var(--border);
  }
  .mv-subhero p {
    font-family: "matrix-ii", serif;
    font-size: 36px;
    line-height: 1.15;
    letter-spacing: -0.5px;
    color: var(--accent);
    margin: 0;
    max-width: 1100px;
  }

  /* GRID OF 6 */
  .mv-grid-section {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 80px var(--page-pad-x) 100px;
    border-bottom: 1px solid var(--border);
  }
  .mv-grid-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 16px; }
  .mv-grid-h2 {
    font-family: "matrix-ii", serif;
    font-size: 64px;
    font-weight: 400;
    line-height: 1.0;
    letter-spacing: -1.5px;
    color: var(--ink);
    margin: 0 0 48px;
  }
  .mv-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 20px;
  }
  .mv-card {
    --card-tint: var(--accent);
    --card-tint-dark: var(--accent-dark, #C4540A);
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 22px;
    padding: 36px 32px 28px;
    text-decoration: none;
    color: inherit;
    display: flex;
    flex-direction: column;
    gap: 18px;
    position: relative;
    overflow: hidden;
    transition: transform 0.3s ease, box-shadow 0.3s ease, border-color 0.3s ease;
  }
  .mv-card::before {
    content: '';
    position: absolute;
    inset: 0;
    background: linear-gradient(135deg, color-mix(in srgb, var(--card-tint) 8%, transparent) 0%, transparent 60%);
    pointer-events: none;
    opacity: 0.85;
    transition: opacity 0.3s ease;
  }
  .mv-card:hover {
    transform: translateY(-6px);
    box-shadow: 0 22px 50px rgba(0,0,0,0.08);
    border-color: var(--card-tint);
  }
  .mv-card:hover::before { opacity: 1; }

  .mv-card-head {
    display: flex;
    align-items: flex-start;
    justify-content: space-between;
    gap: 16px;
    position: relative;
  }
  .mv-card-num {
    font-family: "matrix-ii", serif;
    font-size: 96px;
    font-weight: 400;
    line-height: 0.85;
    color: var(--card-tint);
    letter-spacing: -3px;
  }
  .mv-card-tag {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 11px;
    color: var(--card-tint-dark);
    letter-spacing: 0.18em;
    text-transform: uppercase;
    margin-top: 6px;
    background: color-mix(in srgb, var(--card-tint) 10%, transparent);
    padding: 6px 12px;
    border-radius: 999px;
  }
  .mv-card-title {
    font-family: "matrix-ii", serif;
    font-size: 36px;
    font-weight: 400;
    line-height: 1.05;
    letter-spacing: -1px;
    color: var(--ink);
    margin: 8px 0 0;
    position: relative;
  }
  .mv-card-desc {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 15px;
    line-height: 1.55;
    color: var(--ink);
    margin: 0;
    position: relative;
  }
  .mv-card-link {
    margin-top: auto;
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 12px;
    font-weight: 500;
    color: var(--ink);
    text-transform: uppercase;
    letter-spacing: 0.1em;
    display: inline-flex;
    align-items: center;
    gap: 8px;
    transition: color 0.2s ease, gap 0.2s ease;
    position: relative;
  }
  .mv-card:hover .mv-card-link { color: var(--card-tint); gap: 12px; }

  /* Per-moment accents, paired one-to-one with their goal pair */
  .mv-card.mv-repositioning         { --card-tint: #F47620; --card-tint-dark: #C4540A; }
  .mv-card.mv-rebrand-after-ma      { --card-tint: #429EBD; --card-tint-dark: #2D7A99; }
  .mv-card.mv-fundraise-prep        { --card-tint: #B11231; --card-tint-dark: #7E0C22; }
  .mv-card.mv-market-expansion      { --card-tint: #2A8C82; --card-tint-dark: #1F6D65; }
  .mv-card.mv-leadership-transition { --card-tint: #A866EE; --card-tint-dark: #7E48BD; }
  .mv-card.mv-scale-phase           { --card-tint: #DEBD60; --card-tint-dark: #A88A30; }

  /* GOALS-VS-MOMENTS framing strip */
  .mv-frame {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 100px var(--page-pad-x);
    border-bottom: 1px solid var(--border);
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 80px;
    align-items: start;
  }
  .mv-frame h2 {
    font-family: "matrix-ii", serif;
    font-size: 56px;
    font-weight: 400;
    line-height: 1.0;
    letter-spacing: -1px;
    color: var(--ink);
    margin: 0;
  }
  .mv-frame p {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 18px;
    line-height: 1.6;
    color: var(--ink);
    margin: 0 0 18px;
    max-width: 780px;
  }
  .mv-frame-cta { margin-top: 16px; display: flex; gap: 12px; flex-wrap: wrap; }

  /* BOTTOM CTA STRIP */
  .mv-cta-strip {
    background: var(--ink);
    color: #fff;
    padding: 110px 65px;
    text-align: center;
  }
  .mv-cta-strip h2 {
    font-family: "matrix-ii", serif;
    font-size: 64px;
    font-weight: 400;
    letter-spacing: -1.5px;
    line-height: 1.0;
    max-width: 1000px;
    margin: 0 auto 32px;
    color: #fff;
  }
  .mv-cta-strip h2 .accent { color: var(--accent); }
  .mv-cta-strip-buttons { display: flex; gap: 12px; justify-content: center; flex-wrap: wrap; }
  .mv-cta-strip a { font-family: var(--font-body); font-size: 14px; padding: 14px 26px; border-radius: 999px; text-decoration: none; transition: all 0.2s ease; }
  .mv-cta-strip .btn-primary { background: #fff; color: var(--ink); }
  .mv-cta-strip .btn-primary:hover { background: var(--accent); color: #fff; }
  .mv-cta-strip .btn-ghost { border: 1px solid rgba(255,255,255,0.3); color: #fff; }
  .mv-cta-strip .btn-ghost:hover { background: rgba(255,255,255,0.06); border-color: #fff; }

  @media (max-width: 1100px) {
    .mv-hero, .mv-subhero, .mv-grid-section, .mv-frame, .mv-cta-strip { padding-left: 32px; padding-right: 32px; }
    .mv-h1 { font-size: 60px; letter-spacing: -1px; }
    .mv-grid { grid-template-columns: 1fr 1fr; }
    .mv-grid-h2 { font-size: 40px; letter-spacing: -0.5px; }
    .mv-card-num { font-size: 72px; }
    .mv-card-title { font-size: 28px; }
    .mv-frame { grid-template-columns: 1fr; gap: 24px; }
    .mv-frame h2 { font-size: 36px; }
    .mv-cta-strip h2 { font-size: 36px; }
  }
  @media (max-width: 720px) {
    .mv-grid { grid-template-columns: 1fr; }
  }
  @media (max-width: 600px) {
    .mv-hero { padding-top: 100px; }
    .mv-h1 { font-size: 44px; }
    .mv-subhero p { font-size: 24px; }
  }

/* === repositioning ===
   v1's per-moment template declared `body::before { … radial-gradient …
   color-mix(--pop) … }` without scoping it to a page class, so the
   extracted v2 bundle ended up painting that purple/orange wash on
   EVERY route — visible on the home page as a soft seam between the
   hero and Selected Work, and on services pages as a lavender wash
   at the top right. Per JL: no gradient on any page. Rule deleted.
   The companion stacking-context rule is also removed since nothing
   needs to escape a non-existent body::before. */

  /* HERO */
  .g-hero {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 120px var(--page-pad-x) 60px;
    display: grid;
    grid-template-columns: minmax(220px, 280px) 1fr;
    gap: 56px;
    align-items: stretch;
    border-bottom: 1px solid var(--border);
    position: relative;
  }
  .g-hero-mark {
    border: 1px solid var(--border);
    border-radius: 28px;
    padding: 32px;
    display: flex;
    flex-direction: column;
    justify-content: space-between;
    background: linear-gradient(180deg, color-mix(in srgb, var(--pop) 8%, transparent) 0%, transparent 100%);
    min-height: 320px;
  }
  .g-hero-mark-num {
    font-family: "moret", "Fraunces", "matrix-ii", serif;
    font-size: 144px;
    font-weight: 400;
    line-height: 1;
    font-variant-numeric: lining-nums tabular-nums;
    color: var(--pop);
    letter-spacing: -4px;
  }
  .g-hero-mark-tag {
    font-family: var(--font-body);
    font-size: 12px;
    color: var(--muted);
    letter-spacing: 0.18em;
    text-transform: uppercase;
  }
  .g-hero-copy { display: flex; flex-direction: column; justify-content: center; gap: 28px; }
  .g-hero-eyebrow { font-size: 12px; font-weight: 500; color: var(--pop); letter-spacing: 0.18em; text-transform: uppercase; }
  .g-h1 {
    font-family: "matrix-ii", serif;
    font-size: 88px;
    font-weight: 400;
    line-height: 1.0;
    letter-spacing: -2px;
    color: var(--ink);
    margin: 0;
  }
  .g-lead {
    font-family: "aktiv-grotesk", var(--font-body);
    font-size: 21px;
    line-height: 1.5;
    color: var(--ink);
    max-width: 880px;
  }
  .g-lead p { margin: 0 0 16px; }
  .g-pull {
    font-family: "matrix-ii", serif;
    font-size: 28px;
    line-height: 1.2;
    color: var(--pop-dark);
    margin: 24px 0 0;
    padding-left: 24px;
    border-left: 3px solid var(--pop);
    letter-spacing: -0.5px;
  }
  .g-cta-row { display: flex; gap: 12px; flex-wrap: wrap; margin-top: 8px; }
  .g-cta-row .btn-primary {
    background: var(--ink);
    color: #fff;
    padding: 14px 24px;
    border-radius: 999px;
    text-decoration: none;
    font-family: var(--font-body);
    font-size: 14px;
    transition: background 0.2s ease;
  }
  .g-cta-row .btn-primary:hover { background: var(--pop); }
  .g-cta-row .btn-ghost {
    border: 1px solid var(--border);
    color: var(--ink);
    padding: 14px 24px;
    border-radius: 999px;
    text-decoration: none;
    font-family: var(--font-body);
    font-size: 14px;
    transition: all 0.2s ease;
  }
  .g-cta-row .btn-ghost:hover { border-color: var(--ink); }

  /* SECTION SHELL */
  .g-section {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 100px var(--page-pad-x);
    border-bottom: 1px solid var(--border);
  }
  .g-section-eyebrow { font-size: 12px; font-weight: 500; color: var(--pop); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 16px; }
  .g-section-h2 {
    font-family: "matrix-ii", serif;
    font-size: 56px;
    font-weight: 400;
    line-height: 1.05;
    letter-spacing: -1px;
    color: var(--ink);
    margin: 0 0 32px;
    max-width: 980px;
  }
  .g-section-intro { font-family: var(--font-body); font-size: 18px; line-height: 1.55; color: var(--ink); max-width: 820px; margin: 0 0 48px; }

  /* SIGNALS */
  .g-signals-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px; max-width: 1100px; }
  .g-signals-grid li {
    list-style: none;
    display: grid;
    grid-template-columns: 36px 1fr;
    gap: 18px;
    align-items: start;
    font-family: "aktiv-grotesk", var(--font-body);
    font-size: 18px;
    line-height: 1.45;
    color: var(--ink);
    padding: 22px 24px 22px 22px;
    background: rgba(255,255,255,0.55);
    border: 1px solid var(--border);
    border-radius: 16px;
    backdrop-filter: blur(2px);
  }
  .g-check {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    width: 32px; height: 32px;
    border-radius: 999px;
    background: color-mix(in srgb, var(--pop) 14%, transparent);
    color: var(--pop);
    flex-shrink: 0;
    margin-top: 2px;
  }

  /* DELIVER CARDS */
  .g-deliver-grid {
    display: flex;
    gap: 18px;
    overflow-x: auto;
    overflow-y: visible;
    scroll-snap-type: x mandatory;
    scroll-padding-left: 24px;
    /* COLLINS PATTERN (right-only bleed):
       Left edge stays clean — first card sits at the boxed content's left edge.
       Right edge bleeds visually to viewport, with extended padding so when
       fully scrolled the last card LANDS at the boxed content's right corner. */
    padding-top: 12px;
    padding-bottom: 28px;
    padding-left: 24px;
    padding-right: max(24px, calc(50vw - 50% + 24px));
    scroll-padding-left: 24px;
    margin-left: -24px;
    margin-right: min(-24px, calc(50% - 50vw));
    /* Slim visible scrollbar so Windows users can see the row is scrollable. */
    scrollbar-width: thin;
    scrollbar-color: color-mix(in srgb, var(--ink) 18%, transparent) transparent;
    cursor: grab;
    user-select: none;
    position: relative;
  }
  .g-deliver-grid::-webkit-scrollbar { height: 8px; }
  .g-deliver-grid::-webkit-scrollbar-track { background: transparent; }
  .g-deliver-grid::-webkit-scrollbar-thumb {
    background: color-mix(in srgb, var(--ink) 18%, transparent);
    border-radius: 4px;
    transition: background 0.2s ease;
  }
  .g-deliver-grid::-webkit-scrollbar-thumb:hover {
    background: color-mix(in srgb, var(--ink) 35%, transparent);
  }
  .g-deliver-grid.is-dragging { cursor: grabbing; scroll-snap-type: none; scroll-behavior: auto; }
  .g-deliver-grid.is-dragging .g-deliver { pointer-events: none; }

  .g-deliver {
    flex: 0 0 320px;
    scroll-snap-align: start;
    /* Force a snap stop on every card so during scroll/drag the row never
       lingers in a partial state with cards clipped at the edges. */
    scroll-snap-stop: always;
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 18px;
    padding: 28px 26px 32px;
    display: flex;
    flex-direction: column;
    gap: 14px;
  }
  .g-deliver-num {
    font-family: "moret", "Fraunces", "matrix-ii", serif;
    font-size: 36px;
    color: var(--pop);
    margin-bottom: 16px;
    font-variant-numeric: lining-nums tabular-nums;
  }
  .g-deliver h3 { font-family: "matrix-ii", serif; font-size: 26px; font-weight: 400; line-height: 1.15; color: var(--ink); margin: 0 0 12px; }
  .g-deliver p { font-family: var(--font-body); font-size: 16px; line-height: 1.55; color: var(--muted); margin: 0; }
  .g-step-tag { font-family: var(--font-body); font-size: 12px; letter-spacing: 0.16em; text-transform: uppercase; color: var(--muted); margin-bottom: 6px; font-weight: 500; }

  /* FAQ, smooth slide */
  .g-faq-list { display: flex; flex-direction: column; max-width: 1000px; }
  .g-faq-item { border-top: 1px solid var(--border); padding: 26px 0; }
  .g-faq-item:last-child { border-bottom: 1px solid var(--border); }
  .g-faq-q {
    font-family: "matrix-ii", serif;
    font-size: 24px;
    font-weight: 400;
    line-height: 1.3;
    color: var(--ink);
    cursor: pointer;
    display: flex;
    justify-content: space-between;
    align-items: flex-start;
    gap: 24px;
    transition: color 0.2s ease;
  }
  .g-faq-q:hover { color: var(--pop); }
  .g-faq-q::after {
    content: '';
    width: 14px; height: 14px;
    flex-shrink: 0;
    margin-top: 8px;
    background: linear-gradient(currentColor, currentColor) center/14px 1.5px no-repeat,
                linear-gradient(currentColor, currentColor) center/1.5px 14px no-repeat;
    transition: transform 0.4s cubic-bezier(0.2, 0.8, 0.2, 1);
    color: var(--muted);
  }
  .g-faq-item.open .g-faq-q::after { transform: rotate(45deg); }
  .g-faq-a-wrap {
    display: grid;
    grid-template-rows: 0fr;
    overflow: hidden;
    transition: grid-template-rows 0.45s cubic-bezier(0.2, 0.8, 0.2, 1);
  }
  .g-faq-a-inner { min-height: 0; }
  .g-faq-a {
    font-family: var(--font-body);
    font-size: 16px;
    line-height: 1.6;
    color: var(--muted);
    margin: 0;
    max-width: 920px;
    opacity: 0;
    transform: translateY(-6px);
    padding-top: 16px;
    transition: opacity 0.35s ease 0.05s, transform 0.45s cubic-bezier(0.2, 0.8, 0.2, 1);
  }
  .g-faq-item.open .g-faq-a-wrap { grid-template-rows: 1fr; }
  .g-faq-item.open .g-faq-a { opacity: 1; transform: translateY(0); }

  /* RELATED */
  .g-related-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(240px, 1fr)); gap: 12px; max-width: 1000px; }
  .g-related-link {
    display: flex;
    justify-content: space-between;
    align-items: center;
    padding: 18px 22px;
    border: 1px solid var(--border);
    border-radius: 999px;
    font-family: var(--font-body);
    font-size: 14px;
    color: var(--ink);
    text-decoration: none;
    transition: background 0.2s ease, color 0.2s ease, border-color 0.2s ease;
  }
  .g-related-link span { color: var(--pop); transition: color 0.2s ease, transform 0.2s ease; display: inline-block; }
  .g-related-link:hover { background: var(--ink); color: #fff; border-color: var(--ink); }
  .g-related-link:hover span { color: #fff; transform: translateX(3px); }

  /* BOTTOM CTA */
  .g-cta-strip {
    background: var(--ink);
    color: #fff;
    padding: 110px 65px;
    text-align: center;
    position: relative;
    overflow: hidden;
  }
  .g-cta-strip::before {
    content: '';
    position: absolute;
    inset: 0;
    background: radial-gradient(ellipse 50% 80% at 50% 100%, color-mix(in srgb, var(--pop) 30%, transparent) 0%, transparent 70%);
    pointer-events: none;
  }
  .g-cta-strip-inner { position: relative; }
  .g-cta-strip-eyebrow { font-size: 12px; font-weight: 500; color: var(--pop); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 16px; }
  .g-cta-strip h2 { font-family: "matrix-ii", serif; font-size: 64px; font-weight: 400; letter-spacing: -1.5px; line-height: 1.0; max-width: 1000px; margin: 0 auto 32px; color: #fff; }
  .g-cta-strip h2 .accent { color: var(--pop); }
  .g-cta-strip-buttons { display: flex; gap: 12px; justify-content: center; flex-wrap: wrap; }
  .g-cta-strip .btn-primary { background: #fff; color: var(--ink); padding: 14px 26px; border-radius: 999px; text-decoration: none; font-family: var(--font-body); font-size: 14px; transition: background 0.2s ease; }
  .g-cta-strip .btn-primary:hover { background: var(--pop); color: #fff; }
  .g-cta-strip .btn-ghost { border: 1px solid rgba(255,255,255,0.3); color: #fff; padding: 14px 26px; border-radius: 999px; text-decoration: none; font-family: var(--font-body); font-size: 14px; transition: all 0.2s ease; }
  .g-cta-strip .btn-ghost:hover { background: rgba(255,255,255,0.06); border-color: #fff; }

  /* RESPONSIVE */
  @media (max-width: 1100px) {
    .g-hero, .g-section, .g-cta-strip { padding-left: 32px; padding-right: 32px; }
    .g-hero { grid-template-columns: 1fr; gap: 32px; padding-top: 100px; }
    .g-hero-mark { min-height: 200px; }
    .g-hero-mark-num { font-size: 96px; letter-spacing: -2px; }
    .g-h1 { font-size: 56px; letter-spacing: -1px; }
    .g-section-h2 { font-size: 40px; letter-spacing: -0.5px; }
    .g-signals-grid { grid-template-columns: 1fr; }
    .g-process::before { left: 70px; }
    .g-step { grid-template-columns: 60px 1fr; gap: 16px; }
    .g-step-num { font-size: 32px; width: 60px; }
    .g-cta-strip h2 { font-size: 36px; }
  }
  @media (max-width: 600px) {
    .g-hero { padding-top: 90px; }
    .g-h1 { font-size: 44px; }
    .g-lead { font-size: 18px; }
    .g-pull { font-size: 22px; }
  }

/* === goals === */

  /* HERO */
  .gv-hero {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 140px var(--page-pad-x) 60px;
    position: relative;
  }
  .gv-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 28px; }
  .gv-h1 {
    font-family: "matrix-ii", serif;
    font-size: 96px;
    font-weight: 400;
    line-height: 0.98;
    letter-spacing: -2px;
    color: var(--ink);
    margin: 0 0 32px;
    max-width: 1200px;
  }
  .gv-h1 .accent { color: var(--accent); }
  .gv-lead {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 21px;
    line-height: 1.55;
    color: var(--ink);
    max-width: 880px;
  }
  .gv-lead p { margin: 0 0 20px; }
  .gv-cta-row { display: flex; gap: 12px; flex-wrap: wrap; margin-top: 12px; }

  /* SUB-HERO */
  .gv-subhero {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 36px var(--page-pad-x) 80px;
    border-bottom: 1px solid var(--border);
  }
  .gv-subhero p {
    font-family: "matrix-ii", serif;
    font-size: 36px;
    line-height: 1.15;
    letter-spacing: -0.5px;
    color: var(--accent);
    margin: 0;
    max-width: 1100px;
  }

  /* GRID OF 6 */
  .gv-grid-section {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 80px var(--page-pad-x) 100px;
    border-bottom: 1px solid var(--border);
  }
  .gv-grid-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 16px; }
  .gv-grid-h2 {
    font-family: "matrix-ii", serif;
    font-size: 64px;
    font-weight: 400;
    line-height: 1.0;
    letter-spacing: -1.5px;
    color: var(--ink);
    margin: 0 0 48px;
  }
  .gv-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 20px;
  }
  .gv-card {
    --card-tint: var(--accent);
    --card-tint-dark: var(--accent-dark, #C4540A);
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 22px;
    padding: 36px 32px 28px;
    text-decoration: none;
    color: inherit;
    display: flex;
    flex-direction: column;
    gap: 18px;
    position: relative;
    overflow: hidden;
    transition: transform 0.3s ease, box-shadow 0.3s ease, border-color 0.3s ease;
  }
  .gv-card::before {
    content: '';
    position: absolute;
    inset: 0;
    background: linear-gradient(135deg, color-mix(in srgb, var(--card-tint) 8%, transparent) 0%, transparent 60%);
    pointer-events: none;
    opacity: 0.85;
    transition: opacity 0.3s ease;
  }
  .gv-card:hover {
    transform: translateY(-6px);
    box-shadow: 0 22px 50px rgba(0,0,0,0.08);
    border-color: var(--card-tint);
  }
  .gv-card:hover::before { opacity: 1; }

  .gv-card-head {
    display: flex;
    align-items: flex-start;
    justify-content: space-between;
    gap: 16px;
    position: relative;
  }
  .gv-card-num {
    font-family: "matrix-ii", serif;
    font-size: 96px;
    font-weight: 400;
    line-height: 0.85;
    color: var(--card-tint);
    letter-spacing: -3px;
  }
  .gv-card-tag {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 11px;
    color: var(--card-tint-dark);
    letter-spacing: 0.18em;
    text-transform: uppercase;
    margin-top: 6px;
    background: color-mix(in srgb, var(--card-tint) 10%, transparent);
    padding: 6px 12px;
    border-radius: 999px;
  }
  .gv-card-title {
    font-family: "matrix-ii", serif;
    font-size: 36px;
    font-weight: 400;
    line-height: 1.05;
    letter-spacing: -1px;
    color: var(--ink);
    margin: 8px 0 0;
    position: relative;
  }
  .gv-card-desc {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 15px;
    line-height: 1.55;
    color: var(--ink);
    margin: 0;
    position: relative;
  }
  .gv-card-link {
    margin-top: auto;
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 12px;
    font-weight: 500;
    color: var(--ink);
    text-transform: uppercase;
    letter-spacing: 0.1em;
    display: inline-flex;
    align-items: center;
    gap: 8px;
    transition: color 0.2s ease, gap 0.2s ease;
    position: relative;
  }
  .gv-card:hover .gv-card-link { color: var(--card-tint); gap: 12px; }

  /* Per-goal accents (match build-goals-rich.py) */
  .gv-card.gv-take-share         { --card-tint: #F47620; --card-tint-dark: #C4540A; }
  .gv-card.gv-command-pricing    { --card-tint: #2A8C82; --card-tint-dark: #1F6D65; }
  .gv-card.gv-enter-new-markets  { --card-tint: #3D6FFF; --card-tint-dark: #2750C9; }
  .gv-card.gv-raise-capital      { --card-tint: #B11231; --card-tint-dark: #7E0C22; }
  .gv-card.gv-scale-the-firm     { --card-tint: #A866EE; --card-tint-dark: #7E48BD; }
  .gv-card.gv-exit-ready         { --card-tint: #1F2937; --card-tint-dark: #0B1116; }

  /* MOMENTS-VS-GOALS framing strip */
  .gv-frame {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 100px var(--page-pad-x);
    border-bottom: 1px solid var(--border);
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 80px;
    align-items: start;
  }
  .gv-frame h2 {
    font-family: "matrix-ii", serif;
    font-size: 56px;
    font-weight: 400;
    line-height: 1.0;
    letter-spacing: -1px;
    color: var(--ink);
    margin: 0;
  }
  .gv-frame p {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 18px;
    line-height: 1.6;
    color: var(--ink);
    margin: 0 0 18px;
    max-width: 780px;
  }
  .gv-frame-cta { margin-top: 16px; display: flex; gap: 12px; flex-wrap: wrap; }

  /* BOTTOM CTA STRIP */
  .gv-cta-strip {
    background: var(--ink);
    color: #fff;
    padding: 110px 65px;
    text-align: center;
  }
  .gv-cta-strip h2 {
    font-family: "matrix-ii", serif;
    font-size: 64px;
    font-weight: 400;
    letter-spacing: -1.5px;
    line-height: 1.0;
    max-width: 1000px;
    margin: 0 auto 32px;
    color: #fff;
  }
  .gv-cta-strip h2 .accent { color: var(--accent); }
  .gv-cta-strip-buttons { display: flex; gap: 12px; justify-content: center; flex-wrap: wrap; }
  .gv-cta-strip a { font-family: var(--font-body); font-size: 14px; padding: 14px 26px; border-radius: 999px; text-decoration: none; transition: all 0.2s ease; }
  .gv-cta-strip .btn-primary { background: #fff; color: var(--ink); }
  .gv-cta-strip .btn-primary:hover { background: var(--accent); color: #fff; }
  .gv-cta-strip .btn-ghost { border: 1px solid rgba(255,255,255,0.3); color: #fff; }
  .gv-cta-strip .btn-ghost:hover { background: rgba(255,255,255,0.06); border-color: #fff; }

  @media (max-width: 1100px) {
    .gv-hero, .gv-subhero, .gv-grid-section, .gv-frame, .gv-cta-strip { padding-left: 32px; padding-right: 32px; }
    .gv-h1 { font-size: 60px; letter-spacing: -1px; }
    .gv-grid { grid-template-columns: 1fr 1fr; }
    .gv-grid-h2 { font-size: 40px; letter-spacing: -0.5px; }
    .gv-card-num { font-size: 72px; }
    .gv-card-title { font-size: 28px; }
    .gv-frame { grid-template-columns: 1fr; gap: 24px; }
    .gv-frame h2 { font-size: 36px; }
    .gv-cta-strip h2 { font-size: 36px; }
  }
  @media (max-width: 720px) {
    .gv-grid { grid-template-columns: 1fr; }
  }
  @media (max-width: 600px) {
    .gv-hero { padding-top: 100px; }
    .gv-h1 { font-size: 44px; }
    .gv-subhero p { font-size: 24px; }
  }

/* === scale-the-firm ===
   Duplicate of the repositioning gradient block above. Also removed
   per JL's "no gradient on any page" call. */

  /* HERO */
  .g-hero {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 120px var(--page-pad-x) 60px;
    display: grid;
    grid-template-columns: minmax(220px, 280px) 1fr;
    gap: 56px;
    align-items: stretch;
    border-bottom: 1px solid var(--border);
    position: relative;
  }
  .g-hero-mark {
    border: 1px solid var(--border);
    border-radius: 28px;
    padding: 32px;
    display: flex;
    flex-direction: column;
    justify-content: space-between;
    background: linear-gradient(180deg, color-mix(in srgb, var(--pop) 8%, transparent) 0%, transparent 100%);
    min-height: 320px;
  }
  .g-hero-mark-num {
    font-family: "moret", "Fraunces", "matrix-ii", serif;
    font-size: 144px;
    font-weight: 400;
    line-height: 1;
    font-variant-numeric: lining-nums tabular-nums;
    color: var(--pop);
    letter-spacing: -4px;
  }
  .g-hero-mark-tag {
    font-family: var(--font-body);
    font-size: 12px;
    color: var(--muted);
    letter-spacing: 0.18em;
    text-transform: uppercase;
  }
  .g-hero-copy { display: flex; flex-direction: column; justify-content: center; gap: 28px; }
  .g-hero-eyebrow { font-size: 12px; font-weight: 500; color: var(--pop); letter-spacing: 0.18em; text-transform: uppercase; }
  .g-h1 {
    font-family: "matrix-ii", serif;
    font-size: 88px;
    font-weight: 400;
    line-height: 1.0;
    letter-spacing: -2px;
    color: var(--ink);
    margin: 0;
  }
  .g-lead {
    font-family: "aktiv-grotesk", var(--font-body);
    font-size: 21px;
    line-height: 1.5;
    color: var(--ink);
    max-width: 880px;
  }
  .g-lead p { margin: 0 0 16px; }
  .g-pull {
    font-family: "matrix-ii", serif;
    font-size: 28px;
    line-height: 1.2;
    color: var(--pop-dark);
    margin: 24px 0 0;
    padding-left: 24px;
    border-left: 3px solid var(--pop);
    letter-spacing: -0.5px;
  }
  .g-cta-row { display: flex; gap: 12px; flex-wrap: wrap; margin-top: 8px; }
  .g-cta-row .btn-primary {
    background: var(--ink);
    color: #fff;
    padding: 14px 24px;
    border-radius: 999px;
    text-decoration: none;
    font-family: var(--font-body);
    font-size: 14px;
    transition: background 0.2s ease;
  }
  .g-cta-row .btn-primary:hover { background: var(--pop); }
  .g-cta-row .btn-ghost {
    border: 1px solid var(--border);
    color: var(--ink);
    padding: 14px 24px;
    border-radius: 999px;
    text-decoration: none;
    font-family: var(--font-body);
    font-size: 14px;
    transition: all 0.2s ease;
  }
  .g-cta-row .btn-ghost:hover { border-color: var(--ink); }

  /* SECTION SHELL */
  .g-section {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 100px var(--page-pad-x);
    border-bottom: 1px solid var(--border);
  }
  .g-section-eyebrow { font-size: 12px; font-weight: 500; color: var(--pop); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 16px; }
  .g-section-h2 {
    font-family: "matrix-ii", serif;
    font-size: 56px;
    font-weight: 400;
    line-height: 1.05;
    letter-spacing: -1px;
    color: var(--ink);
    margin: 0 0 32px;
    max-width: 980px;
  }
  .g-section-intro { font-family: var(--font-body); font-size: 18px; line-height: 1.55; color: var(--ink); max-width: 820px; margin: 0 0 48px; }

  /* SIGNALS */
  .g-signals-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px; max-width: 1100px; }
  .g-signals-grid li {
    list-style: none;
    display: grid;
    grid-template-columns: 36px 1fr;
    gap: 18px;
    align-items: start;
    font-family: "aktiv-grotesk", var(--font-body);
    font-size: 18px;
    line-height: 1.45;
    color: var(--ink);
    padding: 22px 24px 22px 22px;
    background: rgba(255,255,255,0.55);
    border: 1px solid var(--border);
    border-radius: 16px;
    backdrop-filter: blur(2px);
  }
  .g-check {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    width: 32px; height: 32px;
    border-radius: 999px;
    background: color-mix(in srgb, var(--pop) 14%, transparent);
    color: var(--pop);
    flex-shrink: 0;
    margin-top: 2px;
  }

  /* DELIVER CARDS */
  .g-deliver-grid {
    display: flex;
    gap: 18px;
    overflow-x: auto;
    overflow-y: visible;
    scroll-snap-type: x mandatory;
    scroll-padding-left: 24px;
    /* COLLINS PATTERN (right-only bleed):
       Left edge stays clean — first card sits at the boxed content's left edge.
       Right edge bleeds visually to viewport, with extended padding so when
       fully scrolled the last card LANDS at the boxed content's right corner. */
    padding-top: 12px;
    padding-bottom: 28px;
    padding-left: 24px;
    padding-right: max(24px, calc(50vw - 50% + 24px));
    scroll-padding-left: 24px;
    margin-left: -24px;
    margin-right: min(-24px, calc(50% - 50vw));
    /* Slim visible scrollbar so Windows users can see the row is scrollable. */
    scrollbar-width: thin;
    scrollbar-color: color-mix(in srgb, var(--ink) 18%, transparent) transparent;
    cursor: grab;
    user-select: none;
    position: relative;
  }
  .g-deliver-grid::-webkit-scrollbar { height: 8px; }
  .g-deliver-grid::-webkit-scrollbar-track { background: transparent; }
  .g-deliver-grid::-webkit-scrollbar-thumb {
    background: color-mix(in srgb, var(--ink) 18%, transparent);
    border-radius: 4px;
    transition: background 0.2s ease;
  }
  .g-deliver-grid::-webkit-scrollbar-thumb:hover {
    background: color-mix(in srgb, var(--ink) 35%, transparent);
  }
  .g-deliver-grid.is-dragging { cursor: grabbing; scroll-snap-type: none; scroll-behavior: auto; }
  .g-deliver-grid.is-dragging .g-deliver { pointer-events: none; }

  .g-deliver {
    flex: 0 0 320px;
    scroll-snap-align: start;
    /* Force a snap stop on every card so during scroll/drag the row never
       lingers in a partial state with cards clipped at the edges. */
    scroll-snap-stop: always;
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 18px;
    padding: 28px 26px 32px;
    display: flex;
    flex-direction: column;
    gap: 14px;
  }
  .g-deliver-num {
    font-family: "moret", "Fraunces", "matrix-ii", serif;
    font-size: 36px;
    color: var(--pop);
    margin-bottom: 16px;
    font-variant-numeric: lining-nums tabular-nums;
  }
  .g-deliver h3 { font-family: "matrix-ii", serif; font-size: 26px; font-weight: 400; line-height: 1.15; color: var(--ink); margin: 0 0 12px; }
  .g-deliver p { font-family: var(--font-body); font-size: 16px; line-height: 1.55; color: var(--muted); margin: 0; }

  /* PROCESS TIMELINE, animated as you scroll */
  .g-process {
    list-style: none;
    margin: 0;
    padding: 0;
    max-width: 1100px;
    position: relative;
  }
  /* Background rail */
  .g-process::before {
    content: '';
    position: absolute;
    left: 70px;
    top: 12px;
    bottom: 12px;
    width: 2px;
    background: color-mix(in srgb, var(--pop) 20%, transparent);
    border-radius: 2px;
  }
  /* Active fill that grows as the user scrolls through */
  .g-process::after {
    content: '';
    position: absolute;
    left: 70px;
    top: 12px;
    width: 2px;
    height: var(--g-progress, 0%);
    background: color-mix(in srgb, var(--pop) 20%, transparent);
    border-radius: 2px;
    transition: height 0.4s cubic-bezier(0.2, 0.8, 0.2, 1);
    pointer-events: none;
  }
  .g-step {
    display: grid;
    grid-template-columns: 113px 1fr;
    gap: 32px;
    padding: 28px 0;
    align-items: start;
    opacity: 0;
    transform: translateY(28px);
    transition: opacity 0.5s ease, transform 0.55s cubic-bezier(0.2, 0.8, 0.2, 1);
  }
  .g-step.is-visible { opacity: 1; transform: translateY(0); }
  .g-step-num {
    font-family: "matrix-ii", serif;
    font-size: 38px;
    line-height: 1;
    color: color-mix(in srgb, var(--ink) 60%, transparent);
    width: 113px;
    text-align: left;
    letter-spacing: -0.5px;
    background: var(--cream);
    padding: 0 12px 0 0;
    z-index: 1;
    position: relative;
  }
  .g-step-num::after {
    content: '';
    position: absolute;
    box-sizing: border-box;
    left: 64px;
    top: 14px;
    width: 10px;
    height: 10px;
    border-radius: 50%;
    background: var(--cream);
    border: 2px solid color-mix(in srgb, var(--ink) 25%, transparent);
  }
  .g-step-body { padding-top: 6px; }
  .g-step-body p { font-family: var(--font-body); font-size: 17px; line-height: 1.55; color: color-mix(in srgb, var(--ink) 78%, transparent); margin: 0; }
  .g-step-tag { font-family: var(--font-body); font-size: 12px; letter-spacing: 0.16em; text-transform: uppercase; color: var(--muted); margin-bottom: 6px; font-weight: 500; }

  /* FAQ, smooth slide */
  .g-faq-list { display: flex; flex-direction: column; max-width: 1000px; }
  .g-faq-item { border-top: 1px solid var(--border); padding: 26px 0; }
  .g-faq-item:last-child { border-bottom: 1px solid var(--border); }
  .g-faq-q {
    font-family: "matrix-ii", serif;
    font-size: 24px;
    font-weight: 400;
    line-height: 1.3;
    color: var(--ink);
    cursor: pointer;
    display: flex;
    justify-content: space-between;
    align-items: flex-start;
    gap: 24px;
    transition: color 0.2s ease;
  }
  .g-faq-q:hover { color: var(--pop); }
  .g-faq-q::after {
    content: '';
    width: 14px; height: 14px;
    flex-shrink: 0;
    margin-top: 8px;
    background: linear-gradient(currentColor, currentColor) center/14px 1.5px no-repeat,
                linear-gradient(currentColor, currentColor) center/1.5px 14px no-repeat;
    transition: transform 0.4s cubic-bezier(0.2, 0.8, 0.2, 1);
    color: var(--muted);
  }
  .g-faq-item.open .g-faq-q::after { transform: rotate(45deg); }
  .g-faq-a-wrap {
    display: grid;
    grid-template-rows: 0fr;
    overflow: hidden;
    transition: grid-template-rows 0.45s cubic-bezier(0.2, 0.8, 0.2, 1);
  }
  .g-faq-a-inner { min-height: 0; }
  .g-faq-a {
    font-family: var(--font-body);
    font-size: 16px;
    line-height: 1.6;
    color: var(--muted);
    margin: 0;
    max-width: 920px;
    opacity: 0;
    transform: translateY(-6px);
    padding-top: 16px;
    transition: opacity 0.35s ease 0.05s, transform 0.45s cubic-bezier(0.2, 0.8, 0.2, 1);
  }
  .g-faq-item.open .g-faq-a-wrap { grid-template-rows: 1fr; }
  .g-faq-item.open .g-faq-a { opacity: 1; transform: translateY(0); }

  /* RELATED */
  .g-related-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(240px, 1fr)); gap: 12px; max-width: 1000px; }
  .g-related-link {
    display: flex;
    justify-content: space-between;
    align-items: center;
    padding: 18px 22px;
    border: 1px solid var(--border);
    border-radius: 999px;
    font-family: var(--font-body);
    font-size: 14px;
    color: var(--ink);
    text-decoration: none;
    transition: background 0.2s ease, color 0.2s ease, border-color 0.2s ease;
  }
  .g-related-link span { color: var(--pop); transition: color 0.2s ease, transform 0.2s ease; display: inline-block; }
  .g-related-link:hover { background: var(--ink); color: #fff; border-color: var(--ink); }
  .g-related-link:hover span { color: #fff; transform: translateX(3px); }

  /* BOTTOM CTA */
  .g-cta-strip {
    background: var(--ink);
    color: #fff;
    padding: 110px 65px;
    text-align: center;
    position: relative;
    overflow: hidden;
  }
  .g-cta-strip::before {
    content: '';
    position: absolute;
    inset: 0;
    background: radial-gradient(ellipse 50% 80% at 50% 100%, color-mix(in srgb, var(--pop) 30%, transparent) 0%, transparent 70%);
    pointer-events: none;
  }
  .g-cta-strip-inner { position: relative; }
  .g-cta-strip-eyebrow { font-size: 12px; font-weight: 500; color: var(--pop); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 16px; }
  .g-cta-strip h2 { font-family: "matrix-ii", serif; font-size: 64px; font-weight: 400; letter-spacing: -1.5px; line-height: 1.0; max-width: 1000px; margin: 0 auto 32px; color: #fff; }
  .g-cta-strip h2 .accent { color: var(--pop); }
  .g-cta-strip-buttons { display: flex; gap: 12px; justify-content: center; flex-wrap: wrap; }
  .g-cta-strip .btn-primary { background: #fff; color: var(--ink); padding: 14px 26px; border-radius: 999px; text-decoration: none; font-family: var(--font-body); font-size: 14px; transition: background 0.2s ease; }
  .g-cta-strip .btn-primary:hover { background: var(--pop); color: #fff; }
  .g-cta-strip .btn-ghost { border: 1px solid rgba(255,255,255,0.3); color: #fff; padding: 14px 26px; border-radius: 999px; text-decoration: none; font-family: var(--font-body); font-size: 14px; transition: all 0.2s ease; }
  .g-cta-strip .btn-ghost:hover { background: rgba(255,255,255,0.06); border-color: #fff; }

  /* RESPONSIVE */
  @media (max-width: 1100px) {
    .g-hero, .g-section, .g-cta-strip { padding-left: 32px; padding-right: 32px; }
    .g-hero { grid-template-columns: 1fr; gap: 32px; padding-top: 100px; }
    .g-hero-mark { min-height: 200px; }
    .g-hero-mark-num { font-size: 96px; letter-spacing: -2px; }
    .g-h1 { font-size: 56px; letter-spacing: -1px; }
    .g-section-h2 { font-size: 40px; letter-spacing: -0.5px; }
    .g-signals-grid { grid-template-columns: 1fr; }
    .g-process::before { left: 70px; }
    .g-step { grid-template-columns: 60px 1fr; gap: 16px; }
    .g-step-num { font-size: 32px; width: 60px; }
    .g-cta-strip h2 { font-size: 36px; }
  }
  @media (max-width: 600px) {
    .g-hero { padding-top: 90px; }
    .g-h1 { font-size: 44px; }
    .g-lead { font-size: 18px; }
    .g-pull { font-size: 22px; }
  }

/* === services === */

  /* HERO */
  .sv-hero {
    max-width: 1440px;
    margin: 0 auto;
    padding: 140px 65px 60px;
  }
  .sv-hero-title {
    font-family: "matrix-ii", serif;
    font-size: 64px;
    font-weight: 400;
    line-height: 1.05;
    letter-spacing: -1.5px;
    color: #F7F7F0;
    margin: 0 0 24px;
  }
  .sv-hero-sub {
    font-family: "matrix-ii", serif;
    font-size: 26px;
    font-weight: 400;
    line-height: 1.25;
    letter-spacing: -0.01em;
    color: rgba(247,247,240,0.72);
    max-width: 880px;
    margin: 0;
  }
  @media (max-width: 1100px) {
    .sv-hero-sub { font-size: 18px; }
  }

  /* SERVICES STACK, each service = sticky left + scrollable right */
  .sv-stack {
    max-width: 1440px;
    margin: 0 auto;
    padding: 0 65px 120px;
  }
  .sv-service {
    display: grid;
    grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
    gap: 64px;
    padding: 80px 0;
    border-top: 1px solid rgba(247,247,240,0.08);
    align-items: start;
    /* Minimum section height ensures sticky has room to pin even for short services */
    min-height: 900px;
  }
  .sv-service:first-of-type { border-top: none; }
  /* Extra breathing room between services so each gets its own scroll-rhythm
     moment. Pushes the service-to-service gap to ~300px while preserving the
     sticky column's behavior. */
  .sv-service { padding-bottom: 380px; }
  .sv-service:last-of-type { padding-bottom: 80px; }

  /* Sticky left column, pins to top; releases when the section's bottom
     clears the viewport, at which point the next service's sticky takes over. */
  .sv-service-sticky {
    position: sticky;
    top: 80px;
    align-self: start;
  }
  .sv-service-title {
    font-family: "matrix-ii", serif;
    font-size: 56px;
    font-weight: 400;
    line-height: 1;
    letter-spacing: -0.5px;
    color: #F7F7F0;
    margin: 0 0 32px;
  }
  .sv-service-cover {
    aspect-ratio: 1 / 1;
    max-width: 560px;
    border-radius: 16px;
    overflow: hidden;
    background: #0D1417;
    border: 1px solid rgba(247,247,240,0.06);
  }
  .sv-service-cover img,
  .sv-service-cover video {
    width: 100%;
    height: 100%;
    object-fit: cover;
    display: block;
  }

  /* Scrolling right column */
  .sv-service-content {
    padding-top: 12px;
  }
  .sv-service-desc {
    font-family: "matrix-ii", serif;
    font-size: 36px;
    font-weight: 400;
    line-height: 1.25;
    letter-spacing: -0.01em;
    color: #F7F7F0;
    margin: 0 0 56px;
    max-width: 620px;
  }
  .sv-sub-label {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 11px;
    font-weight: 700;
    letter-spacing: 0.18em;
    text-transform: uppercase;
    color: #F47620;
    margin-bottom: 4px;
  }
  .sv-sub-list {
    list-style: none;
    padding: 0;
    margin: 0;
  }
  .sv-sub-list li {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 24px;
    font-weight: 400;
    line-height: 1.3;
    color: #F7F7F0;
    padding: 22px 0;
    border-top: 1px solid rgba(247,247,240,0.12);
  }
  .sv-sub-list li:first-child { border-top: 1px solid rgba(247,247,240,0.2); }

  /* STATS */
  .sv-stats {
    padding: 120px 65px;
    border-top: 1px solid rgba(247,247,240,0.08);
  }
  .sv-stats-inner {
    max-width: 1440px;
    margin: 0 auto;
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 40px;
    align-items: start;
  }
  .sv-stat {
    padding-right: 24px;
    border-right: 1px solid rgba(247,247,240,0.12);
  }
  .sv-stat:last-child { border-right: none; }
  .sv-stat-value {
    font-family: "matrix-ii", serif;
    font-size: 72px;
    font-weight: 400;
    line-height: 1;
    letter-spacing: -1px;
    color: #F7F7F0;
    margin-bottom: 14px;
  }
  .sv-stat-label {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 14px;
    line-height: 1.3;
    color: rgba(247,247,240,0.6);
    font-weight: 500;
  }

  /* Industries strip */
  .sv-industries { max-width: 1440px; margin: 0 auto; padding: 100px 65px; border-top: 1px solid rgba(247,247,240,0.08); }
  .sv-industries-h2 { font-family: "matrix-ii", serif; font-size: 36px; font-weight: 400; line-height: 1.1; letter-spacing: -0.5px; color: #F7F7F0; margin: 0 0 36px; }
  .sv-industries-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
  .sv-industries-link { display: block; padding: 24px 24px; border: 1px solid rgba(247,247,240,0.14); border-radius: 12px; text-decoration: none; color: #F7F7F0; transition: border-color 0.2s, background 0.2s; }
  .sv-industries-link:hover { border-color: var(--accent); background: rgba(244,118,32,0.04); }
  .sv-industries-link h3 { font-family: "matrix-ii", serif; font-size: 22px; font-weight: 400; line-height: 1.2; margin: 0 0 6px; color: #F7F7F0; }
  .sv-industries-link p { font-family: var(--font-body); font-size: 13.5px; line-height: 1.45; margin: 0; color: rgba(247,247,240,0.6); }
  @media (max-width: 1100px) {
    .sv-industries { padding: 60px 24px; }
    .sv-industries-grid { grid-template-columns: 1fr; }
    .sv-industries-h2 { font-size: 28px; }
  }

  /* CTA */
  .sv-cta {
    padding: 120px 24px;
    text-align: center;
    border-top: 1px solid rgba(247,247,240,0.08);
  }
  .sv-cta h2 {
    font-family: "matrix-ii", serif;
    font-size: 56px;
    font-weight: 400;
    line-height: 1.15;
    letter-spacing: -0.5px;
    max-width: 860px;
    margin: 0 auto 40px;
    color: #F7F7F0;
  }
  .sv-cta h2 .accent { color: var(--accent); }
  .sv-cta-buttons { display: flex; gap: 12px; justify-content: center; flex-wrap: wrap; }
  .sv-cta .btn-outline {
    color: #F7F7F0;
    border-color: rgba(247,247,240,0.3);
  }
  .sv-cta .btn-outline:hover {
    border-color: var(--accent);
    color: var(--accent);
  }

  @media (max-width: 1100px) {
    .sv-hero { padding: 90px 24px 40px; }
    .sv-hero-title { font-size: 64px; }
    .sv-stack { padding: 0 24px 80px; }
    .sv-service { grid-template-columns: 1fr; gap: 40px; padding: 50px 0; }
    .sv-service-sticky { position: static; }
    .sv-service-title { font-size: 52px; }
    .sv-service-content { min-height: auto; padding-top: 0; }
    .sv-service-desc { font-size: 26px; margin-bottom: 36px; }
    .sv-sub-list li { font-size: 19px; padding: 18px 0; }
    .sv-stats { padding: 60px 24px; }
    .sv-stats-inner { grid-template-columns: repeat(2, 1fr); gap: 32px 20px; }
    .sv-stat:nth-child(2) { border-right: none; }
    .sv-stat-value { font-size: 56px; letter-spacing: -1px; }
    .sv-cta h2 { font-size: 40px; }
  }

/* === brand-strategy === */

  .bt-hero { max-width: var(--max-wide); margin: 0 auto; padding: 140px var(--page-pad-x) 80px; }
  .bt-hero-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 28px; }
  .bt-hero-title { font-family: "matrix-ii", serif; font-size: 96px; font-weight: 400; line-height: 1.0; letter-spacing: -2px; color: var(--ink); max-width: 1200px; margin: 0 0 32px; }
  .bt-hero-sub { font-family: "matrix-ii", serif; font-size: 36px; font-weight: 400; line-height: 1.15; color: var(--accent); letter-spacing: -0.02em; max-width: 800px; margin: 0; }
  .bt-hero-row { max-width: var(--max-wide); margin: 0 auto; padding: 140px var(--page-pad-x) 80px; display: grid; grid-template-columns: 1.15fr 1fr; gap: 80px; align-items: center; }
  .bt-hero-row .bt-hero { padding: 0; }
  .bt-hero-image { width: 100%; aspect-ratio: 1 / 1; object-fit: contain; display: block; }
  .bt-section { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); border-top: 1px solid var(--border); }
  .bt-section-head { display: grid; grid-template-columns: 1fr 1fr; gap: 80px; align-items: start; }
  .bt-section-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 18px; }
  .bt-section-h2 { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; line-height: 1.05; letter-spacing: -1px; color: var(--ink); margin: 0; }
  .bt-section-body { font-family: var(--font-body); font-size: 18px; line-height: 1.6; color: var(--ink); }
  .bt-section-body p { margin: 0 0 22px; } .bt-section-body p:last-child { margin-bottom: 0; }
  .bt-engagement-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; margin-top: 48px; }
  .bt-eng-card { background: #fff; border: 1px solid var(--border); border-radius: 16px; padding: 36px 32px; display: flex; flex-direction: column; gap: 14px; }
  .bt-eng-card-tag { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; }
  .bt-eng-card-title { font-family: "matrix-ii", serif; font-size: 28px; font-weight: 400; line-height: 1.1; color: var(--ink); margin: 0; }
  .bt-eng-card-body { font-family: var(--font-body); font-size: 16px; line-height: 1.55; color: var(--ink); margin: 0; }
  .bt-proof-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 48px; }
  .bt-proof-card { aspect-ratio: 4 / 5; border-radius: 14px; overflow: hidden; background: #1A1A1A; text-decoration: none; color: inherit; position: relative; display: block; }
  .bt-proof-card img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: transform 0.6s cubic-bezier(0.2,0.8,0.2,1); }
  .bt-proof-card:hover img { transform: scale(1.05); }
  .bt-proof-card-info { position: absolute; inset: auto 0 0 0; padding: 24px 22px; background: linear-gradient(180deg, rgba(0,0,0,0) 0%, rgba(0,0,0,0.78) 100%); color: #fff; }
  .bt-proof-card-title { font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif; font-size: 22px; line-height: 1.1; margin: 0 0 6px; }
  .bt-proof-card-hook { font-family: var(--font-body); font-size: 13px; line-height: 1.4; opacity: 0.92; margin: 0; }
  .bt-related { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); border-top: 1px solid var(--border); }
  .bt-related-h2 { font-family: "matrix-ii", serif; font-size: 32px; font-weight: 400; line-height: 1.15; color: var(--ink); margin: 0 0 28px; }
  .bt-related-list { display: grid; grid-template-columns: repeat(2, 1fr); gap: 18px; }
  .bt-related-link { display: block; padding: 22px 24px; border: 1px solid var(--border); border-radius: 12px; text-decoration: none; color: inherit; transition: border-color 0.2s; background: #fff; }
  .bt-related-link:hover { border-color: var(--accent); }
  .bt-related-link-title { font-family: "matrix-ii", serif; font-size: 22px; line-height: 1.2; margin: 0 0 6px; color: var(--ink); }
  .bt-related-link-desc { font-family: var(--font-body); font-size: 14px; line-height: 1.45; color: var(--muted); margin: 0; }
  .bt-cta { max-width: var(--max-wide); margin: 0 auto; padding: 100px var(--page-pad-x) 140px; border-top: 1px solid var(--border); text-align: center; }
  .bt-cta-headline { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; line-height: 1.05; letter-spacing: -1px; color: var(--ink); margin: 0 auto 32px; max-width: 900px; }
  .bt-cta-headline .accent { color: var(--accent); }
  .bt-cta-buttons { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; }

  /* Portal callout */
  .bs-portal { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); border-top: 1px solid var(--border); display: grid; grid-template-columns: 1fr 1fr; gap: 80px; align-items: center; }
  .bs-portal-text h2 { font-family: "matrix-ii", serif; font-size: 44px; font-weight: 400; line-height: 1.08; letter-spacing: -0.5px; color: var(--ink); margin: 0 0 20px; }
  .bs-portal-text p { font-family: var(--font-body); font-size: 17px; line-height: 1.6; color: var(--ink); margin: 0 0 18px; }
  .bs-portal-text p:last-child { margin: 0; }
  .bs-portal-visual { background: #020C0F; border-radius: 20px; padding: 36px; aspect-ratio: 4 / 3; display: flex; flex-direction: column; gap: 18px; color: #fff; }
  .bs-portal-visual-eyebrow { font-size: 11px; font-weight: 500; color: rgba(255,255,255,0.55); letter-spacing: 0.22em; text-transform: uppercase; }
  .bs-portal-visual-title { font-family: "matrix-ii", serif; font-size: 22px; line-height: 1.2; margin: 0 0 8px; }
  .bs-portal-rows { display: flex; flex-direction: column; gap: 12px; margin-top: 8px; }
  .bs-portal-row { display: grid; grid-template-columns: 1fr auto; align-items: center; gap: 16px; padding: 14px 16px; background: rgba(255,255,255,0.06); border-radius: 10px; font-family: var(--font-body); font-size: 13.5px; }
  .bs-portal-row strong { font-weight: 500; }
  .bs-portal-row-bar { width: 90px; height: 6px; background: rgba(255,255,255,0.12); border-radius: 3px; overflow: hidden; }
  .bs-portal-row-bar span { display: block; height: 100%; background: var(--accent); }

  @media (max-width: 900px) {
    .bt-hero { padding: 100px 24px 60px; }
    .bt-hero-row { grid-template-columns: 1fr; padding: 100px 24px 60px; gap: 32px; }
    .bt-hero-title { font-size: 48px; letter-spacing: -1px; }
    .bt-hero-sub { font-size: 24px; }
    .bt-section { padding: 60px 24px; }
    .bt-section-head { grid-template-columns: 1fr; gap: 28px; }
    .bt-section-h2 { font-size: 36px; }
    .bt-engagement-grid { grid-template-columns: 1fr; }
    .bt-proof-grid { grid-template-columns: 1fr; }
    .bt-related { padding: 60px 24px; } .bt-related-list { grid-template-columns: 1fr; }
    .bt-cta { padding: 80px 24px 100px; } .bt-cta-headline { font-size: 36px; }
    .bs-portal { grid-template-columns: 1fr; padding: 60px 24px; gap: 32px; }
    .bs-portal-text h2 { font-size: 30px; }
  }

/* === brand-audit === */

  /* === reuse bt- service-page conventions === */
  .bt-hero { max-width: var(--max-wide); margin: 0 auto; padding: 140px var(--page-pad-x) 80px; }
  .bt-hero-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 28px; }
  .bt-hero-title { font-family: "matrix-ii", serif; font-size: 84px; font-weight: 400; line-height: 1.0; letter-spacing: -2px; color: var(--ink); max-width: 1200px; margin: 0 0 32px; }
  .bt-hero-sub { font-family: "matrix-ii", serif; font-size: 32px; font-weight: 400; line-height: 1.15; color: var(--accent); letter-spacing: -0.02em; max-width: 720px; margin: 0; }
  .bt-hero-row { max-width: var(--max-wide); margin: 0 auto; padding: 140px var(--page-pad-x) 80px; display: grid; grid-template-columns: 1.15fr 1fr; gap: 80px; align-items: center; }
  .bt-hero-row .bt-hero { padding: 0; }

  .bt-section { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); border-top: 1px solid var(--border); }
  .bt-section-head { display: grid; grid-template-columns: 1fr 1fr; gap: 80px; align-items: start; }
  .bt-section-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 18px; }
  .bt-section-h2 { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; line-height: 1.05; letter-spacing: -1px; color: var(--ink); margin: 0; }
  .bt-section-body { font-family: var(--font-body); font-size: 18px; line-height: 1.6; color: var(--ink); }
  .bt-section-body p { margin: 0 0 22px; }
  .bt-section-body p:last-child { margin-bottom: 0; }

  /* engagement cards */
  .bt-engagement-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; margin-top: 48px; }
  .bt-eng-card { background: #fff; border: 1px solid var(--border); border-radius: 16px; padding: 36px 32px; }
  .bt-eng-card-tag { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 16px; }
  .bt-eng-card-title { font-family: "matrix-ii", serif; font-size: 28px; font-weight: 400; line-height: 1.1; color: var(--ink); margin: 0 0 14px; }
  .bt-eng-card-body { font-family: var(--font-body); font-size: 16px; line-height: 1.55; color: var(--ink); margin: 0; }

  /* CTA */
  .bt-cta { max-width: var(--max-wide); margin: 0 auto; padding: 100px var(--page-pad-x) 140px; border-top: 1px solid var(--border); text-align: center; }
  .bt-cta-headline { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; line-height: 1.05; letter-spacing: -1px; color: var(--ink); margin: 0 auto 32px; max-width: 900px; }
  .bt-cta-headline .accent { color: var(--accent); }
  .bt-cta-buttons { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; }

  /* === HERO PORTAL SHOT — real screenshot from the client portal === */
  .audit-hero-shot { width: 100%; max-width: 640px; margin-left: auto; display: block; border-radius: 14px; box-shadow: 0 30px 80px rgba(0, 0, 0, 0.14); border: 1px solid var(--border); }
  @media (max-width: 900px) { .audit-hero-shot { max-width: 100%; } }

  /* === LEGACY HERO SAMPLE READ — kept for reference; not currently rendered === */
  .audit-hero-read {
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 20px;
    padding: 28px 28px 24px;
    box-shadow: 0 30px 80px rgba(0, 0, 0, 0.08);
    display: flex;
    flex-direction: column;
    gap: 20px;
    width: 100%;
    max-width: 540px;
    margin-left: auto;
  }
  .audit-hero-read-header { display: flex; justify-content: space-between; align-items: baseline; padding-bottom: 14px; border-bottom: 1px solid var(--border); }
  .audit-hero-read-title { font-family: "matrix-ii", serif; font-size: 22px; line-height: 1.1; color: var(--ink); margin: 0; }
  .audit-hero-read-meta { font-family: "Inter", system-ui, sans-serif; font-size: 11px; font-weight: 500; color: var(--muted); letter-spacing: 0.18em; text-transform: uppercase; }
  .audit-hero-read-section { display: flex; flex-direction: column; gap: 10px; }
  .audit-hero-read-section-tag { font-family: "Inter", system-ui, sans-serif; font-size: 10.5px; font-weight: 500; color: var(--accent); letter-spacing: 0.22em; text-transform: uppercase; }
  .audit-hero-read-row { display: grid; grid-template-columns: 1fr 80px; align-items: center; gap: 14px; padding: 4px 0; }
  .audit-hero-read-row-label { font-family: var(--font-body); font-size: 13.5px; color: var(--ink); }
  .audit-hero-read-row-label .sub { display: block; font-size: 11.5px; color: var(--muted); margin-top: 1px; }
  .audit-hero-read-row-bar { height: 4px; background: rgba(2, 12, 15, 0.08); border-radius: 2px; overflow: hidden; }
  .audit-hero-read-row-bar > span { display: block; height: 100%; background: var(--ink); border-radius: 2px; }
  .audit-hero-read-opportunity { background: rgba(244, 118, 32, 0.08); border: 1px solid rgba(244, 118, 32, 0.30); border-radius: 12px; padding: 14px 16px; display: flex; flex-direction: column; gap: 4px; }
  .audit-hero-read-opportunity-eyebrow { font-family: "Inter", system-ui, sans-serif; font-size: 10.5px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; }
  .audit-hero-read-opportunity-text { font-family: var(--font-body); font-size: 14px; line-height: 1.5; color: var(--ink); }

  /* === SPINE — internal/external split === */
  .audit-spine { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); border-top: 1px solid var(--border); }
  .audit-spine-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; margin-top: 48px; }
  .audit-spine-col { background: #fff; border: 1px solid var(--border); border-radius: 16px; padding: 40px 36px; display: flex; flex-direction: column; gap: 18px; }
  .audit-spine-col-tag { font-family: "Inter", system-ui, sans-serif; font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.22em; text-transform: uppercase; }
  .audit-spine-col-h3 { font-family: "matrix-ii", serif; font-size: 32px; font-weight: 400; line-height: 1.1; color: var(--ink); margin: 0; letter-spacing: -0.5px; }
  .audit-spine-col-lead { font-family: var(--font-body); font-size: 16px; line-height: 1.55; color: var(--ink); margin: 0 0 8px; }
  .audit-spine-col-list { list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 12px; }
  .audit-spine-col-list li { font-family: var(--font-body); font-size: 14.5px; line-height: 1.45; color: var(--ink); padding-left: 18px; position: relative; }
  .audit-spine-col-list li::before { content: "—"; position: absolute; left: 0; color: var(--accent); }

  /* === WALKAWAY — what you walk away with (4-artifact grid) === */
  .audit-walkaway-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px; margin-top: 48px; }
  .audit-walkaway-card { background: #fff; border: 1px solid var(--border); border-radius: 16px; padding: 36px 32px; display: flex; flex-direction: column; gap: 14px; }
  .audit-walkaway-num { font-family: "matrix-ii", serif; font-size: 20px; color: var(--accent); }
  .audit-walkaway-title { font-family: "matrix-ii", serif; font-size: 28px; font-weight: 400; line-height: 1.1; color: var(--ink); margin: 0; letter-spacing: -0.3px; }
  .audit-walkaway-body { font-family: var(--font-body); font-size: 15px; line-height: 1.55; color: var(--ink); margin: 0; }

  /* === PROOF — sample audits shipped === */
  .audit-proof { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); border-top: 1px solid var(--border); }
  .audit-proof-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 48px; }
  .audit-proof-card { aspect-ratio: 4 / 5; border-radius: 14px; overflow: hidden; background: linear-gradient(180deg, #2A2A2A 0%, #0A0A0A 100%); color: #fff; position: relative; display: block; text-decoration: none; }
  .audit-proof-card-cover { position: absolute; inset: 0; display: flex; align-items: center; justify-content: center; padding: 30px; text-align: center; }
  .audit-proof-card-cover-mark { font-family: "matrix-ii", serif; font-size: 56px; line-height: 0.95; color: rgba(255,255,255,0.92); letter-spacing: -1.5px; margin: 0; }
  .audit-proof-card-cover-mark span { display: block; font-size: 11px; font-family: "Inter", system-ui, sans-serif; font-weight: 500; color: rgba(255,255,255,0.55); letter-spacing: 0.18em; text-transform: uppercase; margin-top: 14px; }
  .audit-proof-card-info { position: absolute; inset: auto 0 0 0; padding: 28px 22px 22px; background: linear-gradient(180deg, rgba(10,10,10,0) 0%, rgba(10,10,10,0.92) 60%); }
  .audit-proof-card-tag { font-family: "Inter", system-ui, sans-serif; font-size: 11px; font-weight: 500; color: rgba(255,255,255,0.55); letter-spacing: 0.18em; text-transform: uppercase; margin: 0 0 8px; }
  .audit-proof-card-client { font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif; font-size: 20px; font-weight: 500; line-height: 1.1; margin: 0 0 8px; }
  .audit-proof-card-outcome { font-family: var(--font-body); font-size: 13px; line-height: 1.45; color: rgba(255,255,255,0.85); margin: 0; }

  /* === SMALL WHEEL ARTIFACT for methodology section === */
  .audit-wheel-artifact { width: 86px; height: 86px; flex-shrink: 0; }

  /* === LOGO STRIP — typographic wordmarks for selected audit clients === */
  .audit-logo-strip { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x) 40px; border-top: 1px solid var(--border); text-align: center; }
  .audit-logo-strip-eyebrow { font-family: "Inter", system-ui, sans-serif; font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 36px; }
  .audit-logo-strip-wall { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; max-width: 1100px; margin: 0 auto; border-top: 1px solid var(--border); border-left: 1px solid var(--border); }
  .audit-logo-mark { font-family: "matrix-ii", serif; font-size: 28px; line-height: 1; letter-spacing: -0.5px; color: var(--ink); padding: 32px 16px; border-right: 1px solid var(--border); border-bottom: 1px solid var(--border); display: flex; align-items: center; justify-content: center; min-height: 90px; transition: background 0.2s ease, color 0.2s ease; text-decoration: none; }
  .audit-logo-mark:hover { background: rgba(244, 118, 32, 0.06); color: var(--accent); }
  @media (max-width: 720px) {
    .audit-logo-strip { padding: 60px var(--page-pad-x) 24px; }
    .audit-logo-strip-wall { grid-template-columns: repeat(2, 1fr); }
    .audit-logo-mark { font-size: 22px; padding: 24px 12px; min-height: 70px; }
  }

  /* === PORTAL MIRROR — audit shipped as a working dashboard === */
  .audit-portal { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); border-top: 1px solid var(--border); display: grid; grid-template-columns: 1fr 1.05fr; gap: 80px; align-items: center; }
  .audit-portal-text h2 { font-family: "matrix-ii", serif; font-size: 48px; font-weight: 400; line-height: 1.05; letter-spacing: -0.5px; color: var(--ink); margin: 0 0 24px; }
  .audit-portal-text p { font-family: var(--font-body); font-size: 17px; line-height: 1.6; color: var(--ink); margin: 0 0 18px; }
  .audit-portal-text p:last-of-type { margin-bottom: 24px; }
  .audit-portal-text ul { list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 10px; }
  .audit-portal-text li { font-family: var(--font-body); font-size: 15px; color: var(--ink); display: flex; align-items: baseline; gap: 12px; }
  .audit-portal-text li::before { content: ""; width: 6px; height: 6px; border-radius: 50%; background: var(--accent); flex-shrink: 0; transform: translateY(-3px); }
  .audit-portal-shot { width: 100%; max-width: 720px; display: block; border-radius: 14px; box-shadow: 0 30px 80px rgba(0, 0, 0, 0.14); border: 1px solid var(--border); }
  .audit-portal-mock { background: #020C0F; border-radius: 20px; padding: 32px 32px 28px; color: #fff; box-shadow: 0 30px 80px rgba(0, 0, 0, 0.18); }
  .audit-portal-mock-header { display: flex; align-items: center; justify-content: space-between; margin-bottom: 24px; padding-bottom: 18px; border-bottom: 1px solid rgba(255, 255, 255, 0.10); }
  .audit-portal-mock-title { font-family: "matrix-ii", serif; font-size: 22px; line-height: 1.1; margin: 0; }
  .audit-portal-mock-meta { font-family: "Inter", system-ui, sans-serif; font-size: 11px; font-weight: 500; color: rgba(255, 255, 255, 0.5); letter-spacing: 0.18em; text-transform: uppercase; }
  .audit-portal-mock-rows { display: flex; flex-direction: column; gap: 10px; margin-bottom: 24px; }
  .audit-portal-mock-row { display: grid; grid-template-columns: 14px 1fr auto; align-items: center; gap: 14px; padding: 12px 14px; background: rgba(255, 255, 255, 0.04); border-radius: 10px; }
  .audit-portal-mock-row.is-attention { background: rgba(244, 118, 32, 0.10); border: 1px solid rgba(244, 118, 32, 0.35); }
  .audit-portal-mock-swatch { width: 14px; height: 14px; border-radius: 3px; }
  .audit-portal-mock-row-label { display: flex; flex-direction: column; gap: 2px; }
  .audit-portal-mock-row-name { font-family: "Inter", system-ui, sans-serif; font-size: 13px; font-weight: 500; color: #fff; }
  .audit-portal-mock-row-sub { font-family: var(--font-body); font-size: 11.5px; color: rgba(255, 255, 255, 0.55); }
  .audit-portal-mock-row-bar { width: 88px; height: 4px; background: rgba(255, 255, 255, 0.10); border-radius: 2px; overflow: hidden; position: relative; }
  .audit-portal-mock-row-bar > span { display: block; height: 100%; background: rgba(255, 255, 255, 0.85); border-radius: 2px; }
  .audit-portal-mock-row.is-attention .audit-portal-mock-row-bar > span { background: var(--accent); }
  .audit-portal-mock-next { padding: 16px; background: rgba(255, 255, 255, 0.04); border-radius: 10px; display: flex; flex-direction: column; gap: 4px; }
  .audit-portal-mock-next-eyebrow { font-family: "Inter", system-ui, sans-serif; font-size: 10.5px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; }
  .audit-portal-mock-next-text { font-family: var(--font-body); font-size: 13.5px; line-height: 1.45; color: rgba(255, 255, 255, 0.92); }
  @media (max-width: 900px) {
    .audit-portal { grid-template-columns: 1fr; padding: 60px 24px; gap: 32px; }
    .audit-portal-text h2 { font-size: 32px; }
    .audit-portal-mock { padding: 24px 22px; }
    .audit-portal-mock-row { grid-template-columns: 12px 1fr auto; gap: 10px; padding: 10px 12px; }
    .audit-portal-mock-row-bar { width: 60px; }
  }

  /* === THE INSTRUMENT — sticky scroll-driven 5-layer reveal === */
  .audit-instrument {
    position: relative;
    background: #F0EFE5;
    padding: 120px 0 0;
    border-top: 1px solid var(--border);
  }
  .audit-instrument-intro {
    max-width: var(--max-wide);
    margin: 0 auto 40px;
    padding: 0 var(--page-pad-x);
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 80px;
    align-items: end;
  }
  .audit-instrument-intro h2 {
    font-family: "matrix-ii", serif;
    font-size: 56px;
    font-weight: 400;
    line-height: 1.05;
    letter-spacing: -1px;
    color: var(--ink);
    margin: 0;
  }
  .audit-instrument-intro p {
    font-family: var(--font-body);
    font-size: 18px;
    line-height: 1.6;
    color: var(--ink);
    margin: 0;
  }

  .audit-instrument-stage {
    position: relative;
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 0 var(--page-pad-x);
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 80px;
    align-items: start;
  }
  .audit-instrument-rings-col {
    position: sticky;
    top: 0;
    height: 100vh;
    display: flex;
    align-items: center;
    justify-content: center;
  }
  .audit-instrument-rings-svg {
    width: 100%;
    max-width: 520px;
    aspect-ratio: 1 / 1;
    display: block;
    overflow: visible;
  }
  .audit-instrument-rings-svg circle[data-ring] {
    fill: none;
    stroke: var(--ink);
    stroke-width: 1;
    opacity: 0.16;
    transition: opacity 0.6s ease, stroke-width 0.6s ease, stroke 0.6s ease;
  }
  .audit-instrument-rings-svg circle[data-ring].is-lit {
    opacity: 0.55;
    stroke-width: 1.25;
  }
  .audit-instrument-rings-svg circle[data-ring].is-active {
    opacity: 1;
    stroke: var(--accent);
    stroke-width: 2.5;
  }
  .audit-instrument-rings-svg .ring-label {
    font-family: "Inter", system-ui, sans-serif;
    font-size: 9.5px;
    font-weight: 500;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    fill: var(--ink);
    opacity: 0;
    transition: opacity 0.6s ease;
  }
  .audit-instrument-rings-svg .ring-label.is-lit { opacity: 0.55; }
  .audit-instrument-rings-svg .ring-label.is-active { opacity: 1; fill: var(--accent); }
  .audit-instrument-rings-svg .ring-center-dot { fill: var(--ink); }

  .audit-instrument-text-col {
    padding: 25vh 0 25vh;
  }
  .layer-card {
    min-height: 70vh;
    display: flex;
    flex-direction: column;
    justify-content: center;
    padding: 60px 0;
    opacity: 0.32;
    transition: opacity 0.6s ease;
  }
  .layer-card.is-active { opacity: 1; }
  .layer-card-num {
    font-size: 12px;
    font-weight: 500;
    color: var(--accent);
    letter-spacing: 0.18em;
    text-transform: uppercase;
    margin-bottom: 18px;
  }
  .layer-card-title {
    font-family: "matrix-ii", serif;
    font-size: 56px;
    font-weight: 400;
    line-height: 1.05;
    letter-spacing: -1px;
    color: var(--ink);
    margin: 0 0 24px;
  }
  .layer-card-body {
    font-family: var(--font-body);
    font-size: 18px;
    line-height: 1.6;
    color: var(--ink);
    margin: 0 0 28px;
  }
  .layer-card-source {
    font-family: var(--font-body);
    font-size: 13px;
    color: var(--muted);
    letter-spacing: 0.04em;
    border-top: 1px solid var(--border);
    padding-top: 18px;
  }

  .audit-instrument-outro {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 80px var(--page-pad-x) 120px;
    text-align: center;
  }
  .audit-instrument-outro p {
    font-family: "matrix-ii", serif;
    font-size: 36px;
    line-height: 1.2;
    letter-spacing: -0.5px;
    color: var(--accent);
    max-width: 820px;
    margin: 0 auto;
  }

  /* === THE THREE STATES === */
  .audit-states-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 24px;
    margin-top: 48px;
  }
  .audit-state {
    padding: 40px 32px;
    border: 1px solid var(--border);
    border-radius: 16px;
    background: #fff;
  }
  .audit-state-tag {
    font-family: "matrix-ii", serif;
    font-size: 32px;
    font-weight: 400;
    color: var(--ink);
    margin: 0 0 18px;
  }
  .audit-state-quote {
    font-family: "matrix-ii", serif;
    font-size: 20px;
    line-height: 1.25;
    color: var(--accent);
    margin: 0 0 18px;
    font-style: italic;
  }
  .audit-state-body {
    font-family: var(--font-body);
    font-size: 15px;
    line-height: 1.55;
    color: var(--ink);
    margin: 0;
  }

  /* === THREE WAYS IN === */
  .audit-ways-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 24px;
    margin-top: 48px;
  }
  .audit-way {
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 16px;
    padding: 36px 32px;
    display: flex;
    flex-direction: column;
    gap: 18px;
    text-decoration: none;
    color: inherit;
    transition: border-color 0.2s, transform 0.4s ease, box-shadow 0.4s ease;
  }
  .audit-way:hover {
    border-color: var(--accent);
    transform: translateY(-3px);
    box-shadow: 0 16px 40px rgba(0,0,0,0.06);
  }
  .audit-way-tag {
    font-size: 12px;
    font-weight: 500;
    color: var(--accent);
    letter-spacing: 0.18em;
    text-transform: uppercase;
  }
  .audit-way-title {
    font-family: "matrix-ii", serif;
    font-size: 28px;
    font-weight: 400;
    line-height: 1.1;
    color: var(--ink);
    margin: 0;
  }
  .audit-way-body {
    font-family: var(--font-body);
    font-size: 15px;
    line-height: 1.55;
    color: var(--ink);
    margin: 0;
    flex-grow: 1;
  }
  .audit-way-cta {
    font-family: "Inter", system-ui, sans-serif;
    font-size: 14px;
    font-weight: 500;
    color: var(--ink);
    border-top: 1px solid var(--border);
    padding-top: 18px;
  }
  .audit-way-cta::after {
    content: "  →";
    transition: margin-left 0.2s ease;
    display: inline-block;
  }
  .audit-way:hover .audit-way-cta::after { transform: translateX(4px); }

  /* === LIBRARY VS INSTRUMENT CALLOUT === */
  .audit-library {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 80px var(--page-pad-x);
    border-top: 1px solid var(--border);
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 80px;
    align-items: center;
  }
  .audit-library-card {
    background: #020C0F;
    color: #fff;
    border-radius: 20px;
    padding: 48px 44px;
    aspect-ratio: 4 / 3;
    display: flex;
    flex-direction: column;
    justify-content: space-between;
  }
  .audit-library-card-eyebrow {
    font-size: 12px;
    font-weight: 500;
    color: rgba(255,255,255,0.55);
    letter-spacing: 0.18em;
    text-transform: uppercase;
  }
  .audit-library-card-domain {
    font-family: "matrix-ii", serif;
    font-size: 44px;
    font-weight: 400;
    line-height: 1.0;
    margin: 0;
    letter-spacing: -1px;
  }
  .audit-library-card-domain .dim { opacity: 0.45; }
  .audit-library-card-link {
    font-family: "Inter", system-ui, sans-serif;
    font-size: 14px;
    font-weight: 500;
    color: #fff;
    text-decoration: none;
    border-bottom: 1px solid rgba(255,255,255,0.4);
    padding-bottom: 4px;
    align-self: flex-start;
    transition: border-bottom-color 0.2s;
  }
  .audit-library-card-link:hover { border-bottom-color: #fff; }
  .audit-library-text h3 {
    font-family: "matrix-ii", serif;
    font-size: 40px;
    font-weight: 400;
    line-height: 1.1;
    letter-spacing: -0.5px;
    color: var(--ink);
    margin: 0 0 24px;
  }
  .audit-library-text p {
    font-family: var(--font-body);
    font-size: 17px;
    line-height: 1.6;
    color: var(--ink);
    margin: 0 0 18px;
  }
  .audit-library-text p:last-child { margin: 0; }

  /* === RESPONSIVE === */
  @media (max-width: 900px) {
    .bt-hero { padding: 100px 24px 60px; }
    .bt-hero-row { grid-template-columns: 1fr; padding: 100px 24px 60px; gap: 32px; }
    .bt-hero-title { font-size: 44px; letter-spacing: -1px; }
    .bt-hero-sub { font-size: 22px; }
    .bt-section { padding: 60px 24px; }
    .bt-section-head { grid-template-columns: 1fr; gap: 28px; }
    .bt-section-h2 { font-size: 36px; }
    .bt-engagement-grid { grid-template-columns: 1fr; }
    .bt-cta { padding: 80px 24px 100px; }
    .bt-cta-headline { font-size: 36px; }

    .audit-instrument { padding: 60px 0 0; }
    .audit-instrument-intro { grid-template-columns: 1fr; gap: 24px; padding: 0 24px; margin-bottom: 16px; }
    .audit-instrument-intro h2 { font-size: 32px; }
    .audit-instrument-stage { grid-template-columns: 1fr; padding: 0 24px; gap: 0; }
    .audit-instrument-rings-col { display: none; }
    .audit-instrument-text-col { padding: 0; }
    .layer-card { min-height: auto; opacity: 1; padding: 36px 0; border-top: 1px solid var(--border); }
    .layer-card:first-child { border-top: 0; }
    .layer-card-title { font-size: 30px; }
    .audit-instrument-outro { padding: 40px 24px 60px; }
    .audit-instrument-outro p { font-size: 22px; }

    .audit-states-grid { grid-template-columns: 1fr; }

    .audit-spine { padding: 60px 24px; }
    .audit-spine-grid { grid-template-columns: 1fr; }
    .audit-spine-col { padding: 32px 28px; }
    .audit-spine-col-h3 { font-size: 26px; }

    .audit-walkaway-grid { grid-template-columns: 1fr; }

    .audit-proof { padding: 60px 24px; }
    .audit-proof-grid { grid-template-columns: 1fr; }

    .audit-hero-read { padding: 22px 22px 20px; gap: 16px; }
    .audit-hero-read-title { font-size: 18px; }
    .audit-hero-read-row { grid-template-columns: 1fr 60px; gap: 12px; }
  }

  @media (prefers-reduced-motion: reduce) {
    .audit-instrument-rings-svg circle[data-ring],
    .audit-instrument-rings-svg .ring-label,
    .layer-card,
    .audit-way,
    .audit-way-cta::after { transition: none !important; }
    .audit-instrument-rings-col { position: static; height: auto; }
    .layer-card { opacity: 1; }
  }

/* === branding === */

  .bt-hero { max-width: var(--max-wide); margin: 0 auto; padding: 140px var(--page-pad-x) 80px; }
  .bt-hero-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 28px; }
  .bt-hero-title { font-family: "matrix-ii", serif; font-size: 64px; font-weight: 400; line-height: 1.05; letter-spacing: -1.5px; color: var(--ink); max-width: 1200px; margin: 0 0 32px; }
  .bt-hero-sub { font-family: "matrix-ii", serif; font-size: 36px; font-weight: 400; line-height: 1.15; color: var(--accent); letter-spacing: -0.02em; max-width: 800px; margin: 0; }
  .bt-hero-row { max-width: var(--max-wide); margin: 0 auto; padding: 140px var(--page-pad-x) 80px; display: grid; grid-template-columns: 1.6fr 1fr; gap: 80px; align-items: center; }
  .bt-hero-row .bt-hero { padding: 0; }
  .bt-hero-image { width: 100%; aspect-ratio: 1 / 1; object-fit: contain; display: block; }
  .bt-section { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); border-top: 1px solid var(--border); }
  .bt-section-head { display: grid; grid-template-columns: 1fr 1fr; gap: 80px; align-items: start; }
  .bt-section-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 18px; }
  .bt-section-h2 { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; line-height: 1.05; letter-spacing: -1px; color: var(--ink); margin: 0; }
  .bt-section-body { font-family: var(--font-body); font-size: 18px; line-height: 1.6; color: var(--ink); }
  .bt-section-body p { margin: 0 0 22px; } .bt-section-body p:last-child { margin-bottom: 0; }
  .bt-proof-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 48px; }
  .bt-proof-card { aspect-ratio: 4 / 5; border-radius: 14px; overflow: hidden; background: #1A1A1A; text-decoration: none; color: inherit; position: relative; display: block; }
  .bt-proof-card img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: transform 0.6s cubic-bezier(0.2,0.8,0.2,1); }
  .bt-proof-card:hover img { transform: scale(1.05); }
  .bt-proof-card-info { position: absolute; inset: auto 0 0 0; padding: 24px 22px; background: linear-gradient(180deg, rgba(0,0,0,0) 0%, rgba(0,0,0,0.78) 100%); color: #fff; }
  .bt-proof-card-title { font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif; font-size: 22px; line-height: 1.1; margin: 0 0 6px; }
  .bt-proof-card-hook { font-family: var(--font-body); font-size: 13px; line-height: 1.4; opacity: 0.92; margin: 0; }
  .bt-cta { max-width: var(--max-wide); margin: 0 auto; padding: 100px var(--page-pad-x) 140px; border-top: 1px solid var(--border); text-align: center; }
  .bt-cta-headline { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; line-height: 1.05; letter-spacing: -1px; color: var(--ink); margin: 0 auto 32px; max-width: 900px; }
  .bt-cta-headline .accent { color: var(--accent); }
  .bt-cta-buttons { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; }

  /* Service hub: a directory of dedicated service pages */
  .br-services { display: grid; grid-template-columns: repeat(2, 1fr); gap: 18px; margin-top: 48px; }
  .br-service { display: block; padding: 32px; border: 1px solid var(--border); border-radius: 16px; background: #fff; text-decoration: none; color: inherit; transition: border-color 0.2s, transform 0.4s ease, box-shadow 0.4s ease; }
  .br-service:hover { border-color: var(--accent); transform: translateY(-2px); box-shadow: 0 14px 40px rgba(0,0,0,0.05); }
  .br-service-tag { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 12px; }
  .br-service-title { font-family: "matrix-ii", serif; font-size: 30px; font-weight: 400; line-height: 1.1; color: var(--ink); margin: 0 0 12px; }
  .br-service-body { font-family: var(--font-body); font-size: 15px; line-height: 1.55; color: var(--ink); margin: 0 0 16px; }
  .br-service-cta { font-family: "Inter", system-ui, sans-serif; font-size: 13px; font-weight: 500; color: var(--ink); }
  .br-service-cta::after { content: "  →"; transition: margin-left 0.2s ease; display: inline-block; }
  .br-service:hover .br-service-cta::after { transform: translateX(4px); }

  @media (max-width: 900px) {
    .bt-hero { padding: 100px 24px 60px; }
    .bt-hero-row { grid-template-columns: 1fr; padding: 100px 24px 60px; gap: 32px; }
    .bt-hero-title { font-size: 48px; letter-spacing: -1px; }
    .bt-hero-sub { font-size: 24px; }
    .bt-section { padding: 60px 24px; }
    .bt-section-head { grid-template-columns: 1fr; gap: 28px; }
    .bt-section-h2 { font-size: 36px; }
    .br-services { grid-template-columns: 1fr; }
    .bt-proof-grid { grid-template-columns: 1fr; }
    .bt-cta { padding: 80px 24px 100px; } .bt-cta-headline { font-size: 36px; }
  }

/* === rebranding === */

  .bt-hero { max-width: var(--max-wide); margin: 0 auto; padding: 140px var(--page-pad-x) 80px; }
  .bt-hero-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 28px; }
  .bt-hero-title { font-family: "matrix-ii", serif; font-size: 64px; font-weight: 400; line-height: 1.05; letter-spacing: -1.5px; color: var(--ink); max-width: 1200px; margin: 0 0 32px; }
  .bt-hero-sub { font-family: "matrix-ii", serif; font-size: 36px; font-weight: 400; line-height: 1.15; color: var(--accent); letter-spacing: -0.02em; max-width: 800px; margin: 0; }
  .bt-hero-row { max-width: var(--max-wide); margin: 0 auto; padding: 140px var(--page-pad-x) 80px; display: grid; grid-template-columns: 1.6fr 1fr; gap: 80px; align-items: center; }
  .bt-hero-row .bt-hero { padding: 0; }
  .bt-hero-image { width: 100%; aspect-ratio: 1 / 1; object-fit: cover; border-radius: 16px; display: block; }

  .bt-section { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); border-top: 1px solid var(--border); }
  .bt-section-head { display: grid; grid-template-columns: 1fr 1fr; gap: 80px; align-items: start; }
  .bt-section-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 18px; }
  .bt-section-h2 { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; line-height: 1.05; letter-spacing: -1px; color: var(--ink); margin: 0; }
  .bt-section-body { font-family: var(--font-body); font-size: 18px; line-height: 1.6; color: var(--ink); }
  .bt-section-body p { margin: 0 0 22px; }
  .bt-section-body p:last-child { margin-bottom: 0; }

  /* moments list */
  .rb-moments { display: grid; grid-template-columns: repeat(2, 1fr); gap: 0; margin-top: 48px; border-top: 1px solid var(--border); }
  .rb-moment { padding: 32px 0; border-bottom: 1px solid var(--border); display: grid; grid-template-columns: 80px 1fr; gap: 24px; align-items: start; }
  .rb-moment:nth-child(odd) { padding-right: 36px; border-right: 1px solid var(--border); }
  .rb-moment:nth-child(even) { padding-left: 36px; }
  .rb-moment-num { font-family: "matrix-ii", serif; font-size: 22px; color: var(--accent); }
  .rb-moment-title { font-family: "matrix-ii", serif; font-size: 26px; font-weight: 400; line-height: 1.15; color: var(--ink); margin: 0 0 8px; }
  .rb-moment-body { font-family: var(--font-body); font-size: 15px; line-height: 1.55; color: var(--ink); margin: 0; }

  /* engagement shapes */
  .bt-engagement-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; margin-top: 48px; }
  .bt-eng-card { background: #fff; border: 1px solid var(--border); border-radius: 16px; padding: 36px 32px; display: flex; flex-direction: column; gap: 14px; }
  .bt-eng-card-tag { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; }
  .bt-eng-card-title { font-family: "matrix-ii", serif; font-size: 28px; font-weight: 400; line-height: 1.1; color: var(--ink); margin: 0; }
  .bt-eng-card-body { font-family: var(--font-body); font-size: 16px; line-height: 1.55; color: var(--ink); margin: 0; }

  /* process — 4-phase timeline */
  .rb-process { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; margin-top: 48px; border: 1px solid var(--border); border-radius: 16px; overflow: hidden; background: #fff; }
  .rb-phase { padding: 36px 28px; border-right: 1px solid var(--border); display: flex; flex-direction: column; gap: 12px; }
  .rb-phase:last-child { border-right: 0; }
  .rb-phase-tag { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; }
  .rb-phase-title { font-family: "matrix-ii", serif; font-size: 24px; font-weight: 400; line-height: 1.15; color: var(--ink); margin: 0; }
  .rb-phase-time { font-family: var(--font-body); font-size: 13px; color: var(--muted); }
  .rb-phase-body { font-family: var(--font-body); font-size: 14px; line-height: 1.55; color: var(--ink); margin: 0; }

  /* proof */
  .bt-proof-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 48px; }
  .bt-proof-card { aspect-ratio: 4 / 5; border-radius: 14px; overflow: hidden; background: #1A1A1A; text-decoration: none; color: inherit; position: relative; display: block; }
  .bt-proof-card img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: transform 0.6s cubic-bezier(0.2,0.8,0.2,1); }
  .bt-proof-card:hover img { transform: scale(1.05); }
  .bt-proof-card-info { position: absolute; inset: auto 0 0 0; padding: 24px 22px; background: linear-gradient(180deg, rgba(0,0,0,0) 0%, rgba(0,0,0,0.78) 100%); color: #fff; }
  .bt-proof-card-title { font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif; font-size: 22px; line-height: 1.1; margin: 0 0 6px; }
  .bt-proof-card-hook { font-family: var(--font-body); font-size: 13px; line-height: 1.4; opacity: 0.92; margin: 0; }

  /* related industries */
  .bt-related { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); border-top: 1px solid var(--border); }
  .bt-related-h2 { font-family: "matrix-ii", serif; font-size: 32px; font-weight: 400; line-height: 1.15; color: var(--ink); margin: 0 0 28px; }
  .bt-related-list { display: grid; grid-template-columns: repeat(2, 1fr); gap: 18px; }
  .bt-related-link { display: block; padding: 22px 24px; border: 1px solid var(--border); border-radius: 12px; text-decoration: none; color: inherit; transition: border-color 0.2s, background 0.2s; background: #fff; }
  .bt-related-link:hover { border-color: var(--accent); }
  .bt-related-link-title { font-family: "matrix-ii", serif; font-size: 22px; line-height: 1.2; margin: 0 0 6px; color: var(--ink); }
  .bt-related-link-desc { font-family: var(--font-body); font-size: 14px; line-height: 1.45; color: var(--muted); margin: 0; }

  /* audit-first callout */
  .rb-audit-callout { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); border-top: 1px solid var(--border); display: grid; grid-template-columns: 1fr 1fr; gap: 80px; align-items: center; }
  .rb-audit-callout-text h2 { font-family: "matrix-ii", serif; font-size: 44px; font-weight: 400; line-height: 1.08; letter-spacing: -0.5px; color: var(--ink); margin: 0 0 20px; }
  .rb-audit-callout-text p { font-family: var(--font-body); font-size: 17px; line-height: 1.6; color: var(--ink); margin: 0 0 24px; }
  .rb-audit-callout-link { display: inline-block; font-family: "Inter", system-ui, sans-serif; font-size: 14px; font-weight: 500; color: var(--ink); text-decoration: none; border-bottom: 1px solid var(--ink); padding-bottom: 4px; transition: color 0.2s, border-color 0.2s; }
  .rb-audit-callout-link:hover { color: var(--accent); border-bottom-color: var(--accent); }
  .rb-audit-callout-visual { display: flex; align-items: center; justify-content: center; }
  .rb-audit-callout-visual svg { width: 100%; max-width: 360px; aspect-ratio: 1 / 1; }

  /* CTA */
  .bt-cta { max-width: var(--max-wide); margin: 0 auto; padding: 100px var(--page-pad-x) 140px; border-top: 1px solid var(--border); text-align: center; }
  .bt-cta-headline { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; line-height: 1.05; letter-spacing: -1px; color: var(--ink); margin: 0 auto 32px; max-width: 900px; }
  .bt-cta-headline .accent { color: var(--accent); }
  .bt-cta-buttons { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; }

  @media (max-width: 900px) {
    .bt-hero { padding: 100px 24px 60px; }
    .bt-hero-row { grid-template-columns: 1fr; padding: 100px 24px 60px; gap: 32px; }
    .bt-hero-title { font-size: 48px; letter-spacing: -1px; }
    .bt-hero-sub { font-size: 24px; }
    .bt-section { padding: 60px 24px; }
    .bt-section-head { grid-template-columns: 1fr; gap: 28px; }
    .bt-section-h2 { font-size: 36px; }
    .rb-moments { grid-template-columns: 1fr; }
    .rb-moment:nth-child(odd) { padding-right: 0; border-right: 0; }
    .rb-moment:nth-child(even) { padding-left: 0; }
    .bt-engagement-grid { grid-template-columns: 1fr; }
    .rb-process { grid-template-columns: 1fr; }
    .rb-phase { border-right: 0; border-bottom: 1px solid var(--border); }
    .rb-phase:last-child { border-bottom: 0; }
    .bt-proof-grid { grid-template-columns: 1fr; }
    .bt-related { padding: 60px 24px; }
    .bt-related-list { grid-template-columns: 1fr; }
    .rb-audit-callout { grid-template-columns: 1fr; padding: 60px 24px; gap: 32px; }
    .rb-audit-callout-text h2 { font-size: 30px; }
    .bt-cta { padding: 80px 24px 100px; }
    .bt-cta-headline { font-size: 36px; }
  }

/* === repositioning === */

  .bt-hero { max-width: var(--max-wide); margin: 0 auto; padding: 140px var(--page-pad-x) 80px; }
  .bt-hero-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 28px; }
  /* Two-sentence headline with explicit <br>. Sized so "Maximize the
     opportunity." fits a single line in the widened title column above. */
  .bt-hero-title { font-family: "matrix-ii", serif; font-size: 64px; font-weight: 400; line-height: 1.05; letter-spacing: -1.5px; color: var(--ink); max-width: 1200px; margin: 0 0 28px; }
  .bt-hero-sub { font-family: "matrix-ii", serif; font-size: 36px; font-weight: 400; line-height: 1.15; color: var(--accent); letter-spacing: -0.02em; max-width: 800px; margin: 0; }
  /* Wider title column (1.5fr vs the default 1.15fr) so the two-sentence
     headline at 64px stays on exactly two lines without forcing wraps. */
  .bt-hero-row { max-width: var(--max-wide); margin: 0 auto; padding: 140px var(--page-pad-x) 80px; display: grid; grid-template-columns: 1.6fr 1fr; gap: 64px; align-items: center; }
  .bt-hero-row .bt-hero { padding: 0; }
  .bt-hero-image { width: 100%; aspect-ratio: 1 / 1; object-fit: contain; display: block; }
  .bt-section { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); border-top: 1px solid var(--border); }
  .bt-section-head { display: grid; grid-template-columns: 1fr 1fr; gap: 80px; align-items: start; }
  .bt-section-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 18px; }
  .bt-section-h2 { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; line-height: 1.05; letter-spacing: -1px; color: var(--ink); margin: 0; }
  .bt-section-body { font-family: var(--font-body); font-size: 18px; line-height: 1.6; color: var(--ink); }
  .bt-section-body p { margin: 0 0 22px; } .bt-section-body p:last-child { margin-bottom: 0; }
  .bt-engagement-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; margin-top: 48px; }
  .bt-eng-card { background: #fff; border: 1px solid var(--border); border-radius: 16px; padding: 36px 32px; display: flex; flex-direction: column; gap: 14px; }
  .bt-eng-card-tag { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; }
  .bt-eng-card-title { font-family: "matrix-ii", serif; font-size: 28px; font-weight: 400; line-height: 1.1; color: var(--ink); margin: 0; }
  .bt-eng-card-body { font-family: var(--font-body); font-size: 16px; line-height: 1.55; color: var(--ink); margin: 0; }
  .bt-proof-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 48px; }
  .bt-proof-card { aspect-ratio: 4 / 5; border-radius: 14px; overflow: hidden; background: #1A1A1A; text-decoration: none; color: inherit; position: relative; display: block; }
  .bt-proof-card img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: transform 0.6s cubic-bezier(0.2,0.8,0.2,1); }
  .bt-proof-card:hover img { transform: scale(1.05); }
  .bt-proof-card-info { position: absolute; inset: auto 0 0 0; padding: 24px 22px; background: linear-gradient(180deg, rgba(0,0,0,0) 0%, rgba(0,0,0,0.78) 100%); color: #fff; }
  .bt-proof-card-title { font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif; font-size: 22px; line-height: 1.1; margin: 0 0 6px; }
  .bt-proof-card-hook { font-family: var(--font-body); font-size: 13px; line-height: 1.4; opacity: 0.92; margin: 0; }
  .bt-related { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); border-top: 1px solid var(--border); }
  .bt-related-h2 { font-family: "matrix-ii", serif; font-size: 32px; font-weight: 400; line-height: 1.15; color: var(--ink); margin: 0 0 28px; }
  .bt-related-list { display: grid; grid-template-columns: repeat(2, 1fr); gap: 18px; }
  .bt-related-link { display: block; padding: 22px 24px; border: 1px solid var(--border); border-radius: 12px; text-decoration: none; color: inherit; transition: border-color 0.2s; background: #fff; }
  .bt-related-link:hover { border-color: var(--accent); }
  .bt-related-link-title { font-family: "matrix-ii", serif; font-size: 22px; line-height: 1.2; margin: 0 0 6px; color: var(--ink); }
  .bt-related-link-desc { font-family: var(--font-body); font-size: 14px; line-height: 1.45; color: var(--muted); margin: 0; }
  .bt-cta { max-width: var(--max-wide); margin: 0 auto; padding: 100px var(--page-pad-x) 140px; border-top: 1px solid var(--border); text-align: center; }
  .bt-cta-headline { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; line-height: 1.05; letter-spacing: -1px; color: var(--ink); margin: 0 auto 32px; max-width: 900px; }
  .bt-cta-headline .accent { color: var(--accent); }
  .bt-cta-buttons { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; }

  /* Repositioning vs rebranding compare */
  .rp-vs { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); border-top: 1px solid var(--border); }
  .rp-vs-head { margin-bottom: 36px; }
  .rp-vs-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; }
  .rp-vs-card { padding: 36px 32px; border: 1px solid var(--border); border-radius: 16px; background: #fff; }
  .rp-vs-card.is-current { border-color: var(--accent); }
  .rp-vs-card-tag { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 14px; }
  .rp-vs-card-title { font-family: "matrix-ii", serif; font-size: 32px; font-weight: 400; line-height: 1.1; color: var(--ink); margin: 0 0 16px; }
  .rp-vs-card-body { font-family: var(--font-body); font-size: 15px; line-height: 1.6; color: var(--ink); margin: 0 0 18px; }
  .rp-vs-card-link { font-family: "Inter", system-ui, sans-serif; font-size: 14px; font-weight: 500; color: var(--ink); text-decoration: none; border-bottom: 1px solid var(--ink); padding-bottom: 4px; }
  .rp-vs-card-link:hover { color: var(--accent); border-bottom-color: var(--accent); }

  @media (max-width: 900px) {
    .bt-hero { padding: 100px 24px 60px; }
    .bt-hero-row { grid-template-columns: 1fr; padding: 100px 24px 60px; gap: 32px; }
    .bt-hero-title { font-size: 48px; letter-spacing: -1px; }
    .bt-hero-sub { font-size: 24px; }
    .bt-section { padding: 60px 24px; }
    .bt-section-head { grid-template-columns: 1fr; gap: 28px; }
    .bt-section-h2 { font-size: 36px; }
    .bt-engagement-grid { grid-template-columns: 1fr; }
    .bt-proof-grid { grid-template-columns: 1fr; }
    .bt-related { padding: 60px 24px; } .bt-related-list { grid-template-columns: 1fr; }
    .bt-cta { padding: 80px 24px 100px; } .bt-cta-headline { font-size: 36px; }
    .rp-vs { padding: 60px 24px; } .rp-vs-grid { grid-template-columns: 1fr; }
  }

/* === naming === */

  .bt-hero { max-width: var(--max-wide); margin: 0 auto; padding: 140px var(--page-pad-x) 80px; }
  .bt-hero-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 28px; }
  .bt-hero-title { font-family: "matrix-ii", serif; font-size: 64px; font-weight: 400; line-height: 1.05; letter-spacing: -1.5px; color: var(--ink); max-width: 1200px; margin: 0 0 32px; }
  .bt-hero-sub { font-family: "matrix-ii", serif; font-size: 36px; font-weight: 400; line-height: 1.15; color: var(--accent); letter-spacing: -0.02em; max-width: 800px; margin: 0; }
  .bt-hero-row { max-width: var(--max-wide); margin: 0 auto; padding: 140px var(--page-pad-x) 80px; display: grid; grid-template-columns: 1.6fr 1fr; gap: 80px; align-items: center; }
  .bt-hero-row .bt-hero { padding: 0; }
  .bt-hero-image { width: 100%; aspect-ratio: 1 / 1; object-fit: contain; display: block; }
  /* Naming hero — typographic shortlist illustration */
  .nm-hero-shortlist { width: 100%; aspect-ratio: 1 / 1; max-width: 540px; margin-left: auto; display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 18px; font-family: "matrix-ii", serif; }
  .nm-hero-cand { font-size: 32px; line-height: 1; letter-spacing: -0.5px; color: var(--ink); opacity: 0.32; position: relative; }
  .nm-hero-cand::after { content: ""; position: absolute; left: -8px; right: -8px; top: 50%; height: 1.5px; background: currentColor; opacity: 0.6; }
  .nm-hero-pick { font-size: 80px; line-height: 1; letter-spacing: -2px; color: var(--ink); position: relative; padding: 8px 16px; }
  .nm-hero-pick::after { content: ""; position: absolute; left: 16px; right: 16px; bottom: -2px; height: 3px; background: var(--accent); }
  @media (max-width: 900px) {
    .nm-hero-shortlist { max-width: 320px; gap: 12px; }
    .nm-hero-cand { font-size: 22px; }
    .nm-hero-pick { font-size: 52px; }
  }
  .bt-section { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); border-top: 1px solid var(--border); }
  .bt-section-head { display: grid; grid-template-columns: 1fr 1fr; gap: 80px; align-items: start; }
  .bt-section-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 18px; }
  .bt-section-h2 { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; line-height: 1.05; letter-spacing: -1px; color: var(--ink); margin: 0; }
  .bt-section-body { font-family: var(--font-body); font-size: 18px; line-height: 1.6; color: var(--ink); }
  .bt-section-body p { margin: 0 0 22px; } .bt-section-body p:last-child { margin-bottom: 0; }
  .bt-engagement-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; margin-top: 48px; }
  .bt-eng-card { background: #fff; border: 1px solid var(--border); border-radius: 16px; padding: 36px 32px; display: flex; flex-direction: column; gap: 14px; }
  .bt-eng-card-tag { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; }
  .bt-eng-card-title { font-family: "matrix-ii", serif; font-size: 28px; font-weight: 400; line-height: 1.1; color: var(--ink); margin: 0; }
  .bt-eng-card-body { font-family: var(--font-body); font-size: 16px; line-height: 1.55; color: var(--ink); margin: 0; }
  .bt-cta { max-width: var(--max-wide); margin: 0 auto; padding: 100px var(--page-pad-x) 140px; border-top: 1px solid var(--border); text-align: center; }
  .bt-cta-headline { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; line-height: 1.05; letter-spacing: -1px; color: var(--ink); margin: 0 auto 32px; max-width: 900px; }
  .bt-cta-headline .accent { color: var(--accent); }
  .bt-cta-buttons { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; }

  /* Tests grid — what each candidate name passes through */
  .nm-tests { display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px; margin-top: 48px; }
  .nm-test { padding: 32px; border: 1px solid var(--border); border-radius: 16px; background: #fff; }
  .nm-test-num { font-family: "matrix-ii", serif; font-size: 28px; color: var(--accent); margin-bottom: 14px; }
  .nm-test-title { font-family: "matrix-ii", serif; font-size: 26px; font-weight: 400; line-height: 1.1; color: var(--ink); margin: 0 0 14px; }
  .nm-test-body { font-family: var(--font-body); font-size: 15px; line-height: 1.6; color: var(--ink); margin: 0; }

  /* Sample names — typographic showcase */
  .nm-samples { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); border-top: 1px solid var(--border); background: #020C0F; color: #fff; }
  .nm-samples-eyebrow { font-size: 12px; font-weight: 500; color: rgba(255,255,255,0.55); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 18px; }
  .nm-samples-h2 { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; line-height: 1.05; letter-spacing: -1px; margin: 0 0 56px; max-width: 800px; }
  .nm-samples-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 32px; }
  .nm-sample { padding: 36px 0; border-top: 1px solid rgba(255,255,255,0.18); display: flex; flex-direction: column; gap: 10px; }
  .nm-sample-name { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; line-height: 1.0; letter-spacing: -1.5px; color: #fff; margin: 0; }
  .nm-sample-meta { font-family: "Inter", system-ui, sans-serif; font-size: 12px; font-weight: 500; color: rgba(255,255,255,0.55); letter-spacing: 0.14em; text-transform: uppercase; }
  .nm-sample-body { font-family: var(--font-body); font-size: 14px; line-height: 1.55; color: rgba(255,255,255,0.78); margin: 0; }

  @media (max-width: 900px) {
    .bt-hero { padding: 100px 24px 60px; }
    .bt-hero-row { grid-template-columns: 1fr; padding: 100px 24px 60px; gap: 32px; }
    .bt-hero-title { font-size: 48px; letter-spacing: -1px; }
    .bt-hero-sub { font-size: 24px; }
    .bt-section { padding: 60px 24px; }
    .bt-section-head { grid-template-columns: 1fr; gap: 28px; }
    .bt-section-h2 { font-size: 36px; }
    .bt-engagement-grid { grid-template-columns: 1fr; }
    .nm-tests { grid-template-columns: 1fr; }
    .nm-samples { padding: 60px 24px; }
    .nm-samples-h2 { font-size: 36px; }
    .nm-samples-grid { grid-template-columns: 1fr; gap: 0; }
    .nm-sample-name { font-size: 44px; }
    .bt-cta { padding: 80px 24px 100px; } .bt-cta-headline { font-size: 36px; }
  }

/* === brand-positioning === */

  .bt-section { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); border-top: 1px solid var(--border); }
  .bt-section-head { display: grid; grid-template-columns: 1fr 1fr; gap: 80px; align-items: start; }
  .bt-section-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 18px; }
  .bt-section-h2 { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; line-height: 1.05; letter-spacing: -1px; color: var(--ink); margin: 0; }
  .bt-section-body { font-family: var(--font-body); font-size: 18px; line-height: 1.6; color: var(--ink); }
  .bt-section-body p { margin: 0 0 22px; }
  .bt-section-body p:last-child { margin-bottom: 0; }
  .bt-section-body a { color: var(--accent); }

  .bt-proof-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 48px; }
  .bt-proof-card { aspect-ratio: 4 / 5; border-radius: 14px; overflow: hidden; background: #1A1A1A; text-decoration: none; color: inherit; position: relative; display: block; }
  .bt-proof-card img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: transform 0.6s cubic-bezier(0.2,0.8,0.2,1); }
  .bt-proof-card:hover img { transform: scale(1.05); }
  .bt-proof-card-info { position: absolute; inset: auto 0 0 0; padding: 24px 22px; background: linear-gradient(180deg, rgba(0,0,0,0) 0%, rgba(0,0,0,0.78) 100%); color: #fff; }
  .bt-proof-card-title { font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif; font-weight: 500; font-size: 22px; line-height: 1.1; margin: 0 0 6px; }
  .bt-proof-card-hook { font-family: var(--font-body); font-size: 13px; line-height: 1.4; opacity: 0.92; margin: 0; }

  .bt-engagement-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; margin-top: 48px; }
  .bt-eng-card { background: #fff; border: 1px solid var(--border); border-radius: 16px; padding: 36px 32px; }
  .bt-eng-card-tag { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 16px; }
  .bt-eng-card-title { font-family: "matrix-ii", serif; font-size: 28px; font-weight: 400; line-height: 1.15; color: var(--ink); margin: 0 0 14px; letter-spacing: -0.3px; }
  .bt-eng-card-body { font-family: var(--font-body); font-size: 15px; line-height: 1.6; color: var(--ink); margin: 0; }

  .bt-related { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x); border-top: 1px solid var(--border); }
  .bt-related-h2 { font-family: "matrix-ii", serif; font-size: 32px; font-weight: 400; line-height: 1.15; color: var(--ink); margin: 0 0 28px; }
  .bt-related-list { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
  .bt-related-link { display: block; padding: 22px 24px; border: 1px solid var(--border); border-radius: 12px; text-decoration: none; color: inherit; transition: border-color 0.2s, background 0.2s; background: #fff; }
  .bt-related-link:hover { border-color: var(--accent); }
  .bt-related-link-title { font-family: "matrix-ii", serif; font-size: 22px; line-height: 1.2; margin: 0 0 6px; color: var(--ink); }
  .bt-related-link-desc { font-family: var(--font-body); font-size: 14px; line-height: 1.45; color: var(--muted); margin: 0; }

  .bt-cta { max-width: var(--max-wide); margin: 0 auto; padding: 100px var(--page-pad-x) 140px; border-top: 1px solid var(--border); text-align: center; }
  .bt-cta-headline { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; line-height: 1.05; letter-spacing: -1px; color: var(--ink); margin: 0 auto 32px; max-width: 900px; }
  .bt-cta-headline .accent { color: var(--accent); }
  .bt-cta-buttons { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; }

  .bt-hero-row { max-width: var(--max-wide); margin: 0 auto; padding: 140px var(--page-pad-x) 80px; display: grid; grid-template-columns: 1.6fr 1fr; gap: 64px; align-items: center; }
  .bt-hero-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 28px; }
  .bt-hero-title { font-family: "matrix-ii", serif; font-size: 64px; font-weight: 400; line-height: 1.05; letter-spacing: -1.5px; color: var(--ink); max-width: 1200px; margin: 0 0 28px; }
  .bt-hero-sub { font-family: var(--font-body); font-size: 19px; font-weight: 400; line-height: 1.55; color: var(--ink); opacity: 0.78; max-width: 640px; margin: 0; }
  .bt-hero-image { width: 100%; aspect-ratio: 1 / 1; object-fit: contain; display: block; }

  @media (max-width: 900px) {
    .bt-hero-row { grid-template-columns: 1fr; padding: 100px 24px 60px; gap: 32px; }
    .bt-hero-title { font-size: 48px; letter-spacing: -1px; }
    .bt-hero-sub { font-size: 17px; }
    .bt-hero-image { aspect-ratio: 16 / 12; }
    .bt-section { padding: 60px 24px; }
    .bt-section-head { grid-template-columns: 1fr; gap: 28px; }
    .bt-section-h2 { font-size: 36px; }
    .bt-proof-grid { grid-template-columns: 1fr; }
    .bt-engagement-grid { grid-template-columns: 1fr; }
    .bt-related-list { grid-template-columns: 1fr; }
    .bt-related { padding: 60px 24px; }
    .bt-cta { padding: 80px 24px 100px; }
    .bt-cta-headline { font-size: 36px; }
  }

/* === about === */
  /* HERO, small square video left, copy right (mirrors live) */
  .about-hero {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 120px var(--page-pad-x) 60px;
    display: grid;
    grid-template-columns: 40% 60%;
    gap: 0;
    align-items: stretch;
    min-height: 70vh;
    border-bottom: 1px solid rgba(247,247,240,0.1);
  }
  .about-hero-video {
    align-self: end;
    aspect-ratio: 1 / 1;
    width: 100%;
    max-width: 460px;
    border-radius: 12px;
    overflow: hidden;
    background: #000;
  }
  .about-hero-video video { width: 100%; height: 100%; object-fit: cover; display: block; }
  .about-hero-copy {
    padding-left: 40px;
    display: flex;
    flex-direction: column;
    justify-content: center;
    gap: 28px;
  }
  .about-hero-headline {
    font-family: var(--font-display);
    font-size: 64px;
    font-weight: 600;
    line-height: 1.2;
    letter-spacing: -1px;
    color: var(--ink);
  }
  .about-hero-headline .accent { color: var(--accent); }
  .about-hero-sub {
    font-family: "aktiv-grotesk", var(--font-body);
    font-size: 22px;
    font-weight: 400;
    line-height: 1.4;
    letter-spacing: -0.5px;
    color: var(--ink);
    max-width: 560px;
  }

  /* In-page tabs */
  .about-tabs {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 28px var(--page-pad-x);
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 8px;
    border-bottom: 1px solid rgba(247,247,240,0.1);
  }
  .about-tabs a {
    font-family: var(--font-body);
    font-size: 15px;
    color: rgba(247,247,240,0.85);
    text-decoration: none;
    text-align: center;
    padding: 6px 10px;
    transition: color 0.2s ease;
  }
  .about-tabs a:hover { color: var(--accent); }
  .about-tabs a:first-child { text-align: start; }
  .about-tabs a:last-child  { text-align: end; }

  /* OUR STATEMENT */
  /* JL 2026-05-19: band uses calc-padding so its content-box edges
     land on the universal grid's `--page-pad-x` line at every
     viewport (matches the .work-slider scroll-padding formula).
     Inner statement-* elements left-anchor against that edge with
     `margin-left: 0` so the eyebrow / lead / line stack flush with
     every other section's content edge on /about, while preserving
     the ~980px reading width. */
  .philosophy {
    background: var(--ink);
    color: #fff;
    padding: 100px max(var(--page-pad-x), calc((100vw - var(--max-wide)) / 2 + var(--page-pad-x)));
    text-align: left;
  }
  .statement-eyebrow {
    font-family: var(--font-body);
    font-size: 12px;
    letter-spacing: 0.18em;
    text-transform: uppercase;
    color: var(--accent);
    max-width: 980px;
    margin: 0 auto 36px 0;
  }
  .statement-lead {
    font-family: var(--font-display);
    font-size: 64px;
    font-weight: 400;
    line-height: 1.05;
    letter-spacing: -1px;
    color: #fff;
    max-width: 980px;
    margin: 0 auto 36px 0;
  }
  .statement-lead .accent { color: var(--accent); }
  .statement-line {
    font-family: "aktiv-grotesk", var(--font-body);
    font-size: 22px;
    font-weight: 400;
    line-height: 1.4;
    letter-spacing: 0;
    color: #C0C0C0;
    max-width: 980px;
    margin: 0 auto 18px 0;
  }
  .statement-line strong { color: #fff; font-weight: 500;}
  .statement-line .accent { color: var(--accent);}

  /* WHO IT'S FOR — numbered 2-column category list. Left-anchored
     against .philosophy's calc-padded edge so the list aligns with
     the universal grid like the statement-* siblings above it. */
  .audience-categories {
    list-style: none;
    counter-reset: cat;
    padding: 0;
    margin: 36px auto 28px 0;
    max-width: 880px;
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    column-gap: 56px;
    row-gap: 0;
  }
  .audience-categories li {
    counter-increment: cat;
    display: flex;
    align-items: baseline;
    gap: 22px;
    padding: 18px 0;
    border-bottom: 1px solid rgba(247,247,240,0.14);
    font-family: var(--font-display);
    font-size: 22px;
    font-weight: 400;
    line-height: 1.2;
    letter-spacing: -0.01em;
    color: #fff;
  }
  .audience-categories li::before {
    content: "0" counter(cat);
    font-family: var(--font-body);
    font-size: 11px;
    font-weight: 600;
    letter-spacing: 0.16em;
    color: var(--accent);
    flex-shrink: 0;
    min-width: 26px;
  }
  @media (max-width: 720px) {
    .audience-categories { grid-template-columns: 1fr; column-gap: 0; max-width: 480px;}
    .audience-categories li { font-size: 18px; padding: 14px 0;}
    .statement-lead { font-size: 36px; line-height: 1.1; letter-spacing: -0.5px; }
    .statement-line { font-size: 17px; line-height: 1.5; }
    .statement-eyebrow { font-size: 11px; margin-bottom: 24px; }
  }
  @media (max-width: 480px) {
    .statement-lead { font-size: 30px; }
    .statement-line { font-size: 16px; }
  }

  /* INFLECTION POINTS */
  .inflection-section {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 100px var(--page-pad-x);
  }
  .inflection-head {
    margin-bottom: 50px;
    max-width: 800px;
  }
  .inflection-eyebrow {
    font-size: 12px; font-weight: 500; color: var(--accent);
    letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 14px;
  }
  .inflection-title {
    font-family: var(--font-display); font-size: 44px; font-weight: 400;
    line-height: 1.15; letter-spacing: -0.02em; color: var(--ink);
  }
  .inflection-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 1px;
    background: var(--border);
    border: 1px solid var(--border);
    border-radius: 0;
  }
  .inflection-card {
    background: var(--white);
    padding: 32px 24px;
    display: flex;
    flex-direction: column;
    gap: 12px;
    transition: background 0.2s;
  }
  .inflection-card:hover { background: var(--cream);}
  .inflection-num {
    font-family: var(--font-body);
    font-size: 11px;
    color: var(--muted);
    letter-spacing: 0.12em;
    font-weight: 600;
  }
  .inflection-card-title {
    font-family: var(--font-display);
    font-size: 28px;
    font-weight: 400;
    color: var(--ink);
    letter-spacing: -0.01em;
    line-height: 1.1;
  }
  .inflection-card-desc {
    font-family: var(--font-body);
    font-size: 14px;
    color: #4A4A4A;
    line-height: 1.55;
  }

  /* OUR FOCUS, Interactive split panel (dark)
     JL 2026-05-19: band has 0 horizontal padding so children with
     `max-width: var(--max-wide); margin: 0 auto; padding: 0
     var(--page-pad-x)` sit on the universal grid edge — same pattern
     as .about-stats above. Previously the band had var(--page-pad-x)
     padding AND children added their own max-wide centering, which
     stacked two gutters and shifted content one --page-pad-x INSIDE
     the universal grid. */
  .focus-section {
    background: #020C0F;
    color: #fff;
    padding: 120px 0;
  }
  .focus-title {
    font-family: var(--font-display);
    font-size: 64px;
    font-weight: 400;
    letter-spacing: -0.02em;
    color: #fff;
    max-width: var(--max-wide);
    margin: 0 auto 56px;
    padding: 0 var(--page-pad-x);
    box-sizing: border-box;
  }
  .focus-layout {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 0 var(--page-pad-x);
    box-sizing: border-box;
    display: flex;
    /* Match the 16px gap between tile columns inside .focus-tiles so the
       spacing between tile-column-2 and the preview panel reads as one grid. */
    gap: 16px;
    align-items: stretch;
  }
  .focus-tiles, .focus-preview { flex: 1 1 0; min-width: 0; }
  .focus-tiles {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 16px;
  }
  .focus-tile {
    display: flex;
    align-items: center;
    gap: 18px;
    background: #0D1417;
    border: 1px solid rgba(255, 255, 255, 0.08);
    border-radius: 14px;
    padding: 24px;
    color: rgba(255, 255, 255, 0.9);
    font-family: var(--font-body);
    font-size: 18px;
    font-weight: 400;
    text-align: left;
    cursor: pointer;
    transition: background 0.2s, transform 0.2s;
  }
  .focus-tile:hover {
    background: #131B20;
    border-color: rgba(255, 255, 255, 0.18);
  }
  .focus-tile[data-focus="repositioning"] { --pop: #EE690B;}
  .focus-tile[data-focus="merging"]       { --pop: #429EBD;}
  .focus-tile[data-focus="expansion"]     { --pop: #E86363;}
  .focus-tile[data-focus="pivoting"]      { --pop: #B11231;}
  .focus-tile[data-focus="employer"]      { --pop: #DEBD60;}
  .focus-tile[data-focus="restructuring"] { --pop: #30C9E8;}
  .focus-tile[data-focus="localizing"]    { --pop: #8EE863;}
  .focus-tile[data-focus="accelerating"]  { --pop: #A866EE;}
  .focus-tile.is-active {
    background: #15201F;
    border-color: var(--pop, rgba(244, 118, 32, 0.6));
  }
  .focus-icon {
    width: 48px;
    height: 48px;
    flex-shrink: 0;
    color: rgba(255, 255, 255, 0.85);
    display: flex;
    align-items: center;
    justify-content: center;
  }
  .focus-icon svg { width: 100%; height: 100%; display: block;}
  .focus-lottie-slot {
    display: block;
    width: 48px;
    height: 48px;
  }
  .focus-lottie-slot svg { width: 100% !important; height: 100% !important;}
  .focus-label {
    font-family: var(--font-display);
    font-size: 20px;
    letter-spacing: -0.01em;
    line-height: 1.1;
  }

  .focus-preview {
    background: #0D1417;
    border: 1px solid rgba(255, 255, 255, 0.08);
    border-radius: 14px;
    padding: 48px 44px;
    display: flex;
    flex-direction: column;
    justify-content: center;
    align-items: center;
    text-align: center;
    align-self: stretch;
  }
  .focus-preview-icon {
    width: 96px;
    height: 96px;
    color: #fff;
    margin-bottom: 28px;
  }
  .focus-preview-icon svg {
    width: 100%;
    height: 100%;
    display: block;
  }
  .focus-preview-title {
    font-family: var(--font-display);
    font-size: 44px;
    font-weight: 400;
    letter-spacing: -0.02em;
    line-height: 1.05;
    color: #fff;
    margin-bottom: 20px;
  }
  .focus-preview-desc {
    font-family: var(--font-body);
    font-size: 16px;
    line-height: 1.55;
    color: rgba(255, 255, 255, 0.75);
    max-width: 460px;
  }

  @media (max-width: 1100px) {
    .focus-section { padding: 80px var(--page-pad-x);}
    .focus-title { font-size: 44px;}
    /* .focus-layout is flex, not grid — switch direction to stack tiles above preview */
    .focus-layout { flex-direction: column; gap: 20px;}
    .focus-preview { min-height: auto; padding: 48px 28px;}
    .focus-preview-title { font-size: 52px;}
    .focus-preview-icon { width: 120px; height: 120px;}
  }
  @media (max-width: 640px) {
    .focus-section { padding: 64px var(--page-pad-x);}
    .focus-title { font-size: 36px; margin-bottom: 32px;}
    .focus-tiles { grid-template-columns: 1fr; gap: 12px;}
    .focus-tile { padding: 16px; gap: 14px; font-size: 16px;}
    .focus-icon, .focus-lottie-slot { width: 40px; height: 40px;}
    .focus-label { font-size: 16px;}
    .focus-preview { padding: 36px 24px;}
    .focus-preview-icon { width: 80px; height: 80px; margin-bottom: 20px;}
    .focus-preview-title { font-size: 32px;}
    .focus-preview-desc { font-size: 15px;}
  }

  /* TEAM */
  .team-section {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 80px var(--page-pad-x);
  }
  .team-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 20px;
  }
  .team-card {
    display: flex;
    flex-direction: column;
    gap: 14px;
    text-decoration: none;
    color: inherit;
  }
  .team-photo {
    aspect-ratio: 4 / 5;
    border-radius: 12px;
    overflow: hidden;
    position: relative;
    transition: transform 0.25s;
    /* Match the dark page bg so `mix-blend-mode: screen` on the img drops
       any photo pixel near-black straight into the page, dark studio
       backdrops vanish and the subject pops. */
    background: #020C0F;
    isolation: isolate;
  }
  .team-card:hover .team-photo { transform: translateY(-4px);}
  .team-photo img {
    position: absolute;
    inset: 0;
    width: 100%;
    height: 100%;
    object-fit: cover;
    display: block;
    z-index: 2;
    /* Screen blend lifts everything by the photo's value, so true black
       in the source becomes the underlying bg color. Result: dark photo
       backgrounds disappear, the subject still reads. Filter slightly
       deepens shadows first so only the truly black portions vanish. */
    mix-blend-mode: screen;
    filter: brightness(1.05) contrast(1.08) saturate(1.05);
    transition: filter 0.35s ease, mix-blend-mode 0.35s ease;
  }
  .team-card:hover .team-photo img {
    mix-blend-mode: screen;
    filter: brightness(1.1) contrast(1.05) saturate(1.1);
  }
  .team-photo::after {
    content: '';
    position: absolute;
    inset: 0;
    /* Faint top + bottom vignette in the page bg color, so the photo
       blends seamlessly into surrounding negative space. */
    background: linear-gradient(180deg, rgba(2,12,15,0.35) 0%, transparent 18%, transparent 78%, rgba(2,12,15,0.55) 100%);
    pointer-events: none;
    z-index: 3;
    mix-blend-mode: normal;
  }
  .team-photo:has(img) .team-photo-initials { display: none; }
  /* Initials-only fallback colors (used only when no photo loads) */
  .team-photo:not(:has(img)).tp-1 { background: linear-gradient(135deg, #1A2A6C 0%, #4D5DAB 100%);}
  .team-photo:not(:has(img)).tp-2 { background: linear-gradient(135deg, #6B1818 0%, #E15B5B 100%);}
  .team-photo:not(:has(img)).tp-3 { background: linear-gradient(135deg, #4F2D03 0%, #C28A48 100%);}
  .team-photo:not(:has(img)).tp-4 { background: linear-gradient(135deg, #243E29 0%, #5BA161 100%);}
  .team-photo:not(:has(img)).tp-5 { background: linear-gradient(135deg, #5C2C82 0%, #C674E0 100%);}
  .team-photo:not(:has(img)).tp-6 { background: linear-gradient(135deg, #2A4D1F 0%, #82B85A 100%);}
  .team-photo:not(:has(img)).tp-7 { background: linear-gradient(135deg, #1B1B1B 0%, #444 100%);}
  .team-photo:not(:has(img)).tp-8 { background: linear-gradient(135deg, #1F2A6B 0%, #6979D1 100%);}
  .team-photo:not(:has(img)).tp-9 { background: linear-gradient(135deg, #4A2E22 0%, #C68F5A 100%);}
  .team-photo:not(:has(img)).tp-10 { background: linear-gradient(135deg, #062B4E 0%, #2E80B6 100%);}
  .team-photo-initials {
    position: absolute;
    inset: 0;
    display: flex;
    align-items: center;
    justify-content: center;
    color: rgba(255,255,255,0.85);
    font-family: var(--font-display);
    font-size: 56px;
    font-weight: 400;
    letter-spacing: -0.03em;
  }
  .team-name {
    font-family: var(--font-display);
    font-size: 22px;
    font-weight: 400;
    color: var(--ink);
    line-height: 1.15;
    letter-spacing: -0.01em;
  }
  .team-role {
    font-family: var(--font-body);
    font-size: 13px;
    color: var(--muted);
    line-height: 1.4;
  }

  /* CLIENT LOGOS Big */
  .clients-section {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 100px var(--page-pad-x);
    border-top: 1px solid var(--border);
  }
  .clients-headline {
    font-family: var(--font-display);
    font-size: 36px;
    font-weight: 400;
    color: var(--ink);
    letter-spacing: -0.02em;
    margin-bottom: 36px;
  }
  .stats-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    margin-bottom: 60px;
  }
  .stat {
    background: transparent;
    padding: 0 32px;
    text-align: left;
    display: flex;
    flex-direction: column;
    border-right: 1px solid rgba(247,247,240,0.18);
  }
  .stat:first-child { padding-left: 0; }
  .stat:last-child { border-right: none; padding-right: 0; }
  /* JL 2026-05-18: numbers across the site move to sans-serif.
     Was Moret/Fraunces serif; now Aktiv Grotesk via var(--font-body)
     with tabular + lining nums so wide values still align in
     columns. Same change applied to .cs-stat-value (case-study
     stats) and .rd-stat-value (case-study results) in v1-site.css. */
  .stat-num {
    /* Serif Moret via --font-numbers — matches v1 production. */
    font-family: var(--font-numbers);
    font-weight: 400;
    font-style: normal;
    font-feature-settings: "lnum" 1, "tnum" 1;
    font-size: 104px;
    line-height: 1;
    color: #fff;
    letter-spacing: -0.02em;
    font-variant-numeric: lining-nums tabular-nums;
  }
  .stat-label {
    font-family: var(--font-body);
    font-size: 14px;
    color: rgba(255,255,255,0.7);
    line-height: 1.4;
    margin-top: 14px;
  }
  .clients-logos {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 24px;
    flex-wrap: wrap;
  }
  .clients-logo {
    height: 36px;
    width: auto;
    opacity: 0.7;
    flex: 0 1 auto;
  }
  /* Legacy grid kept for fallback only */
  .clients-grid {
    display: grid;
    grid-template-columns: repeat(6, 1fr);
    gap: 0;
    border: 1px solid var(--border);
  }
  .client-cell {
    aspect-ratio: 1.6 / 1;
    border-right: 1px solid var(--border);
    border-bottom: 1px solid var(--border);
    display: flex;
    align-items: center;
    justify-content: center;
    padding: 20px;
    font-family: var(--font-display);
    font-size: 18px;
    color: var(--ink);
    letter-spacing: 0.02em;
    background: #fff;
    transition: background 0.2s;
  }
  .client-cell:hover { background: var(--cream);}
  .client-cell img {
    max-width: 70%;
    max-height: 48px;
    width: auto;
    height: auto;
    object-fit: contain;
    opacity: 0.85;
    filter: grayscale(1);
    transition: opacity 0.2s, filter 0.2s;
  }
  .client-cell:hover img { opacity: 1; filter: grayscale(0);}
  .client-cell.caps { font-family: var(--font-body); text-transform: uppercase; font-size: 14px; letter-spacing: 0.18em; font-weight: 700;}
  .client-cell.lower-paren { font-family: var(--font-body); font-weight: 400;}
  .client-cell:nth-child(6n) { border-right: none;}

  /* CTA */
  .about-cta {
    max-width: 900px;
    margin: 0 auto;
    padding: 80px 37px 100px;
    text-align: center;
  }
  .about-cta h2 {
    font-family: var(--font-display);
    font-size: 56px;
    font-weight: 400;
    line-height: 1.1;
    letter-spacing: -0.02em;
    color: var(--ink);
    margin-bottom: 28px;
  }
  .about-cta h2 .accent { color: var(--accent);}
  .about-cta-buttons { display: flex; gap: 10px; justify-content: center; flex-wrap: wrap;}

  @media (max-width: 1100px) {
    .inflection-grid { grid-template-columns: repeat(2, 1fr);}
    .team-grid { grid-template-columns: repeat(3, 1fr);}
    .clients-grid { grid-template-columns: repeat(3, 1fr);}
    .client-cell:nth-child(6n) { border-right: 1px solid var(--border);}
    .client-cell:nth-child(3n) { border-right: none;}
  }
  @media (max-width: 900px) {
    .about-hero {
      grid-template-columns: 1fr;
      padding: 80px 24px 30px;
      min-height: 0;
      gap: 32px;
    }
    .about-hero-video { max-width: 100%; align-self: stretch; aspect-ratio: 4 / 3; }
    .about-hero-copy { padding-left: 0; gap: 18px; }
    .about-hero-headline { font-size: 44px; line-height: 1.05; letter-spacing: -1px;}
    .about-hero-sub { font-size: 17px; }
    .about-tabs { padding: 18px 24px; grid-template-columns: repeat(2, 1fr); }
    .about-tabs a, .about-tabs a:first-child, .about-tabs a:last-child { text-align: start; }
    .philosophy { padding: 60px 24px;}
    .statement-line { font-size: 26px;}
    .stats-grid { grid-template-columns: repeat(2, 1fr); margin-bottom: 40px; }
    .stat { padding: 28px 22px; min-height: 140px; }
    .stat-num { font-size: 52px; }
    .stat-label { font-size: 12px; margin-top: 16px; }
    .clients-logos { gap: 18px 20px; justify-content: center; row-gap: 22px; }
    .clients-logo { height: 26px; }
    .inflection-section, .team-section, .clients-section { padding: 60px 24px;}
    .clients-section { padding-left: 24px; padding-right: 24px; }
    .inflection-title { font-size: 28px;}
    .inflection-card { padding: 24px 20px;}
    .inflection-card-title { font-size: 22px;}
    .clients-headline { font-size: 28px;}
    .about-cta h2 { font-size: 36px;}
  }
  @media (max-width: 560px) {
    .about-hero-headline { font-size: 36px;}
    .inflection-grid { grid-template-columns: 1fr;}
    .team-grid { grid-template-columns: repeat(2, 1fr);}
    .clients-grid { grid-template-columns: repeat(2, 1fr);}
    .client-cell:nth-child(3n) { border-right: 1px solid var(--border);}
    .client-cell:nth-child(2n) { border-right: none;}
    .stats-grid { grid-template-columns: 1fr;}
    .clients-logos { justify-content: center;}
    .clients-logo { height: 28px;}
  }
  /* DARK MODE OVERRIDES, About page is always dark */
  body.is-dark { background: #020C0F !important; color: #F7F7F0 !important; }
  .about-hero-headline { color: #F7F7F0 !important; }
  .about-intro { border-top-color: rgba(247,247,240,0.1) !important; }
  .about-intro-label { color: rgba(247,247,240,0.5) !important; }
  .about-intro-body { color: rgba(247,247,240,0.9) !important; }
  .about-intro-body strong { color: #F7F7F0 !important; }
  .philosophy { background: #0D1417 !important; }
  .inflection-section { background: #020C0F !important; }
  .inflection-title { color: #F7F7F0 !important; }
  .inflection-grid { background: rgba(247,247,240,0.08) !important; border-color: rgba(247,247,240,0.08) !important; }
  .inflection-card { background: #0D1417 !important; }
  .inflection-card:hover { background: #15201F !important; }
  .inflection-num { color: rgba(247,247,240,0.5) !important; }
  .inflection-card-title { color: #F7F7F0 !important; }
  .inflection-card-desc { color: rgba(247,247,240,0.7) !important; }
  .team-section { background: #020C0F !important; }
  .team-name { color: #F7F7F0 !important; }
  .team-role { color: rgba(247,247,240,0.6) !important; }
  .clients-section { background: #020C0F !important; border-top-color: rgba(247,247,240,0.1) !important; }
  .clients-headline { color: #F7F7F0 !important; }
  .clients-grid { border-color: rgba(247,247,240,0.12) !important; background: transparent !important; }
  .client-cell { background: transparent !important; border-color: rgba(247,247,240,0.12) !important; color: rgba(247,247,240,0.9) !important; }
  .client-cell:hover { background: rgba(247,247,240,0.03) !important; }
  .client-cell img { filter: brightness(0) invert(1) !important; opacity: 0.7; }
  .client-cell:hover img { opacity: 1; filter: brightness(0) invert(1) !important; }
  .clients-logo { filter: brightness(0) invert(1) !important; }
  .stat { background: transparent !important; }
  .about-cta { background: #020C0F !important; }
  .about-cta h2 { color: #F7F7F0 !important; }

  /* Editorial chapter eyebrows on About — same tone as col-tag elsewhere.
     max-width + auto margins match the centered title beneath, so they read
     as one column instead of "eyebrow flush left, title floating center."
     JL 2026-05-19: added padding: 0 var(--page-pad-x); box-sizing: border-box
     so the eyebrow's content edge lands on the universal grid (.focus-title
     and .focus-layout inside .focus-section use the same pattern). */
  .about-chapter-eyebrow {
    display: block;
    max-width: var(--max-wide);
    margin: 0 auto 18px;
    padding: 0 var(--page-pad-x);
    box-sizing: border-box;
    font-family: "aktiv-grotesk", var(--font-body);
    font-size: 12px;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    color: var(--accent);
    opacity: 0.85;
  }


/* === john-luke-laube === */

  .tm-page {
    max-width: 1440px;
    margin: 0 auto;
    padding: 130px 65px 60px;
    display: grid;
    grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr);
    gap: 64px;
    align-items: start;
  }
  .tm-photo {
    aspect-ratio: 4 / 5;
    border-radius: 18px;
    overflow: hidden;
    background: #0D1417;
    position: sticky;
    top: 24px;
  }
  .tm-photo img {
    width: 100%;
    height: 100%;
    object-fit: cover;
    display: block;
  }
  .tm-info {
    padding-top: 20px;
  }
  .tm-eyebrow {
    font-size: 12px;
    font-weight: 500;
    color: #F47620;
    letter-spacing: 0.18em;
    text-transform: uppercase;
    margin-bottom: 22px;
  }
  .tm-name {
    font-family: "matrix-ii", serif;
    font-size: 72px;
    font-weight: 400;
    line-height: 1.05;
    letter-spacing: -1px;
    color: #F7F7F0;
    margin: 0 0 16px;
  }
  .tm-role {
    font-family: "matrix-ii", serif;
    font-size: 28px;
    font-weight: 400;
    line-height: 1.3;
    color: #F47620;
    margin: 0 0 44px;
  }
  .tm-body {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 20px;
    line-height: 1.55;
    color: rgba(247,247,240,0.82);
  }
  .tm-body p { margin: 0 0 20px; }

  .tm-pager {
    max-width: 1440px;
    margin: 80px auto 0;
    padding: 50px 65px 100px;
    border-top: 1px solid rgba(247,247,240,0.12);
    display: flex;
    justify-content: space-between;
    align-items: center;
    gap: 24px;
    flex-wrap: wrap;
  }
  .tm-pager a {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 14px;
    color: #F7F7F0;
    text-decoration: none;
  }
  .tm-pager a:hover { color: #F47620; }
  .tm-pager-label {
    font-size: 11px;
    color: rgba(247,247,240,0.5);
    letter-spacing: 0.14em;
    text-transform: uppercase;
    margin-right: 10px;
  }
  .tm-pager-center {
    display: flex;
    align-items: center;
    gap: 12px;
  }
  .tm-pager-back {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 14px;
    color: rgba(247,247,240,0.7);
    text-decoration: none;
  }
  .tm-pager-back:hover { color: #F47620; }

  @media (max-width: 900px) {
    .tm-page { padding: 80px 24px 40px; grid-template-columns: 1fr; gap: 32px; }
    .tm-photo { position: static; }
    .tm-name { font-size: 44px; }
    .tm-role { font-size: 22px; margin-bottom: 28px; }
    .tm-body { font-size: 17px; }
    .tm-pager { padding: 30px 20px 60px; }
  }

/* === portal === */

  .pt-hero {
    max-width: 1440px;
    margin: 0 auto;
    padding: 130px 65px 80px;
    display: grid;
    grid-template-columns: minmax(0, 1.1fr) minmax(0, 1fr);
    gap: 64px;
    align-items: center;
  }
  .pt-hero-eyebrow {
    display: inline-flex; align-items: center; gap: 8px;
    font-size: 12px; font-weight: 700;
    color: #F47620;
    letter-spacing: 0.18em; text-transform: uppercase;
    margin-bottom: 24px;
    padding: 8px 14px;
    background: rgba(244,118,32,0.08);
    border: 1px solid rgba(244,118,32,0.25);
    border-radius: 999px;
  }
  .pt-hero-eyebrow::before {
    content: ''; width: 6px; height: 6px; border-radius: 50%;
    background: #F47620; box-shadow: 0 0 0 3px rgba(244,118,32,0.2);
  }
  .pt-hero-title {
    font-family: "matrix-ii", serif;
    font-size: 88px;
    font-weight: 400;
    line-height: 0.98;
    letter-spacing: -1.5px;
    color: #F7F7F0;
    margin: 0 0 28px;
  }
  .pt-hero-title .accent { color: #F47620; font-style: italic;}
  .pt-hero-sub {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 22px;
    line-height: 1.45;
    color: rgba(247,247,240,0.78);
    max-width: 620px;
    margin: 0 0 40px;
  }
  .pt-hero-buttons { display: flex; gap: 12px; flex-wrap: wrap; }
  .pt-hero-preview {
    border-radius: 18px;
    background: #0D1417;
    border: 1px solid rgba(247,247,240,0.1);
    overflow: hidden;
    position: relative;
    box-shadow: 0 40px 120px rgba(0,0,0,0.4);
  }
  .pt-hero-preview img {
    width: 100%;
    height: auto;
    display: block;
  }
  .pt-hero-preview::after {
    content: '';
    position: absolute;
    inset: 0;
    background: linear-gradient(180deg, rgba(13,20,23,0) 70%, rgba(13,20,23,0.45) 100%);
    pointer-events: none;
  }

  /* FEATURES */
  .pt-features {
    max-width: 1440px;
    margin: 0 auto;
    padding: 80px 65px;
    border-top: 1px solid rgba(247,247,240,0.08);
  }
  .pt-features-intro {
    max-width: 820px;
    margin: 0 auto 64px;
    text-align: center;
  }
  .pt-features-eyebrow {
    font-size: 12px; font-weight: 500; color: #F47620;
    letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 18px;
  }
  .pt-features-title {
    font-family: "matrix-ii", serif;
    font-size: 56px;
    font-weight: 400;
    line-height: 1.1;
    letter-spacing: -0.5px;
    color: #F7F7F0;
    margin: 0 0 20px;
  }
  .pt-features-sub {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 19px;
    line-height: 1.55;
    color: rgba(247,247,240,0.7);
  }
  .pt-feature-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 20px;
  }
  .pt-feature {
    background: #0D1417;
    border: 1px solid rgba(247,247,240,0.08);
    border-radius: 16px;
    padding: 32px;
    transition: border-color 0.2s, transform 0.2s;
  }
  .pt-feature:hover { border-color: rgba(244,118,32,0.5); transform: translateY(-4px); }
  .pt-feature-icon {
    width: 42px; height: 42px;
    display: flex; align-items: center; justify-content: center;
    background: rgba(244,118,32,0.12);
    border: 1px solid rgba(244,118,32,0.3);
    color: #F47620;
    border-radius: 11px;
    margin-bottom: 20px;
  }
  .pt-feature-title {
    font-family: "matrix-ii", serif;
    font-size: 26px;
    font-weight: 400;
    line-height: 1.2;
    color: #F7F7F0;
    margin: 0 0 10px;
  }
  .pt-feature-body {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 14.5px;
    line-height: 1.55;
    color: rgba(247,247,240,0.68);
    margin: 0;
  }

  /* USE CASES */
  .pt-cases {
    max-width: 1440px;
    margin: 0 auto;
    padding: 80px 65px;
    border-top: 1px solid rgba(247,247,240,0.08);
  }
  .pt-cases-row {
    display: grid;
    grid-template-columns: minmax(0, 1fr) minmax(0, 1.1fr);
    gap: 64px;
    align-items: center;
    padding: 60px 0;
    border-top: 1px solid rgba(247,247,240,0.08);
  }
  .pt-cases-row:first-of-type { border-top: none; }
  .pt-cases-row.reverse { direction: rtl; }
  .pt-cases-row.reverse > * { direction: ltr; }
  .pt-case-title {
    font-family: "matrix-ii", serif;
    font-size: 48px;
    font-weight: 400;
    line-height: 1.1;
    color: #F7F7F0;
    margin: 0 0 20px;
  }
  .pt-case-body {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 18px;
    line-height: 1.55;
    color: rgba(247,247,240,0.78);
    margin: 0 0 24px;
  }
  .pt-case-points { list-style: none; padding: 0; margin: 0;}
  .pt-case-points li {
    padding: 14px 0;
    border-top: 1px solid rgba(247,247,240,0.08);
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 15px;
    color: rgba(247,247,240,0.85);
    display: flex; align-items: center; gap: 12px;
  }
  .pt-case-points li::before {
    content: ''; width: 6px; height: 6px; background: #F47620; border-radius: 50%;
  }
  .pt-case-visual {
    aspect-ratio: 4 / 3;
    background: #0D1417;
    border: 1px solid rgba(247,247,240,0.08);
    border-radius: 14px;
    overflow: hidden;
    position: relative;
  }
  .pt-case-visual img {
    width: 100%;
    height: 100%;
    object-fit: cover;
    object-position: top left;
    display: block;
  }
  .pt-case-visual::after {
    content: '';
    position: absolute;
    inset: 0;
    background: linear-gradient(180deg, rgba(13,20,23,0) 60%, rgba(13,20,23,0.4) 100%);
    pointer-events: none;
  }

  /* FINAL CTA */
  .pt-cta {
    padding: 120px 24px;
    text-align: center;
    border-top: 1px solid rgba(247,247,240,0.08);
  }
  .pt-cta h2 {
    font-family: "matrix-ii", serif;
    font-size: 72px;
    font-weight: 400;
    line-height: 1.1;
    letter-spacing: -0.5px;
    color: #F7F7F0;
    max-width: 900px;
    margin: 0 auto 40px;
  }
  .pt-cta .accent { color: #F47620; font-style: italic;}
  .pt-cta-buttons { display: flex; gap: 12px; justify-content: center; flex-wrap: wrap; }
  .pt-cta .btn-outline { color: #F7F7F0; border-color: rgba(247,247,240,0.3); }
  .pt-cta .btn-outline:hover { border-color: #F47620; color: #F47620; }

  @media (max-width: 1100px) {
    .pt-hero { padding: 90px 24px 60px; grid-template-columns: 1fr; gap: 40px; }
    .pt-hero-title { font-size: 56px; letter-spacing: -1px; }
    .pt-hero-sub { font-size: 18px; }
    .pt-features, .pt-cases { padding: 60px 24px; }
    .pt-features-title { font-size: 36px; }
    .pt-feature-grid { grid-template-columns: 1fr; }
    .pt-cases-row { grid-template-columns: 1fr; gap: 32px; padding: 40px 0; }
    .pt-cases-row.reverse { direction: ltr; }
    .pt-case-title { font-size: 32px; }
    .pt-cta { padding: 80px 24px; }
    .pt-cta h2 { font-size: 40px; }
  }

/* === positioning === */
  /* ==== HERO ====
     Full viewport height so the headline sits exactly at the vertical
     midpoint of the first fold (50vh from the top). */
  .hero-stack {
    min-height: 100vh;
    width: 100%;
    display: flex;
    align-items: center;
    justify-content: center;
    text-align: center;
    padding: 0 24px;
    position: relative;
    z-index: 1;
  }
  .hero-stack-headline {
    font-family: var(--font-display);
    font-weight: 400;
    font-size: 64px;
    line-height: 1.1;
    letter-spacing: -1px;
    margin: 0;
    text-transform: lowercase;
    color: var(--ink);
    transition: color 0.6s ease;
  }
  body.is-dark .hero-stack-headline { color: #fff; }
  @media (max-width: 900px) {
    .hero-stack-headline { font-size: 48px; }
  }
  @media (max-width: 560px) {
    .hero-stack-headline { font-size: 36px; }
  }
  /* Typing cursor on the /positioning template — scoped so it doesn't
     clobber the home hero's orange cursor (which is defined globally at
     the top of this file). */
  .hero-stack .typed-cursor {
    width: 4px;
    height: 0.78em;
    background: var(--ink);
    margin-left: 4px;
    vertical-align: -6px;
  }
  body.is-dark .hero-stack .typed-cursor { background: #fff; }

  /* ==== CAROUSEL SECTION ====
     Same overall rhythm as the stacked variant: pulled up so the carousel
     row peeks above the first viewport fold. Inner rail uses the standard
     .work-slider mechanic (drag, touch, snap, symmetric bleed). */
  .deck-section {
    margin-top: -200px;
    padding: 0 0 84px;
    display: flex;
    flex-direction: column;
    align-items: center;
    gap: 28px;
    position: relative;
    z-index: 2;
  }
  .carousel-wrap {
    position: relative;
    width: 100%;
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 0 var(--page-pad-x) 36px;
    /* The .work-slider inside uses padding-left/right with calc(50vw - 50% + …)
       to extend its own bounds past this wrapper out to the viewport edges.
       50% is now resolved against this wrapper's max-width — that's what
       makes the bleed math correct and aligns the first card to the grid. */
  }
  @media (min-width: 721px) {
    .carousel-wrap { padding-left: 37px; padding-right: 37px; }
  }
  /* Cards loop infinitely — every card snaps to start (no scroll-snap-align:
     end on the last card) so we never hit a hard right boundary. */
  #homeCarousel .work-card:last-child { scroll-snap-align: start; }
  /* Smoothness pass: proximity snap (instead of mandatory) lets long flicks
     keep momentum across multiple cards before settling. Mandatory snap
     fights flicks and feels jerky. */
  #homeCarousel { scroll-snap-type: x proximity; }
  /* Suppress card hover lift while the rail is in active drag/momentum —
     the visual jump otherwise collides with the wrap-teleport. */
  #homeCarousel.is-dragging .work-card:hover,
  #homeCarousel.is-flying .work-card:hover {
    transform: none !important;
    box-shadow: 0 22px 50px rgba(0, 0, 0, 0.22) !important;
  }
  #homeCarousel.is-dragging .work-card::after,
  #homeCarousel.is-flying .work-card::after { opacity: 0 !important; }

  /* Caption sits ABOVE the cards, always visible. */
  .deck-caption {
    text-align: center;
    max-width: 720px;
    margin: 0 auto;
    font-family: var(--font-body);
    font-weight: 400;
    font-size: 18px;
    line-height: 1.45;
    color: var(--ink);
    transition: color 0.6s ease;
  }
  body.is-dark .deck-caption { color: #fff; }

  /* Social proof — Collins-style stat block. Each item: small-caps brand
     name + serif rating, separated by a thin vertical hairline. No icons,
     no colored fills. Quiet authority. */
  .social-proof {
    display: flex;
    align-items: center;
    justify-content: center;
    gap: 0;
    margin-top: 56px;
    color: var(--ink);
    transition: color 0.6s ease;
  }
  body.is-dark .social-proof { color: #fff; }
  .proof-item {
    display: inline-flex;
    flex-direction: column;
    align-items: center;
    gap: 6px;
    padding: 0 32px;
    border-right: 1px solid currentColor;
    color: inherit;
    text-decoration: none;
  }
  .proof-item:last-child { border-right: 0; }
  .proof-num {
    font-family: var(--font-display);
    font-weight: 400;
    font-size: 22px;
    line-height: 1;
    letter-spacing: -0.02em;
    font-feature-settings: "tnum";
    display: inline-flex;
    align-items: center;
    gap: 5px;
  }
  .proof-star {
    font-size: 0.6em;
    line-height: 1;
    opacity: 0.7;
  }
  .proof-name {
    font-family: var(--font-body);
    font-size: 9.5px;
    font-weight: 500;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    opacity: 0.55;
  }

  /* Floating "Schedule a Call" pill stays visible — it's the highest-
     converting affordance and duplicates the in-page CTA without
     fighting it. */

  .deck {
    position: relative;
    width: clamp(280px, 33vw, 460px);
    height: clamp(380px, 46vw, 620px);
  }
  .deck-card {
    position: absolute;
    left: 50%;
    top: 50%;
    width: clamp(280px, 33vw, 460px);
    height: clamp(380px, 46vw, 620px);
    border-radius: 20px;
    overflow: hidden;
    background: #1A1A1A;
    box-shadow: 0 22px 50px rgba(0, 0, 0, 0.22);
    /* Inline transform set by JS (driven by data-slot). */
    transform: translate(-50%, -50%);
    transition: transform 0.6s cubic-bezier(0.2, 0.8, 0.2, 1),
                box-shadow 0.4s ease;
    text-decoration: none;
    color: inherit;
    will-change: transform;
    touch-action: pan-y;
  }
  .deck-card[data-slot="0"] { cursor: grab; }
  .deck-card[data-slot="0"].is-dragging { cursor: grabbing; transition: none; }
  .deck-card.is-flying { transition: transform 0.45s cubic-bezier(0.2, 0.7, 0.3, 1), opacity 0.45s ease-out; }

  /* Deck controls — explicit prev/next + counter beneath the cards.
     Discoverable on mobile + desktop. Drag still works as a power-user
     shortcut on top of these. */
  .deck-controls {
    display: flex;
    align-items: center;
    justify-content: center;
    gap: 18px;
    margin-top: 32px;
    color: var(--ink);
    transition: color 0.6s ease;
  }
  body.is-dark .deck-controls { color: #fff; }
  .deck-arrow {
    width: 38px;
    height: 38px;
    border-radius: 50%;
    border: 1px solid currentColor;
    background: transparent;
    color: inherit;
    display: inline-flex;
    align-items: center;
    justify-content: center;
    cursor: pointer;
    transition: background 0.2s ease, color 0.2s ease;
    -webkit-tap-highlight-color: transparent;
  }
  .deck-arrow:hover { background: currentColor; }
  .deck-arrow:hover svg { color: var(--white); }
  body.is-dark .deck-arrow:hover svg { color: var(--ink); }
  .deck-arrow svg {
    width: 14px;
    height: 14px;
    color: inherit;
    transition: color 0.2s ease;
  }
  .deck-counter {
    font-family: var(--font-body);
    font-size: 11px;
    font-weight: 500;
    letter-spacing: 0.18em;
    text-transform: uppercase;
    opacity: 0.55;
    font-feature-settings: "tnum";
    min-width: 56px;
    text-align: center;
  }
  .deck-card-media {
    width: 100%; height: 100%;
    object-fit: cover;
    object-position: center center;
    display: block;
    user-select: none;
    -webkit-user-drag: none;
  }
  /* Per-slug crop overrides — landscape source images often crop the
     subject off in a portrait card. Bias the crop so the brand mark /
     focal point stays in frame. Seagulls billboard sits center-left in
     a 16:9 photo; nudge the crop window left so "Seagulls OUTDOOR" +
     "I NOTICED YOU TOO" stay fully visible. */
  .deck-card[data-slug="seagulls"] .deck-card-media {
    object-position: 28% center;
  }
  .deck-card-label {
    position: absolute;
    inset: auto 0 0 0;
    padding: 18px 22px;
    background: linear-gradient(180deg, transparent 0%, rgba(0,0,0,0.7) 100%);
    color: #fff;
    font-family: var(--font-body);
    font-size: 14px;
    font-weight: 500;
  }
  .deck-card[data-slot="0"]:hover {
    box-shadow: 0 32px 80px rgba(0, 0, 0, 0.28);
  }

  /* ==== PATH-FINDER + CTA ====
     "I'm in [select]" and "I want to [select]" share one horizontal row
     with a vertical hairline between them — like a split prompt. */
  .path-finder {
    margin-top: 80px;
    display: flex;
    align-items: center;
    justify-content: center;
    gap: 56px;
    width: 100%;
    max-width: 1080px;
  }
  .path-divider {
    width: 1px;
    height: 36px;
    background: currentColor;
    opacity: 0.18;
    color: var(--ink);
    transition: color 0.6s ease;
  }
  body.is-dark .path-divider { color: #fff; }
  /* Path row: an easter-egg style prompt — sans-serif body type, quiet
     palette. The word still cycles but doesn't shout. */
  .path-row {
    display: inline-flex;
    flex-direction: column;
    align-items: flex-start;
    gap: 8px;
    color: var(--ink);
    transition: color 0.6s ease;
    font-family: var(--font-body);
    font-size: 18px;
    font-weight: 400;
    letter-spacing: 0;
  }
  body.is-dark .path-row { color: #fff; }
  .path-label {
    font-family: var(--font-body);
    font-style: normal;
    font-size: 10px;
    font-weight: 600;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    opacity: 0.4;
    flex-shrink: 0;
    white-space: nowrap;
  }
  @media (max-width: 720px) {
    .path-row { font-size: 16px; }
    .path-label { font-size: 9.5px; letter-spacing: 0.2em; }
  }

  /* ==== WORD WHEEL (vertical wheel with editorial underline) ====
     Three rows visible: prev option ghosts above, current sits in the
     middle row, next ghosts below. Top + bottom mask-fade so it reads
     like a physical wheel. Hovering grows an accent-orange underline
     under the current word. The commit arrow floats in from the left
     on hover (no pill, no border). Click or wheel to cycle. */
  .word-cycle {
    display: inline-flex;
    align-items: center;
    gap: 14px;
    position: relative;
  }
  .word-cycle-wheel {
    position: relative;
    height: 4.2em;
    width: 380px;
    max-width: 100%;
    overflow: hidden;
    cursor: ns-resize;
    -webkit-mask-image: linear-gradient(180deg, transparent 0%, #000 25%, #000 75%, transparent 100%);
            mask-image: linear-gradient(180deg, transparent 0%, #000 25%, #000 75%, transparent 100%);
  }
  .word-cycle-track {
    position: absolute;
    left: 0;
    top: 50%;
    width: 100%;
    /* Smooth ease-out so the track decelerates organically into its
       resting position — gives the wheel a "settling" feel rather than
       a hard stop. Match all sub-transitions to the same curve so the
       eye reads it as one fluid motion. */
    transition: transform 0.7s cubic-bezier(0.22, 1, 0.36, 1);
    will-change: transform;
  }
  .word-cycle-item {
    display: block;
    height: 1.4em;
    line-height: 1.4em;
    font-family: var(--font-display);
    font-style: italic;
    font-size: 32px;
    letter-spacing: -0.02em;
    color: rgba(255, 255, 255, 0.18);
    /* Inherit text-align from the path-row column so the wheel text
       matches the label alignment. */
    text-align: inherit;
    white-space: nowrap;
    /* Off-center items are subtly smaller (iOS wheel feel) and ride
       the same easing curve as the track for cohesion. */
    transform: scale(0.9);
    transform-origin: center;
    transition:
      color 0.55s cubic-bezier(0.22, 1, 0.36, 1),
      transform 0.6s cubic-bezier(0.22, 1, 0.36, 1);
    position: relative;
    backface-visibility: hidden;
  }
  .word-cycle-item.is-current {
    color: #fff;
    transform: scale(1);
  }
  body:not(.is-dark) .word-cycle-item { color: rgba(2, 12, 15, 0.18); }
  body:not(.is-dark) .word-cycle-item.is-current { color: var(--ink); }
  /* Editorial underline grows under the current row on hover. */
  .word-cycle-item.is-current::after {
    content: '';
    position: absolute;
    left: 0; right: 100%;
    bottom: 0.04em;
    height: 1px;
    background: var(--accent);
    transition: right 0.5s cubic-bezier(0.2, 0.8, 0.2, 1);
  }
  .word-cycle-wheel:hover .word-cycle-item.is-current::after { right: 0; }

  /* Side arrow is the commit affordance. Click it to navigate to the
     base URL + current option's slug. Wheel item click still just cycles. */
  .word-cycle-go {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    width: 40px;
    height: 40px;
    border-radius: 50%;
    background: rgba(244, 118, 32, 0.10);
    color: var(--accent);
    text-decoration: none;
    flex-shrink: 0;
    transition: background 0.2s ease, transform 0.25s ease, color 0.2s ease;
  }
  .word-cycle-go svg { width: 18px; height: auto; display: block; }
  .word-cycle-go:hover { background: var(--accent); color: #fff; transform: translateX(3px); }
  .word-cycle-go:active { transform: translateX(5px) scale(0.96); }
  /* Inverted treatment when the wheel is sitting on the dark footer. */
  .site-footer .word-cycle-go { background: rgba(255, 255, 255, 0.10); color: #fff; }
  .site-footer .word-cycle-go:hover { background: var(--accent); color: #fff; }
  @media (max-width: 720px) {
    .word-cycle-wheel { width: 320px; }
    .word-cycle-item { font-size: 26px; }
  }

  .cta-row {
    margin-top: 56px;
    display: flex;
    justify-content: center;
    align-items: center;
    gap: 18px;
    flex-wrap: wrap;
  }
  /* Quiet tertiary CTA — no border, just text + arrow. Lowest visual weight
     in the trio (Explore Work | Send a Brief | Schedule a Call). */
  .cta-text {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    color: var(--ink);
    text-decoration: none;
    font-family: var(--font-body);
    font-size: 14px;
    font-weight: 500;
    letter-spacing: 0.02em;
    padding: 10px 4px;
    transition: color 0.2s ease, gap 0.2s ease;
  }
  body.is-dark .cta-text { color: #fff; }
  .cta-text:hover { color: var(--accent); gap: 12px; }
  .cta-text svg { width: 16px; height: 14px; transition: transform 0.2s ease; }
  .cta-text:hover svg { transform: translateX(2px); }

  @media (max-width: 720px) {
    /* Headline sits at ~40% of viewport (not centered at 50%) — gives
       the cards more visible peek and a higher hero feel. */
    .hero-stack { padding-bottom: 20vh; }
    /* Collins-style mobile rhythm: each block sits as a discrete island
       with generous breathing room. Type scales down; deck stays prominent. */
    .deck-section { margin-top: -100px; gap: 36px; padding: 0 0 56px; }
    /* Bigger carousel cards on mobile — almost full viewport width so the
       featured work feels like a single hero shot per card instead of a
       row of thumbnails. */
    #homeCarousel .work-card { flex: 0 0 92%; }
    .deck { width: 78vw; height: 104vw; }
    .deck-card { width: 78vw; height: 104vw; }
    .deck-caption { font-size: 17px; max-width: 320px; }
    .deck-controls { margin-top: 24px; gap: 14px; }
    .deck-arrow { width: 44px; height: 44px; }
    .deck-arrow svg { width: 16px; height: 16px; }
    .social-proof { margin-top: 28px; }
    .proof-item { padding: 0 18px; gap: 4px; }
    .proof-num { font-size: 17px; }
    .proof-name { font-size: 9px; letter-spacing: 0.18em; }
    .path-finder {
      margin-top: 48px;
      gap: 18px;
      flex-direction: column;
    }
    .path-row { font-size: 22px; }
    .path-divider { display: none; }
    .cta-row { margin-top: 36px; }
  }

  /* ==== COLLAPSIBLE FOOTER ====
     Footer always shows social icons + Client Portal + copyright. The
     middle "More / Less" pill toggles the rest (brand, nav columns,
     Terms/Privacy). Default state: collapsed. */
  /* This page hides the brand wordmark inside the footer entirely — the
     site nav already shows the .ll. mark up top, no need to repeat. Also
     hide the divider hairlines: the footer-bar gives enough separation
     and the extra rules below the expanded section read as clutter. */
  .site-footer .footer-brand,
  .site-footer .footer-top,
  .site-footer .site-footer-divider { display: none !important; }

  /* The always-visible row gets a single 3-col bar:
       [Client Portal]  ⋯  [social icons]  ⋯  [© small, right]
     Portal/social/copyright are MOVED out of their original blocks via JS
     into .footer-bar. Originals are hidden so they don't double up. */
  .site-footer .footer-bottom,
  .site-footer .footer-final { display: none !important; }
  .footer-bar {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 24px;
    padding: 22px 32px 26px;
  }
  .footer-bar-col { flex: 1; min-width: 0; }
  .footer-bar-portal { display: flex; justify-content: flex-start; }
  .footer-bar-social { flex: 0 0 auto; display: flex; justify-content: center; }
  .footer-bar-copy   { display: flex; justify-content: flex-end; }
  /* Portal pill carries the same look it had in .footer-final-links. */
  .footer-bar .footer-portal-link {
    color: #fff;
    font-family: var(--font-small);
    font-size: 11px;
    font-weight: 600;
    letter-spacing: 0.18em;
    text-transform: uppercase;
    text-decoration: none;
    display: inline-flex;
    align-items: center;
    gap: 6px;
    transition: color 0.2s ease;
  }
  .footer-bar .footer-portal-link:hover { color: var(--accent); }
  /* Social keeps its existing icon styling, just centered in its column. */
  .footer-bar .footer-social { display: flex; gap: 14px; align-items: center; }
  /* Copyright shrinks down to a quiet right-aligned line. */
  .footer-bar .footer-copyright {
    font-family: var(--font-small);
    font-size: 10px;
    color: rgba(255, 255, 255, 0.35);
    margin: 0;
    white-space: nowrap;
  }
  @media (max-width: 720px) {
    .footer-bar { flex-wrap: wrap; gap: 14px; padding: 18px 20px 22px; }
    .footer-bar-col { flex: 1 1 100%; justify-content: center; }
    .footer-bar .footer-copyright { font-size: 9.5px; }
  }

  /* Path-finder is moved INTO the footer at runtime; restyle it for the
     dark footer context (white text, light hairlines, white chevron).
     Mobile: stacked vertically. Desktop: split into two columns with a
     thin vertical hairline down the middle. */
  .site-footer .path-finder {
    margin-top: 0;
    padding: 32px 32px 8px;
    align-items: center;
    text-align: center;
    color: #fff;
    gap: 18px;
  }
  .site-footer .path-row { color: #fff; align-items: center; }
  @media (min-width: 721px) {
    /* Grid: two equal columns with a 1px hairline track between them.
       The hairline is the actual middle column, so it's mathematically
       guaranteed to sit at the dead center of the path-finder (no
       absolute-positioning math, no off-by-one). */
    .site-footer .path-finder {
      display: grid;
      grid-template-columns: 1fr 1px 1fr;
      align-items: center;
      padding: 36px 40px 16px;
      max-width: 1100px;
      margin: 0 auto;
    }
    .site-footer .path-divider {
      display: block;
      width: 1px;
      height: 64%;
      background: rgba(255, 255, 255, 0.16);
      align-self: center;
      justify-self: center;
    }
    .site-footer .path-row {
      /* Full-width flex inside the grid cell so align-items has space
         to push content to one edge or the other. */
      display: flex;
      width: 100%;
      padding: 0 56px;
      justify-content: center;
    }
    .site-footer .path-row:first-child  { align-items: flex-end; text-align: right; }
    .site-footer .path-row:last-child   { align-items: flex-start; text-align: left; }
  }
  .site-footer .path-label { color: #fff; opacity: 0.55; }
  .site-footer .path-select {
    color: #fff;
    border-bottom-color: rgba(255, 255, 255, 0.4);
    background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='14' height='14' viewBox='0 0 14 14' fill='none' stroke='%23ffffff' stroke-width='1.5' stroke-linecap='round' stroke-linejoin='round'><path d='M3 5l4 4 4-4'/></svg>");
  }
  .site-footer .path-select option { color: var(--ink); background: var(--white); }
  .site-footer .path-divider { display: none; }

  /* "Expand Footer" pill — small, centered on a hairline that runs the
     full footer width. The button itself has the footer's ink background
     so it visually punches through the line. */
  .footer-expand-row {
    position: relative;
    display: flex;
    justify-content: center;
    align-items: center;
    padding: 16px 32px 0;
    margin: 8px 0 0;
  }
  .footer-expand-row::before {
    content: "";
    position: absolute;
    left: 32px;
    right: 32px;
    top: calc(50% + 8px);
    height: 1px;
    background: rgba(255, 255, 255, 0.12);
    z-index: 0;
  }
  .footer-expand-toggle {
    position: relative;
    z-index: 1;
    display: inline-flex;
    align-items: center;
    gap: 7px;
    background: var(--ink);
    border: 0;
    color: rgba(255, 255, 255, 0.7);
    padding: 4px 14px;
    font-family: var(--font-small);
    font-size: 10px;
    font-weight: 500;
    letter-spacing: 0.18em;
    text-transform: uppercase;
    cursor: pointer;
    transition: color 0.2s ease;
  }
  .footer-expand-toggle:hover { color: #fff; }
  .footer-expand-toggle .footer-expand-chev {
    width: 10px; height: 10px;
    transition: transform 0.35s ease;
  }
  .footer-expand-toggle[aria-expanded="true"] .footer-expand-chev {
    transform: rotate(180deg);
  }
  /* Animation declarations only — JS drives inline max-height + opacity
     to bypass any cascade quirks (footer-nav uses display: grid which
     doesn't reliably honor CSS max-height transitions). */
  .site-footer .footer-collapsible {
    overflow: hidden;
    transition:
      max-height 0.55s cubic-bezier(0.2, 0.8, 0.2, 1),
      opacity 0.35s ease,
      padding 0.45s cubic-bezier(0.2, 0.8, 0.2, 1),
      margin 0.45s cubic-bezier(0.2, 0.8, 0.2, 1);
  }
  .site-footer .footer-final-links .footer-nav-link {
    overflow: hidden;
    transition: max-width 0.4s ease, opacity 0.3s ease, margin 0.4s ease;
  }

/* === sitemap === */

  .sm-hero { max-width: var(--max-wide); margin: 0 auto; padding: 120px var(--page-pad-x) 32px; }
  .sm-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 16px; }
  .sm-h1 { font-family: "matrix-ii", serif; font-size: 88px; font-weight: 400; line-height: 0.98; letter-spacing: -2px; color: var(--ink); margin: 0 0 24px; }
  .sm-lead { font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif; font-size: 19px; line-height: 1.55; color: var(--muted); max-width: 760px; margin: 0; }
  .sm-meta { font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif; font-size: 13px; color: var(--muted); margin-top: 16px; letter-spacing: 0.04em; }
  .sm-meta strong { color: var(--ink); font-weight: 500; }

  main.sm-grid {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 32px var(--page-pad-x) 120px;
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 32px;
  }
  .sm-section { background: #fff; border: 1px solid var(--border); border-radius: 16px; padding: 28px 28px 16px; }
  .sm-section-head {
    display: flex;
    justify-content: space-between;
    align-items: baseline;
    border-bottom: 1px solid var(--border);
    padding-bottom: 14px;
    margin-bottom: 12px;
  }
  .sm-section-head h2 { font-family: "matrix-ii", serif; font-size: 24px; font-weight: 400; letter-spacing: -0.5px; margin: 0; color: var(--ink); }
  .sm-count { font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif; font-size: 11px; color: var(--muted); letter-spacing: 0.16em; text-transform: uppercase; }
  .sm-row {
    display: flex;
    justify-content: space-between;
    align-items: baseline;
    gap: 16px;
    padding: 10px 0;
    border-bottom: 1px solid color-mix(in srgb, var(--border) 60%, transparent);
    text-decoration: none;
    color: var(--ink);
    transition: padding 0.2s ease, color 0.2s ease;
  }
  .sm-row:last-child { border-bottom: none; }
  .sm-row:hover { padding-left: 8px; color: var(--accent); }
  .sm-row-title {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 14px;
    font-weight: 500;
    overflow: hidden;
    text-overflow: ellipsis;
    white-space: nowrap;
  }
  .sm-row-path {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 11px;
    color: var(--muted);
    letter-spacing: 0.04em;
    white-space: nowrap;
  }

  @media (max-width: 1100px) {
    .sm-hero, main.sm-grid { padding-left: 32px; padding-right: 32px; }
    main.sm-grid { grid-template-columns: 1fr; gap: 20px; }
    .sm-h1 { font-size: 56px; letter-spacing: -1px; }
  }

/* === seo-rankings === */
  .seo-hero {
    display: grid;
    grid-template-columns: 1fr 1fr 1fr 1fr;
    gap: 0;
    background: var(--card);
    border: 1px solid var(--border);
    border-radius: 16px;
    overflow: hidden;
    box-shadow: var(--shadow);
  }
  .seo-hero-item {
    padding: 22px 24px;
    border-right: 1px solid var(--border-soft);
    position: relative;
  }
  .seo-hero-item:last-child { border-right: none; }
  .seo-hero-item.featured {
    background: linear-gradient(135deg, var(--orange-50) 0%, #fff 100%);
  }
  .seo-hero-label {
    font-size: 10.5px; color: var(--text-dim); font-weight: 700;
    letter-spacing: 0.08em; text-transform: uppercase; margin-bottom: 8px;
    display: flex; align-items: center; gap: 6px;
  }
  .seo-hero-value {
    font-size: 34px; font-weight: 800; color: var(--ink);
    letter-spacing: -0.03em; line-height: 1;
    font-variant-numeric: tabular-nums;
  }
  .seo-hero-value .s { font-size: 16px; color: var(--text-dim); font-weight: 600; margin-left: 2px;}
  .seo-hero-meta { margin-top: 10px; display: flex; align-items: center; gap: 6px;}

  .rank-dist {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 12px;
    padding: 20px;
  }
  .rank-bucket {
    padding: 14px;
    border-radius: 10px;
    position: relative;
    overflow: hidden;
  }
  .rank-bucket.top3 { background: var(--orange-50); border: 1px solid var(--orange-200);}
  .rank-bucket.top10 { background: var(--blue-100); border: 1px solid var(--blue-200);}
  .rank-bucket.top20 { background: var(--yellow-100); border: 1px solid var(--yellow-200);}
  .rank-bucket.beyond { background: var(--n-100); border: 1px solid var(--border);}
  .rank-bucket-label {
    font-size: 11px; font-weight: 700; color: var(--text-soft);
    text-transform: uppercase; letter-spacing: 0.06em; margin-bottom: 6px;
  }
  .rank-bucket-value {
    font-size: 26px; font-weight: 800; color: var(--ink);
    letter-spacing: -0.025em; font-variant-numeric: tabular-nums;
  }
  .rank-bucket-meta { font-size: 11px; color: var(--text-soft); margin-top: 4px;}
  .rank-bucket-meta .up { color: var(--orange-700); font-weight: 700;}
  .rank-bucket-meta .down { color: var(--red-600); font-weight: 700;}

  .pages-row {
    display: grid;
    grid-template-columns: 1fr auto auto auto auto;
    gap: 14px;
    padding: 12px 16px;
    border-bottom: 1px solid var(--border-soft);
    align-items: center;
    font-size: 12.5px;
  }
  .pages-row:last-child { border-bottom: none;}
  .page-url { font-weight: 500; color: var(--text);}
  .page-url .path { color: var(--text-dim); font-weight: 400;}

  .backlink-panel { padding: 20px;}
  .bl-hero {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 14px;
    margin-bottom: 18px;
  }
  .bl-row {
    display: grid;
    grid-template-columns: 28px 1fr auto;
    gap: 10px;
    padding: 10px 12px;
    border: 1px solid var(--border-soft);
    border-radius: 10px;
    margin-bottom: 8px;
    align-items: center;
  }
  .bl-dom {
    width: 28px; height: 28px; border-radius: 6px;
    background: var(--n-100);
    display: flex; align-items: center; justify-content: center;
    font-size: 11px; font-weight: 800; color: var(--text-soft);
  }
  .bl-name { font-size: 12.5px; font-weight: 700; color: var(--ink);}
  .bl-meta { font-size: 10.5px; color: var(--text-dim); margin-top: 2px;}
  .bl-da {
    padding: 3px 8px; border-radius: 5px;
    font-size: 11px; font-weight: 700;
    font-variant-numeric: tabular-nums;
  }
  .bl-da.high { background: var(--orange-50); color: var(--orange-700);}
  .bl-da.mid { background: var(--blue-100); color: var(--blue-700);}

  .cwv { padding: 18px 20px; display: grid; gap: 14px;}
  .cwv-row { display: flex; align-items: center; gap: 14px;}
  .cwv-label {
    width: 150px; font-size: 12px; font-weight: 600; color: var(--text);
    display: flex; flex-direction: column;
  }
  .cwv-label .abbr { font-weight: 700; color: var(--ink); font-size: 12.5px;}
  .cwv-label .name { color: var(--text-dim); font-size: 10.5px; font-weight: 500; margin-top: 2px;}
  .cwv-bar {
    flex: 1;
    height: 8px;
    border-radius: 4px;
    background: linear-gradient(to right, #E8F5EC 0%, #E8F5EC 50%, var(--yellow-100) 50%, var(--yellow-100) 80%, var(--red-50) 80%);
    position: relative;
  }
  .cwv-marker {
    position: absolute;
    top: -3px;
    width: 4px;
    height: 14px;
    background: var(--ink);
    border-radius: 2px;
  }
  .cwv-value {
    width: 70px; text-align: right;
    font-size: 13px; font-weight: 700; color: var(--ink);
    font-variant-numeric: tabular-nums;
  }
  .cwv-status {
    padding: 2px 7px; border-radius: 4px;
    font-size: 10.5px; font-weight: 700;
  }
  .cwv-status.good { background: #E8F5EC; color: #1A7A3F;}
  .cwv-status.ni { background: var(--yellow-100); color: var(--yellow-800);}
  .cwv-status.poor { background: var(--red-50); color: var(--red-700);}

  .competitor-table {
    width: 100%;
    border-collapse: collapse;
    font-size: 12.5px;
  }
  .competitor-table thead th {
    padding: 10px 16px; text-align: left;
    font-size: 10.5px; font-weight: 700;
    color: var(--text-dim); letter-spacing: 0.06em;
    text-transform: uppercase;
    border-bottom: 1px solid var(--border-soft);
    background: var(--n-50);
  }
  .competitor-table td { padding: 12px 16px; border-bottom: 1px solid var(--border-soft);}
  .competitor-table tbody tr:last-child td { border-bottom: none;}
  .competitor-table tr.us { background: var(--orange-50);}
  .comp-bar {
    display: inline-block;
    height: 6px;
    background: var(--blue-500);
    border-radius: 3px;
    vertical-align: middle;
    margin-right: 8px;
  }
  .comp-bar.us { background: var(--orange-600);}

  /* Multi-location tabs */
  .loc-tabs {
    display: flex;
    gap: 8px;
    padding: 14px 20px;
    background: var(--n-50);
    border-bottom: 1px solid var(--border-soft);
    overflow-x: auto;
  }
  .loc-tab {
    display: flex;
    align-items: center;
    gap: 10px;
    padding: 10px 14px;
    border: 1px solid var(--border);
    border-radius: 10px;
    background: var(--card);
    cursor: pointer;
    min-width: 160px;
    flex-shrink: 0;
  }
  .loc-tab.active {
    background: var(--ink);
    border-color: var(--ink);
    color: #fff;
  }
  .loc-tab.active .loc-tab-sub { color: rgba(255,255,255,0.6);}
  .loc-tab.active .loc-tab-score { background: rgba(255,255,255,0.15); color: #fff;}
  .loc-tab-icon {
    width: 26px; height: 26px;
    border-radius: 7px;
    display: flex; align-items: center; justify-content: center;
    font-size: 13px;
    flex-shrink: 0;
  }
  .loc-tab.active .loc-tab-icon { background: rgba(255,255,255,0.15);}
  .loc-tab:not(.active) .loc-tab-icon { background: var(--orange-100); color: var(--orange-700);}
  .loc-tab-text { flex: 1; min-width: 0;}
  .loc-tab-name { font-size: 12.5px; font-weight: 700; line-height: 1.2;}
  .loc-tab-sub { font-size: 10px; color: var(--text-dim); margin-top: 2px; font-weight: 500;}
  .loc-tab-score {
    padding: 2px 7px; border-radius: 5px;
    font-size: 10.5px; font-weight: 800;
    font-variant-numeric: tabular-nums;
  }
  .loc-tab-score.good { background: var(--orange-50); color: var(--orange-700);}
  .loc-tab-score.mid { background: var(--yellow-100); color: var(--yellow-800);}
  .loc-tab-score.low { background: var(--red-50); color: var(--red-700);}

  /* Multi-location summary cards */
  .multi-loc-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 12px;
    padding: 16px 20px;
    border-bottom: 1px solid var(--border-soft);
  }
  .multi-loc-card {
    padding: 14px;
    border: 1px solid var(--border-soft);
    border-radius: 11px;
    background: var(--card);
    cursor: pointer;
  }
  .multi-loc-card.good { border-color: var(--orange-200);}
  .multi-loc-card.mid { border-color: var(--yellow-200);}
  .multi-loc-card.low { border-color: var(--red-200);}

  .mlc-head {
    display: flex;
    justify-content: space-between;
    align-items: flex-start;
    margin-bottom: 10px;
  }
  .mlc-name { font-size: 13px; font-weight: 800; color: var(--ink); letter-spacing: -0.01em;}
  .mlc-addr { font-size: 10.5px; color: var(--text-dim); margin-top: 2px;}
  .mlc-score {
    padding: 4px 10px;
    border-radius: 7px;
    font-size: 13px; font-weight: 800;
    font-variant-numeric: tabular-nums;
    text-align: center;
  }
  .mlc-score.good { background: var(--orange-600); color: #fff;}
  .mlc-score.mid { background: var(--yellow-500); color: var(--ink);}
  .mlc-score.low { background: var(--red-500); color: #fff;}

  .mlc-stats {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 8px;
    margin-bottom: 10px;
  }
  .mlc-stat { padding: 8px; background: var(--n-50); border-radius: 7px; text-align: center;}
  .mlc-stat-val { font-size: 14px; font-weight: 800; color: var(--ink); letter-spacing: -0.02em; font-variant-numeric: tabular-nums;}
  .mlc-stat-val.warn { color: var(--yellow-700);}
  .mlc-stat-val.bad { color: var(--red-600);}
  .mlc-stat-label { font-size: 9.5px; color: var(--text-dim); text-transform: uppercase; letter-spacing: 0.04em; font-weight: 700; margin-top: 2px;}

  .mlc-progress {
    height: 5px; background: var(--n-100);
    border-radius: 3px; overflow: hidden;
    display: flex;
  }
  .mlc-progress .p-good { background: var(--orange-500);}
  .mlc-progress .p-warn { background: var(--yellow-500);}
  .mlc-progress .p-bad { background: var(--red-500);}
  .mlc-footer {
    display: flex; justify-content: space-between; align-items: center;
    margin-top: 10px;
    font-size: 10.5px; color: var(--text-dim);
  }
  .mlc-footer a { color: var(--orange-700); font-weight: 700; text-decoration: none;}

  /* Local Listings section */
  .listings-hero {
    display: grid;
    grid-template-columns: 1fr 1fr 1fr 1fr;
    gap: 14px;
    padding: 20px;
    border-bottom: 1px solid var(--border-soft);
  }
  .listing-stat {
    padding: 16px;
    border-radius: 11px;
    border: 1px solid var(--border-soft);
    background: var(--card);
  }
  .listing-stat.good { background: var(--orange-50); border-color: var(--orange-200);}
  .listing-stat.warn { background: var(--yellow-50); border-color: var(--yellow-200);}
  .listing-stat.bad { background: var(--red-50); border-color: var(--red-200);}
  .listing-stat.neutral { background: var(--blue-50); border-color: var(--blue-200);}
  .listing-stat-label {
    font-size: 10.5px; font-weight: 700; letter-spacing: 0.06em;
    text-transform: uppercase; margin-bottom: 8px;
    display: flex; align-items: center; gap: 6px;
  }
  .listing-stat-value {
    font-size: 28px; font-weight: 800;
    color: var(--ink); letter-spacing: -0.025em;
    font-variant-numeric: tabular-nums; line-height: 1;
  }
  .listing-stat-value .s { font-size: 14px; color: var(--text-dim); font-weight: 600;}
  .listing-stat-meta { font-size: 11px; color: var(--text-soft); margin-top: 6px;}

  .nap-card {
    padding: 16px 20px;
    background: var(--n-50);
    border-bottom: 1px solid var(--border-soft);
    display: grid;
    grid-template-columns: auto 1fr auto;
    gap: 16px;
    align-items: center;
  }
  .nap-canon {
    display: grid; gap: 4px;
    font-size: 11.5px;
  }
  .nap-canon .nap-label {
    font-size: 10px; color: var(--text-dim);
    font-weight: 700; letter-spacing: 0.06em; text-transform: uppercase;
    margin-right: 6px;
  }
  .nap-canon div { display: flex; align-items: center; gap: 4px;}
  .nap-canon strong { color: var(--ink); font-weight: 600;}
  .nap-icon {
    width: 44px; height: 44px; border-radius: 10px;
    background: var(--card);
    border: 1px solid var(--border);
    display: flex; align-items: center; justify-content: center;
    color: var(--orange-600);
  }

  .listing-directories {
    padding: 4px 0;
  }
  .dir-row {
    display: grid;
    grid-template-columns: 32px 1fr auto auto 90px 100px;
    gap: 14px;
    align-items: center;
    padding: 12px 20px;
    border-bottom: 1px solid var(--border-soft);
    font-size: 12.5px;
  }
  .dir-row:last-child { border-bottom: none;}
  .dir-row:hover { background: var(--n-50);}
  .dir-logo {
    width: 32px; height: 32px; border-radius: 7px;
    display: flex; align-items: center; justify-content: center;
    font-size: 12px; font-weight: 800; color: #fff;
    flex-shrink: 0;
  }
  .dir-logo.google { background: #fff; border: 1px solid var(--border);}
  .dir-logo.apple { background: #1A1A1A;}
  .dir-logo.bing { background: #00A4EF;}
  .dir-logo.fb { background: #1877F2;}
  .dir-logo.yelp { background: #D32323;}
  .dir-logo.foursquare { background: #F94877;}
  .dir-logo.waze { background: #33CCFF;}
  .dir-logo.here { background: #00AFAA;}
  .dir-logo.tomtom { background: #DF1B12;}
  .dir-logo.tripadvisor { background: #00AF87;}
  .dir-logo.nextdoor { background: #00B246;}
  .dir-logo.alignable { background: #FF5A00;}
  .dir-logo.yellowpages { background: #FFC40C; color: var(--ink);}
  .dir-logo.duckduckgo { background: #DE5833;}
  .dir-logo.mb { background: #762B8A;}
  .dir-logo.dflt { background: var(--n-200); color: var(--text-soft);}

  .dir-name { font-weight: 600; color: var(--ink);}
  .dir-sub { font-size: 10.5px; color: var(--text-dim); margin-top: 2px;}
  .dir-reach {
    font-size: 10.5px;
    color: var(--text-dim);
    font-weight: 600;
  }
  .dir-reach strong { color: var(--ink);}
  .dir-status {
    padding: 3px 9px;
    border-radius: 999px;
    font-size: 10.5px;
    font-weight: 700;
    display: inline-flex;
    align-items: center;
    gap: 4px;
    white-space: nowrap;
  }
  .dir-status.verified { background: #E8F5EC; color: #1A7A3F;}
  .dir-status.accurate { background: #E8F5EC; color: #1A7A3F;}
  .dir-status.mismatch { background: var(--yellow-100); color: var(--yellow-800);}
  .dir-status.missing { background: var(--red-50); color: var(--red-700);}
  .dir-status.opp { background: var(--blue-100); color: var(--blue-700);}
  .dir-status.syncing { background: var(--n-100); color: var(--text-soft);}

  .dir-action {
    font-size: 11px; font-weight: 600;
    padding: 5px 10px; border-radius: 6px;
    border: 1px solid var(--border);
    background: var(--card);
    color: var(--text-soft);
    cursor: pointer;
    white-space: nowrap;
    text-align: center;
  }
  .dir-action.primary { background: var(--ink); color: #fff; border-color: var(--ink);}
  .dir-action.fix { background: var(--yellow-500); color: var(--ink); border-color: var(--yellow-500);}
  .dir-action.add { background: var(--orange-600); color: #fff; border-color: var(--orange-600);}

  .listings-side { padding: 20px; display: grid; gap: 14px;}
  .issue-card {
    padding: 12px 14px;
    border: 1px solid var(--border-soft);
    border-radius: 10px;
    display: grid;
    grid-template-columns: 28px 1fr;
    gap: 10px;
    align-items: flex-start;
  }
  .issue-card.warn { background: var(--yellow-50); border-color: var(--yellow-200);}
  .issue-card.error { background: var(--red-50); border-color: var(--red-200);}
  .issue-icon {
    width: 28px; height: 28px;
    border-radius: 7px;
    display: flex; align-items: center; justify-content: center;
  }
  .issue-card.warn .issue-icon { background: var(--yellow-200); color: var(--yellow-800);}
  .issue-card.error .issue-icon { background: var(--red-200); color: var(--red-700);}
  .issue-title { font-size: 12.5px; font-weight: 700; color: var(--ink); margin-bottom: 2px;}
  .issue-desc { font-size: 11px; color: var(--text-soft); line-height: 1.5;}
  .issue-desc code { background: rgba(255,255,255,0.65); padding: 0 4px; border-radius: 3px; font-family: 'JetBrains Mono', monospace; font-size: 10.5px;}
  .issue-action {
    margin-top: 6px; font-size: 11px; font-weight: 700;
  }
  .issue-card.warn .issue-action { color: var(--yellow-800);}
  .issue-card.error .issue-action { color: var(--red-700);}

  /* Sub-nav + filters row */
  .filters {
    display: flex;
    gap: 8px;
    align-items: center;
    flex-wrap: wrap;
  }
  .filter-chip {
    padding: 6px 12px;
    background: var(--card);
    border: 1px solid var(--border);
    border-radius: 7px;
    font-size: 12px;
    color: var(--text-soft);
    font-weight: 500;
    cursor: pointer;
    display: inline-flex;
    align-items: center;
    gap: 5px;
  }
  .filter-chip.active { background: var(--ink); color: #fff; border-color: var(--ink);}
  .filter-chip .count {
    padding: 0 6px; border-radius: 10px;
    background: var(--n-100);
    font-size: 10px; font-weight: 700;
    color: var(--text-soft);
  }
  .filter-chip.active .count { background: rgba(255,255,255,0.15); color: rgba(255,255,255,0.9);}

/* === create === */

  .md-hero {
    max-width: 1440px;
    margin: 0 auto;
    padding: 140px 65px 60px;
  }
  .md-hero-eyebrow {
    font-size: 12px;
    font-weight: 500;
    color: #F47620;
    letter-spacing: 0.2em;
    text-transform: uppercase;
    margin-bottom: 28px;
  }
  .md-hero-title {
    font-family: "matrix-ii", serif;
    font-size: 160px;
    font-weight: 400;
    line-height: 0.9;
    letter-spacing: -3px;
    color: #F7F7F0;
    margin: 0 0 32px;
  }
  .md-hero-sub {
    font-family: "matrix-ii", serif;
    font-size: 36px;
    font-weight: 400;
    line-height: 1.3;
    color: rgba(247,247,240,0.85);
    max-width: 900px;
    letter-spacing: -0.01em;
  }

  .md-sections {
    max-width: 1440px;
    margin: 0 auto;
    padding: 40px 65px 100px;
  }
  .md-section {
    display: grid;
    grid-template-columns: minmax(0, 1fr) minmax(0, 1.2fr);
    gap: 64px;
    padding: 60px 0;
    border-top: 1px solid rgba(247,247,240,0.1);
    align-items: start;
  }
  .md-section-head {
    position: sticky;
    top: 80px;
    align-self: start;
  }
  .md-section-duration {
    display: inline-block;
    font-size: 11px;
    font-weight: 700;
    letter-spacing: 0.2em;
    color: #F47620;
    margin-bottom: 16px;
    padding: 6px 14px;
    border: 1px solid rgba(244,118,32,0.4);
    border-radius: 999px;
  }
  .md-section-title {
    font-family: "matrix-ii", serif;
    font-size: 72px;
    font-weight: 400;
    line-height: 0.95;
    letter-spacing: -1px;
    color: #F7F7F0;
    margin: 0;
  }
  .md-section-body-wrap {
    padding-top: 16px;
  }
  .md-section-body {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 22px;
    line-height: 1.45;
    color: rgba(247,247,240,0.82);
    margin: 0 0 40px;
    max-width: 640px;
  }
  .md-items {
    list-style: none;
    padding: 0;
    margin: 0;
  }
  .md-items li {
    font-family: "matrix-ii", serif;
    font-size: 24px;
    font-weight: 400;
    color: #F7F7F0;
    padding: 20px 0;
    border-top: 1px solid rgba(247,247,240,0.12);
    display: flex;
    align-items: center;
    gap: 16px;
  }
  .md-items li:first-child { border-top: 1px solid rgba(247,247,240,0.2); }
  .md-items li::before {
    content: '';
    width: 8px;
    height: 8px;
    background: #F47620;
    border-radius: 50%;
    flex-shrink: 0;
  }

  .md-cta {
    padding: 120px 24px;
    text-align: center;
    border-top: 1px solid rgba(247,247,240,0.1);
  }
  .md-cta h2 {
    font-family: "matrix-ii", serif;
    font-size: 64px;
    font-weight: 400;
    line-height: 1.1;
    letter-spacing: -0.5px;
    color: #F7F7F0;
    max-width: 900px;
    margin: 0 auto 36px;
  }
  .md-cta-buttons { display: flex; gap: 12px; justify-content: center; flex-wrap: wrap; }
  .md-cta .btn-outline {
    color: #F7F7F0;
    border-color: rgba(247,247,240,0.3);
  }
  .md-cta .btn-outline:hover { border-color: #F47620; color: #F47620; }

  @media (max-width: 1100px) {
    .md-hero { padding: 90px 24px 40px; }
    .md-hero-title { font-size: 88px; letter-spacing: -1.5px; }
    .md-hero-sub { font-size: 24px; }
    .md-sections { padding: 20px 24px 80px; }
    .md-section { grid-template-columns: 1fr; gap: 32px; padding: 48px 0; }
    .md-section-head { position: static; }
    .md-section-title { font-size: 48px; }
    .md-section-body { font-size: 18px; }
    .md-items li { font-size: 18px; padding: 16px 0; }
    .md-cta { padding: 80px 24px; }
    .md-cta h2 { font-size: 40px; }
  }

/* === grow === */

  .md-hero {
    max-width: 1440px;
    margin: 0 auto;
    padding: 140px 65px 60px;
  }
  .md-hero-eyebrow {
    font-size: 12px;
    font-weight: 500;
    color: #F47620;
    letter-spacing: 0.2em;
    text-transform: uppercase;
    margin-bottom: 28px;
  }
  .md-hero-title {
    font-family: "matrix-ii", serif;
    font-size: 160px;
    font-weight: 400;
    line-height: 0.9;
    letter-spacing: -3px;
    color: #F7F7F0;
    margin: 0 0 32px;
  }
  .md-hero-sub {
    font-family: "matrix-ii", serif;
    font-size: 36px;
    font-weight: 400;
    line-height: 1.3;
    color: rgba(247,247,240,0.85);
    max-width: 900px;
    letter-spacing: -0.01em;
  }

  .md-sections {
    max-width: 1440px;
    margin: 0 auto;
    padding: 40px 65px 100px;
  }
  .md-section {
    display: grid;
    grid-template-columns: minmax(0, 1fr) minmax(0, 1.2fr);
    gap: 64px;
    padding: 60px 0;
    border-top: 1px solid rgba(247,247,240,0.1);
    align-items: start;
  }
  .md-section-head {
    position: sticky;
    top: 80px;
    align-self: start;
  }
  .md-section-duration {
    display: inline-block;
    font-size: 11px;
    font-weight: 700;
    letter-spacing: 0.2em;
    color: #F47620;
    margin-bottom: 16px;
    padding: 6px 14px;
    border: 1px solid rgba(244,118,32,0.4);
    border-radius: 999px;
  }
  .md-section-title {
    font-family: "matrix-ii", serif;
    font-size: 72px;
    font-weight: 400;
    line-height: 0.95;
    letter-spacing: -1px;
    color: #F7F7F0;
    margin: 0;
  }
  .md-section-body-wrap {
    padding-top: 16px;
  }
  .md-section-body {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 22px;
    line-height: 1.45;
    color: rgba(247,247,240,0.82);
    margin: 0 0 40px;
    max-width: 640px;
  }
  .md-items {
    list-style: none;
    padding: 0;
    margin: 0;
  }
  .md-items li {
    font-family: "matrix-ii", serif;
    font-size: 24px;
    font-weight: 400;
    color: #F7F7F0;
    padding: 20px 0;
    border-top: 1px solid rgba(247,247,240,0.12);
    display: flex;
    align-items: center;
    gap: 16px;
  }
  .md-items li:first-child { border-top: 1px solid rgba(247,247,240,0.2); }
  .md-items li::before {
    content: '';
    width: 8px;
    height: 8px;
    background: #F47620;
    border-radius: 50%;
    flex-shrink: 0;
  }

  .md-dash {
    max-width: 1440px;
    margin: 0 auto;
    padding: 80px 20px 100px;
    border-top: 1px solid rgba(247,247,240,0.1);
  }
  .md-dash-head {
    display: flex;
    justify-content: space-between;
    align-items: flex-end;
    gap: 32px;
    margin-bottom: 56px;
    flex-wrap: wrap;
  }
  .md-dash-eyebrow {
    font-size: 12px;
    font-weight: 600;
    color: #F47620;
    letter-spacing: 0.2em;
    text-transform: uppercase;
    margin-bottom: 16px;
  }
  .md-dash-title {
    font-family: "matrix-ii", serif;
    font-size: 64px;
    font-weight: 400;
    line-height: 0.98;
    letter-spacing: -1px;
    color: #F7F7F0;
    margin: 0;
    max-width: 760px;
  }
  .md-dash-cta {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    padding: 14px 24px;
    border: 1px solid rgba(247,247,240,0.2);
    border-radius: 999px;
    font-family: var(--font-body);
    font-size: 13px;
    font-weight: 500;
    letter-spacing: 0.04em;
    color: #F7F7F0;
    text-decoration: none;
    transition: border-color 0.2s, color 0.2s;
    flex-shrink: 0;
  }
  .md-dash-cta:hover { border-color: #F47620; color: #F47620; }
  .md-dash-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 18px;
  }
  .md-dash-card {
    background: rgba(247,247,240,0.03);
    border: 1px solid rgba(247,247,240,0.08);
    border-radius: 18px;
    padding: 32px 28px;
    transition: border-color 0.25s, transform 0.25s, background 0.25s;
    position: relative;
    overflow: hidden;
  }
  .md-dash-card:hover { border-color: rgba(244,118,32,0.5); transform: translateY(-3px); background: rgba(247,247,240,0.05); }
  .md-dash-card-tag {
    display: inline-block;
    font-size: 10px;
    font-weight: 600;
    color: #F47620;
    letter-spacing: 0.2em;
    text-transform: uppercase;
    padding: 6px 12px;
    background: rgba(244,118,32,0.08);
    border: 1px solid rgba(244,118,32,0.25);
    border-radius: 999px;
    margin-bottom: 22px;
  }
  .md-dash-card-title {
    font-family: "matrix-ii", serif;
    font-size: 26px;
    font-weight: 400;
    line-height: 1.15;
    letter-spacing: -0.3px;
    color: #F7F7F0;
    margin: 0 0 14px;
  }
  .md-dash-card-body {
    font-family: var(--font-body);
    font-size: 14px;
    line-height: 1.6;
    color: rgba(247,247,240,0.7);
    margin: 0 0 18px;
  }
  .md-dash-card-meta {
    display: flex;
    align-items: baseline;
    gap: 10px;
    padding-top: 16px;
    border-top: 1px solid rgba(247,247,240,0.08);
  }
  .md-dash-card-metric {
    font-family: "moret", "Fraunces", "matrix-ii", serif;
    font-size: 30px;
    font-weight: 400;
    color: #F7F7F0;
    letter-spacing: -0.02em;
    line-height: 1;
    font-variant-numeric: lining-nums tabular-nums;
  }
  .md-dash-card-metric-label {
    font-family: var(--font-body);
    font-size: 11px;
    font-weight: 600;
    letter-spacing: 0.16em;
    text-transform: uppercase;
    color: rgba(247,247,240,0.5);
  }
  @media (max-width: 1100px) { .md-dash-grid { grid-template-columns: repeat(2, 1fr); } }
  @media (max-width: 700px) { .md-dash-grid { grid-template-columns: 1fr; } .md-dash-title { font-size: 40px; } }

  .md-cta {
    padding: 120px 24px;
    text-align: center;
    border-top: 1px solid rgba(247,247,240,0.1);
  }
  .md-cta h2 {
    font-family: "matrix-ii", serif;
    font-size: 64px;
    font-weight: 400;
    line-height: 1.1;
    letter-spacing: -0.5px;
    color: #F7F7F0;
    max-width: 900px;
    margin: 0 auto 36px;
  }
  .md-cta-buttons { display: flex; gap: 12px; justify-content: center; flex-wrap: wrap; }
  .md-cta .btn-outline {
    color: #F7F7F0;
    border-color: rgba(247,247,240,0.3);
  }
  .md-cta .btn-outline:hover { border-color: #F47620; color: #F47620; }

  @media (max-width: 1100px) {
    .md-hero { padding: 90px 24px 40px; }
    .md-hero-title { font-size: 88px; letter-spacing: -1.5px; }
    .md-hero-sub { font-size: 24px; }
    .md-sections { padding: 20px 24px 80px; }
    .md-section { grid-template-columns: 1fr; gap: 32px; padding: 48px 0; }
    .md-section-head { position: static; }
    .md-section-title { font-size: 48px; }
    .md-section-body { font-size: 18px; }
    .md-items li { font-size: 18px; padding: 16px 0; }
    .md-cta { padding: 80px 24px; }
    .md-cta h2 { font-size: 40px; }
  }

/* === transform === */

  .tr-hero {
    max-width: 1440px;
    margin: 0 auto;
    padding: 140px 65px 60px;
    display: grid;
    grid-template-columns: minmax(0, 1.3fr) minmax(0, 0.8fr);
    gap: 40px;
    align-items: end;
  }
  .tr-hero-title {
    font-family: "matrix-ii", serif;
    font-size: 120px;
    font-weight: 400;
    line-height: 0.95;
    letter-spacing: -2px;
    color: #F7F7F0;
    margin: 0;
  }
  .tr-hero-eyebrow {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 18px;
    font-weight: 700;
    letter-spacing: 0.1em;
    color: #F47620;
    text-transform: uppercase;
    line-height: 1.3;
    text-align: right;
  }

  .tr-gallery-strip {
    max-width: 1440px;
    margin: 0 auto 80px;
    padding: 0 65px;
  }
  .tr-gallery-inner {
    display: flex;
    gap: 2px;
    border-radius: 16px;
    overflow: hidden;
    aspect-ratio: 16 / 4;
  }
  .tr-gallery-inner > * {
    flex: 1;
    min-width: 0;
    position: relative;
    overflow: hidden;
    background: #0D1417;
  }
  .tr-gallery-inner img, .tr-gallery-inner video {
    width: 100%;
    height: 100%;
    object-fit: cover;
    display: block;
  }

  .tr-intro {
    max-width: 1440px;
    margin: 0 auto;
    padding: 20px 65px 100px;
  }
  .tr-intro-text {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 22px;
    line-height: 1.45;
    color: rgba(247,247,240,0.82);
    max-width: 640px;
    margin: 0;
  }

  .tr-focus {
    max-width: 1440px;
    margin: 0 auto;
    padding: 0 65px 80px;
  }
  .tr-focus-title {
    font-family: "matrix-ii", serif;
    font-size: 64px;
    font-weight: 400;
    letter-spacing: -0.02em;
    color: #F7F7F0;
    margin: 0 0 48px;
  }
  .tr-focus-layout {
    display: flex;
    /* Match the 16px gap between the two tile columns inside .tr-focus-tiles
       so the spacing between tiles → detail panel feels like one consistent grid. */
    gap: 16px;
    align-items: stretch;
  }
  .tr-focus-tiles, .tr-focus-preview { flex: 1 1 0; min-width: 0; }
  .tr-focus-tiles {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 16px;
  }
  .tr-focus-tile {
    display: flex;
    align-items: center;
    gap: 18px;
    background: #0D1417;
    border: 1px solid rgba(255, 255, 255, 0.08);
    border-radius: 14px;
    padding: 28px;
    color: rgba(255, 255, 255, 0.9);
    font-family: var(--font-body);
    font-size: 18px;
    font-weight: 400;
    text-align: left;
    cursor: pointer;
    transition: background 0.2s, border-color 0.2s, transform 0.2s;
  }
  .tr-focus-tile:hover {
    background: #131B20;
    border-color: rgba(255, 255, 255, 0.18);
  }
  .tr-focus-tile.is-active {
    background: #15201F;
    border-color: rgba(244, 118, 32, 0.6);
  }
  .tr-focus-icon {
    width: 56px;
    height: 56px;
    flex-shrink: 0;
    color: rgba(255, 255, 255, 0.85);
    display: flex;
    align-items: center;
    justify-content: center;
  }
  .tr-focus-lottie-slot { display: block; width: 56px; height: 56px; }
  .tr-focus-lottie-slot svg { width: 100% !important; height: 100% !important; }
  .tr-focus-label {
    font-family: "matrix-ii", serif;
    font-size: 22px;
    letter-spacing: -0.01em;
    line-height: 1.1;
  }

  .tr-focus-preview {
    background: #0D1417;
    border: 1px solid rgba(255, 255, 255, 0.08);
    border-radius: 14px;
    padding: 48px 44px;
    display: flex;
    flex-direction: column;
    justify-content: center;
    align-items: center;
    text-align: center;
    align-self: stretch;
  }
  .tr-focus-preview-icon {
    width: 96px;
    height: 96px;
    color: #fff;
    margin-bottom: 28px;
  }
  .tr-focus-preview-icon svg { width: 100%; height: 100%; display: block; }
  .tr-focus-preview-title {
    font-family: "matrix-ii", serif;
    font-size: 44px;
    font-weight: 400;
    letter-spacing: -0.02em;
    line-height: 1.05;
    color: #fff;
    margin-bottom: 20px;
  }
  .tr-focus-preview-desc {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 16px;
    line-height: 1.55;
    color: rgba(255, 255, 255, 0.75);
    max-width: 460px;
  }

  .tr-cta {
    max-width: 1440px;
    margin: 0 auto;
    padding: 60px 65px 140px;
    display: flex;
    gap: 14px;
    justify-content: center;
    flex-wrap: wrap;
  }

  @media (max-width: 1100px) {
    .tr-hero { grid-template-columns: 1fr; padding: 90px 24px 40px; gap: 24px; align-items: start; }
    .tr-hero-title { font-size: 56px; letter-spacing: -1px; }
    .tr-hero-eyebrow { text-align: left; font-size: 14px; }
    .tr-gallery-strip { padding: 0 24px; margin-bottom: 40px; }
    .tr-gallery-inner { aspect-ratio: 16 / 6; }
    .tr-intro { padding: 20px 24px 60px; }
    .tr-intro-text { font-size: 18px; }
    .tr-focus { padding: 0 24px 60px; }
    .tr-focus-title { font-size: 44px; }
    .tr-focus-layout { grid-template-columns: 1fr; gap: 20px; }
    .tr-focus-preview { position: static; min-height: auto; padding: 48px 28px; }
    .tr-focus-preview-title { font-size: 52px; }
    .tr-focus-preview-icon { width: 120px; height: 120px; }
    .tr-cta { padding: 20px 24px 80px; }
  }
  @media (max-width: 640px) {
    .tr-focus-tiles { grid-template-columns: 1fr; }
    .tr-focus-tile { padding: 20px 22px; }
    .tr-focus-label { font-size: 18px; }
    .tr-focus-preview-title { font-size: 40px; }
    .tr-focus-preview-desc { font-size: 16px; }
  }

/* === contact === */
  .contact-hero {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 120px var(--page-pad-x) 32px;
  }
  .contact-hero-eyebrow {
    font-size: 12px;
    font-weight: 500;
    color: var(--accent);
    letter-spacing: 0.18em;
    text-transform: uppercase;
    margin-bottom: 22px;
  }
  .contact-hero-headline {
    font-family: var(--font-display);
    font-size: 88px;
    font-weight: 400;
    line-height: 1.0;
    letter-spacing: -1.5px;
    color: var(--ink);
    margin: 0;
    max-width: 900px;
  }
  .contact-hero-headline .accent { color: var(--accent); }
  .contact-hero-sub {
    font-family: var(--font-body);
    font-size: 18px;
    font-weight: 400;
    line-height: 1.55;
    color: var(--muted);
    letter-spacing: 0;
    margin-top: 20px;
    max-width: 640px;
  }

  .contact-grid {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 56px var(--page-pad-x) 140px;
    display: grid;
    grid-template-columns: 320px 1fr;
    gap: 56px;
    align-items: start;
    border-top: 1px solid var(--border);
  }

  .contact-info-block { padding-bottom: 28px; border-bottom: 1px solid var(--border); margin-bottom: 28px; }
  .contact-info-block:last-child { border-bottom: none; margin-bottom: 0; padding-bottom: 0; }
  .contact-info-label {
    font-size: 11px;
    font-weight: 500;
    color: var(--muted);
    letter-spacing: 0.18em;
    text-transform: uppercase;
    margin-bottom: 14px;
  }
  .contact-info-value {
    font-family: var(--font-display);
    font-size: 22px;
    font-weight: 400;
    line-height: 1.2;
    color: var(--ink);
    letter-spacing: -0.01em;
    text-decoration: none;
    display: inline-block;
    transition: color 0.2s;
  }
  .contact-info-value:hover { color: var(--accent); }

  .contact-calendar {
    background: var(--cream);
    border: 1px solid var(--border);
    border-radius: 18px;
    overflow: hidden;
    min-height: 720px;
    position: relative;
  }
  .contact-calendar-head {
    padding: 22px 28px;
    border-bottom: 1px solid var(--border);
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 16px;
    background: #fff;
  }
  .contact-calendar-head-title {
    font-family: var(--font-display);
    font-size: 22px;
    font-weight: 400;
    letter-spacing: -0.01em;
    color: var(--ink);
  }
  .contact-calendar-head-sub {
    font-family: var(--font-body);
    font-size: 13px;
    color: var(--muted);
  }
  .contact-calendar-iframe,
  .contact-calendar-inline {
    width: 100%;
    border: 0;
    min-height: 720px;
    display: block;
    background: #fff;
  }
  .contact-calendar-inline iframe { width: 100% !important; min-height: 720px; border: 0; display: block; }
  .contact-calendar-fallback {
    padding: 48px 28px;
    text-align: center;
    font-family: var(--font-body);
    font-size: 14px;
    color: var(--muted);
  }
  .contact-calendar-fallback a {
    display: inline-block;
    margin-top: 14px;
    padding: 12px 22px;
    background: var(--ink);
    color: #fff;
    border-radius: 999px;
    text-decoration: none;
    font-weight: 500;
  }

  @media (max-width: 1100px) {
    .contact-hero-headline { font-size: 64px; letter-spacing: -1px; }
    .contact-hero-sub { font-size: 17px; }
    .contact-grid { grid-template-columns: 1fr; gap: 40px; padding: 40px 40px 100px; }
    .contact-calendar, .contact-calendar-inline { min-height: 640px; }
    .contact-calendar-iframe { height: 640px; }
  }
  @media (max-width: 720px) {
    .contact-hero { padding: 96px 24px 24px; }
    .contact-hero-headline { font-size: 44px; letter-spacing: -0.5px; }
    .contact-hero-sub { font-size: 16px; margin-top: 16px; }
    .contact-grid { padding: 32px 24px 80px; gap: 32px; }
    .contact-info-value { font-size: 20px; }
    .contact-calendar, .contact-calendar-inline { min-height: 560px; }
    .contact-calendar-iframe { height: 560px; }
  }

  /* Contact form column */
  .contact-form-wrap { padding: 0; }
  .contact-form-h {
    font-family: "matrix-ii", serif;
    font-size: 36px;
    font-weight: 400;
    line-height: 1.1;
    letter-spacing: -0.5px;
    color: var(--ink);
    margin: 0 0 12px;
  }
  .contact-form-sub {
    font-family: var(--font-body);
    font-size: 14px;
    color: var(--muted);
    margin: 0 0 24px;
    line-height: 1.55;
  }
  .contact-grid {
    grid-template-columns: 280px 1fr 1fr !important;
    gap: 48px !important;
  }
  @media (max-width: 1100px) {
    .contact-grid { grid-template-columns: 1fr !important; gap: 32px !important; }
  }

/* === faq === */

  .faq-hero {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 130px var(--page-pad-x) 56px;
  }
  .faq-hero-eyebrow {
    font-size: 12px;
    font-weight: 500;
    color: var(--accent);
    letter-spacing: 0.18em;
    text-transform: uppercase;
    margin-bottom: 22px;
  }
  .faq-hero-title {
    font-family: "matrix-ii", serif;
    font-size: 96px;
    font-weight: 400;
    line-height: 0.95;
    letter-spacing: -2px;
    color: var(--ink);
    margin: 0 0 28px;
    max-width: 1100px;
  }
  .faq-hero-sub {
    font-family: "matrix-ii", serif;
    font-size: 28px;
    line-height: 1.3;
    letter-spacing: -0.4px;
    color: #3D434A;
    max-width: 760px;
    margin: 0;
  }

  .faq-body {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 40px var(--page-pad-x) 100px;
    display: grid;
    grid-template-columns: 240px minmax(0, 1fr);
    gap: 80px;
    align-items: start;
  }
  .faq-toc {
    position: sticky;
    top: 100px;
  }
  .faq-toc-label {
    font-size: 11px;
    font-weight: 600;
    letter-spacing: 0.18em;
    text-transform: uppercase;
    color: var(--muted);
    margin-bottom: 16px;
  }
  .faq-toc-list {
    list-style: none; margin: 0; padding: 0;
  }
  .faq-toc-list li {
    border-top: 1px solid rgba(2,12,15,0.1);
  }
  .faq-toc-list li:last-child { border-bottom: 1px solid rgba(2,12,15,0.1); }
  .faq-toc-list a {
    display: block;
    padding: 12px 0;
    font-family: var(--font-body);
    font-size: 14px;
    color: var(--ink);
    text-decoration: none;
    transition: color 0.2s;
  }
  .faq-toc-list a:hover { color: var(--accent); }

  .faq-content { max-width: 820px; }
  .faq-section {
    margin-bottom: 56px;
    padding: 32px;
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 18px;
    scroll-margin-top: 100px;
  }
  .faq-section:last-child { margin-bottom: 0; }
  .faq-section-title {
    font-family: "matrix-ii", serif;
    font-size: 28px;
    font-weight: 400;
    line-height: 1.15;
    letter-spacing: -0.4px;
    color: var(--ink);
    margin: 0 0 8px;
  }
  .faq-section-count {
    font-family: var(--font-body);
    font-size: 12px;
    font-weight: 500;
    color: var(--muted);
    letter-spacing: 0.16em;
    text-transform: uppercase;
    margin-bottom: 12px;
  }
  .faq-item {
    border-top: 1px solid rgba(2,12,15,0.1);
    padding: 22px 0;
  }
  .faq-item:first-of-type { border-top: 1px solid rgba(2,12,15,0.18); margin-top: 16px; }
  .faq-item:last-of-type { padding-bottom: 4px; }
  .faq-item > summary {
    cursor: pointer;
    list-style: none;
    font-family: "matrix-ii", serif;
    font-size: 22px;
    font-weight: 400;
    line-height: 1.3;
    color: var(--ink);
    letter-spacing: -0.2px;
    display: flex;
    align-items: flex-start;
    justify-content: space-between;
    gap: 24px;
    transition: color 0.15s;
  }
  .faq-item > summary::-webkit-details-marker { display: none; }
  .faq-item > summary:hover { color: var(--accent); }
  .faq-item > summary::after {
    content: '+';
    font-family: "aktiv-grotesk", "Inter", sans-serif;
    font-size: 24px;
    color: var(--accent);
    flex-shrink: 0;
    transition: transform 0.2s;
    font-weight: 300;
    line-height: 1;
    margin-top: 4px;
  }
  .faq-item[open] > summary::after { transform: rotate(45deg); }
  .faq-item-body {
    margin-top: 14px;
    font-family: var(--font-body);
    font-size: 16px;
    line-height: 1.65;
    color: #3D434A;
    max-width: 700px;
    padding-right: 36px;
  }
  .faq-item-body a {
    color: var(--accent);
    text-decoration: none;
    font-weight: 500;
    border-bottom: 1px solid transparent;
    transition: border-color 0.2s;
  }
  .faq-item-body a:hover { border-color: var(--accent); }

  .faq-cta {
    background: var(--ink);
    color: var(--cream);
    padding: 100px 20px 120px;
  }
  .faq-cta-inner {
    max-width: var(--max-wide);
    margin: 0 auto;
    display: flex;
    flex-direction: column;
    align-items: center;
    text-align: center;
    gap: 32px;
  }
  .faq-cta h2 {
    font-family: "matrix-ii", serif;
    font-size: 44px;
    font-weight: 400;
    line-height: 1.15;
    letter-spacing: -0.6px;
    color: #fff;
    max-width: 720px;
    margin: 0;
  }
  .faq-cta h2 .accent { color: var(--accent); }
  .faq-cta-buttons { display: flex; gap: 12px; justify-content: center; flex-wrap: wrap; }
  .faq-cta .btn-outline { color: #fff; border-color: rgba(255,255,255,0.25); }
  .faq-cta .btn-outline:hover { background: rgba(255,255,255,0.06); border-color: #fff; }

  @media (max-width: 1000px) {
    .faq-hero-title { font-size: 60px; letter-spacing: -1px; }
    .faq-hero-sub { font-size: 22px; }
    .faq-body { grid-template-columns: 1fr; gap: 32px; padding: 40px 20px 80px; }
    .faq-toc { position: static; }
  }
  @media (max-width: 600px) {
    .faq-hero { padding: 90px 20px 40px; }
    .faq-hero-title { font-size: 44px; }
    .faq-hero-sub { font-size: 18px; }
    .faq-section { padding: 24px; }
    .faq-section-title { font-size: 22px; }
    .faq-item > summary { font-size: 18px; }
    .faq-item-body { font-size: 15px; padding-right: 0; }
    .faq-cta { padding: 70px 20px 90px; }
    .faq-cta h2 { font-size: 32px; }
  }

/* === rfp === */

  .rfp-hero { max-width: var(--max-wide); margin: 0 auto; padding: 140px var(--page-pad-x) 60px; }
  .rfp-hero-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 28px; }
  .rfp-hero-title { font-family: "matrix-ii", serif; font-size: 84px; font-weight: 400; line-height: 1.0; letter-spacing: -2px; color: var(--ink); max-width: 1100px; margin: 0 0 28px; }
  .rfp-hero-sub { font-family: "matrix-ii", serif; font-size: 30px; font-weight: 400; line-height: 1.2; color: var(--accent); letter-spacing: -0.02em; max-width: 800px; margin: 0; }

  /* Two-column lockup: form on left, what-to-expect on right */
  .rfp-stage { max-width: var(--max-wide); margin: 0 auto; padding: 40px var(--page-pad-x) 100px; display: grid; grid-template-columns: 1.4fr 1fr; gap: 80px; align-items: start; }

  /* === FORM === */
  .rfp-form { background: #fff; border: 1px solid var(--border); border-radius: 18px; padding: 48px 44px; }
  .rfp-form-section { margin-bottom: 36px; }
  .rfp-form-section:last-of-type { margin-bottom: 0; }
  .rfp-form-section-title { font-family: "matrix-ii", serif; font-size: 22px; font-weight: 400; color: var(--ink); letter-spacing: -0.3px; margin: 0 0 6px; }
  .rfp-form-section-hint { font-family: var(--font-body); font-size: 13px; color: var(--muted); margin: 0 0 20px; line-height: 1.4; }

  .rfp-row { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; margin-bottom: 16px; }
  .rfp-row.is-single { grid-template-columns: 1fr; }
  .rfp-field { display: flex; flex-direction: column; gap: 6px; }
  .rfp-field-label { font-family: "Inter", system-ui, sans-serif; font-size: 11px; font-weight: 500; color: var(--ink); letter-spacing: 0.18em; text-transform: uppercase; }
  .rfp-field-label .req { color: var(--accent); margin-left: 2px; }
  .rfp-input, .rfp-select, .rfp-textarea {
    font-family: var(--font-body);
    font-size: 16px;
    color: var(--ink);
    background: #F7F7F0;
    border: 1px solid var(--border);
    border-radius: 10px;
    padding: 12px 14px;
    transition: border-color 0.2s ease, background 0.2s ease;
    width: 100%;
    box-sizing: border-box;
  }
  .rfp-input:focus, .rfp-select:focus, .rfp-textarea:focus { outline: none; border-color: var(--accent); background: #fff; }
  .rfp-textarea { resize: vertical; min-height: 110px; line-height: 1.5; font-family: var(--font-body); }
  .rfp-select { appearance: none; -webkit-appearance: none; background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='14' height='14' viewBox='0 0 14 14' fill='none' stroke='%23020C0F' stroke-width='1.5' stroke-linecap='round' stroke-linejoin='round'><path d='M3 5l4 4 4-4'/></svg>"); background-repeat: no-repeat; background-position: right 14px center; padding-right: 38px; }

  .rfp-checkbox-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 8px 14px; margin-top: 6px; }
  .rfp-check { display: flex; align-items: center; gap: 8px; padding: 8px 12px; background: #F7F7F0; border: 1px solid var(--border); border-radius: 100px; font-family: var(--font-body); font-size: 14px; color: var(--ink); cursor: pointer; transition: background 0.18s, border-color 0.18s; user-select: none; }
  .rfp-check:hover { border-color: var(--accent); }
  .rfp-check input { accent-color: var(--accent); }
  .rfp-check input:checked + span { color: var(--accent); font-weight: 500; }

  .rfp-submit-row { margin-top: 24px; display: flex; align-items: center; justify-content: space-between; flex-wrap: wrap; gap: 14px; padding-top: 24px; border-top: 1px solid var(--border); }
  .rfp-submit { display: inline-flex; align-items: center; gap: 8px; padding: 14px 24px; background: var(--ink); color: #fff; border: 0; border-radius: 100px; font-family: var(--font-body); font-size: 15px; font-weight: 500; cursor: pointer; transition: background 0.2s ease, transform 0.2s ease; }
  .rfp-submit:hover { background: var(--accent); transform: translateY(-2px); }
  .rfp-submit-meta { font-family: var(--font-body); font-size: 13px; color: var(--muted); }
  .rfp-submit-meta a { color: var(--accent); }

  /* === WHAT TO EXPECT (right column) === */
  .rfp-aside { position: sticky; top: 100px; }
  .rfp-aside-card { background: var(--ink); color: #fff; border-radius: 16px; padding: 36px 30px; }
  .rfp-aside-eyebrow { font-family: "Inter", system-ui, sans-serif; font-size: 11px; font-weight: 500; color: rgba(255,255,255,0.5); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 14px; }
  .rfp-aside-h2 { font-family: "matrix-ii", serif; font-size: 28px; font-weight: 400; line-height: 1.15; letter-spacing: -0.5px; margin: 0 0 22px; }
  .rfp-aside-list { list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 18px; }
  .rfp-aside-item { display: grid; grid-template-columns: 28px 1fr; gap: 14px; align-items: baseline; }
  .rfp-aside-item-num { font-family: "matrix-ii", serif; font-style: italic; font-size: 18px; color: var(--accent); }
  .rfp-aside-item-text { font-family: var(--font-body); font-size: 14.5px; line-height: 1.5; color: rgba(255,255,255,0.92); }
  .rfp-aside-item-text strong { color: #fff; font-weight: 500; }
  .rfp-aside-foot { margin-top: 26px; padding-top: 22px; border-top: 1px solid rgba(255,255,255,0.14); font-family: var(--font-body); font-size: 13px; line-height: 1.5; color: rgba(255,255,255,0.7); }

  .rfp-resource { background: #fff; border: 1px solid var(--border); border-radius: 14px; padding: 26px; margin-top: 18px; }
  .rfp-resource-eyebrow { font-family: "Inter", system-ui, sans-serif; font-size: 11px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 10px; }
  .rfp-resource-title { font-family: "matrix-ii", serif; font-size: 20px; font-weight: 400; line-height: 1.2; color: var(--ink); margin: 0 0 14px; }
  .rfp-resource-link { display: inline-flex; align-items: center; gap: 6px; font-family: "Inter", system-ui, sans-serif; font-size: 13.5px; font-weight: 500; color: var(--ink); text-decoration: none; border-bottom: 1px solid var(--ink); padding-bottom: 3px; }
  .rfp-resource-link:hover { color: var(--accent); border-bottom-color: var(--accent); }

  /* Success state — converts straight into a call booking */
  .rfp-done { display: none; padding: 60px 44px; background: #fff; border: 1px solid var(--border); border-radius: 18px; }
  .rfp-done.is-shown { display: block; }
  .rfp-done-eyebrow { font-family: "Inter", system-ui, sans-serif; font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin: 0 0 18px; }
  .rfp-done h2 { font-family: "matrix-ii", serif; font-size: 44px; font-weight: 400; line-height: 1.05; letter-spacing: -1px; margin: 0 0 18px; color: var(--ink); }
  .rfp-done > p { font-family: var(--font-body); font-size: 17px; color: var(--ink); margin: 0 0 32px; line-height: 1.55; max-width: 640px; }
  .rfp-done-cta { display: inline-flex; align-items: center; gap: 10px; padding: 16px 28px; background: var(--ink); color: #fff; border-radius: 100px; text-decoration: none; font-family: var(--font-body); font-size: 16px; font-weight: 500; transition: background 0.2s ease, transform 0.2s ease; }
  .rfp-done-cta:hover { background: var(--accent); transform: translateY(-2px); }
  .rfp-done-secondary { display: inline-block; margin-left: 18px; font-family: var(--font-body); font-size: 14px; color: var(--muted); }
  .rfp-done-secondary a { color: var(--accent); text-decoration: none; border-bottom: 1px solid var(--accent); padding-bottom: 2px; }
  .rfp-done-meta { margin-top: 28px; padding-top: 24px; border-top: 1px solid var(--border); font-family: var(--font-body); font-size: 13.5px; color: var(--muted); line-height: 1.55; }
  .rfp-form-wrap.is-hidden { display: none; }

  @media (max-width: 900px) {
    .rfp-hero { padding: 100px 24px 40px; }
    .rfp-hero-title { font-size: 44px; letter-spacing: -1px; }
    .rfp-hero-sub { font-size: 22px; }
    .rfp-stage { grid-template-columns: 1fr; padding: 20px 24px 80px; gap: 32px; }
    .rfp-form { padding: 32px 24px; }
    .rfp-row { grid-template-columns: 1fr; }
    .rfp-checkbox-grid { grid-template-columns: 1fr; }
    .rfp-aside { position: static; }
  }

/* === work === */
  .work-hero { padding: 180px var(--page-pad-x) 16px; max-width: var(--max-wide); margin: 0 auto;}
  .work-hero-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 22px;}
  .work-hero-headline { font-family: var(--font-display); font-size: 72px; font-weight: 400; line-height: 1.1; letter-spacing: -1.5px; color: var(--ink); max-width: 1100px;}
  .work-hero-headline .accent { color: var(--accent);}
  .work-count-row { max-width: var(--max-wide); margin: 0 auto; padding: 30px var(--page-pad-x); display: flex; justify-content: space-between; align-items: baseline;}
  .work-count { font-size: 13px; color: var(--muted); letter-spacing: 0.04em; text-transform: uppercase;}
  .work-filters { display: none; gap: 6px; flex-wrap: wrap;}
  .work-filters.is-revealed { display: flex; }
  .work-filter { padding: 6px 14px; border-radius: 999px; font-size: 12px; color: var(--ink); background: transparent; border: 1px solid var(--border); text-decoration: none;}
  .work-filter.active { background: var(--ink); color: #fff; border-color: var(--ink);}
  .portfolio-grid { max-width: var(--max-wide); margin: 24px auto 0; padding: 0 var(--page-pad-x) 180px; display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px;}
  .portfolio-grid .work-card { position: relative; aspect-ratio: 1 / 1; height: auto; border-radius: 18px; overflow: hidden; cursor: pointer; text-decoration: none; color: inherit; background: #1A1A1A; transition: transform 0.35s cubic-bezier(0.2,0.8,0.2,1); padding: 0; min-width: 0; width: 100%; display: block;}
  .work-card:hover { transform: translateY(-6px);}
  .work-card-img, .work-card-grad { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; display: block; transition: transform 0.6s cubic-bezier(0.2,0.8,0.2,1);}
  .work-card:hover .work-card-img { transform: scale(1.04);}
  .work-card::after { content: ''; position: absolute; inset: 0; background: linear-gradient(180deg, rgba(0,0,0,0.15) 0%, rgba(0,0,0,0.5) 100%); opacity: 0; transition: opacity 0.4s ease; z-index: 1; pointer-events: none;}
  .work-card:hover::after { opacity: 1;}
  .work-card-content { position: absolute; inset: 0; padding: 28px; display: flex; flex-direction: column; justify-content: space-between; z-index: 2; pointer-events: none;}
  .work-tags { display: inline-flex; flex-wrap: wrap; align-items: center; gap: 8px; align-self: flex-start;}
  .work-tag { padding: 2px 11px; background: rgba(0,0,0,0.8); color: #F7F7F0; font-family: var(--font-body); font-size: 11px; font-weight: 500; line-height: 1.9; text-transform: uppercase; letter-spacing: 0.06em; border-radius: 999px; display: inline-block; opacity: 0; transform: translateY(-50px) rotate(-45deg); transition: opacity 0.5s, transform 0.5s;}
  .work-tag:nth-child(1) { --delay: 0ms;} .work-tag:nth-child(2) { --delay: 200ms;} .work-tag:nth-child(3) { --delay: 400ms;} .work-tag:nth-child(4) { --delay: 600ms;}
  .work-card:hover .work-tag { opacity: 1; transform: translateY(0) rotate(0); transition-delay: var(--delay, 0ms);}
  .work-card-label { color: #fff; font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif; font-size: 28px; font-weight: 400; line-height: 1.1; letter-spacing: -0.01em; text-shadow: 0 2px 12px rgba(0,0,0,0.4); display: inline-block; opacity: 0; transform: translateY(50px) rotate(15deg); transform-origin: left bottom; transition: opacity 0.5s, transform 0.5s;}
  .work-card:hover .work-card-label { opacity: 1; transform: translateY(0) rotate(0);}
  @media (max-width: 1100px) { .portfolio-grid { grid-template-columns: repeat(2, 1fr); gap: 18px;} }
  @media (max-width: 700px) { .work-hero { padding: 130px 24px 8px;} .work-hero-headline { font-size: 36px;} .portfolio-grid { grid-template-columns: 1fr; gap: 16px; padding: 0 24px 120px;} .work-card-label { font-size: 22px;} }

  .work-loadmore-row { max-width: var(--max-wide); margin: 0 auto; padding: 40px var(--page-pad-x) 60px; display: flex; flex-direction: column; align-items: center; gap: 12px; }
  .work-loadmore { font-family: var(--font-body); font-size: 14px; font-weight: 500; letter-spacing: 0.04em; color: #fff; background: var(--ink); border: none; border-radius: 999px; padding: 16px 32px; cursor: pointer; transition: background 0.2s, transform 0.2s; }
  .work-loadmore:hover { background: var(--accent); transform: translateY(-2px); }
  .work-loadmore-meta { font-family: var(--font-body); font-size: 12px; color: var(--muted); letter-spacing: 0.06em; text-transform: uppercase; }
  .work-loadmore-row.is-done .work-loadmore { display: none; }
  @media (max-width: 700px) { .work-loadmore-row { padding: 24px 24px 40px; } }

/* === archive === */

  .arc-hero { max-width: var(--max-wide); margin: 0 auto; padding: 130px var(--page-pad-x) 32px; }
  .arc-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 22px; }
  .arc-title { font-family: "matrix-ii", serif; font-size: 80px; font-weight: 400; line-height: 0.98; letter-spacing: -1.5px; color: var(--ink); margin: 0 0 20px; }
  .arc-lede { font-family: "matrix-ii", serif; font-size: 22px; line-height: 1.35; letter-spacing: -0.3px; color: #3D434A; max-width: 760px; margin: 0 0 18px; }
  .arc-back { display: inline-flex; align-items: center; gap: 8px; font-family: var(--font-body); font-size: 13px; color: var(--ink); text-decoration: none; padding: 10px 22px; border: 1px solid var(--border); border-radius: 999px; transition: border-color 0.2s, color 0.2s; }
  .arc-back:hover { border-color: var(--accent); color: var(--accent); }

  .arc-filter-bar {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 18px var(--page-pad-x) 0;
    display: flex;
    gap: 8px;
    flex-wrap: wrap;
    align-items: center;
  }
  .arc-filter {
    padding: 8px 16px;
    border-radius: 999px;
    font-family: var(--font-body);
    font-size: 12px;
    color: var(--ink);
    background: transparent;
    border: 1px solid var(--border);
    text-decoration: none;
    cursor: pointer;
    transition: background 0.2s, color 0.2s, border-color 0.2s;
  }
  .arc-filter:hover { border-color: var(--ink); }
  .arc-filter.active { background: var(--ink); color: #fff; border-color: var(--ink); }
  .arc-filter-count {
    margin-left: auto;
    font-family: var(--font-body);
    font-size: 12px;
    color: var(--muted);
  }

  .arc-list {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 22px var(--page-pad-x) 100px;
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 18px;
  }
  .arc-card {
    display: block;
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 14px;
    overflow: hidden;
    text-decoration: none;
    color: inherit;
    transition: transform 0.25s ease, border-color 0.25s ease, box-shadow 0.25s ease;
  }
  .arc-card:hover {
    transform: translateY(-3px);
    border-color: var(--accent);
    box-shadow: 0 18px 36px rgba(2,12,15,0.06);
  }
  .arc-card-cover {
    aspect-ratio: 4 / 3;
    background: #0D1417;
    overflow: hidden;
  }
  .arc-card-cover img { width: 100%; height: 100%; object-fit: cover; display: block; transition: transform 0.5s ease; }
  .arc-card:hover .arc-card-cover img { transform: scale(1.04); }
  .arc-card-info { padding: 18px 20px 20px; }
  .arc-card-title { font-family: "matrix-ii", serif; font-size: 22px; line-height: 1.15; letter-spacing: -0.2px; color: var(--ink); margin: 0 0 8px; }
  .arc-card-hook { font-family: var(--font-body); font-size: 13px; line-height: 1.55; color: #3D434A; margin: 0 0 12px; }
  .arc-card-tags { display: flex; flex-wrap: wrap; gap: 6px; }
  .arc-card-tag { font-family: var(--font-body); font-size: 10px; font-weight: 600; letter-spacing: 0.14em; text-transform: uppercase; color: var(--muted); padding: 4px 9px; border: 1px solid var(--border); border-radius: 999px; }
  .arc-tier-divider {
    grid-column: 1 / -1;
    font-family: var(--font-body);
    font-size: 11px;
    font-weight: 600;
    letter-spacing: 0.18em;
    text-transform: uppercase;
    color: var(--muted);
    padding: 26px 0 4px;
    border-top: 1px solid var(--border);
    margin-top: 14px;
  }
  .arc-tier-divider:first-child { border-top: 0; margin-top: 0; padding-top: 0; }

  @media (max-width: 1000px) { .arc-list { grid-template-columns: repeat(2, 1fr); } }
  @media (max-width: 700px) {
    .arc-list { grid-template-columns: 1fr; gap: 14px; }
    .arc-title { font-size: 52px; }
    .arc-filter-count { display: none; }
  }

/* === notes === */

  .nt-hero {
    max-width: 1440px;
    margin: 0 auto;
    padding: 130px 65px 60px;
  }
  .nt-hero-eyebrow {
    font-size: 12px;
    font-weight: 500;
    color: var(--accent);
    letter-spacing: 0.18em;
    text-transform: uppercase;
    margin-bottom: 22px;
  }
  .nt-hero-title {
    font-family: "matrix-ii", serif;
    font-size: 96px;
    font-weight: 400;
    line-height: 0.95;
    letter-spacing: -1px;
    color: var(--ink);
    max-width: 1100px;
  }
  .nt-filters {
    max-width: 1440px;
    margin: 0 auto;
    padding: 20px 65px 30px;
    display: flex;
    flex-wrap: wrap;
    gap: 10px;
    border-bottom: 1px solid rgba(2,12,15,0.1);
  }
  .nt-filter {
    display: inline-flex;
    align-items: center;
    gap: 6px;
    padding: 9px 18px;
    background: transparent;
    border: 1px solid rgba(2,12,15,0.18);
    border-radius: 999px;
    color: var(--ink);
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 13px;
    font-weight: 500;
    cursor: pointer;
    transition: background 0.15s, border-color 0.15s, color 0.15s;
  }
  .nt-filter:hover { background: rgba(2,12,15,0.04); }
  .nt-filter.is-active {
    background: var(--ink);
    color: #F7F7F0;
    border-color: var(--ink);
  }
  .nt-filter-count { font-size: 11px; color: var(--muted); font-weight: 600; }
  .nt-filter.is-active .nt-filter-count { color: rgba(255,255,255,0.6); }

  .nt-list {
    max-width: 1440px;
    margin: 0 auto;
    padding: 40px 65px 120px;
  }
  .nt-list .nt-grid { gap: 24px; }
  @media (max-width: 900px) {
    .nt-hero { padding: 80px 24px 40px; }
    .nt-hero-title { font-size: 48px; letter-spacing: -0.5px; }
    .nt-filters { padding: 20px 24px; }
    .nt-list { padding: 24px 24px 80px; }
  }

/* === privacy-policy === */

/* === terms-of-service === */

/* === brand-voice === */
  .voice-hero {
    display: grid;
    grid-template-columns: 300px 1fr;
    gap: 28px;
    background: var(--card);
    border: 1px solid var(--border);
    border-radius: 16px;
    padding: 28px;
    box-shadow: var(--shadow);
    position: relative;
    overflow: hidden;
  }
  .voice-hero::before {
    content: '';
    position: absolute;
    top: -140px;
    right: -140px;
    width: 400px;
    height: 400px;
    background: radial-gradient(circle, rgba(249, 183, 35, 0.1) 0%, transparent 70%);
    pointer-events: none;
  }

  .big-donut { position: relative; width: 240px; height: 240px; margin: 0 auto;}
  .big-donut-center {
    position: absolute; inset: 0;
    display: flex; flex-direction: column;
    align-items: center; justify-content: center;
  }
  .big-donut-score {
    font-size: 64px; font-weight: 800; color: var(--ink);
    letter-spacing: -0.04em; line-height: 1;
    font-variant-numeric: tabular-nums;
  }
  .big-donut-score span { font-size: 24px; color: var(--text-dim); font-weight: 600;}
  .big-donut-label {
    font-size: 10px; color: var(--text-dim);
    letter-spacing: 0.14em; text-transform: uppercase;
    font-weight: 700; margin-top: 4px;
  }

  .pillar-grid {
    display: grid;
    grid-template-columns: repeat(5, 1fr);
    gap: 12px;
    padding: 20px;
  }
  .pillar {
    padding: 16px;
    border: 1px solid var(--border-soft);
    border-radius: 11px;
    background: var(--card);
    position: relative;
    overflow: hidden;
  }
  .pillar-icon {
    width: 32px; height: 32px; border-radius: 8px;
    display: flex; align-items: center; justify-content: center;
    margin-bottom: 10px;
  }
  .pillar-score {
    font-size: 24px; font-weight: 800;
    color: var(--ink); letter-spacing: -0.02em;
    font-variant-numeric: tabular-nums; line-height: 1;
  }
  .pillar-name { font-size: 12px; font-weight: 700; color: var(--ink); margin-top: 4px;}
  .pillar-sub { font-size: 10.5px; color: var(--text-dim); margin-top: 3px;}
  .pillar-bar {
    margin-top: 10px; height: 4px; background: var(--n-100); border-radius: 2px; overflow: hidden;
  }
  .pillar-bar-fill { height: 100%; border-radius: 2px;}

  .scan-row {
    padding: 14px 16px;
    border-bottom: 1px solid var(--border-soft);
    display: grid;
    grid-template-columns: 32px 1fr 70px 120px 80px;
    gap: 14px;
    align-items: center;
    font-size: 12.5px;
  }
  .scan-row:last-child { border-bottom: none;}
  .scan-icon {
    width: 32px; height: 32px;
    border-radius: 8px;
    display: flex; align-items: center; justify-content: center;
  }
  .scan-icon.blog { background: var(--orange-50); color: var(--orange-600);}
  .scan-icon.email { background: var(--blue-100); color: var(--blue-700);}
  .scan-icon.social { background: var(--yellow-100); color: var(--yellow-700);}
  .scan-icon.ad { background: var(--red-50); color: var(--red-600);}
  .scan-title { font-weight: 600; color: var(--ink);}
  .scan-meta { font-size: 10.5px; color: var(--text-dim); margin-top: 2px;}
  .scan-score {
    font-variant-numeric: tabular-nums;
    font-weight: 700;
    font-size: 14px;
  }
  .scan-score.high { color: var(--orange-700);}
  .scan-score.mid { color: var(--yellow-700);}
  .scan-score.low { color: var(--red-600);}
  .scan-bar { height: 5px; background: var(--n-100); border-radius: 3px; overflow: hidden;}
  .scan-bar-fill { height: 100%; border-radius: 3px;}
  .scan-date { color: var(--text-dim); font-size: 11px; text-align: right;}

  .heatmap { padding: 18px 20px;}
  .heatmap-grid {
    display: grid;
    grid-template-columns: 100px repeat(12, 1fr);
    gap: 4px;
    margin-top: 10px;
  }
  .heatmap-label { font-size: 10.5px; color: var(--text-dim); font-weight: 600; padding: 4px 6px;}
  .heatmap-cell {
    aspect-ratio: 1;
    border-radius: 4px;
    display: flex; align-items: center; justify-content: center;
    font-size: 9px; font-weight: 700;
    color: rgba(0,0,0,0.75);
  }
  .hm-month { font-size: 9px; color: var(--text-dim); font-weight: 700; text-align: center; padding-bottom: 4px;}

  .guidelines { padding: 20px; display: grid; gap: 14px;}
  .guide-row {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 10px;
    padding: 14px;
    border: 1px solid var(--border-soft);
    border-radius: 10px;
  }
  .guide-col .guide-head {
    font-size: 10.5px; font-weight: 700; letter-spacing: 0.06em;
    text-transform: uppercase; margin-bottom: 8px;
    display: flex; align-items: center; gap: 6px;
  }
  .guide-col.do .guide-head { color: var(--orange-700);}
  .guide-col.dont .guide-head { color: var(--red-600);}
  .guide-col ul { list-style: none; font-size: 12px; color: var(--text-soft); line-height: 1.5;}
  .guide-col ul li { padding: 3px 0; display: flex; gap: 6px; align-items: flex-start;}
  .guide-col ul li::before { content: '▸'; color: var(--text-dimmer); font-size: 10px; margin-top: 1px;}

  .drift-list { display: grid; gap: 10px; padding: 18px 20px 20px;}
  .drift-item {
    padding: 12px 14px;
    border: 1px solid var(--border-soft);
    border-radius: 10px;
    display: grid;
    grid-template-columns: 32px 1fr auto;
    gap: 12px;
    align-items: flex-start;
  }
  .drift-item.warning { background: var(--yellow-50); border-color: var(--yellow-200); border-left: 3px solid var(--yellow-500);}
  .drift-item.error { background: var(--red-50); border-color: var(--red-200); border-left: 3px solid var(--red-500);}
  .drift-icon {
    width: 32px; height: 32px; border-radius: 8px;
    display: flex; align-items: center; justify-content: center;
  }
  .warning .drift-icon { background: var(--yellow-200); color: var(--yellow-800);}
  .error .drift-icon { background: var(--red-200); color: var(--red-700);}
  .drift-title { font-size: 13px; font-weight: 700; color: var(--ink); margin-bottom: 2px;}
  .drift-desc { font-size: 11.5px; color: var(--text-soft); line-height: 1.5;}
  .drift-desc em { font-style: normal; color: var(--ink); font-weight: 600;}
  .drift-action { font-size: 11px; color: var(--text-dim); white-space: nowrap; font-weight: 600;}

  .voice-trend-svg { padding: 20px; width: 100%; height: 220px;}

  .persona-card {
    padding: 20px;
    border-radius: 12px;
    background: linear-gradient(135deg, var(--orange-50) 0%, var(--yellow-50) 100%);
    border: 1px solid var(--orange-200);
  }
  .persona-name {
    font-size: 18px; font-weight: 800; color: var(--ink);
    letter-spacing: -0.02em;
  }
  .persona-sub { font-size: 11.5px; color: var(--text-dim); margin-top: 2px;}
  .persona-desc { font-size: 12.5px; color: var(--text-soft); margin-top: 12px; line-height: 1.55;}

  .word-cloud { padding: 16px 20px; display: flex; flex-wrap: wrap; gap: 6px;}
  .word-chip {
    padding: 4px 10px;
    border-radius: 999px;
    background: var(--n-50);
    border: 1px solid var(--border-soft);
    font-size: 12px;
    color: var(--text);
    font-weight: 500;
  }
  .word-chip.lg { font-size: 14px; padding: 6px 14px; background: var(--orange-50); color: var(--orange-700); border-color: var(--orange-200); font-weight: 700;}
  .word-chip.md { font-size: 13px; font-weight: 600;}

/* === brief === */
  /* ============================================================
     /brief — Typeform-style intake.
     One question per screen. Big bold question, single input, then
     Enter or click "OK" to advance. Smooth slide+fade between steps.
     ============================================================ */

  .brief-shell {
    min-height: 100vh;
    display: flex;
    flex-direction: column;
    position: relative;
  }

  /* Top bar: logo (anchor home) + step counter + close */
  .brief-bar {
    display: flex;
    align-items: center;
    justify-content: space-between;
    padding: 22px 32px;
    border-bottom: 1px solid rgba(2, 12, 15, 0.06);
    position: sticky;
    top: 0;
    background: var(--cream);
    z-index: 10;
  }
  .brief-bar a, .brief-bar button {
    color: var(--ink);
    text-decoration: none;
    background: transparent;
    border: 0;
    padding: 0;
    cursor: pointer;
    font-family: var(--font-body);
    font-size: 12px;
    font-weight: 500;
    letter-spacing: 0.18em;
    text-transform: uppercase;
  }
  .brief-bar-logo svg { width: 26px; height: 26px; display: block; color: var(--ink); }
  .brief-bar-step {
    font-feature-settings: "tnum";
    color: var(--muted);
  }
  .brief-bar-step b { color: var(--ink); font-weight: 600; }
  .brief-bar-close { color: var(--muted); transition: color 0.15s ease; }
  .brief-bar-close:hover { color: var(--ink); }

  /* Progress bar — thin orange line at the top of the form area */
  .brief-progress {
    height: 3px;
    background: rgba(2, 12, 15, 0.06);
    position: relative;
    overflow: hidden;
  }
  .brief-progress-fill {
    height: 100%;
    width: 0%;
    background: var(--accent);
    transition: width 0.5s cubic-bezier(0.22, 1, 0.36, 1);
  }

  /* Step container — flex-fills the viewport height so each question
     is centered like a Typeform card. */
  .brief-stage {
    flex: 1;
    display: flex;
    align-items: center;
    justify-content: center;
    padding: 60px 32px;
    position: relative;
    overflow: hidden;
  }

  .brief-step {
    width: 100%;
    max-width: 720px;
    opacity: 0;
    transform: translateY(24px);
    pointer-events: none;
    position: absolute;
    transition:
      opacity 0.45s cubic-bezier(0.22, 1, 0.36, 1),
      transform 0.55s cubic-bezier(0.22, 1, 0.36, 1);
  }
  .brief-step.is-active {
    opacity: 1;
    transform: translateY(0);
    pointer-events: auto;
    position: relative;
  }
  .brief-step.is-leaving {
    opacity: 0;
    transform: translateY(-24px);
    pointer-events: none;
  }

  .brief-eyebrow {
    font-family: var(--font-body);
    font-size: 11px;
    font-weight: 600;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    color: var(--accent);
    margin-bottom: 18px;
  }
  .brief-question {
    font-family: "matrix-ii", serif;
    font-size: clamp(36px, 5.5vw, 56px);
    font-weight: 400;
    line-height: 1.1;
    letter-spacing: -1px;
    margin: 0 0 14px;
    color: var(--ink);
  }
  .brief-question .req { color: var(--accent); font-style: italic; font-size: 0.6em; vertical-align: super; margin-left: 4px; }
  .brief-help {
    font-family: var(--font-body);
    font-size: 16px;
    line-height: 1.55;
    color: var(--muted);
    margin: 0 0 36px;
    max-width: 60ch;
  }

  /* Inputs — borderless except for a clean underline so they read like
     part of the page typography rather than form chrome. */
  .brief-input, .brief-textarea {
    font-family: var(--font-body);
    font-size: clamp(20px, 2.4vw, 26px);
    width: 100%;
    background: transparent;
    border: 0;
    border-bottom: 1px solid rgba(2, 12, 15, 0.18);
    padding: 14px 0;
    color: var(--ink);
    outline: none;
    transition: border-color 0.2s ease;
    -webkit-appearance: none;
  }
  .brief-input:focus, .brief-textarea:focus { border-bottom-color: var(--accent); }
  .brief-textarea {
    resize: vertical;
    min-height: 4em;
    line-height: 1.4;
    padding: 14px 0;
    font-family: var(--font-body);
  }
  .brief-input::placeholder, .brief-textarea::placeholder { color: rgba(2, 12, 15, 0.32); }

  /* Personality chip grid — pick two */
  .brief-chips {
    display: flex;
    flex-wrap: wrap;
    gap: 10px;
    margin-top: 8px;
  }
  .brief-chip {
    display: inline-flex;
    align-items: center;
    padding: 11px 22px;
    border: 1px solid rgba(2, 12, 15, 0.2);
    border-radius: 999px;
    cursor: pointer;
    font-family: var(--font-body);
    font-size: 14px;
    font-weight: 500;
    color: var(--ink);
    transition: all 0.18s ease;
    user-select: none;
  }
  .brief-chip input { display: none; }
  .brief-chip:hover { border-color: var(--ink); }
  .brief-chip.is-checked {
    background: var(--ink);
    color: #fff;
    border-color: var(--ink);
  }

  /* Step actions — OK pill with hint */
  .brief-actions {
    margin-top: 36px;
    display: flex;
    align-items: center;
    gap: 14px;
    flex-wrap: wrap;
  }
  .brief-ok {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    background: var(--ink);
    color: #fff;
    border: 0;
    padding: 14px 26px;
    border-radius: 999px;
    font-family: var(--font-body);
    font-size: 14px;
    font-weight: 600;
    letter-spacing: 0.02em;
    cursor: pointer;
    transition: background 0.15s ease, transform 0.15s ease;
  }
  .brief-ok:hover { background: #000; transform: translateY(-1px); }
  .brief-ok:disabled { opacity: 0.5; cursor: not-allowed; transform: none; }
  .brief-ok svg { width: 14px; height: 14px; }
  .brief-hint {
    font-family: var(--font-body);
    font-size: 12px;
    color: var(--muted);
  }
  .brief-hint kbd {
    background: rgba(2, 12, 15, 0.08);
    border-radius: 4px;
    padding: 2px 6px;
    font-family: var(--font-body);
    font-size: 11px;
    color: var(--ink);
  }

  /* Back button (top left of stage) */
  .brief-back {
    position: absolute;
    top: 28px;
    left: 28px;
    background: transparent;
    border: 0;
    padding: 8px 12px;
    border-radius: 8px;
    cursor: pointer;
    color: var(--muted);
    font-family: var(--font-body);
    font-size: 12px;
    font-weight: 500;
    letter-spacing: 0.04em;
    display: inline-flex;
    align-items: center;
    gap: 6px;
    transition: color 0.15s ease, background 0.15s ease;
  }
  .brief-back:hover { color: var(--ink); background: rgba(2, 12, 15, 0.04); }
  .brief-back svg { width: 12px; height: 12px; }
  .brief-back[hidden] { display: none; }

  /* Final thank-you screen */
  .brief-done .brief-question { font-size: clamp(40px, 6vw, 64px); }
  .brief-done .brief-help { font-size: 18px; }

  @media (max-width: 720px) {
    .brief-bar { padding: 16px 20px; }
    .brief-stage { padding: 40px 20px; }
    .brief-back { top: 16px; left: 16px; }
    .brief-input, .brief-textarea { font-size: 19px; }
  }

/* === schedule-a-call === */

  .sc-hero { max-width: var(--max-wide); margin: 0 auto; padding: 120px var(--page-pad-x) 24px; }
  .sc-hero-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 22px; }
  .sc-hero-title { font-family: "matrix-ii", serif; font-size: 88px; font-weight: 400; line-height: 1.0; letter-spacing: -1.5px; color: var(--ink); margin: 0 0 22px; max-width: 900px; }
  .sc-hero-sub { font-family: var(--font-body); font-size: 18px; line-height: 1.55; color: var(--muted); margin: 0; max-width: 640px; }

  .sc-grid { max-width: var(--max-wide); margin: 0 auto; padding: 40px var(--page-pad-x) 140px; display: grid; grid-template-columns: 320px 1fr; gap: 56px; align-items: start; border-top: 1px solid var(--border); }

  .sc-info-block { padding-bottom: 28px; border-bottom: 1px solid var(--border); margin-bottom: 28px; }
  .sc-info-block:last-child { border-bottom: none; margin-bottom: 0; padding-bottom: 0; }
  .sc-info-label { font-size: 11px; font-weight: 500; color: var(--muted); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 14px; }
  .sc-info-value { font-family: "matrix-ii", serif; font-size: 22px; font-weight: 400; line-height: 1.2; color: var(--ink); letter-spacing: -0.01em; text-decoration: none; display: inline-block; transition: color 0.2s; }
  .sc-info-value:hover { color: var(--accent); }
  .sc-info-body { font-family: var(--font-body); font-size: 15px; line-height: 1.6; color: var(--ink); margin: 0; }
  .sc-info-body p { margin: 0 0 12px; }
  .sc-info-body p:last-child { margin-bottom: 0; }

  .sc-cal { background: #fff; border: 1px solid var(--border); border-radius: 18px; overflow: hidden; min-height: 720px; position: relative; }
  .sc-cal-head { padding: 20px 28px; border-bottom: 1px solid var(--border); display: flex; align-items: center; justify-content: space-between; gap: 16px; }
  .sc-cal-head-title { font-family: "matrix-ii", serif; font-size: 22px; font-weight: 400; letter-spacing: -0.01em; color: var(--ink); }
  .sc-cal-head-sub { font-family: var(--font-body); font-size: 13px; color: var(--muted); }
  #my-cal-inline-30min { width: 100%; min-height: 720px; }
  .sc-cal-fallback { padding: 48px 28px; text-align: center; font-family: var(--font-body); font-size: 14px; color: var(--muted); }
  .sc-cal-fallback a { display: inline-block; margin-top: 14px; padding: 12px 22px; background: var(--ink); color: #fff; border-radius: 999px; text-decoration: none; font-weight: 500; }

  @media (max-width: 1100px) {
    .sc-hero-title { font-size: 64px; letter-spacing: -1px; }
    .sc-grid { grid-template-columns: 1fr; gap: 40px; padding: 40px 40px 100px; }
    .sc-cal { min-height: 640px; }
    #my-cal-inline-30min { min-height: 640px; }
  }
  @media (max-width: 720px) {
    .sc-hero { padding: 96px 24px 16px; }
    .sc-hero-title { font-size: 44px; letter-spacing: -0.5px; }
    .sc-hero-sub { font-size: 16px; }
    .sc-grid { padding: 32px 24px 80px; gap: 32px; }
    .sc-info-value { font-size: 20px; }
    .sc-cal { min-height: 600px; }
    #my-cal-inline-30min { min-height: 600px; }
  }

/* === 3-days-intensive-workshop === */

  .pp-hero { max-width: var(--max-wide); margin: 0 auto; padding: 140px var(--page-pad-x) 60px; }
  .pp-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 20px; }
  .pp-h1 { font-family: "matrix-ii", serif; font-size: 96px; font-weight: 400; line-height: 1.0; letter-spacing: -2px; margin: 0 0 24px; max-width: 1100px; }
  .pp-lead { font-family: var(--font-body); font-size: 22px; line-height: 1.5; color: var(--ink); max-width: 880px; }
  .pp-section { max-width: var(--max-wide); margin: 0 auto; padding: 60px var(--page-pad-x); border-top: 1px solid var(--border); }
  .pp-section h2 { font-family: "matrix-ii", serif; font-size: 40px; font-weight: 400; letter-spacing: -0.5px; line-height: 1.1; margin: 0 0 24px; }
  .pp-section h3 { font-family: "matrix-ii", serif; font-size: 24px; font-weight: 400; line-height: 1.2; margin: 32px 0 12px; }
  .pp-section p, .pp-section li { font-family: var(--font-body); font-size: 17px; line-height: 1.6; color: var(--ink); margin: 0 0 16px; max-width: 780px; }
  .pp-section ul { padding-left: 20px; }
  .pp-cta-row { display: flex; gap: 12px; flex-wrap: wrap; padding: 20px var(--page-pad-x) 60px; max-width: var(--max-wide); margin: 0 auto; }
  .pp-form { max-width: 720px; margin: 0; }
  .pp-form label { display: block; font-family: var(--font-body); font-size: 13px; font-weight: 500; margin: 18px 0 6px; }
  .pp-form input, .pp-form textarea, .pp-form select { font-family: var(--font-body); font-size: 16px; padding: 14px 16px; border: 1px solid var(--border); border-radius: 10px; background: #FFFCF8; color: var(--ink); width: 100%; box-sizing: border-box; }
  .pp-form textarea { min-height: 110px; }
  .pp-form .scale { display: flex; gap: 8px; flex-wrap: wrap; }
  .pp-form .scale label { flex: 1 1 calc(20% - 8px); border: 1px solid var(--border); border-radius: 999px; padding: 12px 14px; text-align: center; font-size: 13px; cursor: pointer; margin: 0; transition: all 0.2s; }
  .pp-form .scale input { display: none; }
  .pp-form .scale label:has(input:checked) { background: var(--ink); color: #fff; border-color: var(--ink); }
  .pp-form button { margin-top: 32px; }
  @media (max-width: 1100px) { .pp-hero, .pp-section, .pp-cta-row { padding-left: 32px; padding-right: 32px; } .pp-h1 { font-size: 60px; letter-spacing: -1px; } }
  

/* === competitive-landscape === */
  /* Hero */
  .cl-hero {
    display: grid;
    grid-template-columns: 1fr 1fr 1fr 1fr 1fr;
    gap: 0;
    background: var(--card);
    border: 1px solid var(--border);
    border-radius: 16px;
    overflow: hidden;
    box-shadow: var(--shadow);
  }
  .cl-hero-col { padding: 22px 24px; border-right: 1px solid var(--border-soft);}
  .cl-hero-col:last-child { border-right: none;}
  .cl-hero-col.featured { background: linear-gradient(135deg, var(--orange-50) 0%, #fff 100%);}
  .cl-label { font-size: 10.5px; color: var(--text-dim); font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; margin-bottom: 8px;}
  .cl-value { font-size: 28px; font-weight: 800; color: var(--ink); letter-spacing: -0.03em; line-height: 1; font-variant-numeric: tabular-nums;}
  .cl-value .s { font-size: 14px; color: var(--text-dim); font-weight: 600;}
  .cl-meta { margin-top: 8px; font-size: 11px; color: var(--text-soft);}
  .cl-meta .up { color: var(--orange-700); font-weight: 700;}

  /* UVP stance scatter plot */
  .stance-wrap { padding: 20px;}
  .stance-map {
    position: relative;
    height: 520px;
    border: 1px solid var(--border-soft);
    border-radius: 12px;
    background:
      linear-gradient(180deg, rgba(249, 183, 35, 0.04) 0%, transparent 50%, rgba(44, 119, 147, 0.04) 100%),
      linear-gradient(90deg, rgba(232, 100, 100, 0.04) 0%, transparent 50%, rgba(239, 104, 12, 0.04) 100%),
      var(--card);
    overflow: hidden;
  }
  .stance-axis {
    position: absolute;
    background: var(--border);
  }
  .stance-axis.vertical { top: 0; bottom: 0; left: 50%; width: 1px; transform: translateX(-50%); background: linear-gradient(to bottom, transparent, var(--border) 10%, var(--border) 90%, transparent);}
  .stance-axis.horizontal { left: 0; right: 0; top: 50%; height: 1px; transform: translateY(-50%); background: linear-gradient(to right, transparent, var(--border) 10%, var(--border) 90%, transparent);}

  .stance-axis-label {
    position: absolute;
    font-size: 11px;
    font-weight: 700;
    color: var(--text-dim);
    letter-spacing: 0.06em;
    text-transform: uppercase;
  }
  .stance-quadrant-label {
    position: absolute;
    font-size: 10px;
    font-weight: 700;
    color: var(--text-dimmer);
    letter-spacing: 0.08em;
    text-transform: uppercase;
    background: rgba(255,255,255,0.6);
    padding: 3px 8px;
    border-radius: 5px;
    backdrop-filter: blur(4px);
  }

  .stance-dot {
    position: absolute;
    transform: translate(-50%, -50%);
    display: flex; flex-direction: column; align-items: center;
    cursor: pointer;
    z-index: 2;
  }
  .stance-bubble {
    display: flex; align-items: center; justify-content: center;
    border-radius: 50%;
    color: #fff;
    font-size: 11px;
    font-weight: 800;
    border: 3px solid #fff;
    box-shadow: var(--shadow);
  }
  .stance-bubble.us {
    border: 3px solid var(--orange-600);
    background: linear-gradient(135deg, var(--orange-500), var(--orange-700));
    box-shadow: 0 0 0 4px var(--orange-100), var(--shadow);
  }
  .stance-label {
    margin-top: 6px;
    font-size: 11px;
    font-weight: 700;
    color: var(--ink);
    white-space: nowrap;
    background: rgba(255, 255, 255, 0.9);
    padding: 2px 7px;
    border-radius: 4px;
    border: 1px solid var(--border-soft);
  }
  .stance-label.us { color: var(--orange-700);}
  .stance-sublabel {
    font-size: 9.5px; color: var(--text-dim); font-weight: 600; margin-top: 3px;
  }

  .size-legend {
    position: absolute;
    bottom: 16px; right: 16px;
    background: rgba(255,255,255,0.9);
    padding: 10px 12px;
    border: 1px solid var(--border-soft);
    border-radius: 8px;
    backdrop-filter: blur(6px);
  }
  .size-legend-head { font-size: 10px; font-weight: 700; color: var(--text-dim); letter-spacing: 0.06em; text-transform: uppercase; margin-bottom: 8px;}
  .size-legend-row { display: flex; align-items: center; gap: 8px; font-size: 11px; color: var(--text-soft); margin-bottom: 4px;}
  .size-bubble { border-radius: 50%; background: var(--n-300);}

  /* UVP dimensions selector */
  .stance-controls {
    display: flex;
    gap: 10px;
    align-items: center;
    padding: 12px 20px;
    border-bottom: 1px solid var(--border-soft);
    background: var(--n-50);
    flex-wrap: wrap;
  }
  .stance-control-group {
    display: flex; align-items: center; gap: 8px;
    padding: 6px 10px;
    background: var(--card);
    border: 1px solid var(--border);
    border-radius: 7px;
    font-size: 11.5px;
  }
  .stance-control-group .lbl {
    color: var(--text-dim); font-weight: 600; letter-spacing: 0.02em;
  }
  .stance-control-group strong {
    color: var(--ink); font-weight: 700;
  }

  /* Keyword battle matrix */
  .matrix-table {
    width: 100%;
    border-collapse: collapse;
    font-size: 12px;
  }
  .matrix-table thead th {
    padding: 10px 8px;
    text-align: center;
    font-size: 10.5px;
    font-weight: 700;
    color: var(--text-dim);
    letter-spacing: 0.04em;
    background: var(--n-50);
    border-bottom: 1px solid var(--border-soft);
    border-right: 1px solid var(--border-soft);
  }
  .matrix-table thead th:first-child { text-align: left; padding-left: 16px; width: 280px;}
  .matrix-table thead th:last-child { border-right: none;}
  .matrix-table tbody td {
    padding: 10px 8px;
    text-align: center;
    border-bottom: 1px solid var(--border-soft);
    border-right: 1px solid var(--border-soft);
    vertical-align: middle;
  }
  .matrix-table tbody td:first-child { text-align: left; padding-left: 16px;}
  .matrix-table tbody td:last-child { border-right: none;}
  .matrix-table tbody tr:last-child td { border-bottom: none;}

  .m-keyword {
    display: flex; align-items: center; gap: 8px;
    font-size: 12.5px;
  }
  .m-keyword .kw-name { font-weight: 600; color: var(--ink);}
  .m-keyword .kw-vol { font-size: 10.5px; color: var(--text-dim); margin-top: 2px;}

  .m-cell {
    display: inline-flex; align-items: center; justify-content: center;
    min-width: 42px; padding: 4px 8px;
    border-radius: 6px;
    font-weight: 700;
    font-variant-numeric: tabular-nums;
    font-size: 12px;
  }
  .m-cell.p1 { background: var(--orange-600); color: #fff;}
  .m-cell.p2 { background: var(--orange-200); color: var(--orange-800);}
  .m-cell.p3 { background: var(--blue-100); color: var(--blue-700);}
  .m-cell.p4 { background: var(--yellow-100); color: var(--yellow-800);}
  .m-cell.p5 { background: var(--red-50); color: var(--red-700);}
  .m-cell.na { color: var(--text-dimmer); background: transparent;}

  .matrix-legend {
    display: flex; gap: 12px; padding: 12px 16px;
    background: var(--n-50); border-top: 1px solid var(--border-soft);
    font-size: 11px; color: var(--text-soft);
    align-items: center;
    flex-wrap: wrap;
  }

  /* Competitor cards */
  .comp-grid { padding: 20px; display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px;}
  .comp-card {
    padding: 18px;
    border: 1px solid var(--border-soft);
    border-radius: 12px;
    background: var(--card);
    position: relative;
  }
  .comp-card.us {
    background: linear-gradient(135deg, var(--orange-50) 0%, #fff 100%);
    border-color: var(--orange-300);
  }
  .comp-card-head { display: flex; align-items: center; gap: 12px; margin-bottom: 14px;}
  .comp-name { font-size: 14px; font-weight: 800; color: var(--ink); letter-spacing: -0.01em;}
  .comp-url { font-size: 10.5px; color: var(--text-dim);}
  .comp-stances {
    display: grid; gap: 8px;
    margin-bottom: 14px;
    padding: 12px;
    background: var(--n-50);
    border-radius: 8px;
    font-size: 11.5px;
  }
  .comp-card.us .comp-stances { background: #fff;}
  .stance-row {
    display: flex; justify-content: space-between; align-items: center;
  }
  .stance-row-label { color: var(--text-soft); font-weight: 600; text-transform: uppercase; font-size: 9.5px; letter-spacing: 0.06em;}
  .stance-row-value { color: var(--ink); font-weight: 700; font-size: 11.5px;}
  .comp-kpis { display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 8px;}
  .comp-kpi { padding: 8px; background: var(--n-50); border-radius: 7px; text-align: center;}
  .comp-card.us .comp-kpi { background: #fff;}
  .comp-kpi-val { font-size: 16px; font-weight: 800; color: var(--ink); letter-spacing: -0.02em; font-variant-numeric: tabular-nums;}
  .comp-kpi-label { font-size: 9.5px; color: var(--text-dim); text-transform: uppercase; letter-spacing: 0.04em; font-weight: 700; margin-top: 2px;}
  .comp-strengths, .comp-gaps { display: grid; gap: 4px; margin-top: 12px; font-size: 11px; color: var(--text-soft);}
  .comp-strengths-title, .comp-gaps-title { font-size: 9.5px; font-weight: 700; color: var(--text-dim); letter-spacing: 0.06em; text-transform: uppercase; margin-bottom: 6px;}

  /* UVP keyphrase tracker */
  .kp-row {
    display: grid;
    grid-template-columns: 1fr auto;
    gap: 14px;
    padding: 14px 20px;
    border-bottom: 1px solid var(--border-soft);
    align-items: center;
  }
  .kp-row:last-child { border-bottom: none;}
  .kp-phrase {
    font-size: 13.5px; font-weight: 700; color: var(--ink);
    letter-spacing: -0.005em;
  }
  .kp-meta { font-size: 11px; color: var(--text-dim); margin-top: 4px;}
  .kp-owners { margin-top: 8px; display: flex; gap: 5px; align-items: center;}
  .kp-owner {
    padding: 3px 10px;
    border-radius: 999px;
    font-size: 11px;
    font-weight: 700;
    display: inline-flex;
    align-items: center;
    gap: 6px;
  }
  .kp-owner.us { background: var(--orange-500); color: #fff;}
  .kp-owner.comp { background: var(--n-100); color: var(--text-soft);}
  .kp-owner-badge {
    width: 14px; height: 14px; border-radius: 50%;
    display: flex; align-items: center; justify-content: center;
    font-size: 9px; font-weight: 800;
    background: rgba(255,255,255,0.25);
  }
  .kp-score {
    display: flex; align-items: center; gap: 10px;
  }
  .kp-score-num {
    font-size: 22px; font-weight: 800;
    color: var(--ink); letter-spacing: -0.02em;
    font-variant-numeric: tabular-nums;
  }
  .kp-score-bar {
    width: 120px; height: 6px;
    background: var(--n-100);
    border-radius: 3px;
    overflow: hidden;
  }
  .kp-score-fill {
    height: 100%;
    border-radius: 3px;
    background: linear-gradient(90deg, var(--orange-500), var(--orange-600));
  }

  /* Radar chart */
  .radar-wrap {
    padding: 20px;
    display: flex; justify-content: center;
  }

  /* Opportunities */
  .ops-list { padding: 4px 20px 20px;}
  .op-card {
    padding: 14px;
    border: 1px solid var(--border-soft);
    border-radius: 10px;
    margin-bottom: 10px;
    display: grid;
    grid-template-columns: 40px 1fr auto;
    gap: 14px;
    align-items: center;
  }
  .op-card:last-child { margin-bottom: 0;}
  .op-icon {
    width: 40px; height: 40px;
    border-radius: 10px;
    display: flex; align-items: center; justify-content: center;
  }
  .op-icon.orange { background: var(--orange-100); color: var(--orange-700);}
  .op-icon.blue { background: var(--blue-100); color: var(--blue-700);}
  .op-icon.yellow { background: var(--yellow-100); color: var(--yellow-800);}
  .op-icon.red { background: var(--red-100); color: var(--red-700);}
  .op-title { font-size: 13px; font-weight: 700; color: var(--ink);}
  .op-desc { font-size: 11.5px; color: var(--text-soft); margin-top: 3px; line-height: 1.5;}
  .op-impact {
    padding: 4px 10px; border-radius: 999px;
    font-size: 10.5px; font-weight: 700;
    white-space: nowrap;
  }
  .op-impact.high { background: var(--orange-600); color: #fff;}
  .op-impact.med { background: var(--yellow-500); color: var(--ink);}
  .op-impact.low { background: var(--n-100); color: var(--text-soft);}

/* === vendor-evaluation === */

  .ve-hero { max-width: var(--max-wide); margin: 0 auto; padding: 140px var(--page-pad-x) 60px; }
  .ve-hero-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 24px; }
  .ve-hero-title { font-family: "matrix-ii", serif; font-size: 80px; font-weight: 400; line-height: 1.0; letter-spacing: -2px; color: var(--ink); max-width: 1200px; margin: 0 0 24px; }
  .ve-hero-sub { font-family: "matrix-ii", serif; font-size: 28px; font-weight: 400; line-height: 1.2; color: var(--accent); letter-spacing: -0.02em; max-width: 880px; margin: 0; }

  .ve-intro { max-width: var(--max-wide); margin: 0 auto; padding: 0 var(--page-pad-x) 60px; }
  .ve-intro p { font-family: var(--font-body); font-size: 18px; line-height: 1.6; color: var(--ink); max-width: 820px; margin: 0 0 18px; }
  .ve-intro p:last-child { margin: 0; }

  .ve-matrix { max-width: var(--max-wide); margin: 0 auto; padding: 60px var(--page-pad-x) 80px; border-top: 1px solid var(--border); }
  .ve-matrix-header { display: grid; grid-template-columns: 80px 1.4fr 1fr; gap: 32px; padding: 0 0 16px; border-bottom: 1px solid var(--border); margin-bottom: 8px; font-family: "Inter", system-ui, sans-serif; font-size: 11px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; }
  .ve-row { display: grid; grid-template-columns: 80px 1.4fr 1fr; gap: 32px; padding: 36px 0; border-bottom: 1px solid var(--border); align-items: start; }
  .ve-num { font-family: "matrix-ii", serif; font-style: italic; font-size: 28px; color: var(--accent); }
  .ve-question { display: flex; flex-direction: column; gap: 10px; }
  .ve-question h3 { font-family: "matrix-ii", serif; font-size: 28px; font-weight: 400; line-height: 1.15; color: var(--ink); margin: 0; letter-spacing: -0.3px; }
  .ve-question p { font-family: var(--font-body); font-size: 14.5px; line-height: 1.55; color: var(--muted); margin: 0; }
  .ve-answer { background: #fff; border: 1px solid var(--border); border-radius: 12px; padding: 22px 24px; }
  .ve-answer-eyebrow { font-family: "Inter", system-ui, sans-serif; font-size: 10px; font-weight: 500; color: var(--accent); letter-spacing: 0.22em; text-transform: uppercase; margin-bottom: 8px; }
  .ve-answer p { font-family: var(--font-body); font-size: 14.5px; line-height: 1.55; color: var(--ink); margin: 0; }

  .ve-cta { max-width: var(--max-wide); margin: 0 auto; padding: 80px var(--page-pad-x) 140px; border-top: 1px solid var(--border); text-align: center; }
  .ve-cta h2 { font-family: "matrix-ii", serif; font-size: 48px; font-weight: 400; line-height: 1.1; letter-spacing: -1px; color: var(--ink); margin: 0 auto 24px; max-width: 800px; }
  .ve-cta h2 .accent { color: var(--accent); }
  .ve-cta-buttons { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; margin-top: 28px; }

  @media (max-width: 900px) {
    .ve-hero { padding: 100px 24px 36px; }
    .ve-hero-title { font-size: 44px; letter-spacing: -1px; }
    .ve-hero-sub { font-size: 22px; }
    .ve-intro { padding: 0 24px 40px; }
    .ve-matrix { padding: 40px 24px 60px; }
    .ve-matrix-header { display: none; }
    .ve-row { grid-template-columns: 1fr; gap: 14px; padding: 28px 0; }
    .ve-question h3 { font-size: 22px; }
    .ve-cta { padding: 60px 24px 100px; }
    .ve-cta h2 { font-size: 30px; }
  }

/* === employer-brand === */
  .eb-hero {
    display: grid;
    grid-template-columns: 300px 1fr;
    gap: 32px;
    background: var(--card);
    border: 1px solid var(--border);
    border-radius: 16px;
    padding: 28px;
    box-shadow: var(--shadow);
    position: relative;
    overflow: hidden;
  }
  .eb-hero::before {
    content: '';
    position: absolute;
    top: -100px; right: -100px;
    width: 380px; height: 380px;
    background: radial-gradient(circle, rgba(44, 119, 147, 0.1) 0%, transparent 70%);
    pointer-events: none;
  }
  .eb-gauge { position: relative; width: 240px; height: 240px; margin: 0 auto;}
  .eb-gauge-inner {
    position: absolute; inset: 0;
    display: flex; flex-direction: column;
    align-items: center; justify-content: center;
  }
  .eb-gauge-score {
    font-size: 60px; font-weight: 800; color: var(--ink);
    letter-spacing: -0.04em; line-height: 1;
    font-variant-numeric: tabular-nums;
  }
  .eb-gauge-score span { font-size: 22px; color: var(--text-dim); font-weight: 600;}

  .eb-metrics {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 20px;
    margin-top: 22px;
    padding-top: 20px;
    border-top: 1px solid var(--border-soft);
  }
  .eb-metric-label { font-size: 10.5px; color: var(--text-dim); text-transform: uppercase; letter-spacing: 0.08em; font-weight: 700; margin-bottom: 4px;}
  .eb-metric-value { font-size: 18px; font-weight: 800; color: var(--ink); font-variant-numeric: tabular-nums;}
  .eb-metric-value .sub { color: var(--text-dim); font-weight: 500; font-size: 13px;}
  .eb-metric-meta { font-size: 11px; color: var(--orange-700); font-weight: 700; margin-top: 3px;}

  /* Platform expanded */
  .eb-platform-grid {
    display: grid;
    grid-template-columns: repeat(5, 1fr);
    gap: 12px;
    padding: 20px;
  }
  .eb-plat {
    padding: 16px;
    border: 1px solid var(--border-soft);
    border-radius: 11px;
    background: var(--card);
  }
  .eb-plat-head { display: flex; align-items: center; gap: 10px; margin-bottom: 12px;}
  .eb-plat-logo {
    width: 36px; height: 36px; border-radius: 8px;
    display: flex; align-items: center; justify-content: center;
    font-size: 13px; font-weight: 800; color: #fff;
  }
  .eb-plat-logo.glassdoor { background: #0CAA41;}
  .eb-plat-logo.indeed { background: #003A9B;}
  .eb-plat-logo.linkedin { background: #0A66C2;}
  .eb-plat-logo.builtin { background: #FF5757;}
  .eb-plat-logo.comparably { background: #00A77D;}
  .eb-plat-name { font-size: 12.5px; font-weight: 700; color: var(--ink);}
  .eb-plat-sub { font-size: 10px; color: var(--text-dim); margin-top: 1px;}
  .eb-plat-rating { font-size: 26px; font-weight: 800; color: var(--ink); letter-spacing: -0.025em; font-variant-numeric: tabular-nums; line-height: 1;}
  .eb-plat-rating-total { font-size: 10.5px; color: var(--text-dim); margin-top: 3px;}
  .eb-plat-stars { color: var(--yellow-500); font-size: 11px; letter-spacing: 1px; margin: 6px 0;}
  .eb-plat-meta { display: flex; justify-content: space-between; align-items: center; font-size: 10.5px; color: var(--text-dim); margin-top: 8px;}
  .eb-plat-meta .up { color: var(--orange-700); font-weight: 700;}

  /* Funnel */
  .funnel { padding: 22px; display: grid; gap: 12px;}
  .funnel-step {
    padding: 14px 16px;
    border-radius: 10px;
    position: relative;
    overflow: hidden;
  }
  .funnel-step.s1 { background: linear-gradient(90deg, var(--orange-600), var(--orange-500)); color: #fff; width: 100%;}
  .funnel-step.s2 { background: linear-gradient(90deg, var(--orange-500), var(--orange-400)); color: #fff; width: 72%;}
  .funnel-step.s3 { background: linear-gradient(90deg, var(--yellow-500), var(--yellow-400)); color: var(--ink); width: 48%;}
  .funnel-step.s4 { background: linear-gradient(90deg, var(--blue-600), var(--blue-500)); color: #fff; width: 28%;}
  .funnel-step.s5 { background: linear-gradient(90deg, var(--blue-800), var(--blue-700)); color: #fff; width: 14%;}
  .funnel-step.s6 { background: var(--ink); color: #fff; width: 8%;}
  .funnel-label { display: flex; align-items: center; justify-content: space-between;}
  .funnel-name { font-size: 13px; font-weight: 700;}
  .funnel-value { font-size: 14px; font-weight: 800; font-variant-numeric: tabular-nums;}
  .funnel-conv { font-size: 10.5px; opacity: 0.9; margin-top: 2px;}

  /* Roles */
  .roles-list { padding: 4px 0;}
  .role-row {
    display: grid;
    grid-template-columns: 1fr auto auto auto 80px;
    gap: 14px;
    align-items: center;
    padding: 12px 20px;
    border-bottom: 1px solid var(--border-soft);
    font-size: 12.5px;
  }
  .role-row:last-child { border-bottom: none;}
  .role-row:hover { background: var(--n-50);}
  .role-title { font-weight: 600; color: var(--ink);}
  .role-team { font-size: 10.5px; color: var(--text-dim); margin-top: 2px;}
  .role-dept {
    padding: 3px 8px; border-radius: 5px;
    font-size: 10.5px; font-weight: 700;
  }
  .role-dept.ops { background: var(--orange-50); color: var(--orange-700);}
  .role-dept.advisors { background: var(--blue-100); color: var(--blue-700);}
  .role-dept.mgmt { background: var(--red-50); color: var(--red-700);}
  .role-dept.tech { background: var(--yellow-100); color: var(--yellow-800);}

  /* Culture themes */
  .culture-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 14px;
    padding: 20px;
  }
  .culture-col .culture-title {
    font-size: 11px; font-weight: 700; letter-spacing: 0.06em;
    text-transform: uppercase; margin-bottom: 10px;
  }
  .culture-col.praise .culture-title { color: var(--orange-700);}
  .culture-col.concern .culture-title { color: var(--red-600);}
  .theme-item {
    padding: 10px 12px;
    border: 1px solid var(--border-soft);
    border-radius: 8px;
    margin-bottom: 8px;
    font-size: 12px;
  }
  .theme-item:last-child { margin-bottom: 0;}
  .theme-item-head { display: flex; justify-content: space-between; align-items: center; margin-bottom: 4px;}
  .theme-item-name { font-weight: 700; color: var(--ink);}
  .theme-item-count { font-size: 10.5px; color: var(--text-dim); font-weight: 600;}
  .theme-item-quote { color: var(--text-soft); font-style: italic; font-size: 11px; line-height: 1.5;}

  /* Employee advocacy */
  .advocate-grid {
    padding: 20px;
    display: grid; grid-template-columns: repeat(2, 1fr);
    gap: 12px;
  }
  .advocate-card {
    padding: 14px;
    border: 1px solid var(--border-soft);
    border-radius: 10px;
    display: grid;
    grid-template-columns: 40px 1fr;
    gap: 12px;
  }
  .advocate-body { font-size: 12px; color: var(--text); line-height: 1.5;}
  .advocate-name { font-size: 12px; font-weight: 700; color: var(--ink);}
  .advocate-role { font-size: 10.5px; color: var(--text-dim);}
  .advocate-stats { display: flex; gap: 10px; margin-top: 8px; font-size: 10.5px; color: var(--text-dim);}
  .advocate-stats strong { color: var(--ink);}

  /* NPS */
  .nps-body { padding: 20px;}
  .nps-score { font-size: 56px; font-weight: 800; color: var(--ink); letter-spacing: -0.04em; line-height: 1; font-variant-numeric: tabular-nums; text-align: center;}
  .nps-label { font-size: 10.5px; color: var(--text-dim); text-transform: uppercase; letter-spacing: 0.1em; font-weight: 700; text-align: center; margin-top: 4px;}
  .nps-bar-wrap { margin: 16px 0; display: grid; gap: 10px;}
  .nps-bar-row { display: grid; grid-template-columns: 100px 1fr 50px; gap: 10px; align-items: center;}
  .nps-bar-label { font-size: 11.5px; color: var(--text-soft); font-weight: 600;}
  .nps-bar-container { height: 10px; background: var(--n-100); border-radius: 5px; overflow: hidden;}
  .nps-bar-fill { height: 100%; border-radius: 5px;}
  .nps-bar-val { font-size: 11.5px; font-weight: 700; color: var(--ink); font-variant-numeric: tabular-nums; text-align: right;}

  /* Employee Sentiment by Topic */
  .themes-panel { padding: 20px; }
  .theme-row {
    display: grid;
    grid-template-columns: 200px 1fr 60px;
    gap: 16px;
    align-items: center;
    padding: 10px 14px;
    background: var(--n-50);
    border: 1px solid var(--border-soft);
    border-radius: 10px;
  }
  .theme-label { font-size: 12.5px; font-weight: 700; color: var(--ink); margin-bottom: 2px; }
  .theme-count { font-size: 10.5px; color: var(--text-dim); font-weight: 500; }
  .theme-bar {
    display: flex;
    height: 10px;
    background: var(--n-100);
    border-radius: 5px;
    overflow: hidden;
  }
  .theme-bar .pos { background: var(--green-500, #16a34a); }
  .theme-bar .neu { background: var(--n-300, #BDBDBD); }
  .theme-bar .neg { background: var(--red-500, #dc2626); }
  .theme-score {
    text-align: right;
    font-size: 13px;
    font-weight: 800;
    font-variant-numeric: tabular-nums;
    letter-spacing: -0.02em;
  }
  .theme-score.high { color: #16a34a; }
  .theme-score.mid  { color: var(--orange-700); }
  .theme-score.low  { color: #dc2626; }
  @media (max-width: 720px) {
    .theme-row { grid-template-columns: 1fr 50px; gap: 8px; }
    .theme-row > div:nth-child(2) { grid-column: 1 / -1; }
  }

/* === biotech === */


  /* HERO */
  .bt-hero {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 140px var(--page-pad-x) 80px;
  }
  .bt-hero-eyebrow {
    font-size: 12px;
    font-weight: 500;
    color: var(--accent);
    letter-spacing: 0.18em;
    text-transform: uppercase;
    margin-bottom: 28px;
  }
  .bt-hero-title {
    font-family: "matrix-ii", serif;
    font-size: 96px;
    font-weight: 400;
    line-height: 1.0;
    letter-spacing: -2px;
    color: var(--ink);
    max-width: 1200px;
    margin: 0 0 32px;
  }
  .bt-hero-sub {
    font-family: "matrix-ii", serif;
    font-size: 44px;
    font-weight: 400;
    line-height: 1.1;
    color: var(--accent);
    letter-spacing: -0.02em;
    max-width: 900px;
    margin: 0;
  }

  /* INTRO PARAGRAPH BLOCK */
  .bt-intro {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 60px var(--page-pad-x) 80px;
    display: grid;
    grid-template-columns: 1.1fr 1fr;
    gap: 80px;
    border-top: 1px solid var(--border);
  }
  .bt-intro-h2 {
    font-family: "matrix-ii", serif;
    font-size: 48px;
    font-weight: 400;
    line-height: 1.1;
    letter-spacing: -1px;
    color: var(--ink);
    margin: 0;
  }
  .bt-intro-body {
    font-family: var(--font-body);
    font-size: 18px;
    line-height: 1.6;
    color: var(--ink);
  }
  .bt-intro-body p { margin: 0 0 24px; }
  .bt-intro-ctas { display: flex; gap: 12px; flex-wrap: wrap; }

  /* RIGOR STRIP */
  .bt-rigor {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 80px var(--page-pad-x);
    border-top: 1px solid var(--border);
  }
  .bt-rigor-headline {
    font-family: "matrix-ii", serif;
    font-size: 56px;
    font-weight: 400;
    line-height: 1.05;
    letter-spacing: -1px;
    color: var(--ink);
    margin: 0 0 40px;
    max-width: 1100px;
  }
  .bt-rigor-headline .accent { color: var(--accent); }
  .bt-rigor-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 20px;
  }
  .bt-rigor-card {
    aspect-ratio: 4 / 5;
    border-radius: 14px;
    overflow: hidden;
    background: #1A1A1A;
    text-decoration: none;
    color: inherit;
    position: relative;
    display: block;
  }
  .bt-rigor-card img {
    position: absolute; inset: 0;
    width: 100%; height: 100%;
    object-fit: cover;
    transition: transform 0.6s cubic-bezier(0.2,0.8,0.2,1);
  }
  .bt-rigor-card:hover img { transform: scale(1.05); }
  .bt-rigor-card-info {
    position: absolute;
    inset: auto 0 0 0;
    padding: 18px 16px;
    background: linear-gradient(180deg, rgba(0,0,0,0) 0%, rgba(0,0,0,0.65) 100%);
    color: #fff;
  }
  .bt-rigor-card-tags {
    font-family: var(--font-body);
    font-size: 10px;
    text-transform: uppercase;
    letter-spacing: 0.06em;
    opacity: 0.8;
    margin-bottom: 4px;
  }
  .bt-rigor-card-title {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 18px;
    line-height: 1.1;
  }

  /* CAPABILITY LIST */
  .bt-caps {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 80px var(--page-pad-x);
    display: grid;
    grid-template-columns: 1.2fr 1fr;
    gap: 60px;
    border-top: 1px solid var(--border);
  }
  .bt-caps-headline {
    font-family: "matrix-ii", serif;
    font-size: 44px;
    font-weight: 400;
    line-height: 1.15;
    letter-spacing: -0.5px;
    color: var(--ink);
    margin: 0;
  }
  .bt-caps-list {
    list-style: none;
    margin: 0;
    padding: 0;
  }
  .bt-caps-list li {
    font-family: var(--font-body);
    font-size: 22px;
    color: var(--ink);
    line-height: 1.4;
    padding: 18px 0;
    border-bottom: 1px solid var(--border);
  }
  .bt-caps-list li:last-child { border-bottom: none; }

  /* WHAT WE DO, 3-up */
  .bt-whatwedo {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 80px var(--page-pad-x);
    border-top: 1px solid var(--border);
  }
  .bt-whatwedo-eyebrow {
    font-size: 12px;
    color: var(--accent);
    letter-spacing: 0.18em;
    text-transform: uppercase;
    margin-bottom: 28px;
    font-weight: 500;
  }
  .bt-whatwedo-headline {
    font-family: "matrix-ii", serif;
    font-size: 56px;
    font-weight: 400;
    line-height: 1.05;
    letter-spacing: -1px;
    color: var(--ink);
    margin: 0 0 56px;
    max-width: 800px;
  }
  .bt-whatwedo-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 32px;
  }
  .bt-wd-card {
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 16px;
    padding: 36px 32px;
  }
  .bt-wd-card-title {
    font-family: "matrix-ii", serif;
    font-size: 28px;
    font-weight: 400;
    line-height: 1.15;
    color: var(--ink);
    margin: 0 0 16px;
  }
  .bt-wd-card-desc {
    font-family: var(--font-body);
    font-size: 16px;
    line-height: 1.55;
    color: var(--muted);
    margin: 0;
  }

  /* CORE ELEMENTS, sticky-left list pattern */
  .bt-core {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 100px var(--page-pad-x);
    border-top: 1px solid var(--border);
  }
  .bt-core-head {
    display: flex;
    justify-content: space-between;
    align-items: flex-end;
    flex-wrap: wrap;
    gap: 24px;
    margin-bottom: 56px;
  }
  .bt-core-headline {
    font-family: "matrix-ii", serif;
    font-size: 56px;
    font-weight: 400;
    line-height: 1.05;
    letter-spacing: -1px;
    color: var(--ink);
    margin: 0;
    max-width: 800px;
  }
  .bt-core-list {
    display: grid;
    grid-template-columns: 1fr;
    gap: 0;
  }
  .bt-core-row {
    display: grid;
    grid-template-columns: 1fr 2fr;
    gap: 60px;
    padding: 36px 0;
    border-top: 1px solid var(--border);
  }
  .bt-core-row:last-child { border-bottom: 1px solid var(--border); }
  .bt-core-row-num {
    font-family: var(--font-body);
    font-size: 12px;
    color: var(--muted);
    letter-spacing: 0.18em;
    text-transform: uppercase;
    margin-bottom: 8px;
  }
  .bt-core-row-title {
    font-family: "matrix-ii", serif;
    font-size: 32px;
    font-weight: 400;
    line-height: 1.1;
    color: var(--ink);
    margin: 0;
  }
  .bt-core-row-desc {
    font-family: var(--font-body);
    font-size: 17px;
    line-height: 1.6;
    color: var(--muted);
    margin: 0;
  }

  /* FEATURED WORK */
  .bt-featured {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 80px var(--page-pad-x);
    border-top: 1px solid var(--border);
  }
  .bt-featured-head { display: flex; justify-content: space-between; align-items: flex-end; margin-bottom: 40px; flex-wrap: wrap; gap: 16px; }
  .bt-featured-headline {
    font-family: "matrix-ii", serif;
    font-size: 48px;
    font-weight: 400;
    letter-spacing: -1px;
    color: var(--ink);
    margin: 0;
    max-width: 800px;
  }
  .bt-featured-sub {
    font-family: var(--font-body);
    font-size: 16px;
    color: var(--muted);
    line-height: 1.5;
    max-width: 540px;
    margin: 16px 0 0;
  }
  .bt-featured-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 16px;
  }
  .bt-featured-card { aspect-ratio: 1 / 1; border-radius: 14px; overflow: hidden; background: #1A1A1A; position: relative; text-decoration: none; color: inherit; display: block; }
  .bt-featured-card img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: transform 0.6s cubic-bezier(0.2,0.8,0.2,1); }
  .bt-featured-card:hover img { transform: scale(1.04); }
  .bt-featured-card-info { position: absolute; inset: auto 0 0 0; padding: 22px; color: #fff; background: linear-gradient(180deg, rgba(0,0,0,0) 0%, rgba(0,0,0,0.6) 100%); }
  .bt-featured-card-tags { font-family: var(--font-body); font-size: 10px; text-transform: uppercase; letter-spacing: 0.06em; opacity: 0.8; margin-bottom: 4px; }
  .bt-featured-card-title { font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif; font-size: 24px; line-height: 1.1; }

  /* MID CTA STRIP */
  .bt-midcta {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 100px var(--page-pad-x);
    text-align: center;
    border-top: 1px solid var(--border);
  }
  .bt-midcta-headline {
    font-family: "matrix-ii", serif;
    font-size: 64px;
    font-weight: 400;
    line-height: 1.05;
    letter-spacing: -1px;
    color: var(--ink);
    margin: 0 auto 32px;
    max-width: 1000px;
  }
  .bt-midcta-headline .accent { color: var(--accent); }
  .bt-midcta-buttons { display: flex; gap: 12px; justify-content: center; flex-wrap: wrap; }

  /* FAQ */
  .bt-faq { max-width: var(--max-wide); margin: 0 auto; padding: 100px var(--page-pad-x); border-top: 1px solid var(--border); }
  .bt-faq-eyebrow { font-size: 12px; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; font-weight: 500; margin-bottom: 24px; }
  .bt-faq-headline { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; letter-spacing: -1px; color: var(--ink); margin: 0 0 48px; }
  .bt-faq-list { display: flex; flex-direction: column; gap: 0; }
  .bt-faq-item { border-top: 1px solid var(--border); padding: 28px 0; }
  .bt-faq-item:last-child { border-bottom: 1px solid var(--border); }
  .bt-faq-q {
    font-family: "matrix-ii", serif;
    font-size: 24px;
    font-weight: 400;
    line-height: 1.3;
    color: var(--ink);
    margin: 0;
    cursor: pointer;
    display: flex;
    justify-content: space-between;
    align-items: flex-start;
    gap: 24px;
    transition: color 0.2s ease;
  }
  .bt-faq-q:hover { color: var(--accent); }
  .bt-faq-q::after {
    content: '';
    width: 14px;
    height: 14px;
    flex-shrink: 0;
    margin-top: 8px;
    background: linear-gradient(currentColor, currentColor) center/14px 1.5px no-repeat,
                linear-gradient(currentColor, currentColor) center/1.5px 14px no-repeat;
    transition: transform 0.4s cubic-bezier(0.2, 0.8, 0.2, 1);
    color: var(--muted);
  }
  .bt-faq-item.open .bt-faq-q::after { transform: rotate(45deg); }
  /* Slide-in container, animate the row track from 0fr → 1fr for natural height */
  .bt-faq-a-wrap {
    display: grid;
    grid-template-rows: 0fr;
    overflow: hidden;
    transition: grid-template-rows 0.45s cubic-bezier(0.2, 0.8, 0.2, 1);
  }
  .bt-faq-a-inner { min-height: 0; }
  .bt-faq-a {
    font-family: var(--font-body);
    font-size: 17px;
    line-height: 1.6;
    color: var(--muted);
    margin: 0;
    max-width: 920px;
    opacity: 0;
    transform: translateY(-6px);
    padding-top: 16px;
    transition: opacity 0.35s ease 0.05s, transform 0.45s cubic-bezier(0.2, 0.8, 0.2, 1);
  }
  .bt-faq-a ul { padding-left: 18px; margin: 12px 0; }
  .bt-faq-item.open .bt-faq-a-wrap { grid-template-rows: 1fr; }
  .bt-faq-item.open .bt-faq-a { opacity: 1; transform: translateY(0); }

  /* RESPONSIVE */
  @media (max-width: 1100px) {
    .bt-hero, .bt-intro, .bt-rigor, .bt-caps, .bt-whatwedo, .bt-core, .bt-featured, .bt-midcta, .bt-faq { padding-left: 32px; padding-right: 32px; }
    .bt-hero-title { font-size: 64px; letter-spacing: -1px; }
    .bt-hero-sub { font-size: 32px; }
    .bt-intro { grid-template-columns: 1fr; gap: 32px; }
    .bt-intro-h2 { font-size: 36px; }
    .bt-rigor-grid { grid-template-columns: repeat(3, 1fr); }
    .bt-rigor-headline, .bt-whatwedo-headline, .bt-core-headline, .bt-featured-headline, .bt-faq-headline { font-size: 40px; }
    .bt-caps { grid-template-columns: 1fr; gap: 32px; }
    .bt-caps-headline { font-size: 32px; }
    .bt-whatwedo-grid { grid-template-columns: 1fr; }
    .bt-core-row { grid-template-columns: 1fr; gap: 16px; }
    .bt-core-row-title { font-size: 26px; }
    .bt-featured-grid { grid-template-columns: repeat(2, 1fr); }
    .bt-midcta-headline { font-size: 40px; }
  }
  @media (max-width: 600px) {
    .bt-hero { padding-top: 100px; padding-bottom: 60px; }
    .bt-hero-title { font-size: 44px; }
    .bt-hero-sub { font-size: 22px; }
    .bt-rigor-grid { grid-template-columns: repeat(2, 1fr); }
    .bt-featured-grid { grid-template-columns: 1fr; }
    .bt-faq-q { font-size: 18px; }
  }

/* === healthcare === */


  /* HERO */
  .bt-hero {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 140px var(--page-pad-x) 80px;
  }
  .bt-hero-eyebrow {
    font-size: 12px;
    font-weight: 500;
    color: var(--accent);
    letter-spacing: 0.18em;
    text-transform: uppercase;
    margin-bottom: 28px;
  }
  .bt-hero-title {
    font-family: "matrix-ii", serif;
    font-size: 96px;
    font-weight: 400;
    line-height: 1.0;
    letter-spacing: -2px;
    color: var(--ink);
    max-width: 1200px;
    margin: 0 0 32px;
  }
  .bt-hero-sub {
    font-family: "matrix-ii", serif;
    font-size: 44px;
    font-weight: 400;
    line-height: 1.1;
    color: var(--accent);
    letter-spacing: -0.02em;
    max-width: 900px;
    margin: 0;
  }

  /* INTRO PARAGRAPH BLOCK */
  .bt-intro {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 60px var(--page-pad-x) 80px;
    display: grid;
    grid-template-columns: 1.1fr 1fr;
    gap: 80px;
    border-top: 1px solid var(--border);
  }
  .bt-intro-h2 {
    font-family: "matrix-ii", serif;
    font-size: 48px;
    font-weight: 400;
    line-height: 1.1;
    letter-spacing: -1px;
    color: var(--ink);
    margin: 0;
  }
  .bt-intro-body {
    font-family: var(--font-body);
    font-size: 18px;
    line-height: 1.6;
    color: var(--ink);
  }
  .bt-intro-body p { margin: 0 0 24px; }
  .bt-intro-ctas { display: flex; gap: 12px; flex-wrap: wrap; }

  /* RIGOR STRIP */
  .bt-rigor {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 80px var(--page-pad-x);
    border-top: 1px solid var(--border);
  }
  .bt-rigor-headline {
    font-family: "matrix-ii", serif;
    font-size: 56px;
    font-weight: 400;
    line-height: 1.05;
    letter-spacing: -1px;
    color: var(--ink);
    margin: 0 0 40px;
    max-width: 1100px;
  }
  .bt-rigor-headline .accent { color: var(--accent); }
  .bt-rigor-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 20px;
  }
  .bt-rigor-card {
    aspect-ratio: 4 / 5;
    border-radius: 14px;
    overflow: hidden;
    background: #1A1A1A;
    text-decoration: none;
    color: inherit;
    position: relative;
    display: block;
  }
  .bt-rigor-card img {
    position: absolute; inset: 0;
    width: 100%; height: 100%;
    object-fit: cover;
    transition: transform 0.6s cubic-bezier(0.2,0.8,0.2,1);
  }
  .bt-rigor-card:hover img { transform: scale(1.05); }
  .bt-rigor-card-info {
    position: absolute;
    inset: auto 0 0 0;
    padding: 18px 16px;
    background: linear-gradient(180deg, rgba(0,0,0,0) 0%, rgba(0,0,0,0.65) 100%);
    color: #fff;
  }
  .bt-rigor-card-tags {
    font-family: var(--font-body);
    font-size: 10px;
    text-transform: uppercase;
    letter-spacing: 0.06em;
    opacity: 0.8;
    margin-bottom: 4px;
  }
  .bt-rigor-card-title {
    font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif;
    font-size: 18px;
    line-height: 1.1;
  }

  /* CAPABILITY LIST */
  .bt-caps {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 80px var(--page-pad-x);
    display: grid;
    grid-template-columns: 1.2fr 1fr;
    gap: 60px;
    border-top: 1px solid var(--border);
  }
  .bt-caps-headline {
    font-family: "matrix-ii", serif;
    font-size: 44px;
    font-weight: 400;
    line-height: 1.15;
    letter-spacing: -0.5px;
    color: var(--ink);
    margin: 0;
  }
  .bt-caps-list {
    list-style: none;
    margin: 0;
    padding: 0;
  }
  .bt-caps-list li {
    font-family: var(--font-body);
    font-size: 22px;
    color: var(--ink);
    line-height: 1.4;
    padding: 18px 0;
    border-bottom: 1px solid var(--border);
  }
  .bt-caps-list li:last-child { border-bottom: none; }

  /* WHAT WE DO, 3-up */
  .bt-whatwedo {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 80px var(--page-pad-x);
    border-top: 1px solid var(--border);
  }
  .bt-whatwedo-eyebrow {
    font-size: 12px;
    color: var(--accent);
    letter-spacing: 0.18em;
    text-transform: uppercase;
    margin-bottom: 28px;
    font-weight: 500;
  }
  .bt-whatwedo-headline {
    font-family: "matrix-ii", serif;
    font-size: 56px;
    font-weight: 400;
    line-height: 1.05;
    letter-spacing: -1px;
    color: var(--ink);
    margin: 0 0 56px;
    max-width: 800px;
  }
  .bt-whatwedo-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 32px;
  }
  .bt-wd-card {
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 16px;
    padding: 36px 32px;
  }
  .bt-wd-card-title {
    font-family: "matrix-ii", serif;
    font-size: 28px;
    font-weight: 400;
    line-height: 1.15;
    color: var(--ink);
    margin: 0 0 16px;
  }
  .bt-wd-card-desc {
    font-family: var(--font-body);
    font-size: 16px;
    line-height: 1.55;
    color: var(--muted);
    margin: 0;
  }

  /* CORE ELEMENTS, sticky-left list pattern */
  .bt-core {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 100px var(--page-pad-x);
    border-top: 1px solid var(--border);
  }
  .bt-core-head {
    display: flex;
    justify-content: space-between;
    align-items: flex-end;
    flex-wrap: wrap;
    gap: 24px;
    margin-bottom: 56px;
  }
  .bt-core-headline {
    font-family: "matrix-ii", serif;
    font-size: 56px;
    font-weight: 400;
    line-height: 1.05;
    letter-spacing: -1px;
    color: var(--ink);
    margin: 0;
    max-width: 800px;
  }
  .bt-core-list {
    display: grid;
    grid-template-columns: 1fr;
    gap: 0;
  }
  .bt-core-row {
    display: grid;
    grid-template-columns: 1fr 2fr;
    gap: 60px;
    padding: 36px 0;
    border-top: 1px solid var(--border);
  }
  .bt-core-row:last-child { border-bottom: 1px solid var(--border); }
  .bt-core-row-num {
    font-family: var(--font-body);
    font-size: 12px;
    color: var(--muted);
    letter-spacing: 0.18em;
    text-transform: uppercase;
    margin-bottom: 8px;
  }
  .bt-core-row-title {
    font-family: "matrix-ii", serif;
    font-size: 32px;
    font-weight: 400;
    line-height: 1.1;
    color: var(--ink);
    margin: 0;
  }
  .bt-core-row-desc {
    font-family: var(--font-body);
    font-size: 17px;
    line-height: 1.6;
    color: var(--muted);
    margin: 0;
  }

  /* FEATURED WORK */
  .bt-featured {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 80px var(--page-pad-x);
    border-top: 1px solid var(--border);
  }
  .bt-featured-head { display: flex; justify-content: space-between; align-items: flex-end; margin-bottom: 40px; flex-wrap: wrap; gap: 16px; }
  .bt-featured-headline {
    font-family: "matrix-ii", serif;
    font-size: 48px;
    font-weight: 400;
    letter-spacing: -1px;
    color: var(--ink);
    margin: 0;
    max-width: 800px;
  }
  .bt-featured-sub {
    font-family: var(--font-body);
    font-size: 16px;
    color: var(--muted);
    line-height: 1.5;
    max-width: 540px;
    margin: 16px 0 0;
  }
  .bt-featured-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 16px;
  }
  .bt-featured-card { aspect-ratio: 1 / 1; border-radius: 14px; overflow: hidden; background: #1A1A1A; position: relative; text-decoration: none; color: inherit; display: block; }
  .bt-featured-card img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: transform 0.6s cubic-bezier(0.2,0.8,0.2,1); }
  .bt-featured-card:hover img { transform: scale(1.04); }
  .bt-featured-card-info { position: absolute; inset: auto 0 0 0; padding: 22px; color: #fff; background: linear-gradient(180deg, rgba(0,0,0,0) 0%, rgba(0,0,0,0.6) 100%); }
  .bt-featured-card-tags { font-family: var(--font-body); font-size: 10px; text-transform: uppercase; letter-spacing: 0.06em; opacity: 0.8; margin-bottom: 4px; }
  .bt-featured-card-title { font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif; font-size: 24px; line-height: 1.1; }

  /* MID CTA STRIP */
  .bt-midcta {
    max-width: var(--max-wide);
    margin: 0 auto;
    padding: 100px var(--page-pad-x);
    text-align: center;
    border-top: 1px solid var(--border);
  }
  .bt-midcta-headline {
    font-family: "matrix-ii", serif;
    font-size: 64px;
    font-weight: 400;
    line-height: 1.05;
    letter-spacing: -1px;
    color: var(--ink);
    margin: 0 auto 32px;
    max-width: 1000px;
  }
  .bt-midcta-headline .accent { color: var(--accent); }
  .bt-midcta-buttons { display: flex; gap: 12px; justify-content: center; flex-wrap: wrap; }

  /* FAQ */
  .bt-faq { max-width: var(--max-wide); margin: 0 auto; padding: 100px var(--page-pad-x); border-top: 1px solid var(--border); }
  .bt-faq-eyebrow { font-size: 12px; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; font-weight: 500; margin-bottom: 24px; }
  .bt-faq-headline { font-family: "matrix-ii", serif; font-size: 56px; font-weight: 400; letter-spacing: -1px; color: var(--ink); margin: 0 0 48px; }
  .bt-faq-list { display: flex; flex-direction: column; gap: 0; }
  .bt-faq-item { border-top: 1px solid var(--border); padding: 28px 0; }
  .bt-faq-item:last-child { border-bottom: 1px solid var(--border); }
  .bt-faq-q {
    font-family: "matrix-ii", serif;
    font-size: 24px;
    font-weight: 400;
    line-height: 1.3;
    color: var(--ink);
    margin: 0;
    cursor: pointer;
    display: flex;
    justify-content: space-between;
    align-items: flex-start;
    gap: 24px;
    transition: color 0.2s ease;
  }
  .bt-faq-q:hover { color: var(--accent); }
  .bt-faq-q::after {
    content: '';
    width: 14px;
    height: 14px;
    flex-shrink: 0;
    margin-top: 8px;
    background: linear-gradient(currentColor, currentColor) center/14px 1.5px no-repeat,
                linear-gradient(currentColor, currentColor) center/1.5px 14px no-repeat;
    transition: transform 0.4s cubic-bezier(0.2, 0.8, 0.2, 1);
    color: var(--muted);
  }
  .bt-faq-item.open .bt-faq-q::after { transform: rotate(45deg); }
  /* Slide-in container, animate the row track from 0fr → 1fr for natural height */
  .bt-faq-a-wrap {
    display: grid;
    grid-template-rows: 0fr;
    overflow: hidden;
    transition: grid-template-rows 0.45s cubic-bezier(0.2, 0.8, 0.2, 1);
  }
  .bt-faq-a-inner { min-height: 0; }
  .bt-faq-a {
    font-family: var(--font-body);
    font-size: 17px;
    line-height: 1.6;
    color: var(--muted);
    margin: 0;
    max-width: 920px;
    opacity: 0;
    transform: translateY(-6px);
    padding-top: 16px;
    transition: opacity 0.35s ease 0.05s, transform 0.45s cubic-bezier(0.2, 0.8, 0.2, 1);
  }
  .bt-faq-a ul { padding-left: 18px; margin: 12px 0; }
  .bt-faq-item.open .bt-faq-a-wrap { grid-template-rows: 1fr; }
  .bt-faq-item.open .bt-faq-a { opacity: 1; transform: translateY(0); }

  /* RESPONSIVE */
  @media (max-width: 1100px) {
    .bt-hero, .bt-intro, .bt-rigor, .bt-caps, .bt-whatwedo, .bt-core, .bt-featured, .bt-midcta, .bt-faq { padding-left: 32px; padding-right: 32px; }
    .bt-hero-title { font-size: 64px; letter-spacing: -1px; }
    .bt-hero-sub { font-size: 32px; }
    .bt-intro { grid-template-columns: 1fr; gap: 32px; }
    .bt-intro-h2 { font-size: 36px; }
    .bt-rigor-grid { grid-template-columns: repeat(3, 1fr); }
    .bt-rigor-headline, .bt-whatwedo-headline, .bt-core-headline, .bt-featured-headline, .bt-faq-headline { font-size: 40px; }
    .bt-caps { grid-template-columns: 1fr; gap: 32px; }
    .bt-caps-headline { font-size: 32px; }
    .bt-whatwedo-grid { grid-template-columns: 1fr; }
    .bt-core-row { grid-template-columns: 1fr; gap: 16px; }
    .bt-core-row-title { font-size: 26px; }
    .bt-featured-grid { grid-template-columns: repeat(2, 1fr); }
    .bt-midcta-headline { font-size: 40px; }
  }
  @media (max-width: 600px) {
    .bt-hero { padding-top: 100px; padding-bottom: 60px; }
    .bt-hero-title { font-size: 44px; }
    .bt-hero-sub { font-size: 22px; }
    .bt-rigor-grid { grid-template-columns: repeat(2, 1fr); }
    .bt-featured-grid { grid-template-columns: 1fr; }
    .bt-faq-q { font-size: 18px; }
  }

/* === fulfillment === */

  .pp-hero { max-width: var(--max-wide); margin: 0 auto; padding: 140px var(--page-pad-x) 60px; }
  .pp-eyebrow { font-size: 12px; font-weight: 500; color: var(--accent); letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 20px; }
  .pp-h1 { font-family: "matrix-ii", serif; font-size: 96px; font-weight: 400; line-height: 1.0; letter-spacing: -2px; margin: 0 0 24px; max-width: 1100px; }
  .pp-lead { font-family: var(--font-body); font-size: 22px; line-height: 1.5; color: var(--ink); max-width: 880px; }
  .pp-section { max-width: var(--max-wide); margin: 0 auto; padding: 60px var(--page-pad-x); border-top: 1px solid var(--border); }
  .pp-section h2 { font-family: "matrix-ii", serif; font-size: 40px; font-weight: 400; letter-spacing: -0.5px; line-height: 1.1; margin: 0 0 24px; }
  .pp-section h3 { font-family: "matrix-ii", serif; font-size: 24px; font-weight: 400; line-height: 1.2; margin: 32px 0 12px; }
  .pp-section p, .pp-section li { font-family: var(--font-body); font-size: 17px; line-height: 1.6; color: var(--ink); margin: 0 0 16px; max-width: 780px; }
  .pp-section ul { padding-left: 20px; }
  .pp-cta-row { display: flex; gap: 12px; flex-wrap: wrap; padding: 20px var(--page-pad-x) 60px; max-width: var(--max-wide); margin: 0 auto; }
  .pp-form { max-width: 720px; margin: 0; }
  .pp-form label { display: block; font-family: var(--font-body); font-size: 13px; font-weight: 500; margin: 18px 0 6px; }
  .pp-form input, .pp-form textarea, .pp-form select { font-family: var(--font-body); font-size: 16px; padding: 14px 16px; border: 1px solid var(--border); border-radius: 10px; background: #FFFCF8; color: var(--ink); width: 100%; box-sizing: border-box; }
  .pp-form textarea { min-height: 110px; }
  .pp-form .scale { display: flex; gap: 8px; flex-wrap: wrap; }
  .pp-form .scale label { flex: 1 1 calc(20% - 8px); border: 1px solid var(--border); border-radius: 999px; padding: 12px 14px; text-align: center; font-size: 13px; cursor: pointer; margin: 0; transition: all 0.2s; }
  .pp-form .scale input { display: none; }
  .pp-form .scale label:has(input:checked) { background: var(--ink); color: #fff; border-color: var(--ink); }
  .pp-form button { margin-top: 32px; }
  @media (max-width: 1100px) { .pp-hero, .pp-section, .pp-cta-row { padding-left: 32px; padding-right: 32px; } .pp-h1 { font-size: 60px; letter-spacing: -1px; } }
  

/* === adtech-brand-refresh-case-study === */

  .np-back-row { max-width: 760px; margin: 0 auto; padding: 110px 32px 24px; }
  .np-back { font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif; font-size: 13px; color: var(--muted); text-decoration: none; display: inline-flex; align-items: center; gap: 8px; transition: color 0.2s ease; }
  .np-back:hover { color: var(--accent); }

  .np-article { max-width: 760px; margin: 0 auto; padding: 12px 32px 80px; }
  .np-meta { display: flex; align-items: center; gap: 14px; font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif; font-size: 11px; color: var(--muted); letter-spacing: 0.16em; text-transform: uppercase; margin-bottom: 32px; }
  .np-cat { color: var(--accent); font-weight: 500; text-decoration: none; border-bottom: 1px solid transparent; transition: border-color 0.2s ease; }
  .np-cat:hover { border-color: var(--accent); }
  .np-date::before { content: '•'; margin-right: 12px; opacity: 0.5; }

  .np-title { font-family: "matrix-ii", serif; font-size: 64px; font-weight: 400; line-height: 1.05; letter-spacing: -1.5px; color: var(--ink); margin: 0 0 32px; }
  .np-excerpt { font-family: "matrix-ii", serif; font-size: 28px; line-height: 1.3; letter-spacing: -0.5px; color: var(--accent); margin: 0 0 56px; border-left: 3px solid var(--accent); padding-left: 24px; }
  .np-body { font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif; font-size: 18px; line-height: 1.7; color: var(--ink); }
  .np-body p { margin: 0 0 22px; }
  .np-body h2, .np-body h3 { font-family: "matrix-ii", serif; font-weight: 400; line-height: 1.2; letter-spacing: -0.5px; color: var(--ink); margin: 40px 0 16px; }
  .np-body h2 { font-size: 36px; }
  .np-body h3 { font-size: 28px; }
  .np-body ul, .np-body ol { margin: 0 0 22px; padding-left: 24px; }
  .np-body li { margin-bottom: 8px; }
  .np-body blockquote { border-left: 3px solid var(--accent); padding-left: 24px; margin: 32px 0; font-family: "matrix-ii", serif; font-size: 24px; line-height: 1.3; color: var(--ink); }
  .np-body blockquote p { margin: 0; }
  .np-body a { color: var(--accent); }
  .np-body img { max-width: 100%; height: auto; border-radius: 8px; margin: 24px 0; }
  .np-body strong { font-weight: 600; }
  .np-body figure { margin: 32px 0; }
  .np-body figcaption { font-size: 13px; color: var(--muted); margin-top: 8px; }

  .np-pager { max-width: 760px; margin: 0 auto; padding: 40px 32px 80px; display: grid; grid-template-columns: 1fr 1fr; gap: 16px; border-top: 1px solid var(--border); }
  .np-pager-link { text-decoration: none; color: var(--ink); padding: 20px 22px; border: 1px solid var(--border); border-radius: 14px; background: #fff; transition: border-color 0.2s ease, transform 0.2s ease; display: flex; flex-direction: column; gap: 6px; }
  .np-pager-link:hover { border-color: var(--ink); transform: translateY(-2px); }
  .np-pager-next { text-align: right; }
  .np-pager-label { font-family: "aktiv-grotesk", "Inter", system-ui, sans-serif; font-size: 11px; color: var(--muted); letter-spacing: 0.16em; text-transform: uppercase; }
  .np-pager-title { font-family: "matrix-ii", serif; font-size: 18px; line-height: 1.2; color: var(--ink); }
  .np-pager-empty { visibility: hidden; }

  @media (max-width: 720px) {
    .np-title { font-size: 44px; letter-spacing: -1px; }
    .np-excerpt { font-size: 22px; }
    .np-pager { grid-template-columns: 1fr; }
    .np-pager-next { text-align: left; }
  }

  .wp-block-embed-youtube,
  .wp-block-embed.is-type-video {
    margin: 32px 0;
    max-width: 100%;
  }
  .wp-block-embed__wrapper {
    position: relative;
    width: 100%;
    aspect-ratio: 16 / 9;
    border-radius: 10px;
    overflow: hidden;
    background: #000;
  }
  .np-yt-iframe {
    position: absolute;
    inset: 0;
    width: 100%;
    height: 100%;
    border: 0;
  }

