How a Full Website & Brand Redesign Elevated a Literary Nonprofit's Presence
Managing a content-rich nonprofit site with well over 100 pages, including dozens of individual workshops, faculty bios, events, blog posts, resources, and archives, required a comprehensive redesign that restructured the foundation for clearer organization, faster performance, and more intuitive navigation while preserving the depth of content built over 20+ years. The updated platform features a clean, modern aesthetic with improved hierarchies, searchable workshop filters, prominent registration calls-to-action, and streamlined event details, making it far easier for writers to discover and enroll in classes despite the site's extensive scale. The results were immediate: in the first month after launch, the redesigned site drove record-breaking sales and enrollments, with workshops filling faster than ever and revenue hitting new highs as the enhanced usability and professional polish turned more visitors into committed participants.
"JOHN LUKE understood our concepts for our website. The look, feel, layout and usability were way beyond our expectations." - Blake Schnirring, Executive Director
westport
A content-rich nonprofit site with over 100 pages was restructured for clearer organization, better performance, and more intuitive navigation.
Compliance Is a Brief, Not a Constraint
The first thing most agencies do when a wealth manager or a fund walks in is flinch.
Brand Naming and Logo Redesign Unified a Multi-Company Healthcare Marketing Merger
A full naming and branding initiative synthesized the strengths of four agencies into one cohesive brand through research and iterative refinement.
The Power of a Clean Rebrand: Before-and-After Logo Makeover with Instant Client Raves
Blue Ocean Software's brand evolved from dated and cluttered to bold and modern, with cleaner typography and a refreshed color palette.