How a Full Website & Brand Redesign Elevated a Literary Nonprofit's Presence
A content-rich nonprofit site with over 100 pages was restructured for clearer organization, better performance, and more intuitive navigation.
Managing a content-rich nonprofit site with well over 100 pages, including dozens of individual workshops, faculty bios, events, blog posts, resources, and archives, required a comprehensive redesign that restructured the foundation for clearer organization, faster performance, and more intuitive navigation while preserving the depth of content built over 20+ years. The updated platform features a clean, modern aesthetic with improved hierarchies, searchable workshop filters, prominent registration calls-to-action, and streamlined event details, making it far easier for writers to discover and enroll in classes despite the site's extensive scale. The results were immediate: in the first month after launch, the redesigned site drove record-breaking sales and enrollments, with workshops filling faster than ever and revenue hitting new highs as the enhanced usability and professional polish turned more visitors into committed participants.
"JOHN LUKE understood our concepts for our website. The look, feel, layout and usability were way beyond our expectations." - Blake Schnirring, Executive Director
westport