← Notes
ParablesJan 21, 2023

Normal is invisible.

People share remarkable things, not normal ones. Stability is overrated; being different breaks through.

There was a time when stability, longevity, and the status quo was enough.

Mass marketing, mass communication, mass everything changed everything.

Nobody shares something that's normal, only what's remarkable.

Stability is overrated. Average is mundane.

Normal is boring, actually no...

normal is invisible.

-JL

Schedule a call