Worthless insight
LinkedIn provides you with worthless insights.We drown in it, every day.They feel like progress.They aren't.The platform could tell you something real.How many views from your first-degree connections?From second-degree?From strangers who match your ideal customer?Who exactly looked?What titles? What companies?Did any send a message?Did any connect?Who didn't accept?Did any lead somewhere that matters?That's insight.Yet we're still stuck with:"3,145 people looked in your general direction this week"
LinkedIn insights feel like progress but often aren't. Real insight reveals who viewed content, their titles, companies, and what actions followed.
Get the next note in your inbox.
One email when a new note or episode ships. No drip, no upsell.
What Is Brand Identity? The System Behind the Logo
Brand identity is the full visual system that makes a company recognizable from across a parking lot, before anyone reads the logo. The logo is one piece of it.
How to Name a Brand: The Five Tests a Name Has to Pass
A company name is the most permanent decision in branding, and the one founders take least seriously. Here is how to name a brand, and the five tests a name has to clear.
What Is Brand Voice? Belief, Voice, and Tone
Brand voice is the fixed personality of a brand as it comes through in language. It is the reason you can recognize a company from a single sentence, with the logo removed.