The Challenge
My Lil Startup is a kid-preneur toy brand. The category serves a young audience while being purchased by an older one. The brand had to land for both. Bright, fun, and distinctive on the shelf for the child. Trustworthy and well-made for the parent buying it.
The Strategy
We anchored the work to one principle. The brand should feel like a real product designed by a kid who took the work seriously, not a kids' product designed by adults guessing at what kids want.
The Work
The visual identity is built around bold color, playful but disciplined typography, and a system that holds across packaging, the marketing surface, and product line extensions. The system reads as a real brand, not a novelty. Packaging direction was developed as part of the brand build.
