How a Full Website & Brand Redesign Drove Explosive Growth in AdTech DOOH Advertising
A programmatic DOOH platform received a complete refresh with a bolder aesthetic and rebuilt site featuring analytics, mapping, and self-service tools.
We partnered with a programmatic digital out-of-home (DOOH) advertising platform to deliver a complete brand refresh and website redesign, evolving the visual identity with a bolder, more innovative aesthetic while rebuilding a high-performance site featuring intuitive campaign tools, real-time analytics dashboards, global inventory mapping, self-service booking flows, and streamlined agency/client portals across numerous pages. The overhaul emphasized clarity, accessibility, and trust-building elements like prominent metrics, testimonials, and dynamic calls-to-action, making it easier for brands and agencies to discover, plan, launch, and optimize hypercontextual campaigns despite the platform's technical depth and scale. The impact was dramatic: since launching, the refreshed brand and site have generated far more high-quality leads directly attributable to the update, with web traffic surging by 1,500% and leads increasing more than 4x in the quarter following launch as the modern design and improved usability converted visitors into active users at unprecedented rates.
“Since launching, we’re seeing far more high-quality leads, direct results from this brand and website refresh. Our web traffic has grown by 1,500% and leads generated by more than 4x the quarter after the launch.” Hussein Khader
The Neuron