Brand Is the Aftertaste
People don’t always remembering your logo. They leave remembering the experience. How you made them feel. Apple made “premium” feel true through stores, packaging, support, and setup. The behavior matches the promise, so the brand feels real. How does the customers feel after they’ve left the room?
That’s your brand.
People remember experiences and feelings, not logos. How customers feel after leaving defines your brand.
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Brand Refresh vs Rebrand: How to Tell Which One You Need
In January 2009 Tropicana put a new carton on the shelf. Cleaner type, a fresh glass of juice, a cap shaped like an orange. Thirty-five million dollars behind the launch.
Brand Repositioning Examples: Six Companies That Changed the Slot They Own
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