Know.
There are four quadrants of “knowing”.
You know what you know.
You know what you don’t know.
You don’t know what you don’t know.
You don’t know what you do know.
The last two are the most dangerous and you are completely unaware of them.
As am I.
“to know” literally means: “to be aware”
Sometimes we learn after the fact, but at most times, we miss things as though they never existed. This is another reason we need each other to show precisely what we are unaware of.
To be aware is to be alert, to be conscious and be perceptive. Each of us are given a basic grid of understanding.
As time goes on, our grid of understanding changes, not because the grid itself changes, because the viewpoint from where we are observing changes.
Y'know?-JL
Four quadrants of knowing exist, and the unknown unknowns are most dangerous and invisible to us.
Bugs = Progress
Errors in writing, design, and code are inevitable. Life doesn't end when refinement is needed after launch.
Wish you less
Less noise, less screen time, less scrolling. Choose intentionally, fewer clients, deeper mastery, more clarity.
Profits against Humanity.
Mission-driven brands may lose focus on their original vision when prioritizing revenue growth over impact.


