← Notes
ParablesBy John Luke LaubeJan 21, 2023Updated May 12, 2026

Make a ruckus.

Do you mind if I take some coffee beans and pour it all over the table?

"Sure man, do your thing."

Times have changed.

Stability, steadiness, and politeness are overrated.

Want to stick out from the marketplace?

Organize the disorganized.

Make the complicated simple.

Double the price.

Do it for free.

Break patterns.

Change habits.

Break the rules.

Redefine value.

Work faster.

Work better.

Ship it overnight.

Ship it the same day.

Start a new market.

Target a Niche.

Invent something.

Break something.

Make a ruckus.- JL

Times changed. Stand out by organizing chaos, simplifying complexity, or breaking established patterns.

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