L'Oréal brand identity case study

L'Oréal

loreal.com
The Challenge

L'Oréal Paris brought a project to a partnership that included Valtech and Memomi. The work sat at the intersection of beauty, retail, and the kind of customer experience innovation L'Oréal is known for testing at scale.

The Strategy

We came in as a creative partner inside a larger ecosystem of agencies and technology providers. The role was to bring a creative perspective into a project where multiple disciplines were already working together.

The Work

The work was project-specific rather than brand-system-wide. Visual and creative contributions developed inside the broader Valtech and Memomi partnership for L'Oréal Paris.

L'Oréal brand identity
L'Oréal brand identity
L'Oréal brand identity

Selected Work

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We make magnetic identities for companies that refuse to blend in.

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