Services / Reputation Management

Manage the brand people find before they meet you.

For wealth, RIA, and financial-services firms, trust is the whole product. We make sure the version of your firm that clients, recruits, and partners find first is the one you built on purpose.

Schedule a call Submit an RFP
In your portal
The JOHN LUKE client portal reputation dashboard: aggregate rating, star distribution, response rate, and a per-platform breakdown across Google, Yelp, Facebook, Trustpilot, and more.
When the engagement fits

Four moments the results turn against you.

Reputation work rarely starts from a crisis. It starts when the version of the firm the market finds first has drifted from the firm you actually run. The four moments below cover most of the calls.

01

A search for your firm returns something you didn't choose.

The first page for your name is doing the introductions, and right now it is telling a story you had no hand in. Old news, a stray review, a competitor ad. We take the first page back.

02

Leadership and advisor profiles are thin, dated, or off-message.

Prospects and recruits check the people before the firm. When the bios read as an afterthought, the credibility gap opens right where the trust has to form.

03

A merger, exit, or leadership change resets how the market sees you.

The moment the structure changes, the search results lag behind. We close the gap between what the firm is now and what a first search still says it was.

04

Reviews and third-party listings tell a story you don't control.

The directories, review sites, and data brokers that shape a first impression rarely have it right. Left alone, their version becomes the market version.

What the engagement covers

Five parts, from the audit to the reply.

The engagement starts with an audit of what the market finds today, then builds the owned presence that holds the top of the page and the plan for anything that moves after.

01

Reputation audit.

What clients, recruits, and partners actually find, mapped and ranked by what they see first. The audit sets the priorities for everything that follows.

02

Search presence.

Owned pages, profiles, and content built to hold the top results for your name, so the first page reads the way you intend.

03

Executive and advisor profiles.

Consistent, on-positioning bios and presence across the profiles that get checked before a meeting is booked.

04

Review and listing hygiene.

The third-party sources that shape first impressions, corrected, claimed, and monitored so they stay accurate.

05

Response playbook.

What to say, where, and how fast when something needs a reply, agreed before you need it instead of drafted in the moment.

Why a brand studio

The version they find should be the one you built.

Most reputation management is search tactics bolted onto whatever the firm already says. We start from the position. What the firm stands for, who it is for, and why it wins. Then we make the results say the same thing, so the first page a prospect reads matches the brand you spent years building.

For a financial firm, where trust is the product, the way you show up in a search and the way you show up in a boardroom are the same question. We treat them as one job.

Adjacent engagements

Where reputation fits inside the wider work.

Common questions

Questions buyers ask.

Is this the same as SEO?
It uses search, but it starts with your positioning. We make your firm easy to find and credible in the same move, which is a brand problem before it is a technical one.
Do you handle an active crisis?
We build the foundation that protects you and give you a response playbook. For an active crisis we work alongside your PR or legal counsel rather than replacing them.
How is reputation management priced?
An upfront audit and build, then a light monthly retainer to monitor and maintain. We scope both to the size of the firm and the state of the results.
Who is this for?
Wealth managers, RIAs, private-equity firms, and financial-services companies where a prospect first search decides whether the first meeting happens.

Ready to own what people find first?

The first conversation settles fit and scope. No pitch.

Schedule a call Submit an RFP
Let's chat.Brand Reputation Management | JOHN LUKE