Earn shelf space the legacy guys can't buy.
We work with established CPG brands launching a new line, repositioning a category leader, or building out a portfolio. Strategy and positioning lead. Packaging execution runs through our partner studio Imagemme.
A positioning system that gives a challenger brand something to claim that incumbents can't.
A visual system that reads cleanly on shelf, in social, and on the back of a delivery truck.
A brand voice that travels from PDP copy to TikTok to the press release without flattening.
A specific territory the challenger can own. Not just better, but different in a way that's commercially defensible.
How sub-brands, flavors, and lines relate. The rules that prevent a clean line from devolving into a noisy shelf.
Brand and product names that hold up across category, plus a voice guide that scales from PDP to PR.
A visual language that wins attention in 1.5 seconds and still feels right in long-form storytelling.
Strategy and identity in-house. Packaging, dieline production, and on-shelf execution handed to our partner studio Imagemme.
A few examples of how we’ve helped firms look serious and sell the story without oversimplifying it.
Challenger brands at established revenue. Typically in food, beverage, premium household, or specialty consumer categories. We work with brands taking share from category incumbents, not commodity or undifferentiated players.
No. Strategy, positioning, narrative, and art direction are handled in-house. Production packaging execution is handled by our partner studio Imagemme. The handoff is clean because the brand foundation is already built.
Because packaging execution at scale, across SKUs, sizes, formats, production runs, and regulatory requirements, is a specialized practice. Imagemme does it at the level our brand strategy deserves, and the partnership means you get one coordinated engagement instead of two disconnected ones.
We don't work in commodity categories without clear differentiation, or in regulated clinical health, pharma, or supplement categories with significant claims exposure. We focus on premium and specialty CPG where positioning is the actual lever.
Before a line extension, before a major retail expansion, before a raise, or when the original brand is starting to limit the categories you can credibly enter. Also post-Series A, when the founder-led brand needs to scale beyond the founder's personal audience.
Most foundational engagements run six to twelve weeks for strategy and positioning. Packaging execution timelines through Imagemme depend on SKU count and production complexity.
