Milena Stoilova is a cultural anthropologist and researcher with experience leading anthropological studies across diverse global contexts. She specializes in qualitative UX and cultural research, driven by a passion for amplifying marginal voices. People are at the core of her work, and through her communication and stakeholder engagement, she brings attentiveness, detail, and active listening to every project.
As Project & Research Coordinator at JOHN LUKE, Milena oversees various projects, ensuring timely delivery and clear, effective communication. Her anthropological expertise enables her to tailor research to clients’ needs: from UX to ethnography. She views branding and anthropology as interconnected, both rooted in collective identity, cultural values, and shared narratives that create lasting connections between people and brands. Milena’s strengths lie in her ability to see the bigger picture, actively listen to clients, and provide thoughtful analysis.
