From Static to Soaring: Reimagining the Westport Writers’ Workshop
In the quiet corners of Westport, the Westport Writers’ Workshop hummed with creativity, but their brand felt boxed in, stuck on Squarespace, yearning for growth. We stepped in, reimagining their identity with a bold, iconic typeface and a burst of bright colors that turned heads. The redesign wasn’t just a facelift; it built scalable systems, moving them to a robust platform that embraced automation. From a humble setup, they’ve soared into a vibrant community, inspiring writers to discover and develop their craft with every click.
Key Milestones:
Key Milestones:
- Brand Evolution: Introduced a striking typeface and vivid colors, marking a bold new chapter for the workshop.
- Tech Upgrade: Transitioned from Squarespace to a scalable system, unlocking automation for seamless growth.
- Community Impact: Enhanced engagement, empowering writers with a modern, inspiring platform to hone their skills.
- Record Breaking Sale: Record breaking sale immediately after the launch.
“John Luke understood our concepts for our website. The look, feel, layout and usability were way beyond our expectations.”– Blake Schnirring, Executive Director
