Workshop
3-Day Intensive Brand Strategy Workshop
"Launching a new brand isn't the biggest risk. Building the wrong one is." This program aligns strengths with opportunities, validates business cases, and designs brands ready to launch, lead, and last.
01 · Pre-Workshop Consultation
Initial discovery call to understand brand, goals, and challenges. Customized agenda tailored to business needs.
02 · Workshop Agenda
Morning Session
- Introduction and objectives
- Brand audit: positioning, strengths, and weaknesses
- Brand values and mission: clarifying core values and purpose
- Target audience analysis: identifying primary and secondary audiences
Afternoon Session
- Brand strategy development: crafting brand story and strategy
- Visual and verbal branding: logo, color palette, typography, tone, voice, messaging
- Implementation planning: internal and external communication strategies
- Q&A and interactive exercises
03 · Deliverables
- Workshop report with findings and action plans
- Brand guidelines document outlining visual and verbal standards
- Recommendations for next steps and further development
Additional Benefits
- Expert facilitation led by senior branding consultant
- Interactive learning through hands-on exercises
- Actionable insights for immediate implementation
Ideal For
- Businesses refining brand identity and strategy
- Marketing teams needing cohesive messaging approaches
- Companies preparing for rebrands or refreshes
Contact
+1.917.553.4105 · Available on request
