Knack Cannabis is positioned to be New York’s first recreationally grown cannabis, delivering vibrant, high-quality flowers cultivated in the Adirondacks with bold flavors and local pride.
As Imagemme’s Creative Director, John-Luke and the studio worked with Imagemme’s client, Knack, to shape their identity to capture a confident, urban edge, blending psychedelic patterns and a daring color palette to inspire dreamers. From standout packaging to a cheeky, relatable voice, we crafted a brand that screams New York authenticity and invites everyone to the Highside.