We were selected by Havas to craft a visual identity for McCafe’s “More Than a Cup” initiative, which aimed to support the Ronald McDonald House of Foundation. Our design strategy involved incorporating the McCafe typeface with a focus on speed and softening the edges to convey a sense of warmth and approachability. The inclusion of a heart-shaped “o” in the design further emphasized the campaign’s philanthropic spirit. Our work was prominently featured on the McCafe website and generated significant attention from top-tier media outlets, including Adweek, Newswire, Yahoo, and CBC, demonstrating our ability to drive impact.