Reimagining Melo as a Champion for Hardworking Hands.
In a world where hands tirelessly carry, dress, drive, feed, craft, and embrace, they’re often the unsung heroes: overlooked and battered by harsh chemicals. Enter Melo, a brand born from a simple, bold idea: fermented products to nurture skin that deserves care.
As Imagemme’s creative director, John-Luke and his team crafted, for Imagemme’s client Melo, a rebrand that stands out, through a striking type and vibrant colors, wrapping their identity in warmth and strength. Rooted in a centuries-old fermentation process, Melo delivers a gentle, revitalizing formula under the tagline “Richly Rooted,” honoring hands that do it all with a natural, nourishing touch.
Key Highlights:
- Bold Vision: Launched with striking typography and vibrant colors, redefining Melo as a standout skincare brand.
- Fermented Innovation: Introduced a centuries-old fermentation process for a gentle, revitalizing hand care formula.
- Nurturing Focus: Emphasized caring for hands with the “Richly Rooted” tagline, resonating with their hardworking essence.
