In the bustling world of baby products, a brand named Yooforea took its first steps, dreaming of redefining feeding for new parents.

As Imagemme’s Creative Director, John-Luke and the studio worked with Imagemme’s client, Ronini, tto create new branding identity. We reshaped it into Ronini, a name that rolled off the tongue with promise. After surveying 200 U.S. parents to uncover their purchasing hearts, we crafted Ronini as a beacon of safety: BPA-free, plastic-free, and brimming with high-quality children’s essentials. We chose a bold orange hue, warm and inviting, to stand out from the crowd, wrapping the brand in a cozy yet striking embrace that parents couldn’t resist.

Key Highlights:
Name Evolution: Transformed from Yooforea to Ronini, inspired by parent feedback and a melodic, memorable identity.

Safety Commitment: Positioned as a trusted choice with BPA-free and plastic-free materials, prioritizing child health.

Standout Design: Embraced a warm orange palette to differentiate from competitors, creating an approachable yet premium feel.