Notes / Case Studies

Case Studies

Long-form write-ups of brand engagements: what changed, why, and what it cost.

Brand Naming and Logo Redesign Unified a Multi-Company Healthcare Marketing Merger

A full naming and branding initiative synthesized the strengths of four agencies into one cohesive brand through research and iterative refinement.

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How a Full Website & Brand Redesign Elevated a Literary Nonprofit's Presence

A content-rich nonprofit site with over 100 pages was restructured for clearer organization, better performance, and more intuitive navigation.

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The Power of a Clean Rebrand: Before-and-After Logo Makeover with Instant Client Raves

Blue Ocean Software's brand evolved from dated and cluttered to bold and modern, with cleaner typography and a refreshed color palette.

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MENA's leader in background music rebrand

A complete rebrand captured the emotional power of sound, creating a website that resonates with the target market.

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How a Full Website & Brand Redesign Drove Explosive Growth in AdTech DOOH Advertising

A programmatic DOOH platform received a complete refresh with a bolder aesthetic and rebuilt site featuring analytics, mapping, and self-service tools.

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Rebrand brings ACS as #1 cancer charity in trust and impact

A nonprofit facing declining donations underwent rebranding to refresh messaging and reconnect with younger audiences.

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